MUMBAI: From paints to pastries, Rakshit Hargave is making a colourful career move. The outgoing CEO of Birla Opus Paints is set to take the helm at Britannia Industries as executive director and chief executive officer, beginning December 15, 2025.
The appointment marks one of the FMCG sector’s most talked-about leadership transitions this year. Britannia’s board approved Hargave’s induction as an additional whole-time director and CEO for a five-year term, subject to shareholder approval. He will report directly to managing director and chairman of Britannia Industries Varun Berry.
On the same day, Grasim Industries, the parent company of Birla Opus Paints, confirmed that Hargave had resigned from his role, effective December 5.
Grasim praised Hargave’s four-year stint, noting his instrumental role in transforming Birla Opus from blueprint to brand. Under his leadership, the company set up six integrated manufacturing facilities and built a robust distribution and supply chain network across India.
Hargave joined the Aditya Birla Group in 2021, leading Birla Opus through its ambitious entry into the competitive paints market. His move to Britannia now positions him at the centre of another storied Indian brand, one balancing legacy with innovation in an increasingly crowded FMCG landscape.
As Britannia eyes new categories and deeper market penetration, Hargave’s appointment signals a fresh layer of leadership ready to add both colour and consistency to the brand’s growth story.
MUMBAI: In a decadent twist that’s sure to delight chocolate lovers, Britannia Industries and Walko Food’s NIC Ice Creams have teamed up to launch the NIC Bourbon Ice Cream- a rich, creamy tribute to the classic Britannia Bourbon biscuit.
This chilled indulgence blends NIC’s velvety chocolate ice cream with crushed Bourbon biscuit crumbs, delivering the best of both worlds in one scoop. It’s a nostalgic nod wrapped in a dessert format Gen Z and millennials will likely devour with zero diplomacy required.
The launch follows the success of the Britannia Winkin’ Cow Bourbon Shake in 2024, as Britannia continues to stretch the boundaries of its most beloved biscuit brand. Now fans can crunch, sip, or scoop their favourite chocolate flavour in multiple formats including the 28,000+ Bourbon-inspired recipes live on BourbonIt.in.
The collaboration gets an extra swirl of fun from a campaign by The Womb, set in a spoofed-up global diplomatic summit. The film shows a perplexed Indian ambassador stuck between choosing chocolate biscuit or chocolate ice cream until NIC Bourbon Ice Cream swoops in with the obvious solution: have both.’
Britannia Industries general manager – marketing, Siddharth Gupta said, “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavor. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”
Walko Food Company Pvt. Ltd. director Raj Bhandari said, “NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors — from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon – delicious Britannia Bourbon chunks in rich chocolate ice cream – A must-have if you love Britannia Bourbon and you love NIC ice creams!
The Womb CCO Suyash Khabya said, ”Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate – NIC Chocolate ice cream…whatte fun! Continuing with the earlier brand set-up, we’ve woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”
Now available pan-India across 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and at NIC Ice Cream parlours, the new flavour is fast becoming a go-to for sweet-toothed fans and loyal Bourbon lovers alike.
Because when a biscuit meets ice cream, neutrality isn’t an option.
MUMBAI: Britannia Treat is inviting maths enthusiasts, problem-solvers, and biscuit lovers to take on the Treat Circle Challenge, a unique contest with a grand prize of Rs 10 lakh. Created by The Womb and supported by renowned educator Nitin Vijay of Motion Kota, this competition blends learning with fun in an exciting way.
The challenge? Measure the circumference of the inner circle of a Britannia Treat biscuit as precisely as possible down to seven decimal places. It may sound simple, but precision is key.
How to Enter,
– Pick up a Britannia Treat biscuit Choco Creme, Orange, Vanilla, or Chilli Guava.
– Measure the inner circle’s circumference in metres, accurate to seven decimal places.
Beyond the grand prize, creativity counts too! The most innovative video demonstrating the measurement method will win a Bookmyshow voucher worth Rs 1 lakh.
