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Tag: Britannia Industries Ltd

  • Britannia Nutrichoice unveils bold new look with Face the Facts campaign

    Britannia Nutrichoice unveils bold new look with Face the Facts campaign

    MUMBAI: Britannia Nutrichoice is shaking things up on supermarket shelves with its bold new ‘Face the Facts’ campaign a refreshing take on snacking that’s as honest as it gets.

    The brand’s revamped packaging throws pretence out the window, confidently declaring, ‘We’re a cookie, and proud of it!’ No exaggerated health halos or super food comparisons just a whole wheat, high fibre snack you can actually enjoy without second guessing.

    Conceptualised by Lowe Lintas, the campaign embraces transparency and a straight talking approach, setting a new tone for mindful indulgence without guilt tripping consumers into unrealistic expectations.

    Britannia Industries Ltd. general manager, marketing Archana Balaraman stated, “Our Face the Facts campaign goes beyond a simple visual update. It is about opening a clear and direct dialogue with our consumers. The new Nutrichoice packaging is a reflection of our honest approach it sets the tone right from the first glance, without dressing things up. We want to empower consumers with knowledge, allowing them to confidently incorporate our cookies into their daily snack time.”

    Lowe Lintas president (creative), Vasudha Misra added, “With this packaging refresh, we wanted to cut through the noise and simply put the truth out there. It’s about empowering our consumers with clear information, so they can feel good about enjoying a Britannia Nutrichoice with their daily chai.”

    By embracing clarity and rejecting gimmicks, Britannia Nutrichoice celebrates the simple joy of snacking no filters, just facts.

  • Britannia Treat Croissant crowns “Croissant Pronunciation Expert” with a Rs 3 lakh internship

    Britannia Treat Croissant crowns “Croissant Pronunciation Expert” with a Rs 3 lakh internship

    Mumbai: Have you ever stumbled over the word ‘Croissant’ and wondered how it’s pronounced? You’re not alone! Britannia Treat Croissant, under Britannia Industries Ltd, India’s largest bakery foods company, embarked on the mission to settle this pronunciation challenge with their innovative ‘Croissant Pronunciation Internship’. This one-of-a-kind internship opportunity aimed to discover young extraordinary enthusiasts who can make ‘Croissant’ roll off the tongue like poetry.  

    From over 70,000 applicants, Britannia Treat Croissant found not one, but two Croissant Pronunciation Experts who were rewarded with a stellar stipend of Rs 3 lakhs each. Anshu Verma and Ronica Bajaj were hired as interns and they spent a fun and engaging day at Britannia, showcasing their enunciation prowess during their one-day internship with Britannia. The campaign was designed and executed by Britannia Treat Croissant in collaboration with Youngun.

     

     

    “Britannia is always looking for creative ways to engage our audience and the success of the ‘Croissant Pronunciation Internship’ is a testament to our ability to create campaigns that are both impactful and memorable. This campaign has not only corrected a common mispronunciation but also helped us in engaging with our audience in a fun and meaningful way to create awareness for the product and the category” Britannia chief business officer – bread, cake and rusk – Yudhishter Shringi.

    Within the first 24 hours of the campaign’s launch, 25,000 individuals had already applied for the internship opportunity. Overall, the campaign reached a significant audience of 50 million, generated over 18,000 comments on the post, and witnessed an impressive six-fold increase in the Instagram follower base. Additionally, the campaign inspired over 100 user-generated posts on social media, further amplifying its impact and reach. The campaign’s presence also expanded offline, with out-of-home advertising illuminating the streets of Chennai, Kolkata, Pune, and Bangalore. Collaborations with Internshala ensured the internship opportunity reached far and wide.

    Britannia’s ‘Croissant Pronunciation Internship’ has indeed found its experts, proving that even the pronunciation of the trickiest words can be mastered!a

  • Britannia launches Marie Gold Doubles

    Britannia launches Marie Gold Doubles

    Mumbai: May 23rd, 2006: Britannia Industries Ltd, today announced the launch of ‘Marie Gold Doubles’ – an unique three layered Marie in a delightful double taste of orange and chocolate. This innovative double taste has been created through a unique technology that enables a layer of chocolate to be embedded between two layers of orange

    MarieGold doubles is unique in several other ways too.

    ” An unusual finger shaped biscuit, not round
    ” Attractive sleeve packaging for the first time in the biscuit category

    Its Crisp, Light, Healthy and Delicious!

    Marie Gold, one of Britannia’s oldest and flagship brands, now offers this exciting and new variant targeted at young and old alike. Marie is one of the fastest growing biscuit sub category and Britannia already has significant presence in it with a nearly 50% share of market. Marie Gold has been predominantly eaten with tea. The unique and exciting taste of Marie Gold Doubles will however, make it an ideal snack for non-tea / beverage drinking occasions too.

    Speaking at the launch of Marie Gold Doubles, Ms. Richa Arora, General Manager & Head of Marketing and Innovation, said, “At Britannia, we constantly endeavour to delight our customers with high quality, innovative products. Marie Gold Doubles is the result of extensive efforts of our Marketing and R&D teams. We are confident it will strike a chord with consumers & add significantly to Britannia’s Image”.

    After formally unveiling Marie Gold Doubles, Ms. Mandira Bedi, Actor & TV Host said, “I am delighted to be associated with one of India’s leading companies “Britannia” and the launch of ‘Marie Gold Doubles’. Marie Gold Doubles is light, tasty & a healthy eat and is the perfect snack to munch on for people like me who are constantly on the move, juggling two things at the same time, be it balancing my personal and professional life or hopping from one shoot to the other, entertaining or travelling. I am sure its unique taste & shape will make it a favourite across the country”.

    Marie Gold Doubles, introduced in a 150gms pack of 30 biscuits, is priced competitively at Rs.15/-. The attractive sleeve packaging gives it a premium look and enhances the distinctiveness of the offering

    Marie Gold Doubles will be available in all leading stores across the country and will be supported by an exciting communication programme across all consumer touchpoints.

    About Britannia:

    Britannia is the Market leader in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits contribute to nearly 90 % of Britannia’s total turnover. Britannia is synonymous with ‘biscuits’ and Brands like MarieGold, Good Day, 50-50 and Tiger have become a household name in the country.

    For Further Information:
    Saritha Prem / Amit Gidwani
    Madison PR
    saritha@fort.madisonindia.com
    amit@fort.madisonindia.com