ITV

Tag: Britannia Industries

  • TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    Mumbai: TAM India has released a quarterly advertising report on television for Jul-Sept’23.

    Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.

    Food & Beverages retained its top position compared to Apr-Jun’23; auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.

    The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages and shampoos observed positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14 and 13 positions respectively in Apr-Jun’23.

    In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.

    Milk beverages saw the highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.

    Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.

  • Britannia Bourbon starts a global debate in its latest campaign

    Britannia Bourbon starts a global debate in its latest campaign

    Mumbai:  Britannia Bourbon, India’s original chocolate crème biscuit, is taking chocolate indulgence to a whole new level with its exciting product refreshment. Introducing “Chocolate over Chocolate over Chocolate,” a delectable enhancement featuring three layers of rich chocolatey goodness. This irresistible upgrade is set to delight the taste buds of chocolate enthusiasts and elevate the Bourbon experience to new heights. Get ready to indulge in a triple-layered chocolate sensation that will leave you craving for more!

    As an iconic delicacy that has been tantalizing the taste buds of consumers for over six decades, Britannia Bourbon continues to reign as the brand that introduced India to chocolaty snacks. The brand refresh with the refreshed packaging adds an exciting twist to this beloved classic, promising an indulgent experience like never before. This product revamp is a testament to Britannia’s commitment to evolving with the times while preserving the cherished flavours that have made Bourbon a household name.

    When you ask any sandwich crème biscuit lover, they will tell you that the ‘crème’ is what is most desired! And to that effect, Bourbon is the iconic brand that has built the ‘chocolate’ crème lover palette in India. In Britannia Bourbon’s case, it turned out to be more than that. Britannia Bourbon lovers revealed that there is true chocolate magic in all its 3 layers. For them there is ‘chocolate’ in every layer – the upper shell, in the middle chocolate crème, and in the bottom shell. Simply put it’s ‘Chocolate. Chocolate. Chocolate.’

    Conceptualised by The Womb, the TVC creatively brings to life the delightful mystery of Britannia Bourbon’s new triple-layered chocolaty experience. As the TVC unfolds, viewers are immersed in a playful debate – is it truly chocolate on chocolate on chocolate, or perhaps chocolate below chocolate below chocolate? With each layer beautifully accentuated, the TVC not only tantalizes the taste buds but also sparks curiosity, inviting everyone to savor the delicious layers of Britannia Bourbon and decide for themselves.

    Britannia Industries Ltd CMO Amit Doshi stated, “Britannia Bourbon has been the quintessential creme biscuit of India for generations. A treat to the taste buds and sparking joy in every household, teaching us the real treat for chocolate layers between the sugar sprinkled biscuits. Britannia Bourbon has captivated millions with its rich flavour that is so unique to create a cult following like no other.”

    He continued, “Today, we take a momentous step forward by introducing the all-new Britannia Bourbon with the new packaging that highlights its multiple layers of chocolate. This is a testimony of our dedication towards delivering innovative & superior taste experiences for our consumers. The much loved classic Britannia Bourbon for its exquisite blend of chocolatey goodness, and now we’re taking that delight to new heights with three delectable layers of chocolate indulgence. We have increased the product supremacy by adding more chocolate to make it even more indulging. The television commercial creatively conceptualised by our partners, The Womb, brings to life our new brand proposition, which celebrates not just the layers of chocolate but also the layers of emotion, nostalgia, and joy that Britannia Bourbon brings to every bite.”

    The Womb creative head Suyash Khabya said, “AM and Planning said Britannia Bourbon ki brief hai ‘Chocolate pe Chocolate pe Chocolate’. On expected lines, Creative said ‘Don’t agree’! It’s Chocolate below Chocolate below Chocolate’. And Boom! That was the idea. A debate. But rather than keeping the debate to a gully in India, we took it global. Gave it scale. We got the world to argue, and aggressively. A simple idea but unignorable. Or is it the other way around? Now, that’s another debate.”

  • Britannia Timepass launches a perfect campaign with a witty take on real life situations

    Britannia Timepass launches a perfect campaign with a witty take on real life situations

    Mumbai: Britannia Timepass just launched an entertaining advertising campaign that surely strikes the humorous chords. Developed by Lowe Lintas Bangalore, the latest campaign for the ‘Britannia Timepass’ product line gives the perfect solution for how to enjoy the ‘Chatpatang’ flavours of the product and not do any ‘Utpatang Timepass’.

