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Tag: Brian Tellis

  • Leo Burnett, Mondelez, & Ogilvy grab top honours at Ad Club’s Effies 2024

    Leo Burnett, Mondelez, & Ogilvy grab top honours at Ad Club’s Effies 2024

    MUMBAI: It was a noisy, raucous evening to say the least with agency executives screaming, blowing hard into their whistles, cheering as award after award was announced.  But the Ad Club Mumba’s Effie Awards also left behind a lot of happy faces at the Sea Lawns at the Taj Land’s End Hotel in Mumbai’s Bandra suburb  on the evening of 24 January .

    Team Ogilvy

    The winner of the Grand Effie for 2024 was Leo Burnett India for their work on Acko General insurance. The agency along with McCann Erickson definitely deserved another award: that of being the loudest bunch in the evening.

    The brand that walked away  with the client Effie of the year was Mondelez India which is the third consecutive year it has managed this feat. Kudos to it for creating memories for siblings, for special occasions with its confectioneries, chocolates  along with its agencies.
     

    Team mondelez

    The agency of the year was shockingly grabbed by Ogilvy India. It looked to be nowhere in the running. But it made a last minute dash taking home enough golds and silvers towards the last batch of awards to win the prestigious accolade. All in all it was a glorious memorable evening for Ogilvy India’s creative god Piyush Pandey who hesitatingly walked towards the stage amidst the melee of young executives who made a run for the stage when master of ceremonies Brian Tellis announced it as the winning agency .

    The highlight of the evening was a tribute to Bhaskar Da or Dr Bhaskar Das or BD which was offered by Ad Club president Rana Barua. What was great was the noisy crowd went completely silent when Rana spoke about what made Bhaskar Da so special and his long association with the Ad Club and the media industry as a whole. A short film by Pradyuman about Bhaskar Da with Tellis providing the voice over moved Rana to tears as he finished his tribute. 

    The Effie India awards stand out as a unique celebration of creativity, strategy, and effectiveness, recognised not just by industry peers but also by clients and academics. This year, the awards attracted 1,152 entries from 75 agencies, affirming Effie India’s position as the second-largest Effie globally in terms of participation.

    With a rigorous judging process involving 486 jury members, including 254 marketing professionals, the evaluation took place across Mumbai, Delhi, and Bangalore, ensuring top-notch standards for this year’s campaigns.

    The Advertising Club president and  Havas India group CEO Rana Barua remarked, “The Effie India awards exemplify the power of strategic creativity and impactful storytelling. With over 1,152 entries, this year continues to set benchmarks for the industry. Congratulations to all winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry.”

    Effie India awards chairperson Mitrajit Bhattacharya  noted, “The evolution of the Effie India awards over the past 23 years is incredible. The awards not only celebrate creativity but also showcase the collaborative efforts from 75 agencies and 486 experts on the jury. It’s inspiring to see the industry push boundaries with remarkable campaigns that deliver tangible outcomes. Thank you to the jury and participants for making this edition memorable.”

    Effie India awards co-chairperson Pradeep Dwivedi  added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, uniting the best minds in the business. Congratulations to all the winners for pushing the limits of creativity and strategy. Your work inspires and shapes the future of brand communication.”

    Globally recognised, the Effie Awards honor brands, agencies, and marketers that excel in driving business growth and delivering impactful campaigns.

    To go through the list of the winners of the various Effie awards click here

    To take a look at the total points tally of the client of the year click here. 

    To take a look at the total points tally of the agency of the year click here 

    (When the window pops up, you can zoom in on the pdf file to see the results)

  • Dentsu acquires French cross-activation agency ZoneFranche

    Dentsu acquires French cross-activation agency ZoneFranche

    MUMBAI: Dentsu Aegis Network has acquired the Paris based cross-activation agency ZoneFranche SAS, which has strengths in experiential marketing.

     

    Founded in 2004, ZoneFranche has steadily captured an increasing share of the growing activation market, and is currently one of the leading agencies with a focus on consumer brand experience and experienced value.

     

    The company also offers a wide range of communications services including digital, mobile, advertising and promotion solutions that leverage social media, customer relationship management (CRM), and other marketing activities to enhance the purchasing experience. These innovative, high-quality services have earned it high praise from prominent companies in France as well as in other countries.

     

    Post-acquisition, ZoneFranche will become part of experiential marketing agency psLIVE, one of the Dentsu Group’s specialist brands. During the next 12 months, psLIVE will be realigned as MKTG, the Group’s lifestyle marketing brand headquartered in New York and one of its nine global network brands.

