Tag: Bright Outdoor Media

MUMBAI: This festive season, the outdoors are looking anything but dull. As streets dazzle with lights and shopfronts sparkle with offers, Bright Outdoor Media (BOM) is gearing up for a season of high visibility literally. The company expects strong double-digit growth in ad spends this Diwali, fuelled by a cocktail of economic optimism, brand buzz, and an unmistakable festive pulse on the streets.

Leading the charge, the real estate sector has taken centre stage, wrapping city skylines in giant hoardings and LED glows announcing new projects. From FMCG and e-commerce to automobiles, consumer electronics, jewellery, and fashion, nearly every sector is upping its outdoor presence to capture festive shoppers’ attention. The result: India’s cities are once again turning into open-air galleries of marketing ambition.

But it isn’t just traditional categories making noise. Fintech, BFSI, health and wellness, D2C, and quick commerce players are also stepping into the OOH frame, using the medium to push festive payment offers, cashback deals, and brand discovery. With outdoor spaces offering both scale and immediacy, even digital-first brands are realising that nothing beats the visibility of a billboard at a bustling junction.

“We are witnessing robust demand across brand categories this festive season, with advertisers focusing on visibility, innovation and impact,” said Bright Outdoor Media CMD Yogesh Lakhani. “Large-format visibility, digital billboards and integrated campaigns are driving the momentum, and we expect strong double-digit growth compared to last year.”

At the heart of this surge is the rise of Digital Out-of-Home (DOOH). Bright Outdoor, already among India’s largest operators of big-size LED billboards, is riding the wave of dynamic and data-driven displays. These screens allow advertisers to adapt messaging in real time from countdown offers to live sports updates making the outdoors feel as alive as the internet.

However, Bright isn’t dimming its faith in traditional billboards just yet. Static formats, the company says, remain the cornerstone of mass visibility vital for brands seeking long-term impact or presence beyond metros. Lakhani explains, “Digital and interactive formats will continue to gain preference, but large-format billboards will always be critical for brand recall and reach. The future is hybrid where technology meets tradition.”

The festive glow isn’t confined to big cities either. With Tier-2 and Tier-3 markets witnessing a consumption boom, brands are extending their OOH footprints into regional India. From high-footfall malls in Pune and Jaipur to highways connecting emerging industrial towns, the billboard boom is spreading fast.

As the first outdoor media company listed on the BSE, Bright Outdoor Media continues to consolidate its leadership across Mumbai and the wider MMR region, claiming nearly 50 per cent of Mumbai’s OOH market. Its stronghold, built on long-term client partnerships and a robust portfolio of owned media assets, is now expanding into a digital frontier with more LED installations across transit hubs and high-traffic zones.

The company’s hybrid model combining static strength with digital agility could very well define the future of Indian outdoor advertising. For now, though, Bright’s billboards are doing exactly what their name promises: keeping the festive season shining, one giant frame at a time.

MUMBAI: Looks like this Diwali, the skyline’s getting a glow-up and it’s not just the fireworks. Bright Outdoor Media limited, one of India’s oldest and most iconic OOH players, is gearing up to paint the city in pixels and posters, bringing brands closer to consumers with an all-out 360° marketing spectacle.

With nearly five decades of advertising legacy, Bright’s creative arsenal is anything but dim. Its 360° Marketing Division is set to fuse tradition with technology, rolling out multi-platform storytelling that shines across streets, screens, and streams. The mission? To help brands cut through the festive clutter, engage audiences where they are, and amplify their message with flair.

At the heart of Bright’s Diwali strategy lies a state-of-the-art digital network over 50 large-format LED screens lighting up Mumbai’s busiest junctions with motion-led, high-impact campaigns. Add to that special festive pricing designed to maximise reach, and you’ve got a bright spot for every brand eager to make an impression.

But that’s not all. For brands chasing the good old billboard buzz, Bright’s premium static hoardings at high-traffic hotspots promise maximum visibility during the city’s shopping frenzy. Whether it’s commuters on their way home or families out for festive errands, these larger-than-life displays ensure your campaign gets the eyeballs it deserves.

Meanwhile, the company’s transit media division is taking festive storytelling on the move. Think bus wraps, metro branding, cab ads, and local train panels, all tailored for Diwali’s bustling travel rush. After all, in Mumbai, where everyone’s always going somewhere, so should your brand message.

Cinema too is rolling out the red carpet. With Diwali bringing blockbuster releases and packed theatres, Bright plans to leverage cinema screens across multiplexes and single screens for entertainment-led engagement. Nothing says brand recall like a 70mm message just before the hero makes his grand entry.

