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Tag: Britannia

  • Zepto ties the knot with Britannia for a shaadi that wasn’t real

    Zepto ties the knot with Britannia for a shaadi that wasn’t real

    MUMBAI: Who says you need a bride and groom to have a big fat Indian wedding? Zepto just proved otherwise with its Great Indian Fake Shaadi, a no-nuptials bash that turned Chattarpur’s Ira Luxe into the wildest wedding that never was. In partnership with Britannia, the event saw 300 plus guests, top creators and brand partners show up for a night where nothing was real, but everything was reel.

    Britannia, the title sponsor, quite literally led the baraat kicking off the evening with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s viral Tedhe Medhe Bhojpuri anthem. The result? A spectacle that felt like a cross between a shaadi, a music video, and a meme come to life.

    Shaadi.com joined the fun with a digital roast by founder Anupam Mittal, taking a hilariously self-aware dig at India’s dating scene, while Manforce Epic Condoms added some cheeky sparkle with a vibrating bed installation that had guests blushing and grinning in equal measure.

    The celebration was co-powered by a who’s who of brands Nivea, Haldiram’s, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close-Up, ITC Fabelle, and Minimalist making it less of a wedding and more of a brand baaraat. Rebound – Detox Shot, Hershey’s, Sugar, and Wildstone joined in as supporting partners, ensuring the party stayed powered through the night.

    The creative chaos was choreographed by Meragi, a real wedding planning startup that turned Zepto’s tongue-in-cheek concept into a content goldmine. With sangeet performances, spoof rituals, and brand-led installations, the venue became a playground for creators with over 100 influencers flooding social feeds in real time.

    “The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment,” said Zepto chief brand officer Chandan Mendiratta. “We wanted to kick off the wedding season by owning that moment and turning it into something bigger. The fake shaadi reflects how Gen Z celebrates with irony, energy and endless content.”

    For Britannia general manager for marketing Siddharth Gupta the evening was a perfect fit for their indulgent new range. “The Great Indian Fake Shaadi was such a fun and unexpected way to start the wedding season. It was full of laughter, energy, and indulgence, much like Britannia Pure Magic. Guests experienced our new choco creations that turn every bite into an irresistible delight.”

    At the end of the night, there were no pheras, no tears, and definitely no bidaai but there was plenty of laughter, content and chaos. Zepto’s Fake Shaadi wasn’t just a stunt; it was a sly mirror to how India’s wedding season has gone from ceremonial to cinematic. Because who needs “I do” when you’ve got “I post”?
     

  • Good Day stirs up India’s chai love

    Good Day stirs up India’s chai love

    MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa lo, Good Day duba lo”, a playful call to take a bite of tea.

    Inspired by a tea-seller’s viral “chai kha lo” chant, the brand has turned a street-side moment into a national mood. Partnering with viral sensation Yashraj Mukhate, Britannia has dropped a catchy “Chai Anthem” that celebrates the unbreakable bond between steaming chai and a dunked Good Day biscuit.

    Mccann Worldgroup has bottled this energy into a series of snappy 20-second films, capturing everyday Indian scenes: a chatty hostel evening, a quiet train journey, all stitched together with the joy of dip-and-sip.

    “Chai time is the heartbeat of India, and Good Day has always been a part of that magic,” said Britannia Industries general manager–marketing Archana Balaraman. “We wanted this campaign to celebrate that shared joy in a fun, instantly relatable way.”

    Mccann Worldgroup executive vice president and creative head south Sambit Mohanty, added that the idea was to highlight Good Day’s timeless partnership with chai through wholesome stories and familiar faces.

    So, the next time you pour yourself a cup, don’t just sip it. Dunk in a Good Day, hum the new anthem, and let your tea break hit all the right notes.

  • Maheima Kapur takes charge as Kayura’s chief marketer

    Maheima Kapur takes charge as Kayura’s chief marketer

    BENGALURU:  Maheima Kapur has joined Kayura as chief marketing officer, adding heavyweight experience to the digital-first lifestyle brand’s leadership bench.

    Kapur is a marketing and product specialist with nearly 20 years in consumer goods and start-ups. She founded culinary-tourism platform Talking Street, scaled interior-design player Design Cafe as vice-president of marketing and customer experience, and has advised a clutch of health-tech and B2B firms on go-to-market strategy, product design and digital communication.

    Earlier, she drove innovation at Tata Global Beverages, relaunched Lifebuoy Hand Wash at Unilever with a 250 per cent growth spurt, and shaped Britannia’s dairy portfolio. Recent projects include Manam, a mental-wellness programme for Manipal Academy of Higher Education students, and digital-transformation mandates for Nutriwiz, Vectura Fertin Pharma and The Media Ant.

    At Kayura, Kapur will steer brand strategy, product marketing and growth, sharpening the company’s push to become a pan-India lifestyle name.

  • Logitech names Manoj Sahay as India country head

    Logitech names Manoj Sahay as India country head

    MUMBAI:  Logitech has appointed Manoj Sahay as its new country head for India, betting on the FMCG veteran to sharpen its consumer focus and push deeper into one of the world’s fastest-growing economies.

