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Tag: Brett Lee

  • Bangladesh beats India in the inaugural SCG Multicultural Cup 2023

    Bangladesh beats India in the inaugural SCG Multicultural Cup 2023

    Mumbai: The Sydney Cricket Ground (SCG) witnessed a dazzling showcase of multicultural cricket talent at the SCG Multicultural Cup 2023. Eight community teams, representing diverse cultures, converged at this iconic venue for a spirited tournament that transcended borders and celebrated unity through sports.

    A special acknowledgement goes to AD Group of Companies, the title sponsor of this event. Adeel Malik from AD Group of Companies is the owner of this company, and without his invaluable support, this event would not have been possible. This sponsorship significantly contributed to the success and vibrancy of the SCG Multicultural Cup 2023.

    The event was graced by the presence of distinguished guests, including Nick Hockley, CEO of Cricket Australia, Adding to the grandeur of the occasion, cricket legends Brett Lee and Russel Arnold were present, offering their support and adding to the excitement of the tournament.

    This incredible event would not have been possible without the help and support of Venues NSW heads- GM Phil

    Reflecting on the significance of this amazing community cricket tournament, Brett Lee expressed, “This event provides players with the incredible opportunity to fulfil a dream by playing at the iconic Sydney Cricket Ground. It brings communities together and celebrates diversity, showcasing the power of cricket to unite.”

    Nick Hockley remarked, “What a fantastic event organized by Kamil Khan, this event will bring the community together and promote diversity, fostering a spirit of unity through the love of cricket.”

    Kamil Khan, the force behind the event, said, “The SCG Multicultural Cup shows how cricket brings diverse communities together. It reflects our shared love for the sport, and events like these play a big role in creating a sense of belonging and togetherness.

    Bangladesh won the SCG Multicultural Cup 2023, held at the iconic Sydney Cricket Ground. The final match witnessed Bangladesh defeating India, securing the championship.

    The SCG Multicultural Cup 2023 concluded with a grand award ceremony, honouring the participating teams and celebrating the success of an event that not only showcased cricketing excellence but also championed the values of diversity, inclusivity, and unity.

  • Legends League Cricket players’ draft: Lee, Muralitharan, Watson, Kallis top picks

    Legends League Cricket players’ draft: Lee, Muralitharan, Watson, Kallis top picks

    Mumbai: Adani Sportsline owned Gujarat Giants, GMR Sports India Capitals, Manipal Group’s Manipal Tigers and Bhilwara Group’s Bhilwara Kings came together with a combined purse of Rs 32 crore to pick 59 stars from the virtual Legends League Cricket (LLC) players’ draft.

    The players’ draft included 79 cricketers, and each team had a purse of Rs 8 crore. Each team will now submit their final squad. They can buy more players with the available purse.

    “Among the teams, Manipal Tigers splurged the most amount of Rs 6.91 crore and have a remaining purse of 1.08 crore. The Tigers were followed closely by the India Capitals, as they spent Rs 6.38 crore, and the Gujarat Giants, who splurged Rs 5.51 crore on their stars. The Bhilwara Kings were the most economical, as they spent Rs 5.62 crore. All of them have made judicious spending. The player mix seems great and it will be very interesting to see what each of them does now on the field. I wish everyone the best of luck,” said Legends League Cricket CEO and co-founder Raman Raheja.

    The teams had already selected their captains and were given a chance to choose one more player on their own accord.

    Manipal Tigers named former Australian pace bowler Brett Lee in their squad, while Gujarat went for their homegrown hero and former India wicket-keeper Parthiv Patel. India Capitals named Ravi Bopara even as Bhilwara Kings picked Yusuf Pathan, who will now get a chance to team up with his brother Irfan in the tournament.

    The Gujarat Giants also tried hard to strike a good balance in their team. Besides Patel, they have picked Sri Lanka’s mystery spinner Ajantha Mendis and former New Zealand captain and left-arm spinner Daniel Vettori. West Indies batter Lendl Simmons is likely to open with captain Virender Sehwag at the top, while Mitchell McClenaghan will spearhead the pace bowling department.