Britannia Industries general manager & marketing Siddharth Gupta shared, “At Britannia, we love creating engaging experiences. The Treat Circle Challenge turns a simple biscuit into an exciting test of skill and knowledge, sparking curiosity and learning.”
Motion Kota founder & CEO Vijay added, “This challenge makes mathematics fun and accessible. I look forward to seeing participants put their accuracy to the test!”
The Womb COO Heval Patel noted, “Britannia Treat’s signature hole inspired this quirky and playful contest. With Vijay’s involvement, it becomes both relevant and enjoyable for our audience.”
MUMBAI: Britannia Industries has appointed Siddharth Gupta as chief marketing officer, succeeding Amit Doshi who stepped down from the position last month.
Gupta, who joined the foods company in 2018, is currently general manager of marketing, where he leads the premium creams, crackers, Marie and milk biscuits portfolio. He has progressively risen through the ranks at Britannia, having served as senior category head and category head.
Prior to joining Britannia, Gupta spent nearly 11 years at Colgate-Palmolive in various marketing roles. As marketing manager in Mumbai, he handled the company’s toothpaste portfolio and was instrumental in launching new products including an over-the-counter toothpain relief gel. His earlier roles included positions in modern trade and sales across different regions.
The appointment comes as Britannia looks to strengthen its marketing leadership in the Indian foods sector.
MUMBAI: Rajeswaran M, director at Skyplay IPTV, has announced its grand launch (set to take place on 13 February) a next-generation digital entertainment platform offering a triple-play package of broadband, IPTV, and OTT services. With over two decades of experience in sales, business development, and corporate strategy within the broadcast and telecom industries, Rajeswaran brings extensive expertise to the platform’s market expansion and strategic growth.
Before taking on his current role, he served as senior manager – affiliate sales at Disney Star, where he played a key role in revenue growth, market penetration, and content distribution strategies. Over an 11-year tenure, he held leadership positions including assistant vice president and regional manager, overseeing large-scale sales and distribution operations across south, central, and western India.
His career also includes key leadership roles at ESPN Star Sports, Kansai Nerolac Paints, Castrol India, Britannia Industries, and CavinKare, where he managed sales operations, revenue growth, content distribution, and strategic business development initiatives.
At Skyplay IPTV, Rajeswaran will focus on expanding the company’s footprint in India’s growing digital entertainment sector, driving broadband and IPTV penetration, and enhancing customer engagement through innovative content delivery.
Key Responsibilities at Skyplay TV: * Strategic planning: Driving sales strategies for broadband and IPTV services. * Sales team management: Leading and mentoring a high-performance team. * Revenue growth: Identifying market opportunities and expanding business reach. * Industry partnerships: Strengthening relationships with telecom and ISP stakeholders.
Mumbai: As a child, I fondly remember reaching for Britannia’s Good Day cookies, drawn in by the promise that even on a rough day, those cookies could spark a smile. This quarter, it seems Britannia itself enjoyed a ‘Good Day’ as it reported resilient financial results for Q2, ending September 2024. The company’s total revenue from operations rose to Rs 4,667.57 crore, a 5.3 per cent increase year-on-year, driven by surging domestic demand, a broadened product range, and expanded distribution across India’s rural and urban sectors. Yet, while revenue painted a bright picture, profitability revealed a bit more complexity. Net profit declined by around 9.4 per cent to Rs 531.55 crore, reflecting the pressures of rising costs that have started to weigh on margins.
The quarter’s revenue increase was complemented by other operating income, totaling Rs 4,713.57 crore, which is a notable rise from Rs 4,485.23 crore in Q2 FY24. Despite this uptrend in revenue, Britannia’s profitability faced headwinds. The company’s cost of materials soared by 12.9 per cent, amounting to Rs 2,578.05 crore, signaling intensified raw material cost burdens. Additionally, employee benefits expenses reached Rs 232.28 crore, up by 45.3 per cent year-on-year, reflecting Britannia’s focus on workforce expansion and talent retention amid a competitive labor market.