    There is a growing market for organised snacks, which include packaged and branded snack products. The organised snack market in India is diverse, and new products and categories continue to emerge as consumer preferences evolve. Britannia Timepass perfectly aligns with evolving consumer expectations with a wide range of variants. Its distinctive, unique flavour sets it apart from competitors, and the campaign aims to create a sensorial experience around this unique flavour and format combination.

    Britannia Industries CEO & executive director Rajneet Kohli said, “As a part of the Britannia’s vision to become a Responsible Global Total Foods Company, we remain committed to creating distinct and memorable snacking experiences for our consumers by providing them, the best quality & delightful products like the new range from Britannia Timepass. In this brand new ad campaign, our creative partner, Lowe Lintas has captured the essence of everyday peculiarities that can arise from idle moments.”

    He added, “In a world of imperfections, we are glad to introduce the perfect snack for a perfect timepass’, wherein, we are inviting consumers to enjoy the moment (however difficult) with a smile with our Timepass salted snacks range. In this engaging campaign, we invite consumers to embrace the fun in our daily lives and couple that with ‘Chatpatang Timepass’. Our comprehensive Timepass range has something for all palates in the form of fun sticks and groovy chips, each flavour has a unique snappy bite that you just can’t resist.”

    Taking cues from the quirks of everyday life, including misguided advice, moments of boredom, and random suggestions, this ad film playfully showcases the natural tendency of minds to come up with mischievous ideas. In the delightful multi-film campaign, the creative team has smartly used satire to convey the message of steering such wayward thoughts in a deliciously tempting direction—by indulging in Britannia’s irresistible new range of ‘Chatpatang’ snacks.

    Lowe Lintas executive director Saurabh Dikshit said, “For a brand with a name like Timepass, any run-of-the-mill story just wouldn’t make the cut. That was our cue to do a fun campaign with a ‘Chatpatang’ twist. The core thought being that when one sits idle, and there’s nothing better to do, the mind can only think of random things. In those times, we said, choose ‘Chatpatang’ every time the mind wants to do something ‘Utpatang’.”

    The campaign is currently live across online and offline channels.

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  • MM TV appoints Smitha Narayanan as new sales & marketing head

    MM TV appoints Smitha Narayanan as new sales & marketing head

    Mumbai: The largest media network in South India, MM TV has appointed Smitha Narayanan as the new sales & marketing head. She will be overseeing the operations of its three channels – Mazhavil Manorama, Manorama News and ManoramaMAX OTT.

    Having over 18 years of experience, Smitha was associated with several blue-chip companies like Colgate, Palmolive, Dell Computers, Britannia Industries and Wipro Enterprises. She has played a crucial role in strategising sales, branding and product functions at these companies in various capacities. Prior to her association with MM TV, Smitha was with Wipro Yardley, a Middle East business based out of Dubai.

    Speaking on the appointment, MM TV CEO Satheesh PR said, “Having worked with brands across various markets, Smitha brings in her rich diversity and insight. We are happy to welcome her into MM TV’s senior leadership team and look forward to her contribution to strengthening our vision and pursuing our goals”.

    She is a graduate of IIM Lucknow and has the experience that can take MM TV to great heights.

  • Britannia’s new campaign stresses on protein consumption for young Indians

    Britannia’s new campaign stresses on protein consumption for young Indians

    MUMBAI: Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the most important macro nutrients that  should be part of a healthy diet and through the new  campaign, the Dairy company aims to raise awareness about the role of Britannia Cheese as part of children’s nutrition.

    A study by ICMR in 2020 showed that four out of five  Indians don’t consume the recommended amount of good quality protein. As shown by various studies, India has been facing a protein deficiency over the recent years, across consumer groups.  

    The new TVC from Britannia thus aims to encourage Indian parents to include Britannia Cheese, offered in other suitable formats like cubes, blocks, and spreads, as a rich and  delicious source of protein as part of their children’s diet.

    “At Britannia, we have always ensured that our products carry both excitement and  goodness for our consumers. Today, the amount of protein consumed by Indians falls below the required  benchmark and that’s where we come in with the new proposition. Our endeavor is to educate and increase the protein intake among young India and be a strong culinary ally. Made with the goodness of  cow’s milk, Britannia Cheese is an important and a delightful source of protein that parents can include in  their households,” said Britannia Industries  VP Dairy Business Abhishek Sinha.

    Speaking on the film, Buchanan Group director India Sanjeev Singhai said “This is the first project  opportunity with Britannia and that too an interesting one on the evolving category with Britannia Cheese. In India people believe all proteins are good and same irrespective of its source and really don’t  differentiate much between the quality of various sources. Through our advocacy-based advertising tool  Brand Power, it was our attempt to educate consumers on how including Britannia Cheese in the daily  diet is an easy and convenient way to help supplement the need of high-quality proteins. We look forward to  continue co-creating credible and engaging consumer content around Britannia brands helping drive add on trials and brand growth.”