    “It has been an enthralling draft today with Gujarat Giants securing the envisaged team-mix for the upcoming season of Legends League Cricket On the one hand, former Indian opener Virender Sehwag will be captaining the team, and on the other, top-order batsman and wicket-keeper Parthiv Patel from Gujarat will be energising the game like never before. We look forward to contributing to one of the best experiences for cricket fans by bringing their favourite legends back to competitive cricket,” said Adani Sportsline head Satyam Trivedi.

    Another Australian speedster, Mitchell Johnson, will star in the tournament after being picked by the India Capitals. The left-arm fast bowler will be supported by former England pacer Liam Plunkett. The team will also see former South Africa captain and allrounder Jacques Kallis don their jerseys, while Ross Taylor will discharge batting duties alongside captain Gautam Gambhir.

    “Really happy with the squad that India Capitals have put on the table. Congratulations to Ruchir (GM) and the team for a fabulous job,” said Indian Capitals captain Gautam Gambhir.

    Besides Lee, Manipal also picked up the spinning wizard Muttiah Muralidharan. The former Sri Lankan off-spinner would get a chance to play with another off-spin legend Harbhajan Singh, who is also the team’s captain. The Tigers’ other top buys were former South Africa all-rounder Lance Klusener and former Sri Lanka wicket-keeper Romesh Kaluwitherana, who played a crucial role in helping his country win the 1996 World Cup.

    The entire process of player drafting was done in a virtual mode. A real-time dashboard checked on players chosen, money spent, balance, etc. There was also a free hit feature. “Overall, it was an enjoyable experience despite being virtual. We are excited to be a part of this tournament and look forward to some great cricket,” said Manipal Tigers’ owner and Manipal Education & Medical Group (MEMG) vice chairman & managing director S.Vaitheeswaran.

    For Bhilwara, former Australia all-rounder and winner of the 2015 ODI World Cup Shane Watson was the star pick. Besides him, the team also picked Sreesanth and Monty Panesar, among others.

    “I am really happy with the team, especially the fast bowling unit. We have the best fast bowling unit in the world. We have a couple of good finishers, and we have a good left-arm spinner in Monty Panesar and a few all-rounders. I am really looking forward to this team. I am really confident that we can do well if we can have the availability of all our players and they are all fit,” said Bhilwara Kings skipper Irfan Pathan.

    The Legends League Cricket will be a four-team tournament and a 16-match affair. The league will start on 16 September at the Eden Gardens in Kolkata and will be hosted in five different cities, including Lucknow, New Delhi, Cuttack and Jodhpur.

    Teams at a glance: 

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    Gujarat Giants: Virender Sehwag (Captain), Parthiv Patel, Elton Chigumbura, Chris Tremlett, Richard Levi, Graeme Swann, Joginder Sharma, Ashoke Dinda, Daniel Vettori, Kevin O’Brien, Stuart Binny, Mitchell McClenaghan, Lendl Simmons, Manvinder Bisla and Ajantha Mendis.

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    India Capitals: Gautam Gambhir (Captain), Ravi Bopara, Farveez Maharoof, Mitchell Johnson, Jacques Kallis, Pankaj Singh, Ross Taylor, Prosper Utseya, John Mooney, Mashrafe Mortaza, Hamilton Masakadza, Rajat Bhatia, Liam Plunkett, Asghar Afghan, Denesh Ramdin, and Pravin Tambe.

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    Manipal Tigers: Harbhajan Singh (Captain), Brett Lee, Andrew Flintoff, Vrv Singh Parvinder Awana, Reetinder Sodhi, Romesh Kaluwitharana, Dimitri Mascarenhas, Lance Klusener, Ryan Sidebottom, Mohammad Kaif, Phil Mustard and Muttiah Muralitharan.

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    Bhilwara Kings: Irfan Pathan (Captain), Yusuf Pathan, Sudeep Tyagi, Tino Best, Owais Shah, Tim Bresnan, Shane Watson, Sreesanth, Nick Compton, Matt Prior, Samit Patel, Fidel Edwards, William Porterfield, Naman Ojha and Monty Panesar.

  • Star Sports to bring a new avatar of Select Dugout for Dream11 IPL

    Star Sports to bring a new avatar of Select Dugout for Dream11 IPL

    MUMBAI: Star Sports, the official broadcaster of Dream11 IPL 2020, brings a whole new avatar of the Star Sports Select Dugout following last year’s massive success in IPL and CWC 2019. The Select Dugout this season will keep you ahead of the game with more predictions, drive better understanding of “why” the match is unfolding a certain way with contextual analysis and unrivaled use of technology in cricket broadcast. The legends come together again to help viewers and fans stay ahead of the game during these unprecedented times.