VC & MD, Varun Berry said, “An eight per cent volume growth with a sequential increase in revenue and operating profits are satisfactory results in the face of severe commodity inflation leading to a tepid consumer demand scenario in most FMCG categories.”
The profit before tax, after adjusting for exceptional items, stood at Rs 715.15 crore, a decrease from Rs 798.63 crore reported in the same quarter last year. Tax expenses further tightened the profit margin, with total tax outflows recorded at Rs 183.60 crore. This leaves the net profit for the quarter at Rs 531.55 crore, showing a decline from Rs 586.50 crore in Q2 FY24. Britannia’s operational expenses also contributed to the contraction in net margins, rising by 11.1 per cent to Rs 3,994.87 crore, primarily due to inflationary pressures on logistics and supply chain costs.
The company reported consolidated sales of Rs 4,566 crore for Q2, a year-over-year growth of 4.5 per cent. However, profit after tax (PAT) decreased by 9.6 per cent to Rs 531 crore. Compared to the prior quarter, sales rose by 10.6 per cent, with a 5.1 per cent PAT increase. For the six months ending 30 September 2024, sales grew 4.3 per cent year-on-year, while PAT declined by 0.8 per cent. The results highlight Britannia’s sales resilience amidst economic challenges, though profitability remains impacted by rising costs and workforce investments.
A notable development during this quarter was Britannia’s exceptional expenses totaling Rs 24.79 crore, largely attributed to voluntary retirement schemes (VRS) for factory workers and associated labor restructuring efforts. These measures are expected to enhance operational efficiency in the long term by streamlining the workforce at key manufacturing facilities. Britannia also invested heavily in contract labor in the wake of increased production targets, a move aimed at reinforcing the company’s manufacturing capabilities to support market demand.
Despite the contraction in profitability, Britannia’s balance sheet remains solid, with a positive outlook on revenue streams from both domestic and international markets. The ongoing demand for packaged foods and baked goods continues to present a strong growth trajectory for the company. “Our agenda of being a ‘Total Global Foods Company’ is progressing well with our adjacent businesses such as Croissant, Milk Shakes, Wafers and International growing at a healthy pace. Making strides in this direction, we are working on redefining our distribution strategy to optimise range distribution and improve outlet servicing, and the preliminary results of the pilots across 25 cities covering more than 50,000 outlets are encouraging” added Berry.
The company’s total comprehensive income, factoring in other gains, came to Rs 533.01 crore, slightly down from Rs 589.39 crore in Q2 FY24. Additionally, Britannia’s consistent investments in expanding its product portfolio and supply chain suggest a robust setup for future growth, although profitability will likely remain susceptible to fluctuating raw material costs and labor expenses. Berry remarked on the situation, “In the context of steep rise in prices of key commodities such as Wheat, Palm, Cocoa etc, we demonstrated agility in initiating focused pricing actions and identifying new levers for cost optimisation across the value-chain. As a result, we maintained a healthy operating margin of 15.5 per cent during the quarter. We are committed to investing in capability enhancement and brand development with the clear objective of driving market share and sustaining profits”.
Britannia Industries has demonstrated both resilience and adaptability in a challenging financial environment, marking stable revenue growth yet grappling with cost pressures. The outlook remains cautiously optimistic, bolstered by Britannia’s solid market presence and strategic product diversification.
Mumbai: As part of their ongoing platform of equal parenting, Britannia Milk Bikis has launched a campaign speaking to the dads of Tamil Nadu. Conceptualised by Talented, ‘Adengappa Kadhaigal’ (loosely translated to wow! stories) is a Gen AI-powered storytelling resource that equips dads to be better storytellers for their kids.
Stemming from the thought of ‘everything around you can tell a story’, this first-of-its-kind platform uses objects commonly found in households to aid storytime. Scan any Britannia Milk Bikis pack to generate stories, both in English and Tamil. Each story comes with prompts on how to use that object as a prop to narrate stories to kids.