    Sahay, who has logged more than 20 years at Britannia, Reckitt Benckiser and Castrol, takes charge of Logitech’s India business with a brief to accelerate growth, expand distribution and strengthen brand presence.

    “India is a top priority market for us, and Manoj’s deep understanding of consumer behaviour, honed in the competitive FMCG sector, is precisely the expertise we need,” said Logitech, vice-president and head of global emerging markets, Moninder Jain.

    Sahay said he was “honoured and excited” to lead the company’s India operations, adding that his passion for building brands and mining consumer insights would help connect Logitech’s “legendary” innovation with local needs.

    The appointment underlines Logitech’s ambition to scale up across product lines ranging from PC peripherals and gaming gear to streaming and hybrid-work solutions.

  • Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home FMCG brand, retaining its #1 spot for the 13th year running with a whopping 8,605 million Consumer Reach Points (CRPs), according to Worldpanel by Numerator’s Brand Footprint India 2025. Right on its heels was Britannia at 8,241m CRPs, while dairy heavyweight Amul secured third place with 6,517m CRPs. Clinic Plus held steady at #4, but the real climber was Surf Excel, which finally scrubbed its way into the Top 5 in-home brands with 3,438m CRPs, rising from #8 in 2023 to #5 this year.

    Haldiram’s pulled off a masala move, breaking into the Top 10 in-home list for the first time, climbing from #19 in 2023 to #10 this year with 2,513m CRPs. Other standout performers included Balaji, which expanded its rural snack pack reach adding 10 million shoppers ( plus 22 per cent CRP growth), and Godrej Expert Crème, which boosted its shopper base by 15 million (plus 37 per cent CRP growth).

    When it comes to out-of-home (OOH) snacking, Britannia kept its crown with 655m CRPs, but it was Balaji that made the biggest crunch, jumping to #2 with 510m CRPs, followed by Haldiram’s (460m), Cadbury (458m), and Parle (299m). Amul also rose to #6, riding a creamy plus 19 per cent CRP growth.

    While FMCG brand choices in India grew in 2024, the pace was slower, dragged by a food and beverage sector slowdown. Yet, India continues to outpace global averages: 60:40 odds of growth here, compared to 50:50 worldwide. Interestingly, smaller brands are punching above their weight, showing higher CRP growth, while big players slow down.

    “Growth comes from expanding the shopper base, whether through innovation, new formats or deeper rural reach. India remains a vibrant market with challenger brands steadily gaining ground,” said Worldpanel by Numerator MD for South Asia K. Ramakrishnan.

    With 414 brands across foods, home care, beauty, beverages and dairy in the study, the 2025 report confirms what Indians have always known whether at home or out, their brand loyalties are built bite by bite.

  • Britannia posts Rs 520 crore profit in Q1 on higher revenue and margins

    Britannia posts Rs 520 crore profit in Q1 on higher revenue and margins

    MUMBAI: Biscuit boss Britannia sinks its teeth into a strong Q1, notching up a crisp Rs 520 crore in net profit, driven by higher volumes, improved margins, and a well-baked portfolio mix. Britannia Industries Limited reported a sweet start to FY26, with consolidated net profit rising to Rs 520.13 crore in the quarter ended 30 June 2025. That’s up from Rs 504.88 crore in the same quarter last year. Total consolidated revenue from operations for Q1 stood at Rs 4,622.22 crore, a healthy increase from Rs 4,250.29 crore a year ago.

    The biscuit major’s consolidated total income rose to Rs 4,679.23 crore, aided by other income of Rs 57.01 crore. Britannia’s operational costs climbed too, but were kept under check with total expenses at Rs 3,973.36 crore, up from Rs 3,599.51 crore in Q1 FY25.

    Among the key expense heads, raw material costs stood at Rs 2,550.87 crore, while employee benefits rose to Rs 241.86 crore (up from Rs 201.95 crore YoY), and other expenses totalled Rs 864.21 crore.

    Profit before tax for the quarter came in at Rs 701.02 crore, with tax expenses pegged at Rs 180.89 crore, leading to the final net profit figure of Rs 520.13 crore. The company’s earnings per share (basic and diluted) stood at Rs 21.62, compared to Rs 20.99 in the same quarter last year.

    On the standalone front, Britannia clocked revenue from operations of Rs 4,452.74 crore, up from Rs 4,094.44 crore in Q1 FY25. Standalone profit before tax came in at Rs 674.20 crore, while net profit stood at Rs 498.27 crore compared to Rs 502.08 crore last year. Standalone EPS (basic and diluted) stood at Rs 20.69.

    The biscuit bellwether also reported total comprehensive income of Rs 521.10 crore (consolidated) and Rs 498.27 crore (standalone) for the quarter. The company’s paid-up equity share capital remained unchanged at Rs 24.09 crore.

    Britannia, which has been navigating a volatile input cost environment, has leaned on price optimisation and product mix to drive growth. With Q1 numbers setting the tone, it appears the brand is baking more than just biscuits, it’s cooking up consistent profitability.