  • ITC and Britannia resolve packaging feud

    ITC and Britannia resolve packaging feud

    Mumbai: FMCG majors Britannia and ITC have reached a resolution over the nine-month long case in which the former had dragged ITC to the Delhi high court alleging infringement of product packaging.

    The judgement, dated 4 August, considered the matter resolved after ITC changed the packaging (pillow and box) scheme for its ‘Sunfeast Farmlite 5-Seed Digestive’ and ‘Sunfeast Farmlite Veda Digestive’ biscuits which was challenged by Britannia Industries in December, last year as being “deceptively similar” to that of its NutriChoice Digestive biscuit brand.

    “The respondents have modified the packaging of their products ‘Sunfeast Farmlite 5-Seed Digestive’ and ‘Sunfeast Farmlite Veda Digestive’ which are already in the market. The Appellant has no objection to the use of the modified packaging of the Respondents as depicted hereinabove,” the judgement read.

    In view of the above settlement, Britannia Industries has withdrawn all claims for rendition of accounts, damages, and costs.

    Hearing the matter in April, a single judge bench of the Delhi high court had ruled that the impugned packaging cannot be called “deceptively similar” because in both the cases the name of the product is abundantly clear. Britannia appealed against the judgement on the grounds that ITC’s promotion of April order is causing harm to its goodwill. “It is averred that the impugned judgment is being publicised heavily and is therefore causing immense harm and injury leading to loss of goodwill and reputation of the appellant,” it said.

    Responding to Britannia’s appeal in an order dated 8 July, the Delhi high court had asked the two parties to reach a consensus on the matter within four weeks.

  • Britannia tests friendship in latest campaign for Bourbon

    Britannia tests friendship in latest campaign for Bourbon

    MUMBAI: Britannia has launched a new campaign, Bourbon Friends Forever (BFF) for one of its most loved brands, Bourbon. 

    With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends. As the next leg to this mega campaign, Bourbon has just launched a series starring two of India’s biggest digital content creators and comedy artists Abish Mathew and Mallika Dua.

    Bourbon Friendly Matches brings these two YouTube heavyweights on a stage where they both have to prove their friendship by taking a 7-step challenge, each challenge testing an attribute of their friendship which we have arrived at after intense consumer research. The games are designed in such fun, simple ways that it encourages viewers to try the same with their friends.

    Britannia Industries VP of marketing Ali Harris Shere says, “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

    JWT Bangalore executive creative director Priya Shivakumar adds, “For this campaign, we decided to have a set of fun challenges that test one’s friendship with their BFF. To bring this alive we decided to look for two young internet icons who spoke the language of the youth. Two of them who were also BFF’s. Our search ended with Abish and Mallika – two stand-up comedians and darlings of the internet with huge follower bases, and BFFs in real life. They fit the bill perfectly. The beauty of this 7-part challenge is that not only does it make you laugh out loud, but also urges you to prove your friendship with your BFF by taking those challenges.”

    As a brand which has been around for years, Britannia Bourbon recognised the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach, the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as – ‘Real Friendships’. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends.

  • Good Day brings out the nuances of a mother’s smile

    Good Day brings out the nuances of a mother’s smile

    MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile for each emotion. Britannia Good Day pays tribute to the many smiles of a mother in its latest film for Mother’s Day called #MotherOfAllSmiles.

    Mothers have been celebrated in Indian media from time immemorial. For example, Indian cinema of the 20th century defined and popularised the notion of faultless motherhood and duty-bound children. By and large, mothers and children had simple relationships defined by their love and duty to each other. Today’s millennial generation enjoys a more nuanced view of the world. They have more opportunities to explore professionally and in personal relationships, more confidence about taking risks, less hurry to settle and lesser interest in settling for less.

    The millennial mother therefore has more situations to find a sync with her child. She must deal with the varied experiences and explorations of her child and yet keep her equanimity. She is not docile. She knows her influence and must exercise it without stepping on her child’s liberties. She must keep her emotions in check but not quite lose control of a situation. Above all, she has to be understanding so that her child can grow up to become a free-thinking, well-rounded individual. The timeless quality of motherhood is love and the millennial mother shows her love for her child with the understanding smile.

    The film was intended for a social media campaign to celebrate International Mother’s Day on 13 May.

