ITV

Tag: Britannia Tiger

  • Britannia Tiger shifts brand positioning with new TVC

    MUMBAI: Britannia Tiger has launched a television commercial with its new brand ambassador Salman Khan to emphasise its new positioning.

    Conceptualised by Lowe Lintas and directed by Prabhudeva, the TVC attempts to challenge the conventional role of biscuits and shift the goal post from ‘biscuits for energy’ to ‘biscuits for Nutrition’. Conventionally, biscuits have been looked at as only a filler but the new campaign stresses on the fact that it can sit centrally as a food item.

    Britannia Industries category director – health and wellness Anuradha Narasimhan said, “Tiger’s repositioning is a shift from being about energy to being about growth. We will continue to enthrall mothers and kids alike, through 25 per cent daily growth nutrients and oodles of delight coming from a variety of formats.”

    The ad film opens with a basketball dropping into Khan’s (coach) hands. Salman closely watches the kids play. One of the kids takes a shot, and misses it. The ball goes out of bounds and a lady who was watching the kids play, catches the ball. Her son, who was eating Britannia Tiger biscuits, comes into the picture. Another kid who was playing comes and asks him ‘Aye chhotu Khelega?’.

    The kid looks at his mom for encouragement and readily takes on the challenge. He dribbles adeptly towards the basket, takes a high leap and dunks the ball in the basket. Khan appreciates the kid and says ‘Ahre! Chhotu bada ho gaya’. Khan and all the kids dance to a number in appreciation. The song in the background talks on right growth and appreciates the kid and his mother for this. On asking what does the kid eat, the kid’s mom tells Khan about Tiger biscuits.

    Lowe Lintas chief creative officer R. Balki said, “Britannia Tiger’s tie up with the Tiger of Bollywood- Salman Khan is very interesting and will certainly propagate a message on kids’ nutrition to the right audience powerfully. Change in functional position of the brand necessitated that the message be delivered in a relevant, yet entertaining and fun-filled way.”

    Britannia Tiger believes it has found a great brand fit with Khan to deliver its message of kids’ nutrition. The Bollywood star is extremely passionate about fitness, a healthy lifestyle, children and their education & healthcare.

  • Britannia Tiger Hungamathon sprints ahead in Delhi

    Britannia Tiger Hungamathon sprints ahead in Delhi

    MUMBAI: The Britannia Tiger Hungamathon ’06-07 in Delhi finally got up and running on 18 February at Jawahar Lal Nehru Stadium (Lodhi Road). Hungama TV 2007 Captain from Delhi Sakshi Singh flagged off the mini marathon at 8.30 am and also judged the children for ‘The Most Crazily Dressed Kid’ prize.

    The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we have toured to three cities in India with an overwhelming response of over 90,000 registrations. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”

    This year the race was open to kids between 8-15 yrs, with two categories – Masters (age 8 – 12 yrs) to run 2 kms and Blasters (age 13 – 15 yrs) to run 3 kms. Hungama TV joined hands with the Delhi Athletic Association for Hungamathon 2007 to ensure appropriate adjudication for the entire event. Total Sports Asia was responsible for the planning, promotion and execution of the event, informs an official release.

    Delhi Athletic Association secretary M. L. Dogra said, “One of the aims of Delhi Athletic Association is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The Delhi Athletic Association is extending its full support and we look forward to a successful event this Sunday.”

    Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “This is a truly unique event where kids get to showcase their talent and their skills. Kids are the future and by touching their lives through this run we are trying to make them enjoy every aspect of their childhood. The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”

     

  • Disney to postpone ‘Hungamathon’ in Delhi and Kolkata

    Disney to postpone ‘Hungamathon’ in Delhi and Kolkata

     MUMBAI: Following the pandemonium that took place at the ‘Hungamathon’ (8 -15 year olds) organized by Disney owned kid’s broadcaster Hungama TV in Mumbai on 7 January, the channel has decided to postpone the mini marathon slated to kick off in the other two cities of Delhi and Kolkata on 14 and 28 January, respectively.

    A scroll running on the channel will indicate the change in schedule. However, a fixed date for the same has not been announced yet, confirms a Walt Disney spokeperson.

    An official statement issued by the channel prior to the event claimed that they had “received an overwhelming response of more than 90,000 entries across three cities in India, with close to 30,000 entries only from Mumbai.” However, later reports say that the organizers, Total Sports Asia, were only equipped to handle 15,000 registered participants.

    The Britannia Tiger sponsored ‘Hungamathon’ was to be planned, promoted and executed by Total Sports Asia in association with the Athletic Federation of India and conducted across the three major metros. However, the unexpected turn out in the number of participants and spectators gave way to a disorderly situation, in which a few children received injuries. This has now put the other two events on hold.