Tag: Bright Advertising

  • Against All Odds: Dr. Yogesh Lakhani’s Purpose-Driven Journey from Adversity to Achievement

    Against All Odds: Dr. Yogesh Lakhani’s Purpose-Driven Journey from Adversity to Achievement

    Born on September 25, 1963, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media, is celebrating his 62nd birthday. His life journey is nothing short of inspiring—rising from tough beginnings to build a successful business empire. The name “Yogesh” means “Lord of Yoga,” and fittingly, he has mastered the art of transforming challenges into opportunities.

    Born into a financially struggling family, where even hospital bills were hard to pay, Dr. Lakhani’s childhood was spent in a small, cramped space. Despite these hardships, he showed remarkable resilience. From a young age, he worked to help support his family, selling newspapers and firecrackers while nurturing his love for movies.

    The Start of a Billboard Empire:

    After completing his S.S.C., Dr. Yogesh Lakhani ventured into the world of advertising by selling promotional films in theaters. This marked his entry into the advertising industry, and his first breakthrough came when he began setting up billboards at train stations. Although financial struggles forced him to leave studies, Dr. Lakhani’s determination saw him through. His hard work and dedication paid off, turning a modest start into a thriving business. His first billboard at Malad railway station was a momentous occasion. With persistence and vision, he expanded to other stations, gaining experience and clients along the way. His big break came when Manikchand signed him for the Filmfare Awards, and from there, his business took off. He built a reputation for honesty, hard work, and exceptional client service, which earned him numerous projects from the film industry, corporate clients, and beyond.

    Bright Outdoor: A Vision with a Mission

    Under Dr. Lakhani’s visionary leadership, Bright Outdoor Media became the first outdoor advertising company listed on the BSE in March 2023. His focus goes beyond profits, aiming to create jobs and drive positive change. Inspired by the cutting-edge digital LEDs of Times Square, New York, Burj Khalifa at UAE and London, Dr. Lakhani dreams of bringing the same international standards to India. With innovations like solar-powered billboards and LED signboards, he has modernized outdoor advertising. Today, Bright manages over 30 of Mumbai’s 70 prime digital LED billboards, with plans for further expansion, creating numerous job opportunities.

    Service to Society

    Social service runs deep in Dr. Lakhani’s veins. From feeding the poor weekly to providing books for underprivileged students, he is committed to giving back. He has also opened a free dialysis center for the needy and supports blood donation drives. This year, instead of the annual Bright Award Night, he has chosen to focus on supporting the blind, specially-abled, orphanages, and old-age homes.

    Going Green:

    After listing on the stock market, Dr. Lakhani’s company has made a new beginning by installing more than 30 digital LED hoardings in Mumbai. Their hoardings have also set the wheels in motion to go solar-powered, improving the environment by partnering with Zest Outdoor, which has made it into the Guinness Book of World Records for its work in solar power.

    Family First:

    Dr. Lakhani is equally devoted to his family. Despite his busy schedule, he always makes time for his wife, Jagruti, and son, Anugrah. Whether it’s taking them on domestic or international trips or spending quality time on weekends, family comes first for him.

    Spiritual Commitment:

    Born a Jain, Dr. Lakhani is deeply involved in religious activities and charitable work at temples and spiritual centers. He is a regular supporter of spiritual leaders like Shri Namramuni Maharaj, Pujya Gurudevshri Rakeshji of Shrimad Rajchandra Mission Dharampur, and His Holiness Mahant Swami Maharaj, and has been invited as a guest of honor at the Brahmakumari Institute. His respect and reverence extend beyond his own faith, as he honors and supports all religions, promoting unity and harmony among diverse spiritual paths.

    Honors and Respect:

    Dr. Yogesh Lakhani has received not one, but two honorary doctorate degrees: one from Sorbonne University of France for his contributions to business management, and another from Royal American University of the USA for his commitment to social work. With over 10,000 awards and accolades, his achievements are widely recognized. Despite not holding an MBA, his sharp business acumen is taught as case studies in several MBA institutes, showcasing his expertise in time management and leadership.

    Bright Outdoor Media: The Industry Leader

    Whether in the world of movies, real estate, or corporate advertising, Bright Outdoor Media is the top choice. Bright’s billboards have launched the careers of many Bollywood stars, and leading companies like Larsen & Toubro, Warner Bros., Discovery Channel, and many more choose Bright for their advertising needs. The company has worked with over one lakh clients, including countless movies, TV channels, serials, OTT platforms, and music albums, and continues to set new benchmarks in outdoor media. With numerous awards and accolades, Dr. Yogesh Lakhani’s journey from humble beginnings to industry leader is a testament to his unwavering determination, vision, and dedication. Many people approach him for selfies at public functions. His story is one of resilience, service, and success—a true inspiration to all.