    The Select Dugout panel includes an exclusive and decorated set of experts from across continents who are flagbearers of the sport in their respective countries. The distinguished panel this year includes a batting expert in Brian Lara, a bowling expert in Brett Lee, a T20 coach in Dean Jones, an all-rounder in Scott Styris, a spin wizard in Graeme Swann and more experts from the T20 ecosystem. The Select Dugout squad will be part of the Star Sports Bio Bubble to bring the most tech-savvy coverage of the game. Select Dugout lovers who are passionate about the sport will witness beyond the usual audio commentary with an enhanced video viewing experience this year.

    Select Dugout this year plays a larger role with the tournament being played behind closed doors – so what new can fans expect this year? Dream11 IPL is all set to bring fans closer and spread the message of hope and togetherness and, Select Dugout will stand testament to this by engaging with fans as well as giving them an opportunity to pick on the brains of Select Dugout Experts via twitter questions. Select Dugout will take it up a notch with regards to the technology and the highly committed cricket purists will be privy to more demos and masterclasses and enriched analytical experience. An exciting segment awaits – our experts will dole out tips to choose the best fantasy XI for all the fantasy sports users.

    With a continued effort to provide an enhanced experience for fans, this year Select Dugout has gone one step forward with a new studio that promises to blow your mind.  Along with exciting content, get ready to witness never seen before technology and innovations that will make the Dream11 IPL 2020 journey with Star Sports Select an unforgettable experience.

    Commenting on the offering this year, Select Dugout Expert Brian Lara said, “It has always been an exciting experience to be part of the Select Dugout in the company of such elite experts of the T20 format. One advantage of the Dugout is that we bring real-time insights on what is going on in the minds of the players, predicting what is likely to happen next and the reason behind critical decisions taken on the field. Select Dugout is all about the game within the game, in-depth analysis of players’ technique, strategy and accurate predictions of the game which will help fans understand where the game could turn with the help of the latest technology and innovations in Cricket broadcast.”

    Select Dugout Expert Brett Lee said, “We plan to refine what we have been doing in the past few years and provide a deeper match experience for the fans. What Select Dugout aims to deliver is the experience of what actually goes on behind the scenes at a team’s dugout. With technology that helps us bring alive stories and strategies, we are always thinking of a ball ahead. It’s going to be a wonderful experience for fans to connect and come together to celebrate the biggest cricket extravaganza.”

    Tune into Star Sports 1 Select (SD & HD) from 19 September 2020 7.20 PM onwards to get insights and stay ahead of the game with your favourite Select Dugout Experts

  • Sporty Solutionz inks media rights deal with MCL

    Sporty Solutionz inks media rights deal with MCL

    MUMBAI: Media rights business company Sporty Solutionz has acquired the exclusive rights to market the MCL media rights worldwide.

     

    Sporty Solutionz has entered into a multi-year deal with the MCL’s Dubai-based promoters GM Sports. The deal to distribute the MCL media rights in the global market is priced at multi-million dollars.

     

    Master Champions League has a 10-year understanding with the Emirates Cricket Board to stage Masters 20-20 league in the UAE. The first edition of the league, slated between 20 January and 13 February, 2016, will feature global cricket stars like Saurav Ganguly, Brian Lara, Kumar Sangakkara, Virender Sehwag, Brett Lee, Jacques Kallis and Adam Gilchrist. The league features six teams involving 90 cricket stars.

     

    Sporty Solutionz chief executive Ashish Chadha says, “The MCL is going to feature a big number of the all-time cricket greats. The league is not just generating tremendous interest in the native countries of these megastars, but this galaxy of cricket stars to be in action in the MCL is also creating a buzz the world over. The dynamics of cricket bazaar are changing. MCL is adding a new chapter to this. The league is going to be watched in four continents. Sporty Solutionz’s endeavor is to ensure MCL’s reach to every single cricket lover the world over.”