    Summary of Key Financials (Consolidated Q1 FY26):

    ●  Revenue from operations: Rs 4,622.22 crore

    ●  Total income: Rs 4,679.23 crore

    ●  Profit before tax: Rs 701.02 crore

    ●  Net profit: Rs 520.13 crore

    ●  EPS (Basic & Diluted): Rs 21.62

    ●  Total comprehensive income: Rs 521.10 crore

    The earnings confirm that Britannia is staying crunchy even in a competitive and inflation-prone FMCG market.

  • Ashok Namboodiri joins Revsportz as consulting editor to help supercharge global play

    Ashok Namboodiri joins Revsportz as consulting editor to help supercharge global play

    MUMBAI:  Ashok Namboodiri, who until recently led Zee’s international business, has joined Revsportz Global as consulting editor, the fast-growing sports media company confirmed today.

    The announcement was made by Boria Majumdar, founder &  editor in chief of Revsportz, who called Namboodiri “a very strong intellectual” and a long-time friend. 

    The two had kept in touch since Namboodiri’s tenure leading Zee’s international business from Dubai, and their recent meetings have sparked what Majumdar describes as a “smooth and natural” collaboration.

    Namboodiri’s resume reads like a media executive’s dream deck. From leading P&Ls at Zee Entertainment, Star India, and Raymond’s FMCG arm, to heading beverage verticals at Britannia and Tata PepsiCo JV NourishCo, he’s run the numbers and the narratives. Now, he steps into a more editorial and strategic role—ready to launch his own show, write regularly, and push Revsportz’s global game.

    “Over the next few weeks, you’ll hear a lot more from Ashok,” Majumdar teased, adding that the move signals ambitious international expansion for Revsportz.

    Namboodiri will contribute to the editorial voice, business direction and platform innovation at Revsportz—making it clear that the brand is playing to win, both on home turf and abroad.

    Revsportz just drew a powerful card in the media game. The duel for sports eyeballs is on.

  • Britannia puts Tilt in the oven as creative partner for bakery blitz

    Britannia puts Tilt in the oven as creative partner for bakery blitz

    MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.

    The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.

    “For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.

    Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.

    “We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.

  • Former Britannia CEO to captain HUL’s food division

    Former Britannia CEO to captain HUL’s food division

    MUMBAI: Hindustan Unilever Limited (HUL) has tapped Rajneet Singh Kohli, the former culinary captain of Britannia, to helm its foods division, marking a strategic move in the competitive consumer goods landscape.

    Effective 7 April 2025, Kohli will slide into the executive director, foods role, replacing Shiva Krishnamurthy, who is departing to explore external opportunities. With a sizzling 28-year career spanning consumer goods and retail, Kohli brings a recipe for success that could just be the secret sauce HUL needs.

    At Britannia, Kohli proved himself a master chef of business strategy, seasoning the company’s market position with product innovation and digital prowess. His leadership portfolio includes appetising stints at Jubilant Foodworks, The Coca-Cola Co, and Asian Paints.

    HUL chief executive Rohit Jawa  praised Krishnamurthy’s decade-long tenure, highlighting his transformation of the tea portfolio and marketing brilliance. “Rajneet brings extensive experience in managing large foods and beverages businesses,” Jawa said, signalling high expectations for the incoming executive.

    The foods business represents a significant growth runway for HUL, with Kohli’s track record suggesting he might just be the perfect ingredient to cook up further success.

  • Britannia CEO Rajneet Kohli resigns after 2.5-year tenure

    Britannia CEO Rajneet Kohli resigns after 2.5-year tenure

    MUMBAI: Britannia Industries Limited has announced the resignation of chief executive officer and executive director Rajneet Singh Kohli, who will depart the company on 14 March  2025.

    In a regulatory filing, the company stated that Kohli submitted his resignation on 5 March  to “pursue an opportunity outside Britannia.” The board of directors accepted and approved his resignation through a circular resolution passed on 6 March.

    Kohli, who joined Britannia in September 2022, has led the Rs 17,000 crore (USD 2 billion) FMCG giant through a period of significant transformation, overseeing the company’s expansion into new food and beverage categories.

    Under his leadership, Britannia’s market capitalisation increased 1.5 times, adding approximately INR 50,000 crore in shareholder value. During his tenure, Kohli spearheaded several key initiatives, including a large-scale distribution transformation project and the establishment of a digital & data analytics council to implement AI and automation across the business.

    The 130-year-old company, known for its biscuits, bread, cakes, and dairy products, reaches over 200 million Indian households through a complex supply chain network comprising 90 factories, 900 vendors, and 4,000 distributors.

    Before joining Britannia, Kohli served more than four years at Jubilant FoodWorks, which operates Domino’s Pizza in India. As president and chief Business officer, he oversaw Domino’s transformation into a food-tech company with 1,700+ stores across 380 cities. During his time at Domino’s, online orders grew from 54 per cent  to over 98 per cent , and the business expanded its store network by more than 700 locations.

    Kohli’s career also includes nearly 14 years at The Coca-Cola Company, where he rose to senior vice president for north, west, and central India, and head of the premium products division for India. Earlier in his career, he worked at Asian Paints for over five years in various sales and operations roles.

    Britannia Industries has not yet announced Kohli’s successor.