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Tag: Britannia Industries Limited

  • Shree Das is the new social media PR head of Britannia Industries Limited

    Shree Das is the new social media PR head of Britannia Industries Limited

    Mumbai:  In recent development, Shree Das seasoned communication and PR professional joined Britannia Industries Limited as Social Media and PR head. Earlier she served as vice president at Publicis Consultants Asia where she was responsible for operational efficiency for the Bangalore region.

    While expressing her joy on LinkedIn’s post she said, ‘ After over a decade of building corporate reputation programs for the tech and startup community, I am over the moon to tell the story of a 130+ year old FMCG giant. I am very happy to share that I have joined Britannia Industries Limited to steer Public Relations and Social Media for the brand. Let’s work together to tell people how Britannia is shaping to be the Global Total Foods Brand, and doing that responsibly with an equal commitment to boosting the local economy.’

    Earlier she also worked in companies like Xiaomi India, Lenovo India, and Unacademy.

  • Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Mumbai: This World Smile Day, McCann Worldgroup India has partnered with Britannia Good Day, India’s largest cookie brand, to unveil a heartwarming ‘Cleft Cookie’ campaign, celebrating diversity and inclusivity. Known for its iconic cookies adorned with a myriad of smiles, Britannia Good Day has chosen to mark World Smile Day by supporting the smiles of children born with cleft lip and palate.

    Owing to India’s substantial population, the country grapples with one of the highest incidents of cleft births worldwide, with roughly 35,000 children being born with this condition annually. Clefts, which involve a gap in the upper lip and/or the roof of the mouth (palate), are a prevalent birth condition occurring across all socio-economic backgrounds.

    ‘Cleft Cookies’ sees the creation of limited-edition packs, each adorned with a heartwarming cookie featuring a cleft smile semblance, seamlessly joining the diverse range of smiles that already grace the Good Day lineup. Over 6 Crore of these special packs will be made available for two months across Maharashtra and Gujarat, symbolising the brand’s commitment to celebrating smiles of every kind and championing inclusivity.

    The campaign aims to educate people about cleft lip and palate and, more significantly, to spark global recognition of the importance of inclusivity for children with a facial difference. Each limited-edition pack features a QR code, which, when scanned, takes consumers to a site containing informing about cleft conditions GooddaySmiles

    Consumers are also able to donate to Smile Train, the world’s largest cleft-focussed organisation and NGO collaborator with Britannia Good Day. Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. This way, consumers are not merely alerted to the challenges faced by children born with cleft palates, but they are also presented with the means to participate in the profound transformation of lives.

    Britannia Industries Limited chief marketing officer Amit Doshi said, “Britannia Good Day, has always been a beacon of joy, renowned for spreading smiles and happiness to millions across India. Today, we mark a monumental milestone by warmly embracing the smiles of children born with cleft conditions on our delectable cookies. This initiative underscores our enduring commitment to inclusivity, making every smile, regardless of its unique form, an integral part of the Good Day family. Through our partnership with Smile Train, we aspire to convey a resounding message of acceptance and unity, inviting all to savour the taste of inclusivity, debunk myths, and stand with us in forging a more inclusive world, where every smile is equally cherished.”

    McCann Worldgroup India CEO and chief creative officer Prasoon Joshi commented, “A smile is a universal symbol of joy. Changing an iconic product to draw attention to vulnerable children born with a cleft palate is a sensitive and valued initiative. The Britannia Good Day Cleft Cookie has brought pride and acceptance to smiles of every kind. We at McCann Worldgroup India with Britannia feel fortunate to have played a nuanced and meaningful role in making the world more joyful and inclusive.”  

    Smile Train senior vice president & regional director Asia Mamta Carroll expressed her gratitude towards Britannia Good Day. She said, “We are thrilled to partner with Britannia Good Day in launching the ‘cleft cookie campaign’. The iconic Britannia Good Day smile cookies have been a household favourite for decades and adding the cleft smile to bring focus on children with clefts on World Smile Day is a bold gesture, which will generate significant momentum in increasing awareness around clefts and promoting greater acceptance of people with clefts.”

  • Britannia appoints Amit Doshi as chief marketing officer

    Britannia appoints Amit Doshi as chief marketing officer

    Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January.

    ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight,” said BIL managing director Varun Berry.

    Doshi takes over from Vinay Subramanyam who left the company in December 2021. “I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors,’’ Berry further said.

    With over 17 years of experience, Doshi has expertise in brand marketing, sales, and customer development. In his previous assignment, he was with Lenovo as director of marketing (India and South Asia). He has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.

