ITV

Tag: Brexit

  • GroupM raises U.S. TV spending forecast to 3.4 per cent

    GroupM raises U.S. TV spending forecast to 3.4 per cent

    MUMBAI: In what comes as a welcome news for the American advertising and television industry, leading media buying agency GroupM, has re-evaluated U.S. TV spending in 2016 to 3.4 percent growth from 2.3 per cent.

    The reason for this raise, a new report from GroupM clarifies, is the influx of campaign money to the ad spends of local TV networks, as both the political parties get more aggressive prior to the country’s presidential election.

    Along with that, there is a return to low single-digit growth in national TV, which is coming from some shifting in spending from digital in the consumer packaged goods category as well as continued spending growth from the heavy TV-centric pharmaceutical sector, GroupM said.

    For 2017, GroupM expects TV growth to decline to 2.1 per cent as local TV cools off in a non-election year. The healthier TV market is also facilitating an increased advertising spending overall in the U.S. for 2016, which the agency estimates to be at 3.1 per cent, up from 2.7 per cent.

    Digital investment will continue to grow at three times the rate of overall advertising spending but will be lower than the double-digit levels seen in recent years.

    “The combination of global economic headwinds coupled with moderate domestic growth as well as continued procurement pressure to extract media efficiencies and cost savings will confine ad market potential to its current low-single digit growth levels,” the GroupM report stated.

    When it comes to worldwide ad outlook for 2016, GroupM has reduced the earlier prediction of 4.5 to 4 per cent as China and Brazil markets cool down. India, though, remains the fastest-growing large economy in the world, increasing at a 14 percent to 15 per cent rate in 2016 and 2017.

    For 2017, GroupM sees ad volume rising at 4.3 per cent to USD 552 billion and total marketing services topping USD 1 trillion for the first time.

    To answer the several Brexit related nervous queries and fears within the industry, author of the forecast Adam Smith said, “At this time, there is no tangible evidence of a Brexit effect in macro indicators nor budgeting decisions. However, in the next six months to a year, it is likely companies will invest less. Job creation, wage growth and productivity will be lower than it otherwise might have been. This is a difference of degree, not magnitude.”

    “There is no evidence of a Brexit-driven recession at the time of this writing, and though some have deferred 2016 advertising investments, worst-case we still see that U.K. advertising growth will reach 4.5 per cent this year, propelled exclusively by the growth of digital. Our base case remains 6.3 per cent, which we will revise as usual in November,” he added.

    (source: broadcastingcable.com)

  • GroupM raises U.S. TV spending forecast to 3.4 per cent

    GroupM raises U.S. TV spending forecast to 3.4 per cent

    MUMBAI: In what comes as a welcome news for the American advertising and television industry, leading media buying agency GroupM, has re-evaluated U.S. TV spending in 2016 to 3.4 percent growth from 2.3 per cent.

    The reason for this raise, a new report from GroupM clarifies, is the influx of campaign money to the ad spends of local TV networks, as both the political parties get more aggressive prior to the country’s presidential election.

    Along with that, there is a return to low single-digit growth in national TV, which is coming from some shifting in spending from digital in the consumer packaged goods category as well as continued spending growth from the heavy TV-centric pharmaceutical sector, GroupM said.

    For 2017, GroupM expects TV growth to decline to 2.1 per cent as local TV cools off in a non-election year. The healthier TV market is also facilitating an increased advertising spending overall in the U.S. for 2016, which the agency estimates to be at 3.1 per cent, up from 2.7 per cent.

    Digital investment will continue to grow at three times the rate of overall advertising spending but will be lower than the double-digit levels seen in recent years.

    “The combination of global economic headwinds coupled with moderate domestic growth as well as continued procurement pressure to extract media efficiencies and cost savings will confine ad market potential to its current low-single digit growth levels,” the GroupM report stated.

    When it comes to worldwide ad outlook for 2016, GroupM has reduced the earlier prediction of 4.5 to 4 per cent as China and Brazil markets cool down. India, though, remains the fastest-growing large economy in the world, increasing at a 14 percent to 15 per cent rate in 2016 and 2017.