  • MCGM to Bombay high court: Can’t waive licence fee for Mumbai’s OOH owners

    MCGM to Bombay high court: Can’t waive licence fee for Mumbai’s OOH owners

    MUMBAI: On 19 June, in an unexpected turn of events, the municipal corporation of greater Mumbai (MCGM) refused to waive off the licence fees even if the hoardings in Mumbai are advertising civic messages.

    The bench dealt with a number of petitions filed by advertising agencies, holding licences for hoarding sites in Mumbai. The hoarding owners were seeking waiving of the licence fees. The licence holders claimed that they are not using their hoarding sites since March due to the outbreak of Covid2019 and they have been only advertising civic messages.

    "There is no provision in any statute, rule, policy or license condition that contemplates that if the licence holders are unable to display the advertisement for any reason whatsoever, they will be entitled to waiver of licence fees. They have failed to make out any constitutional or legal right for such waiver of the license fees," the MCGM said in an affidavit.

    "Our guidelines specifically contemplate that it is mandatory on part of the agency to display a civic message as and when directed by us for a period of 15 days in a year for which no fees will be payable," the affidavit read.

    The civic body mentioned that it had sent notices to a number of agencies to put messages to spread awareness about the disease in March.

    Clarifying in the affidavit, MCGM said, “Hoardings were required to be displayed for a period of 10 days only and there was no need to give any fresh notice or letter for removal of the same. The agencies are intentionally misreading our notice. The notice does not contemplate that any further instructions would be issued for removing the hoardings.”

    The civic body also revealed that it had waived licence fees for the month of April of Rs 7.49 crore and that the civic body itself went through a loss of nearly Rs 70 lakh.

    "The commercial arrangements between the private advertisers and the licencees are not within our scope and ambit. We are in no way responsible for any such breakdown in the commercial relationship of the licencees and the same cannot be a ground for a grant of a waiver of licence fees without any legal or the statutory basis for the same," the MCGM said while urging the bench to dismiss the plea.

    The eight Mumbai OOH owners who filed the petition in the Bombay HC for waiver of licence fees are — Creation Publicity Pvt Ltd, Bright Advertising Pvt Ltd, Orion Advertisers, Anurag Sites, Em Vee Advertising Company, Pingle Outdoor, Yoag Advertisers and Pioneer Publicity Corporation Ltd.

    The firms have been asked to submit replies in writing, by 26 June.

  • Indian Telly Awards Technical Nite hits new high

    Indian Telly Awards Technical Nite hits new high

    MUMBAI: They were the real stars at the Sixth Indian Telly Awards Technical Nite. The production teams that sweat it out to set new standards of technical quality, the marketing whizkids and ad sales teams that work quietly behind the scenes to build up the channel and the brands around it, the programmers who brainstorm over endless cups of coffee to hit upon that one single bright idea that will get the audience to sit up and take notice.

    Indiantelevision.com, along with its partners Zee Network, Aaj Tak, CNN IBN, IBN 7, Times Now, Zee Cinema, Radio City, Bright Advertising, Rajasthan Patrika and Mid Day, Fun Cinema, CMCG India, Tellychakkar.com and AnimationXpress.com, dedicated the event to recognize and laud the efforts of all those individuals, teams and channels who made television a viewing pleasure in the past year.

    The awards event was a sparkling affair held at the St Andrew’s Auditorium in Bandra.

    In Indiantelevision founder and CEO Anil Wanvari’s words, “This is really what television is all about and it gives me great pride and satisfaction that we at Indian television have had the opportunity, for the sixth year running, to acknowledge and reward all the great work that this vibrant industry is delivering. Happy Viewing!”

    As for the winners, here’s how the story unfolded:

    BEST CHANNELS

    The kid’s entertainment space is getting more competitive by the day but Hungama TV managed to keep the little one’s hooked and bagged the Best Kid’s channel. Channel [V] won the best music channel award, while HBO was awarded the best English movie channel. CNBC TV18 maintained its numero uno position in the business news channel segment once again.

    The Big Idea award went to CNN IBN’s ‘Citizen Journalist’, an initiative that has allowed viewers to be part of breaking news. The best interactive show award was bagged by Cellcast’s Bid2Win while the Cable operator/ MSO (Multi Systems Operator of the year went to Hathway Cable and Datacom Pvt Ltd.