  • FY-16 Britannia Industries marketing spends up 13.2 percent

    FY-16 Britannia Industries marketing spends up 13.2 percent

    BENGALURU: Britannia Industries Limited (Britannia) spent 13.2 percent more towards advertisement and sales promotion (ASP, marketing spends) during the year ended 31 March 2016 (FY-16, current year) as compared to the previous year. The Indian FMCG major’s consolidated ASP spend in FY-16 was Rs 737.81 crore (8.5 percent of Total Income from Operations or TIO) as compared to Rs 651.70 crore (8.3 percent of TIO) in the previous year. This is Britannia’s highest ASP spends in absolute rupees in a fiscal.

    During the quarter ended 31 March 2016 (Q4-16, current quarter) the company’s ASP spend was the highest ever in absolute rupees in a twelve quarter period starting Q1-14 until Q4-16. Britannia spent Rs 208.68 crore (9.4 percent of TIO) towards ASP, which was 2.9 percent more year-over-year (y-o-y) as compared to Rs 202.89 crore (9.4 percent of TIO) and 13.5 percent higher quarter-over-quarter (q-o-q) as compared to Rs 183.93 crore (8.2 percent of TIO) in Q3-16.

    The company says that it accelerated its advertisement spends in Q4-16 through high impact association with Filmfare Awards and Asia Cup T20.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Britannia managing director Vrun Berry said, “In an environment where FMCG growths are slow, our double digit volume and value growth is a vindication of our strategy to offer the best products under our world class umbrella brands and a clear focus on building a robust distribution throughout the country with a thrust on rural and other weak states. We also focused on driving off-take through re-stage of our brands and passing on the benefits of benign commodity prices to the consumer. Our focus on supply chain efficiencies, wastage reduction, accelerated cost efficiency program and soft commodity prices helped us expand our operating margin by 360 basis points during the year. We strengthened our backend by successful commissioning of two new factories in Tamil Nadu and Karnataka and reinforced our innovation capability and state of the art R&D centre in Bengaluru. While the category growths are expected to remain subdued, we are confident of keeping our momentum going.

    Please refer to Figure A below. As mentioned above, ASP spend in Q4-16 is the highest spent by the company during any quarter in absolute rupee value. In terms of percentage of TIO, Britannia’s ASP spend was highest in Q4-15 at 9.8 percent (Rs 202.89 crore) during the twelve quarter period in this paper. The lowest ASP spend in absolute rupees during the period under consideration was Rs 138.43 crore (7.7 percent of TIO) in Q1-16, while the lowest ASP spend in percentage of TIO was in Q3-16 at 7.3 percent (Rs 143.48 crore).

    Britannia’s TIO in FY-16 increased 10.4 percent to Rs 8,678.75 crore from Rs 7,858.42 crore in the previous year. The company’s TIO in the current quarter increased 7.2 percent y-o-y to Rs 2,211.38 from Rs 2,063.64 crore, but declined 1.3 percent q-o-q from Rs 2,240.22 crore.

    Britannia’s PAT for FY-16 at Rs 806.11 crore (9.3 percent of TIO) grew 17.1 percent from Rs 668.64 crore (8.8 percent of TIO) in FY-15.

    Please refer to Fuigure B below. PAT in Q4-16 increased 13.7 percent y-o-y to Rs 190.23 crore (8.6 percent of TIO) from Rs  167.25 crore (8.1 percent of TIO), but declined 8.4 percent q-o-q from Rs 207.59 crore (9.3 percent of TIO) in the immediate trailing quarter.

     

  • FY-16 Britannia Industries marketing spends up 13.2 percent

    FY-16 Britannia Industries marketing spends up 13.2 percent

    BENGALURU: Britannia Industries Limited (Britannia) spent 13.2 percent more towards advertisement and sales promotion (ASP, marketing spends) during the year ended 31 March 2016 (FY-16, current year) as compared to the previous year. The Indian FMCG major’s consolidated ASP spend in FY-16 was Rs 737.81 crore (8.5 percent of Total Income from Operations or TIO) as compared to Rs 651.70 crore (8.3 percent of TIO) in the previous year. This is Britannia’s highest ASP spends in absolute rupees in a fiscal.

