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LONDON: WPP Media has deepened its partnership with Google, securing privileged access to YouTube’s creator and content insights to supercharge the group’s creator-led marketing play. The...
MUMBAI: WPP has pulled the plug on GroupM and plugged in something slicker: WPP Media, its all-new, AI-charged global media company. The move signals a seismic...
MUMBAI: WPP has bagged InfoSum, the data collaboration cutting edge solutions provider. This acquisition, a proper “data-licious” deal, promises to supercharge WPP’s AI-driven marketing arsenal, giving...
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: Xaxis, Group M‘s audience buying company is initiating a nine-market roll out in the the South Asia region over the next six months. The company...