    For 2017, GroupM sees ad volume rising at 4.3 per cent to USD 552 billion and total marketing services topping USD 1 trillion for the first time.

    To answer the several Brexit related nervous queries and fears within the industry, author of the forecast Adam Smith said, “At this time, there is no tangible evidence of a Brexit effect in macro indicators nor budgeting decisions. However, in the next six months to a year, it is likely companies will invest less. Job creation, wage growth and productivity will be lower than it otherwise might have been. This is a difference of degree, not magnitude.”

    “There is no evidence of a Brexit-driven recession at the time of this writing, and though some have deferred 2016 advertising investments, worst-case we still see that U.K. advertising growth will reach 4.5 per cent this year, propelled exclusively by the growth of digital. Our base case remains 6.3 per cent, which we will revise as usual in November,” he added.

    (source: broadcastingcable.com)

  • Long-term negative impact of Brexit on India negligible; short-term challenges remain

    Long-term negative impact of Brexit on India negligible; short-term challenges remain

    NEW DELHI/MUMBAI: Britain’s politically controversial referendum last week to exit from the European Union, a unique economic and political union between 28 European nations, has created ripples globally, but in India the general feeling is long term impact may be negligible.

    While the British media and entertainment industry, having major exposure to European market(s), are wringing their head in dismay at possible long-term financial fallout and increased bureaucracy and paperwork, Indian media industry has been subdued in its reaction.

    Sources in both BBC World and Star India said that they were still studying the fine prints of Brexit — as Britain’s EU exit has been popularly dubbed — but added they don’t see any short to medium-term impact (except, of course, the currency exchange valuations).

    Some Indian media companies like Zee, Star, and Times TV Network do have fairly big exposure to the European markets in terms of their TV channels’ distribution and sale of Indian content and formats.

    Similarly, Hindi and increasingly Indian language film industry are shooting more in various European countries in sharp contrast to yesteryears few fav foreign locales like Holland, London and Paris.

    While organisations like The Film & Television Producers Guild of India had no statement put out on Brexit, European media & entertainment players have been very active.

    Forbes magazine quoted a statement on Brexit from Britain Stronger in Europe campaign, signed by the likes of Patrick Stewart, Benedict Cumberbatch and Keira Knightley amongst hundreds of celebrity-signatories, as saying: “Our global creative success would be severely weakened by walking away.”

    Such sentiments and falling markets and currencies, coupled with media conjectures on future of multi-billion dollar budget TV programmes like the popular Game of Thrones, made its producer HBO to issue clarifications.

    “We do not anticipate that the result of the EU Referendum will have any material effect on producing Game of Thrones,” HBO said in an official statement late last week

    Variety magazine reported that HBO had confirmed GoT received financial support from the EU’s European Regional Development Fund when it first began, but there has been no contribution to its massive $10 million per episode budget in recent years.

    That everybody is scrambling to assess the political and economical fallout of Brexit, while remaining cautiously optimistic at present, is reflected in the opinions of some industry chambers too.

    Pointing out that the “way forward, and timelines to achieve negotiated agreements with the EU and other trade partners is not yet known”, UK India Business Council said, “What is clear, though, is that the UK’s trade and economic engagement with the world’s leading countries, including India, will become more important to the nation’s future, not less.”
    Motion Picture Association of America in a statement said, “While it will take time to understand the full implications of the referendum result, we urge the UK Government to prioritize a stable environment for the film and television sector.”

    Closer home in India, some reactions did come forth on Brexit.

    Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia discounted any mid or long term impact of Brexit on India.

    Pointing out short term uncertainty may lead to a “depressed business sentiment,” Bhasin said advertising gets directly influenced and often suffers when business sentiment weakens.

