ITV

Tag: Bridgestone

  • Youth-targeted Olympic Channel launches 21 August

    Youth-targeted Olympic Channel launches 21 August

    MUMBAI: A new channel will launch just as dusk settles on the closing ceremony of the Rio Olympic Games on 21 August. Called the Olympic Channel, it will be available for worldwide audiences as an OTT offering via mobile apps for Android and IoS devices and online at olympicchannel.com. And it is being flagged of by the International Olympic Committee to offer fans a-round-the year Olympic experience.

    A budget of $450 million to finance it for the first seven years will allow it to roll out a mix of live sports, documentaries, archive footage, news and highlights. It hopes to break even in about 10 years. Its base is Madrid, home to The Olympic Broadcasting Service, the arm of the IOC, which looks after the production of all things related to the premier once-in-four year event. And the channel head, it’s the CEO of the OBS,Yiannis Exarchos.

    With the slogan “Where the Games never end,” Exarchos says it will deliver “the power of sport and the Olympic movement” 24 hours a day, seven days a week, 365 days a year. And its ultimate goal is to bring the younger generation closer to sport, closer to an active lifestyle.

    It will of course not telecast any of the Olympics live – as the IOC makes a large chunk of its revenues from licensing the live coverage of the Olympics to broadcasters worldwide. NBC has given it a cheque of $7.75 billion for US broadcast rights from 2022 to 2032.

    But it will have access to the rich footage of Olympics competition over the decades dating back to almost a century, most of it not seen by the current generation. The OBS has digitized about 42,000 hours of the content which was stored at the Olympic Museum in Lausanne, Switzelrand, which is being repurposed, Exarchos has been telling media, in refreshing ways, “sometimes even in a funny or bonkers way.”

    600 pieces of original programming, including 100 hours of high end documentaries, are also going to be on offer, featuring inspirational, dramatic or emotional stories of some of the biggest athletes in the world presented in a manner that can be enjoyed by younger people.

    Japanese tyre company Bridgestone – which is a Olympic Top partner – has already come on board the OTT channel as a founding partner for four years. It will be the presenting partner of the eight episode documentary series Against All Odds, that follows eight athletes. Each half-hour episode will focus on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals.

    This apart, The Olympic Channel will also be showing about 11 sports events live between September and December including triathlon, canoeing, rowing and an Olympic ice hockey qualifying tournament. Formal agreements have been signed by it with 27 of the 35 summer and winter Olympics sports federations.

    It has hired production companies in 17 countries around the world to produce content to allow for local stories to be told too, despite it being a global channel.

    Olympic Channel executives are quite clear that the news on the channel will also be a draw as it going to be prepared by totally independent team of journalists who will make their own choices.

    “We want to make the Olympic Channel the one place to go for all things Olympic,” Exarchos told media last week.
    It’s over to the viewers to take a call on that.

  • Youth-targeted Olympic Channel launches 21 August

    Youth-targeted Olympic Channel launches 21 August

    MUMBAI: A new channel will launch just as dusk settles on the closing ceremony of the Rio Olympic Games on 21 August. Called the Olympic Channel, it will be available for worldwide audiences as an OTT offering via mobile apps for Android and IoS devices and online at olympicchannel.com. And it is being flagged of by the International Olympic Committee to offer fans a-round-the year Olympic experience.

    A budget of $450 million to finance it for the first seven years will allow it to roll out a mix of live sports, documentaries, archive footage, news and highlights. It hopes to break even in about 10 years. Its base is Madrid, home to The Olympic Broadcasting Service, the arm of the IOC, which looks after the production of all things related to the premier once-in-four year event. And the channel head, it’s the CEO of the OBS,Yiannis Exarchos.

    With the slogan “Where the Games never end,” Exarchos says it will deliver “the power of sport and the Olympic movement” 24 hours a day, seven days a week, 365 days a year. And its ultimate goal is to bring the younger generation closer to sport, closer to an active lifestyle.

    It will of course not telecast any of the Olympics live – as the IOC makes a large chunk of its revenues from licensing the live coverage of the Olympics to broadcasters worldwide. NBC has given it a cheque of $7.75 billion for US broadcast rights from 2022 to 2032.

    But it will have access to the rich footage of Olympics competition over the decades dating back to almost a century, most of it not seen by the current generation. The OBS has digitized about 42,000 hours of the content which was stored at the Olympic Museum in Lausanne, Switzelrand, which is being repurposed, Exarchos has been telling media, in refreshing ways, “sometimes even in a funny or bonkers way.”

    600 pieces of original programming, including 100 hours of high end documentaries, are also going to be on offer, featuring inspirational, dramatic or emotional stories of some of the biggest athletes in the world presented in a manner that can be enjoyed by younger people.

    Japanese tyre company Bridgestone – which is a Olympic Top partner – has already come on board the OTT channel as a founding partner for four years. It will be the presenting partner of the eight episode documentary series Against All Odds, that follows eight athletes. Each half-hour episode will focus on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals.

    This apart, The Olympic Channel will also be showing about 11 sports events live between September and December including triathlon, canoeing, rowing and an Olympic ice hockey qualifying tournament. Formal agreements have been signed by it with 27 of the 35 summer and winter Olympics sports federations.

    It has hired production companies in 17 countries around the world to produce content to allow for local stories to be told too, despite it being a global channel.

    Olympic Channel executives are quite clear that the news on the channel will also be a draw as it going to be prepared by totally independent team of journalists who will make their own choices.

    “We want to make the Olympic Channel the one place to go for all things Olympic,” Exarchos told media last week.
    It’s over to the viewers to take a call on that.

  • Bridgestone expands in south; launches 2 concept stores in Bangalore

    Bridgestone expands in south; launches 2 concept stores in Bangalore

    MUMBAI: Bridgestone India has expanded its reach in the south region with inauguration of two concept stores in Bangalore.

     

    The launch of concept stores in Bangalore aims to revolutionise tyre buying experience, with a focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers; reliability of products; transparency in operations and promote eco-friendly products and environment both in the store and outside.

     

    With the focus to cater the customers from in and around Bangalore with the product portfolio that Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres  to the all new experience of enabling the  customers to view tyres as a critical purchase item which ensures their safety at all times.

     

    Bridgestone India snior general manager sales & marketing – PSR Vaibhav Saraf said, “We are pleased to launch our two new concept stores in Bangalore. This is a unique retail concept that is part of our significant expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of safety, reliability and environment friendly norms that will adhere to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”

     

    Distinctively planned, designed and built on the concepts of safety, reliability and eco-friendliness, the store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.

  • Bridgestone’s marketing spend to stay flat at Rs 300 mn in 2013

    MUMBAI: Japanese tyre manufacturer Bridgestone‘s marketing and advertising spend in India will stay flat at Rs 300 million in India.

    Television will get Rs 125 million out of this, Bridgestone India GM PSR Sales and Marketing Vaibhav Saraf told Indiantelevision.com.

    In line with the tyre brand‘s large spend on out of home media, Bridgestone will allocate around Rs 70 million on billboards and 30 million on below-the-line activities.

    Bridgestone is also in a three-year sponsorship deal with Indian Premier League (IPL) franchise Mumbai Indians, which ends in 2014. The yearly spend of the brand on Mumbai Indians is around Rs 60 million.

    “The remaining amount (Rs 15 million) will be spent on digital and other online campaigns,” Saraf said.

    Bridgestone recently awarded its media planning and buying duties to Mindshare following a multi-agency pitch.