Britannia Milk Bikis launched the #GrowthNeedsBoth campaign last year with Prithi Ashwin and her husband R. Ashwin, alongside their two daughters, to highlight the importance of collaborative parenting. The campaign emphasises that the combined efforts of both parents as equal partners are important in ensuring the holistic growth and nourishment of the child.
Touching upon the cultural nuances of the initiative, Britannia Industries CMO Amit Doshi said, “Britannia Milk Bikis has a deep-rooted relationship with the state of Tamil Nadu spanning decades. This campaign is a testament to our commitment to further the equal parenting discourse and play a part in enabling parents, aided by new-age technology. We’ve trained the AI model to recognise thousands of objects found in households to make stories more accessible.”
Talented creative, brand strategy Samyu Murali and Balaji Padmanabhan added, “In a state where films are worshipped, they sometimes perpetuate a stereotypical image of moms – where dads are seen as the ‘fun’ parent and moms are relegated to the role of the disciplinarian. Advertising is trying to raise our children differently, starting with showing dads as equal parts storytellers.”
With a refreshing take on storytelling, this campaign stands out from other ads in the category where a mom’s role is usually the primary caretaker, and makes you ponder ‘Why aren’t more brands speaking to dads?’
Britannia Milk Bikis has always had a deep-rooted connection with Tamil Nadu. Campaigns like “Britannia Milk Bikis Anaivarukkum,” which celebrates Tamil Nadu’s rich linguistic diversity and regional pride, and “Britannia Milk Bikis Flashback Pack” campaign, which celebrates the unique and affectionate nicknames used in Tamil households, highlight this regional focus.
Mumbai: Britannia Industries is thrilled to unveil the refreshed look of its beloved Little Hearts, now featuring vibrant, modern packaging, designed to captivate today’s new-age consumers through its TVC campaign – Every Bite, Full of Heart. For over three decades, Little Hearts has transcended generations with its unique design and irresistible taste, becoming a cherished part of childhood memories and special moments with loved ones. The new look for Little Hearts shows Britannia’s promise to keep up with evolving times while keeping the same taste that consumers love.
With a blend of nostalgia and modernity, Little Hearts stands out as a sweet, poppable delight and remains a symbol of joy, happiness, and deliciousness. The new packaging reflects an iconic and distinct aesthetic, while the taste remains timeless, ensuring it continues to be loved by all generations.
The Little Hearts film, conceptualized by Lowe Lintas Bangalore, captures a delightful sequence starting with a couple, sitting on a sofa. The guy offers a packet of Little Hearts to the girl, and she savours one, triggering a whimsical series of events: a puppy appears, and as they indulge in more Little Hearts, they are surrounded by playful puppies, symbolizing the warmth, joy, and affectionate playfulness in each bite of Little Hearts.
“Reviving Little Hearts with a modern touch has been an exciting journey for us,” stated Britannia Industries CMO Amit Doshi. We have dedicated ourselves to crafting a fresh appearance that not only resonates with today’s consumers but also stays true to the essence of the brand. With our efforts in redesigning the packaging and elevating the brand experience, we’re not just paying homage to the joy, nostalgia, and irresistible taste that has charmed generations with Little Hearts, but we’re also revitalising it for a whole new era of snack enthusiasts. Our dedication to this iconic snack reflects our commitment to continuously innovate and delight our customers, ensuring that Little Hearts remains a beloved favorite for years to come.
Lowe Lintas South executive director, head of creative – copy Arpan Bhattacharyya said, “Little Hearts is an iconic brand. There’s nothing quite like these little heart-shaped biscuits. And we felt that the advertising for it should be the same. We wanted to symbolise the feeling that you get when you pop a Little Heart into your mouth. Cute, cuddly, adorable puppies seemed to be the right answer!”