    PROGRAMMING AWARDS

    Current Affairs Programme
    Jessica’s Fight For Justice NDTV 24 X 7

    Business Programme
    Business Baazigar
    25 FPS
    Zee TV

    Music Programme
    Sa Re Ga Ma Pa Zee TV

    Non-fiction Programme on Entertainment Channel
    The Great Indian Laughter Challenge Dwitiya
    Endemol India / Star One

    Non Fiction Programme On News Channel
    Red Corridor
    CNN IBN

    TV Documentary
    Missing In Action
    CNN IBN

    Edutainment / Science / Knowledge Based Show
    India Innovates
    NDTV Profit

    News Show
    Witness – Vidarbha Farmers : Suicide Tourism?
    NDTV 24 X 7

    Entertainment News Show
    Gustakhi Maaf
    NDTV India

    Lifestyle & Fashion Show
    Maximum Style
    Multimedia Communications / Zoom

    Talk Show on a News Channel
    State Of The Nation
    CNN IBN

    Talk Show on an Entertainment Channel
    Lola T[V]
    Channel [V]

    Cookery Show
    The Foodie
    TIMES NOW

    Sports News Show
    Love Of Cricket
    CNN IBN

    TECHNICAL AWARDS

    Special/Visual Effects for Television
    Tilak Shetty
    J Bole To Jadoo
    Graphiti Multimedia

    Art Direction (Set Designing)
    Omung Kumar Bhandula
    Dharti Ka Veer Yodha Prithviraj Chauhan
    Sagar Films Pvt Ltd

    Art Direction (Game show / Talk Show/ Reality Show/ Events)
    Omung Kumar Bhandula
    Kenstar Max
    Stardust Awards

    Videography (Best TV Cameraman)
    Alok Upadhyay
    Detective Omkar Nath
    DON Sphere Origins

    Videography (Best TV Cameraman) – News & Documentary
    Manvendra Gautam
    Special Report -Saving the Congo
    New Delhi Television Ltd

    Costumes for a TV Programme
    Nisha Sagar, Tara Desai, Neerushaa
    Dharti Ka Veer Yodha Prithviraj Chauhan
    Sagar Films Pvt Ltd

    TV Show Packaging (Fiction)
    Kohinoor
    Sahara One
    Cinevistaas Ltd

    TV Show Packaging (Non Fiction)
    Klub Zee Cinema
    Zee Cinema

    TV Channel Packaging (Including Channel Ids & Generic Promos)
    Bhoot Rap
    Toon Disney/Jetix The Walt Disney Co.(India) Pvt Ltd

    Editor (Fiction)
    Manish Mistry
    Bombay Talking
    UTV

    Editor (Non Fiction)
    Jatin Gupta India Matters
    The Last Run
    New Delhi Television Ltd

    Background Music for a TV Programme
    Prem Joshua
    The Maharaja Of Jodhpur – The Legacy Lives on..
    Aim Television Pvt Ltd

    TV Lyricist
    Javed Akhtar
    Haath Se Haath Milaa
    BBC World Service Trust

    Music Director
    Shankar, Ehsaan & Loy
    Haath Se Haath Milaa
    BBC World Service Trust

    Title Singer for a TV Show
    Sonu Nigam & Shreya Ghoshal
    Haath Se Haath Milaa
    BBC World Service Trust

    Director (Soap & Drama)
    Ajai Sinha
    Astitva – Ek Prem Kahani
    Ananda Films & Tele Comm Pvt Ltd

    Director (Sitcom)
    Deven Bhojani
    Sarabhai Vs Sarabhai
    Hats Off Productions

    Director (Thriller)
    B P Singh
    C.I.D
    Fireworks Productions

    Screenplay Writer (Drama Series & Soap)
    Fatema Rangila
    Kaisa Yeh Pyaar Hai
    Balaji Telefilms Ltd

    Dialogue Writer (Drama Series & Soap)
    Preeti Mamgain
    Jab Love Hua
    Dj’s A Creative Unit

    Sitcom/Comedy Writer
    Aatish Kapadia
    Sarabhai Vs Sarabhai
    Hats Off Productions

    Story Writer
    Arshad Syed
    Detective Omkar Nath
    DON Sphere Origins

    Creative Director (Production House) – Joint
    Naved Jaffri R & N Productions
    Deven Bhojani Hats Off Production Pvt Ltd

    Yes, the event was about competition and winners and the ‘oh nearly missed that’ awards. But keeping the mood light were the amazing dance and music performances peppered through the awards event.

    The entertainment quotient was provided by fusion dancers Vrajesh and Kalyani who presented a unique Jazz meets Kathak performance while Pandit Ravindra Chary on sitar and Merlin rounded up the nite with some jazz, rock and blues.