    During the quarter ended 31 March 2016 (Q4-16, current quarter) the company’s ASP spend was the highest ever in absolute rupees in a twelve quarter period starting Q1-14 until Q4-16. Britannia spent Rs 208.68 crore (9.4 percent of TIO) towards ASP, which was 2.9 percent more year-over-year (y-o-y) as compared to Rs 202.89 crore (9.4 percent of TIO) and 13.5 percent higher quarter-over-quarter (q-o-q) as compared to Rs 183.93 crore (8.2 percent of TIO) in Q3-16.

    The company says that it accelerated its advertisement spends in Q4-16 through high impact association with Filmfare Awards and Asia Cup T20.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Britannia managing director Vrun Berry said, “In an environment where FMCG growths are slow, our double digit volume and value growth is a vindication of our strategy to offer the best products under our world class umbrella brands and a clear focus on building a robust distribution throughout the country with a thrust on rural and other weak states. We also focused on driving off-take through re-stage of our brands and passing on the benefits of benign commodity prices to the consumer. Our focus on supply chain efficiencies, wastage reduction, accelerated cost efficiency program and soft commodity prices helped us expand our operating margin by 360 basis points during the year. We strengthened our backend by successful commissioning of two new factories in Tamil Nadu and Karnataka and reinforced our innovation capability and state of the art R&D centre in Bengaluru. While the category growths are expected to remain subdued, we are confident of keeping our momentum going.

    Please refer to Figure A below. As mentioned above, ASP spend in Q4-16 is the highest spent by the company during any quarter in absolute rupee value. In terms of percentage of TIO, Britannia’s ASP spend was highest in Q4-15 at 9.8 percent (Rs 202.89 crore) during the twelve quarter period in this paper. The lowest ASP spend in absolute rupees during the period under consideration was Rs 138.43 crore (7.7 percent of TIO) in Q1-16, while the lowest ASP spend in percentage of TIO was in Q3-16 at 7.3 percent (Rs 143.48 crore).

    Britannia’s TIO in FY-16 increased 10.4 percent to Rs 8,678.75 crore from Rs 7,858.42 crore in the previous year. The company’s TIO in the current quarter increased 7.2 percent y-o-y to Rs 2,211.38 from Rs 2,063.64 crore, but declined 1.3 percent q-o-q from Rs 2,240.22 crore.

    Britannia’s PAT for FY-16 at Rs 806.11 crore (9.3 percent of TIO) grew 17.1 percent from Rs 668.64 crore (8.8 percent of TIO) in FY-15.

    Please refer to Fuigure B below. PAT in Q4-16 increased 13.7 percent y-o-y to Rs 190.23 crore (8.6 percent of TIO) from Rs  167.25 crore (8.1 percent of TIO), but declined 8.4 percent q-o-q from Rs 207.59 crore (9.3 percent of TIO) in the immediate trailing quarter.

     

  • Q2-2016: Britannia Industries ad and sales promo spends up 11.9 percent

    Q2-2016: Britannia Industries ad and sales promo spends up 11.9 percent

    BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at Rs 184.68 crore (8.4 percent of TIO) as compared to Rs 143.48 crore (7.3 percent of TIO) and 15.1 percent more QoQ than Rs 160.52 crore (8 per cent of Net total Income from Operations or TIO). Please refer to Fig 1 below.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Company speak

    Britannia managing director Varun Berry said,“We have been able to make reasonable in-roads in our weak states in the Northern region and have strengthened our position which has helped us bolster the growth. While the prices of key commodities remained benign, we expect that our initiatives of offering more value to consumers along with re-stage of our key brands like Goodday and Milkbikkis with enhanced organoleptic delivery, would help drive consumer off-take and accelerate the growth for the company.”

    TIO and Ad & Sales Promotion spends

    In Q2-2015, Britannia’s TIO increased 11.9 percent YoY to Rs 2208.65 crore as compared to Rs 1974.51 crore and was 9.4 percent more QoQ as compared to Rs 2018.60 crore. TIO in the current quarter was the highest during the 14 quarter period starting Q1-2013 until the current quarter. The broken grey trend line indicates that the company’s TIO has a linear increasing trend during the period under consideration.

    Also, during the period under consideration in this report, Britannia’s ASP in Q4-2015 was the highest, both in terms of absolute rupees as well as in terms of percentage of TIO at Rs 202.89 crore and 9.8 percent of TIO. The lowest ASP in absolute rupees was in Q1-2013 at Rs 112.96 crore (8.3 percent of TIO), while in terms of percentage of TIO, it was 7.3 percent (Rs 143.48 crore) in Q2-2015. The maroon broken line shows a slight decline in ASP in terms of percentage of TIO, while the blue broken trend line indicates a linear increasing trend for ASP in absolute rupees.

