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Tag: bring out

  • FremantleMedia, Capital Entertainment to bring out ‘American Idol’ DVDs

    MUMBAI: Fremantle Home Entertainment (FHE), the home entertainment division of FremantleMedia, and Capital Entertainment Enterprises (CEE) have got together to bring out one of the most anticipated DVD series of the year – American Idol.
     

    The announcement was made at the Video Software Dealers Association (VSDA) convention by FremantleMedia Licensing Worldwide senior vice president (Home Entertainment and Archive Sales) Pete Kalhan, Capital Entertainment president and CEO Henry Winterstern and Capital Entertainment president Richard Williams.

    American Idol judge Paula Abdul, held a press conference at the Bellagio Hotel in Las Vegas yesterday to elaborate on the DVD collection and her involvement in the television programme.
     
     

    The titles announced for release include The Best of American Idol, Seasons 1-4, which will showcase the greatest performances during the show’s illustrious run and The Worst of American Idol, Seasons, 1-4, covering some of the most memorable and hilarious auditions ever witnessed by the Idol judges. A third limited edition disc set, The Best and Worst of American Idol, Seasons 1-4, is also slated for store shelves. All titles are expected for release in the US in November.

    Commented Winterstern, “We are very excited to be releasing the Best and Worst of American Idol at a time when the show has never been more successful. Having Paula Abdul’s involvement with us is extremely exciting.”

  • Kellogg’s to bring out Chocos ‘Star Wars Episode III’ pack

    MUMBAI: Breakfast cereals major Kellogg’s has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the world Star Wars experience.

    The promotion is part of the global association between Kellogg’s and the season’s most eagerly awaited movie Star Wars Episode III. The partnership with Star Wars Episode III will be leveraged across most countries in the world through local promotions and products.

     
     
    The limited edition pack food will be planet and star shaped keeping in line with the Star Wars theme. Creating the Star Wars adventure, Kellogg’s will be giving away specially designed battery powered light up saber spoons that light up in two attractive blue and red colors with the limited edition pack and saber maze game with every pack of Kellogg’s Chocos & Chocos Planet and Stars in India.

    “Kellogg’s Chocos is built on the core equity of fun and adventure. Our aim is to bring a never before unique Star Wars Jedi experience through Chocos to kids across India. With specially designed planet and star shaped Kellogg’s Chocos, the special toy box packaging and the fun filled giveaways, kids can start the day with real Jedi action and watch the spoon light up when you push the button to activate the force within,” said Kellogg India managing director K. Venkatachalam.

     
     
    “Our communication for Kellogg’s Chocos has been based on the adventure platform. Star Wars is all about adventure and linking Chocos with Star Wars Episode III was an obvious extension for us, thereby providing our consumers with the complete adventure experience,” Venkatachalam added.

    The limited edition Kellogg’s Chocos Star Wars Episode III with the special toy box packaging, size 625 gms, will be available in stores across India for the period of May.