     

    As was reported earlier by Indiantelevision.com, in India Dentsu recently acquired Brian Tellis’ Fountainhead Entertainment, which will be merged with psLIVE.

  • Dentsu snaps up Brian Tellis’ Fountainhead; to merge it with psLIVE

    Dentsu snaps up Brian Tellis’ Fountainhead; to merge it with psLIVE

    MUMBAI: Dentsu Aegis Network has acquired Indian event and experiential agency Fountainhead Entertainment founded by Brian Tellis.

     

    It is envisaged that in 2016, Dentsu’s existing experiential offering of psLIVE, with 86 people in India, will be merged with Fountainhead, making the combined agency India’s largest experiential and activation agency business.

     

    As per industry sources, the acquisition is pegged in the region of Rs 350 – 400 crore.

     

    Fountainhead’s expertise and presence within the fastest growing sector of India’s advertising industry adds scale to Dentsu Aegis Network’s growing presence within the country.

     

    Founded by chairman Tellis, managing director Neale Murray and director Otis D’Souza, Fountainhead was later joined by co-directors Pradeep Guha, VG Jairam and Owen Roncon.

     

    Post-acquisition, Fountainhead will continue to be led by Tellis. The current management team will also continue as is. Tellis will report into Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin.

     

    This acquisition will be one of the largest in India within this sector.

     

    Established in 1994 and now with more than 205 experiential specialists, Fountainhead is headquartered in Mumbai and has offices in Delhi and Bangalore.

     

    Fountainhead supports its client base of more than 100 on all types of events, digital initiatives, product launches, brand activation and meetings, incentives, conferences and exhibitions. The five brands within the business are: Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital. Together, they deliver in excess of 350 events annually.

     

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “Fountainhead’s reputation in the event and activation market, and their extensive experience in both music and sports marketing, complements and strengthens our experiential offering in one of the region’s most exciting markets. This move represents a further step in our continued investment programme in the Indian market. We welcome Brian and the wider team to the network.”

     

    Bhasin said, “As the fastest growing network in India, we are continuing to expand our portfolio of diverse specialisations available to our growing client base. Fountainhead’s creative quality and reputation in the market make it the perfect addition to Dentsu Aegis Network India. Our unique ‘One P & L’ philosophy will help us bring their expertise to all Dentsu Aegis Network clients. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

     

    Tellis added, “Our vision is to deliver world class experiences to our stake holders. To set benchmarks in delivery through cutting-edge creativity, innovation, value pricing and practices and processes.  We are thrilled to join Dentsu Aegis Network. The sheer dynamism of the group will open up opportunities for us. Our values are well aligned and the potentially combined entity of Fountainhead and psLIVE will become the most comprehensive experiential offering in India. We are very excited about this opportunity and the growth potential it offers. Fountainhead, a full service experiential agency, will now start to align with an enviable spectrum of brands through the Dentsu Aegis Network.”

     

    Fountainhead will retain its identity and branding, working alongside the other specialist Dentsu Aegis Network brands locally: Carat, iProspect, Isobar, Posterscope, Vizeum, Amnet, Dentsu media, Dentsu branded agencies (Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Taproot Dentsu, Dentsu Webchutney), WATConsult and Milestone Brandcom. 

  • ‘Corporate Olympics’ to get execs on the run on 7 March

    ‘Corporate Olympics’ to get execs on the run on 7 March

    MUMBAI: Fountainhead Promotions and Events Pvt. Ltd, along with their partners the Aditya Birla Group and The Times of India Group has announced the launch of the Corporate Olympics 2007, the first ever games series where executives across the corporate spectrum will participate. The 10-day mega sports festival will kick off on 7 March and end on 17 March.

    Brian Tellis, Adille Sumariwalla, M M Somaiya, Mervyan Fernandes & Viren Rasquinha.

    The objective of Corporate Olympics is to take executives from the boardroom to the playing field. The event has a range of activities from cricket, football, tennis, squash, to various other sports lined up, informs an official release.

    The entry process for the event will be organization driven; every organization forms a contingent that will participate in the games. An organization can participate in all disciplines – however, participation is limited to two individual entries / one team entry per sport.

    Corporate Olympics Brian Tellis chairman of Fountainhead and convener believes, “Corporate Olympics, a unique and exciting concept, is all set to engage every corporate sportsman’s attention and create a sense of true and healthy competition. It will be fascinating to watch them battle it out on the playing field for a change, rather than the business arena.”

    The Times of India, Aditya Birla Corproate Olympics is co sponsored by Radhakrishna Hospitality Services and Samsung. While the Proline is the fitness partner.