    The broken blue trend line in Fig 1 below indicates that ASP in terms of absolute rupees is increasing, while the broken maroon trend line indicates that it is declining in terms of percentage of TIO)

    Please refer to Fig 2 below. In Q2-2016, Britannia reported PAT of Rs 218.63 crore (9.9 percent margin) which was 19.2 percent lower YoY as compared to Rs 270.46 crore (13.7 percent margin), but was 15.3 percent higher QoQ as compared to Rs 189.66 crore (9.4 percent margin).

    During the period under consideration in this report, the company’s PAT shows a linear increasing trend both in absolute rupees as was well as in terms of percentage of TIO.

    During the fourteen quarter period under consideration, the company’s ,PAT in Q2-2015 was the highest recorded by the company, both in terms of absolute rupees as well as in terms of PAT as percentage of TIO at Rs 270.46 crore and 13.7 percent of TIO respectively.The lowest PAT reported by the company in absolute rupees as well as in terms of percentage of TIO was in Q1-2013 at Rs 46.48 crore and 3.4 percent of TIO respectively during the same period.

  • Q1-2016: Britannia Industries ad and sales promo spends up 16%

    Q1-2016: Britannia Industries ad and sales promo spends up 16%

    BENGALURU: Britannia Industries Limited (Britannia) spent 16 per cent more towards Advertisement and Sales Promotion (ASP) in Q1-2016 (quarter ended 30 June, 2015) at Rs 160.52 crore (eight per cent of Net total Income from Operations or TIO) versus Rs 138.43 crore (7.7 per cent of TIO) inQ1-2015, butspent 20.9 per cent lower than the company’s ASP in Q4-2015 at Rs 202.89 crore (9.8 per cent of TIO). Please refer to Fig 1 below.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Company speak

    Britannia managing director Varun Berry said,”Our results are a reflection of our focus on driving consumer off-take and operational efficiencies to generate sustainable and profitable growth, despite the slowdown that is being witnessed in the FMCG sector. We have passed off the benefits of benign commodity prices and made our brands more affordable to the consumers. We continued our efforts to expand our distribution footprint and ensure efficiency in operations through reduction in wastages and tight management of fixed costs. We move ahead on our innovation journey with the launch of ‘Pure Magic Chocolush’ during the quarter.”

    TIO and Ad & Sales Promotion spends

    In Q1-2015, Britannia’s TIO increased 13 per cent to Rs 2018.60 crore as compared to the 1786.99 crore inQ1-2015, but declined 2.2 per cent as compared to the Rs 2063.64 crore in the immediate trailing quarter. TIO in the previous quarter (Q4-2015) was the highest during a 13 quarter period starting Q1-2013 until the current quarter. The broken grey trend line indicates that the company’s TIO has a linear increasing trend during the period under consideration.

    Also, during the period under consideration in this report, Britannia’s ASP in Q4-2015 was the highest, both in terms of absolute rupees as well as in terms of percentage of TIO. The lowest ASP in absolute rupees was in Q1-2013 at Rs 112.96 crore (8.3 per cent of TIO), while in terms of percentage of TIO, it was 7.3 per cent (Rs 143.48 crore) in Q2-2015. The maroon broken line shows a slight decline in ASP in terms of percentage of TIO, while the blue broken trend line indicates a linear increasing trend for ASP in absolute rupees.

    Please refer to Fig 2 below. In Q1-2016, Britannia reported PAT of Rs 189.58 crore (9.4 per cent of TIO), which was 66.8 per cent more than the Rs 113.66 crore (6.4 per cent of TIO) in Q1-2015 and was 38.2 per cent more than the Rs 167.25 crore (8.1 per cent of TIO) in Q4-2015. During the period under consideration in this report, the company’s PAT shows a linear increasing trend both in absolute rupees as was well as in terms of percentage of TIO.

    During the thirteen quarter period under consideration, PAT in Q2-2015 was the highest recorded by the company, both in terms of absolute rupees as well as in terms of PAT as percentage of TIO at Rs 270.46 crore and 13.7 per cent of TIO respectively.The lowest PAT reported by the company in absolute rupees as well as in terms of percentage of TIO was in Q1-2013 at Rs 46.48 crore and 3.4per cent of TIO during the same period.

    “We remain committed to tap new sources of growth and focus on commercializing consumption opportunites across our product portfolio. We are confident that our team of passionate and motivated Britannians shall take the business to greater heights,” added Berry.