    Britannia Industries VP of marketing Ali Harris Shere says, “A mother’s love is most special, and those heart-warming, all-knowing smiles of a mother are truly every child’s anchor and safe place. We have all grown up encountering those moments, and no matter where we are–we carry her smiles close to our heart. So what better way to celebrate International Mother’s Day than by creating a film which celebrates the #MotherOfAllSmiles!”

    “We always think of a smile as one expression. Little do we realise that a smile has as many moods and emotions as the person wearing it. On Mother’s Day, we celebrate the many smiles that Mom bestows on us, that go on to make the world a happier place for us. The brand that is all about smiles, celebrates the woman who adds so much beauty and meaning to it, making us want to keep her smiling more. For every emotion expressed in the film, there’s as much left unsaid in the beautiful bond between the mother and the son. We all know a smile goes a long way. This film ensures it finds a place in our hearts.”, adds JWT Bangalore and Chennai ECD and creative head Priya Shivakumar.

  • NutriChoice shows that healthy is fun

    NutriChoice shows that healthy is fun

    MUMBAI: Britannia NutriChoice has launched its first digital only activation, ‘7Days7Choices’.

    The new activation aims to extend the new TV communication campaign ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.

    The brand’s point of view is built on the insight that when we undertake something healthy, although the results may take time, the feeling of satisfaction on having started something healthy is immediate. The brand has extended this thought on digital by creating a series of videos with the objective of motivating Indians to make good choices.

    Created by JWT, the digital videos showcase a series of situations that portray our popular misconceptions about living healthy. Most people expect any good or healthy choice to be filled with hard work and no joy. However, the videos challenge this misconception by showing the heady feeling of satisfaction that one experiences when one starts something healthy. Through a series of these ‘Expectation Vs Reality’ videos, NutriChoice aims to inspire people to start making healthy choices.

    Britannia NutriChoice believes that starting with a good choice, however small, helps you lead a healthier life. The digital activation also extends this same belief by motivating people to make one good choice every day for only seven days, by way of #7Days7Choices challenge. The belief is that once we make a good choice for a period of seven days, it automatically becomes a part of our life, owing to the great feeling one experiences.

    The brand has released a total of four different situations and a longer format video that encompasses all four situations together.

    Britannia Industries VP of marketing Ali Harris Shere says, “Britannia NutriChoice as a brand has always propagated making healthier choices. With this digital campaign, the brand is making a clear shift to a purpose-led communication. The intent is to inspire people to start on their health journeys with the promise of feeling good immediately.”

    JWT vice president and executive creative director Priya Shivakumar adds, “We asked ourselves what keeps people from starting good choices. The answer’s simple, they’ve made up their mind that making a good choice is difficult. So, what we needed to do is remind them of the great feeling that can override any hardship while making a good choice. We decided to take on the internet’s favourite ‘Expectation vs Reality’ videos and give it a fun twist – instead of showing banal and drab realities like the videos in that format, we did exactly the opposite.”

  • Britannia Marie Gold encourages homemakers to win a scooty

    Britannia Marie Gold encourages homemakers to win a scooty

    MUMBAI: Britannia Marie Gold has launched its new campaign #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. Britannia Marie Gold has been the flagbearer for empowering and enriching the lives of everyday women and this initiative is aimed at fuelling the lives of homemakers by equipping them with the means to be independent.

    The campaign kick-starts with a TVC and two digital films that are based on the insight that every homemaker has the drive to be more but often lacks the resources and opportunities. The TVC and the digital films beautifully capture everyday instances, wherein the homemaker makes the choice to become more, ensuring that her personal interests do not take a back seat as she goes about her usual responsibilities. While the TVC highlights the homemaker doing more for her child without any additional support, the digital films capture homemakers introspecting on their personal aspirations. All stories end on a high note as the #GoPlaces initiative provides them with the opportunity to realise their dreams, liberating them from self-doubt and dependence.

    Britannia Industries vice president marketing Ali Harris Shere says, “Britannia Marie Gold believes that homemakers are everyday athletes in the journey to be more. They need the fuel that keeps them going both physically and emotionally. Marie Gold is that fuel. With the #GoPlaces campaign we are providing these athletes with the means to be independent so that it can help in fulfilling their aspirations.”

    Lowe Lintas executive director Rajesh Ramaswamy adds, “Through the years of Marie Gold advertising, we have always tried to show the Marie woman as someone who runs the household, but also feels like more than just a homemaker. She balances her family’s needs and her own in an already packed day. But there was an opportunity to see her outside the context of a home. We wanted to show how much more she can accomplish when a bike comes into her life and makes her truly independent. That was a very exciting and fresh space for us to explore.”