Britannia Little Hearts delivers an enriching experience that fills your heart with joy with every bite. The feeling you get is akin to a hundred cute puppies jumping all over you, symbolizing a delightful sweetness like no other. It’s an attack of cute hearts that captures the essence of joy and happiness. The new design encapsulates the spirit of fun, surprise, and shared moments, ensuring that Little Hearts remains a household name synonymous with happiness and deliciousness.
Mumbai: In India, cricket is more than a sport; it’s a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two quirky campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty. These initiatives feature cricketing icon and former Indian head coach Ravi Shastri, who has been associated with Britannia for the past two years.
Britannia 50-50 kicked off the season with a new TVC with Ravi Shastri in a dual avatar for Britannia 50-50 Sweet and Salty. Conceptualized by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Ravi Shastri in a playful dual persona, conversing with doves. As he experiences the sweet and salty sides of the biscuit, his interactions with the doves mirror the distinct flavours. His persona softens when he experiences the sweetness, but his response takes a witty and playful turn when he encounters the salty crunch. Through this campaign, Britannia 50-50 delivers a perfect blend of sweet and salty sensations that cater to the discerning tastes of today’s snack enthusiasts.
Britannia takes it a notch further by introducing an initiative in partnership with Mindshare India, seamlessly integrating AI technology. The Britannia 50-50 T20 Golmaal with Ravi Shastri offers an innovative way for users to interact with Ravi Shastri during the ongoing cricket season and receive Golmaal advice. Building on last year’s chatbot, Chatbot 2.0 initiative now includes a new AR feature, presenting an animated Shastri avatar that answers “Golmaal” questions with unexpected humor, keeping fans entertained regardless of the game’s outcome. This innovative addition activates the user’s rear camera, projecting a digital avatar of Ravi Shastri onto their screen, allowing users to ask questions directly, thus making the interaction smooth and engaging.
Teams involved in development have delicately crafted and trained this digital avatar of Ravi Shastri, and have humanised it further by mapping the face details, adding mocap to match mannerisms and training the voice using multiple LLM’s. Physical appearance aside, even the personality, way of speaking, and words used have been created to emulate his mannerisms. The chatbot seamlessly combines the best nest of new technology – AR engines of 8th Wall, Conversational AI technology of InWorld, Gen AI voice technology of Eleven labs and Xtendr’s proprietary tech layer to take engagement and experience to the next dimension of “real-time two-way conversations in both voice and text formats.
That’s not all, users can also win* exciting Golmaal cricket hampers and match tickets to Australia by recording and sharing their best Golmaal conversations with Ravi Shastri on Instagram or Facebook, tagging the handle @britanniasnackInc.
“We are thrilled to launch two exciting initiatives that perfectly capture the spirit of Britannia 50-50 and our deep connection with cricket. The Britannia 50-50 T20 Golmaal with Ravi Shastri and our Sweet and Salty campaign, both featuring Ravi Shastri represent our commitment to exploring new horizons and delivering unique experiences to our consumers. With the cricket fever gripping the nation, these campaigns are exciting and unpredictable, much like the sport itself. Ravi Shastri perfectly embodies the essence of Britannia 50-50, and we are confident that both campaigns will resonate deeply with cricket fans and snack enthusiasts alike.” – Britannia Industries CMO Amit Doshi.
Speaking about the campaign, Ravi Shastri said, “Partnering with Britannia 50-50 has been an absolute delight. As someone who is deeply connected to cricket, I appreciate the passion and excitement that Britannia brings to the game through its innovative campaigns. The Britannia 50-50 T20 Golmaal with Ravi Shastri offers fans a unique, interactive way to engage with me, while the Britannia 50-50 Sweet and Salty mirrors the dynamic nature of the sport. Britannia is doing fantastic work in connecting with cricket lovers and snack enthusiasts across the country, and I am thrilled to be a part of this journey.”
Ravi Shastri first brought his distinctive charm to the iconic Britannia 50-50 Maska Chaska TVC in 2022, where he perfectly depicted the desi and videsi styles of watching cricket and the emotions evoked by the flavors in Britannia Maska Chaska. Additionally, Shastri was featured in five humorous films for Britannia 50-50 Golmaal, where a player approaches him for guidance in each film. In response, in his inimitable style, Shastri imparts the ultimate strategy of “Golmaal.” His dynamic persona perfectly matches Britannia 50-50’s spirit, celebrating the brand’s long-standing association with cricket.