     

    “We have got the global icons of cricket together to create a world class cricket league. Sporty Solutionz has a global reach in the sports media rights market. We are confident our relationship will set new benchmarks for cricket viewership. The league will be beamed across the globe,” says GM Sports chief executive director Sam Khan. 

  • Star India to promote Tendulkar-Warne promoted T-20 series?

    Star India to promote Tendulkar-Warne promoted T-20 series?

    MUMBAI: The game of cricket is all set to get bigger and better. Cricketing demigods Sachin Tendulkar and Shane Warne have reportedly teamed up with Rupert Murdoch’s News Corp to establish a new Twenty20 cricket league for former international players renowned for their contribution to the sport.

     

    As per media reports, the Tendulkar – Warne joint innovation called Cricket All Stars League is set to roll as early as September 2015 in the US and in all likelihood  will air on Star India’s sports venture Star Sports. India’s leading broadcast network also holds the broadcasting rights of Indian cricket and other ICC tournaments. 

     

    Cricket All Stars League will have veterans from across the globe and the tournament will be organised by keeping cricket regulatory boards like International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia (CA) and Wales Cricket Board (WCB) in the loop.

     

    The league envisages 15 matches being played over a period of four years. Tendulkar and Warne have reportedly made an offer of between $25,000 per match to retired players like Ricky Ponting, Adam Gilchrist, Glenn McGrath, Brett Lee, Michael Vaughan, Andrew Flintoff and Jacques Kallis.

     

    Unlike the Indian Premier League (IPL), where there are eight teams participating, Cricket All Stars League will have 28 players equally divided into two teams.

     

    A senior media planning and buying executive, who closely deals with sports tells Indiantelevision.com, “If Sachin and Warne come together and start a league involving legends like Ponting, Flintoff, Dravid, it is obvious that it will get viewership. Now if it is happening in New York as reports are suggesting then the timings can emerge as an issue. Overall, it is very early to predict a future but if Sachin himself plays and gets his close buddies like Sourav, Dravid, Laxman and Kumble in, Indian cricket lovers’ admiration for him will grow further as no one ever expected to see the legends playing again. If Indian legends get involved in it and Star airs it, I see a flurry of advertisers, who will be ready to pay anything.”

     

    A cricket expert was of the opinion that the innovation can popularize cricket in the United States and unless it forces a player to leave national commitments in order to participate in the league, it is a good move. 

     

    “The coming together of legends is always big. Two names Sachin and Warne successfully grabbed attention of so many people. Now add Ponting, Flintoff, Kumble, Lee and see the prodigy and magnitude. Shane Warne’s post earlier this year hinted that a joint venture from them was coming but the success will be determined by the participation. If a noble cause is associated with it, I see legends participating but I doubt that a two-time world champion captain Ricky Ponting will be a part of something only for money. So we should wait before drawing conclusions. Retired players’ participation for financial purposes can put a question mark on their legacy and hence it remains to be seen how many agree to participate. However, if Sachin himself decides to play, I don’t see any of these arguments coming in.”

     

    As reported by Cricket.com.au, Cricket Australia and the International Cricket Council denied any knowledge of the proposal for the Cricket All Stars League. However, a CA spokesman suggested it could be a positive way to promote and grow the game in new or emerging markets – as long as it didn’t poach contracted international players.

     

    Brett Lee’s manager Neil Maxwell confirmed that Tendulkar and Warne had approached his client and that Lee would be seeking clearance from Cricket Australia to play in the league. “I can’t see anything wrong with it, it’s a group of retired blokes playing a game of cricket,” Maxwell told Fox Sports.

     

    With sports broadcasting on the rise in India, a property such as this, if done right, has the potential to garner enormous attention and emerge as a prime broadcasting asset for broadcasters, advertisers and cricket fanatics alike.

  • Disney India launches official video game for ICC Cricket World Cup

    Disney India launches official video game for ICC Cricket World Cup

    MUMBAI: Disney India’s Interactive business has launched the official game of the ICC Cricket World Cup 2015 titled ‘ICC Pro Cricket 2015’ for PCs, with cut down versions for smartphones and DTH platforms, which will give users around the world a taste of the real world of Cricket. The highly immersive game was launched at Sydney Cricket Ground (SCG) with renowned names from the world of cricket – Brett Lee and Harsha Bhogle.

