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MUMBAI: Beginning the new year on a sweet note, Britannia Industries has forayed into the chocolate segment under the Pure Magic brand. The company has launched...
MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new...
MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s...
MUMBAI: It’s World Smile Day on 6 October and Britannia’s flagship brand, Good Day, is celebrating the day with a new, heart- warming and soulful digital...
MUMBAI: Britannia is looking at delighting cookie lovers with the launch of its all new Britannia Good Day Wonderfulls, an extension to the Good Day family...
MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to...
MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to...
MUMBAI: Vijeeth Shetty has been appointed president of Business and Service at Liqvd Asia to oversee expansion of the agency’s growth plans in the Indian market....
MUMBAI: Vijeeth Shetty has been appointed president of Business and Service at Liqvd Asia to oversee expansion of the agency’s growth plans in the Indian market....
Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more...
Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more...
MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent...
MUMBAI: Lowe Lintas has announced that Hari Krishnan is the new president of its South operations. This appointment comes on the back of GV Krishnan’s recent...
BENGALURU: Britannia Industries Limited (Britannia) spent 13.2 percent more towards advertisement and sales promotion (ASP, marketing spends) during the year ended 31 March 2016 (FY-16, current...
BENGALURU: Britannia Industries Limited (Britannia) spent 13.2 percent more towards advertisement and sales promotion (ASP, marketing spends) during the year ended 31 March 2016 (FY-16, current...
MUMBAI: Dileep Ashoka has joined McCann to head South India operations. He is credited with establishing McCann’s significant presence in the south region during his earlier...
MUMBAI: Dileep Ashoka has joined McCann to head South India operations. He is credited with establishing McCann’s significant presence in the south region during his earlier...
Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at...
BENGALURU: Britannia Industries Limited (Britannia) spent 16 per cent more towards Advertisement and Sales Promotion (ASP) in Q1-2016 (quarter ended 30 June, 2015) at Rs 160.52...
BENGALURU: Britannia Industries Limited spent eight per cent more towards Advertisement and Sales Promotion (ASP) in FY-2015 at Rs 651.70 crore (8.3 per cent of Net...
KOLKATA: Fast moving consumer goods (FMCG) company Britannia Industries is planning a capital expenditure between Rs 150 crore and Rs 200 crore over the next two...
BENGALURU: Indian food industry major Britannia Industries Limited (Britannia) advertisement and sales promotion expense (ASP) in FY-2014 at Rs 603.65 crore (8.7 per cent of Net...
MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor. The franchisee has...
MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses. With over 12 million customers, GoDaddy manages...
MUMBAI: Myntra.com, India’s largest fashion e-tailer has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step...
DDB Mudra creative head, North Sambit Mohanty MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based...
MUMBAI: Britannia cheese has launched a new campaign conceptulaised by McCann Erickson. With the junk food gaining popularity and mothers’ considering cheese fattening and unhealthy since...
The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced...
MUMBAI: Elephant Design has conceptualised and designed the new brand identities and packaging of Britannia‘s Tiger Glucose and Cream biscuits. Elephant founder director Ashwini Deshpande said,...
MUMBAI: Biscuits and dairy products maker Britannia Industries Ltd increased its advertising spend 18 per cent to Rs 1.18 in the second quarter ended 30 September...
MUMBAI: Britannia has appointed Bollywood actor Salman Khan for their biscuit brand Tiger. Khan will play a crucial role in further enhancing Tiger‘s core values through...
MUMBAI: Britannia Industries Ltd (BIL) has joined its peers in increasing ad spends in the first quarter ended 30 June 2012. The company increased its advertising...
MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent. On a consolidated basis,...
BANGALORE: Food products major Britannia Industries Ltd will be launching new variants in its 5050 kitty named Snackuits in three tastes or flavours – Swiss Cheese...
MUMBAI: Madison World‘s out-of-home arm, MOMS Outdoor Media Solutions, has been retained as the media agency by innerwear manufacturer Dollar Industries. Confirming the news to Indiantelevision.com,...
MUMBAI: FMCG company Britannia has rolled out a new television commercial (TVC) for its brand – Rusk. The ad film is created by Grey. The TVC...
MUMBAI: Grey India has created a new television commercial for Britannia cake. The commercial brings to light the goodness of cakes showing how a Britannia cake...
Mumbai: May 23rd, 2006: Britannia Industries Ltd, today announced the launch of ‘Marie Gold Doubles’ – an unique three layered Marie in a delightful double taste...
MUMBAI: Toon Cricket is back and this time it’s Australia’s Mark Waugh and his toons who will battle it out on the field with Mumbai kid...
MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia has inked a deal with leading games manufacturer, Britannia Games to create and produce board games...
MUMBAI: Star World’s Britannia India’s Child Genius would be concluding with the all India finals. The search for the smartest kid will end on 14 November,...
Lowe India president and COO Pranesh Misra has this aura of an understated and minimalist elegance about him. His scholarly persona exudes the impression of an...
MUMBAI: Raj TV has lined up two film festivals down South this summer, to promote brand loyalty among its viewers. Beginning 10 May, a Vijay film...
Last Monday Zee Telefilms unveiled its new face to the world. Not exactly the best of times to fix an interview with one of the key...