“Britannia 50-50, Cricket and Ravi Shastri are such powerful ingredients that you have to craft the right balance, or one can easily overpower the other two. Also, when you have a long cricketing season you don’t want your ad to be an irritant, instead something people look forward to in the breaks. We feel the Doves and the Guturgoos may have just helped us land these two things right.” – Lowe Lintas India regional creative officer Sarvesh Raikar.
“Generative AI is revolutionizing brand experiences, creating deeper connections with audiences and becoming a cornerstone of our marketing initiatives. By integrating AI with cutting-edge technologies like AR avatars, Mindshare is pioneering experiences that are not just industry firsts, but world firsts. Britannia 50-50 T20 Golmaal with Ravi Shastri exemplifies this innovation, offering a sustained, evolving property that continuously delights consumers with fresh and engaging interactions. We are committed to pushing the boundaries of what’s possible, ensuring that each encounter with our brand is memorable and impactful.” – Mindshare, South Asia CEO Amin Lakhani.
“At Xtendr our mission has always been to augment human vision using spatial computing & AI. We have been blending technology, design and human imagination to make objects talk and narrate brand stories in an immersive manner. This partnership with Britannia and the team at Mindshare had us take branded content conversations to the next level of engagement – creating something that has never been done before. We made brand storytelling real-time & immersive about the moments that matter the most.” – Xtendr founder and CEO Anurag Sachdeva.
Steps to chat with Ravi avatar:
1 Click on the link: https://www.5050cricket.in/ 2 Verify your details 3 Ask or Type your cricketing queries to Ravi 4 Get live Golmaal responses from Ravi’s AR avatar 5 Record and share your Golmaal conversation with Ravi on Instagram or Facebook tagging @britanniasnackinc 6 Stand a chance to win* a trip to Australia to watch a match or exciting Golmaal cricket hampers *T&C applied
Mumbai: Britannia NutriChoice, one of India’s leading biscuit brands has announced its foray into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
A recent report by the Indian Council of Medical Research (ICMR) highlights a significant trend in the prevalence of metabolic non-communicable diseases (NCDs) across the country. According to the findings, in 2021 alone, an alarming 101 million individuals were diagnosed with diabetes, while 136 million were identified as having prediabetes. Additionally, a staggering 315 million were found to be grappling with hypertension and other related conditions. This escalating burden not only imposes immense challenges on affected individuals but also places a substantial strain on the nation’s healthcare infrastructure, particularly in densely populated countries like India.
Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.
Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being.
The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.
This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, NutriPlus stands out by not relying on wearables; all that is required is a smartphone to track and manage one’s physical activity and nutrition. The NutriPlus app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic.
King’s College London, UK director of ageing research Prof Richard Siow commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs. This will be achieved through providing democratized access to the science-backed NutriPlus platform to routinely track personal wellness scores. At the population level, this may contribute to slowing the increase in the incidence of non-communicable diseases in India and mitigate the associated societal and economic burden of health care.”
Commenting on the launch Britannia Industries CMO Amit Doshi said “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”
Aktivo Labs CEO & co-founder Gourab Mukherjee commented, “It is our endeavour at Aktivolabs to empower forward-thinking organizations like Britannia to deploy innovative technologies to improve the health of the community they serve. We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”
Furthermore, the NutriPlus app doesn’t just enable consumers to monitor their progress; it celebrates achievements and encourages participation. As users progress through different levels of NutriScore – Starter, Achiever, Star, and Pro – they unlock exciting rewards and incentives. From exclusive vouchers redeemable at popular fitness outlets to stand a chance of winning an international holiday upon reaching 20,000 points, the app ensures that every milestone in their wellness journey is met with well-deserved recognition and motivation.