And for those tuning in from home, Bright’s got the OTT crowd covered. Its digital and OTT campaigns will target audiences binge-watching festive specials, ensuring every click comes with a spark of brand recall. Complementing this is print advertising Bright’s sharp, industry-specific strategy to cut through the festive noise with tailored, clutter-free messaging in leading publications.

But Bright isn’t just sticking to screens. The company’s also curating experiential events to take brand conversations offline. This festive season, it will make a mark at a real estate expo in Borivali and host a prestigious awards ceremony for the Gujarati and Marwari business communities, connecting advertisers directly with influential audiences. It will also continue its long-standing partnerships as official outdoor media partner for marquee events like Navratri festivals and cultural shows.

Beyond these, Bright’s network of media professionals will power everything from store launches to film promotions, ensuring each campaign finds its spotlight. With a robust celebrity and influencer network, the company’s festive storytelling will blend glamour, relatability, and recall.

Bright Outdoor Media chairman and managing director Yogesh Lakhani puts it best: “Diwali is more than a festival, it’s a time for connection, celebration and joy. Our 360° marketing framework combines traditional and digital platforms, backed by creativity and precision, to ensure campaigns not only reach but resonate with consumers wherever they may be.”

This Diwali, Bright isn’t just illuminating hoardings, it’s illuminating ideas. With every LED flicker, billboard glow, and screen scroll, it’s setting the festive adscape ablaze, proving that when it comes to storytelling that shines, nobody does it brighter.
 

MUMBAI: When the diyas go up, so do the billboards and Bright Outdoor Media Limited is making sure this Diwali is as dazzling on the streets as it is at home. With a 360° marketing push, the company is rolling out a festive firecracker of campaigns designed to help brands shine brighter during India’s biggest shopping and celebration season.

At the heart of Bright’s strategy is its network of 50 plus large-format digital LED screens across Mumbai, built to deliver high-impact motion-led campaigns that can’t be missed. Tailored festive pricing ensures that brands maximise their visibility just when consumer sentiment peaks.

Static billboards, meanwhile, are being deployed across Tier II and Tier III cities, where festive rushes make premium locations ripe for recall. And with Diwali weekends packed with blockbuster films, Bright is also leveraging cinema screens both multiplexes and single screens to deepen brand resonance with family audiences.

The festive footprint extends further with transit media from bus wraps and metro services to cab branding ensuring brand messages follow consumers on their shopping and travel routes. On the digital front, Bright is sharpening its OTT advertising solutions, keeping pace with surging festive streaming habits.

But the strategy isn’t limited to conventional placements. Bright is curating real-world experiences, from a Real Estate Expo in Borivali to an awards night for the Gujarati and Marwari business community, giving brands direct access to niche yet influential audiences. The company is also acting as official outdoor partner for Navratri and cultural festivals, doubling down on community-centric visibility.

Even print retains its spotlight, with Bright offering industry-specific campaigns across leading publications where credibility and clarity still cut through festive clutter. Add to this a robust celebrity and influencer network, and Bright ensures festive ads don’t just reach audiences, they stick.

“Diwali is more than a festival, it’s a time of connection, celebration, and joy,” said Bright Outdoor Media CMD Yogesh Lakhani. “Our 360° framework combines traditional and digital platforms with creativity and precision to ensure campaigns don’t just reach, they resonate.”

From store launches and product unveilings to film promotions, Bright’s media professionals are turning festive season into a brand showcase, one LED, billboard, bus, reel, and reel star at a time.

MUMBAI: The Navi Mumbai Metro just got a glow-up and it’s not just the trains making tracks. Bright Outdoor Media Limited, India’s first listed Out-of-Home (OOH) media company, has switched on every single display board across Navi Mumbai Metro Line 1, marking the corridor’s grand entry into the big league of commuter advertising.

Awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO), the project hands Bright the exclusive rights to 85,000 sq. ft. of premium advertising space for 10 years. The spread covers 11 stations, metro pillars, and viaducts along the 11 km stretch from Belapur Terminal to Pendhar, a high-traffic route set to become even busier once the Navi Mumbai International Airport opens its doors.

Stations under the Bright banner include Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja and Pendhar. All sites are now installed, illuminated, and open for brand bookings, offering advertisers unmissable exposure to thousands of daily commuters and travellers.

“We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards,” said Bright Outdoor Media Limited chairman & MD Yogesh Lakhani. “With the upcoming airport expected to boost metro traffic, this is the perfect moment for brands to secure prime visibility.”

For brands looking to own the commute, Navi Mumbai’s newest ad corridor is already on the fast track.