    According to Frost & Sullivan’s senior partner and managing director for Europe Sarwant Singh, “It is important to note that during this interim period, Britain will still be subject to existing EU treaties and laws, but will be barred from decision-making processes. Therefore, existing regulations are likely to continue until negotiations are completed.”

    The National Association of Software and Services Companies (NASSCOM), whose member-companies have billions of dollars of exposure in the European and UK market, termed the Brexit announcement as a phase of uncertainty in the near term but a mix of challenges and opportunities in the longer term.

    Meanwhile, the Indian government has assured that the Indian economy is fundamentally strong enough to withstand any immediate impact of Brexit.

  • Long-term negative impact of Brexit on India negligible; short-term challenges remain

    Long-term negative impact of Brexit on India negligible; short-term challenges remain

    NEW DELHI/MUMBAI: Britain’s politically controversial referendum last week to exit from the European Union, a unique economic and political union between 28 European nations, has created ripples globally, but in India the general feeling is long term impact may be negligible.

    While the British media and entertainment industry, having major exposure to European market(s), are wringing their head in dismay at possible long-term financial fallout and increased bureaucracy and paperwork, Indian media industry has been subdued in its reaction.

    Sources in both BBC World and Star India said that they were still studying the fine prints of Brexit — as Britain’s EU exit has been popularly dubbed — but added they don’t see any short to medium-term impact (except, of course, the currency exchange valuations).

    Some Indian media companies like Zee, Star, and Times TV Network do have fairly big exposure to the European markets in terms of their TV channels’ distribution and sale of Indian content and formats.

    Similarly, Hindi and increasingly Indian language film industry are shooting more in various European countries in sharp contrast to yesteryears few fav foreign locales like Holland, London and Paris.

    While organisations like The Film & Television Producers Guild of India had no statement put out on Brexit, European media & entertainment players have been very active.

    Forbes magazine quoted a statement on Brexit from Britain Stronger in Europe campaign, signed by the likes of Patrick Stewart, Benedict Cumberbatch and Keira Knightley amongst hundreds of celebrity-signatories, as saying: “Our global creative success would be severely weakened by walking away.”

    Such sentiments and falling markets and currencies, coupled with media conjectures on future of multi-billion dollar budget TV programmes like the popular Game of Thrones, made its producer HBO to issue clarifications.

    “We do not anticipate that the result of the EU Referendum will have any material effect on producing Game of Thrones,” HBO said in an official statement late last week

    Variety magazine reported that HBO had confirmed GoT received financial support from the EU’s European Regional Development Fund when it first began, but there has been no contribution to its massive $10 million per episode budget in recent years.

    That everybody is scrambling to assess the political and economical fallout of Brexit, while remaining cautiously optimistic at present, is reflected in the opinions of some industry chambers too.

    Pointing out that the “way forward, and timelines to achieve negotiated agreements with the EU and other trade partners is not yet known”, UK India Business Council said, “What is clear, though, is that the UK’s trade and economic engagement with the world’s leading countries, including India, will become more important to the nation’s future, not less.”
    Motion Picture Association of America in a statement said, “While it will take time to understand the full implications of the referendum result, we urge the UK Government to prioritize a stable environment for the film and television sector.”

    Closer home in India, some reactions did come forth on Brexit.

    Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia discounted any mid or long term impact of Brexit on India.

    Pointing out short term uncertainty may lead to a “depressed business sentiment,” Bhasin said advertising gets directly influenced and often suffers when business sentiment weakens.

    According to Frost & Sullivan’s senior partner and managing director for Europe Sarwant Singh, “It is important to note that during this interim period, Britain will still be subject to existing EU treaties and laws, but will be barred from decision-making processes. Therefore, existing regulations are likely to continue until negotiations are completed.”

    The National Association of Software and Services Companies (NASSCOM), whose member-companies have billions of dollars of exposure in the European and UK market, termed the Brexit announcement as a phase of uncertainty in the near term but a mix of challenges and opportunities in the longer term.

    Meanwhile, the Indian government has assured that the Indian economy is fundamentally strong enough to withstand any immediate impact of Brexit.