     

    Disney India managing director Siddharth Roy Kapur commented, “Globally, Disney is defined by innovation. We have always believed in leveraging technology to enhance the entertainment experience for consumers and we reflect this sentiment in all the products we develop in Disney India. The Interactive business of Disney India has produced an incredible game which sets the benchmark for cricket-based games globally. Cricket is amongst one of the most popular sports not just in India but across the world, and the ICC Cricket World Cup is the biggest possible celebration of the sport. We appreciate the support we have received from the ICC to be able to present this world-class game to Cricket fans on the occasion of the World Cup 2015!”

     

    “We are set out to build cricket as a franchise in the world of gaming. Our latest offering — ICC Pro Cricket 2015, a real cricket simulation game with high quality gameplay and superior visual experience to our global audiences is just the beginning of our journey. This will be the best in cricket games, bringing our consumers as close to a real on-ground cricket experience as possible, thus elevating the overall gameplay. We hope cricket lovers enjoy playing this game as much as they enjoy the ICC Cricket World Cup,” said Disney India vice president   Sameer Ganapathy.

     

    Cricketer Brett Lee opined, “It’s a great honour to launch this video game in conjunction with the ICC and Disney India. The graphics are incredible and I love the fact that this game can be played on not just your PC, but on your phone as well. I’m sure lots of people will be hitting their own sixes and taking the prized wicket of David Warner with this game.”

     

    Now with its latest offering – ICC Pro Cricket 2015, Indiagames has developed an “as close to real” simulation gaming experiences of its kind. It is a cricket fan’s delight – equipped with two gameplay cameras and over 25 in-game camera angles, the action never stops! The game is packed with a super immersive gameplay, stunning graphics and multiple play modes making the gameplay experience as close to the real game on-ground as possible, for PC, mobile and DTH users. In the game, users can earn, trade and collect players to create their own fantasy team and can put their best foot forward against the world’s best players. The gamers also have the opportunity to play with 14 official ICC World Cup 2015 teams from the tournament with real players like MS Dhoni, Michael Clarke, James Anderson and others.

     

    ICC Pro Cricket 2015 will be available on PCs and mobile phones (on iOS and Android) across India and other select international markets closer to the ICC Cricket World Cup 2015. PC users can download the game from www.procricket2015.com for a flat cost of $ 9.99, while DTH players can access this game through Dish TV and Airtel. For smartphones, it is a freemium game which will allow users to download the game for free.

  • Brett Lee all set for his new innings

    Brett Lee all set for his new innings

    MUMBAI: After a legendary inning in cricket, Former Australian fast bowler Brett Lee is all set to star in his first lead role as an actor in an Indo-Australian romantic comedy.

     

    Titled UnIndian, the movie is the first feature to be produced by the recently established Australia India Film Fund (AIFF). Lee will share screen space with Indian actress Tannishtha Chatterjee.

     

    The announcement about the upcoming film was done by Australian Prime Minister Tony Abbott and Indian cricket’s living legend Sachin Tendulkar during their meet at the Cricket Club of India in Mumbai.

     

    Written by Thushy Saathi and to be directed by Anupam Sharma, the movie will be shot primarily in Sydney. Sharma and Lisa Duff are co-producing the film while Chandru Tolani is the executive producer.

     

    After being part of a Bollywood film and music video, former Australia cricketer Brett Lee is all set to become a full-time actor in an Indo-Australian romantic comedy, aptly titled ‘UnIndian’.

     

    “I’m honoured to have been cast as a lead in the first AIFF film, privileged to be working with Anupam Sharma and humbled to be working with an actress of the calibre of Tannishtha Chatterjee,” Lee said in a statement.

     

    Lee plays the role of a happy-go-lucky man who falls in love with divorcee and single mother, Meera (Chatterjee). The movie is set to go into production in October and expected to hit the theatres in March 2015.

     

    While this is not Lee’s first stint with movies, he has earlier done a cameo in Hindi film Victory starring Harman Baweja and has also featured in a music video with Asha Bhosle,  Chatterjee is best known for her role in Brick Lane (2007), a British film.

     

    AIFF was established in 2013 to invest in Australian films with Indian themes for a global audience.

     

    The 37-year-old pacer, announced his retirement from international cricket in 2012, however, the cricketer still plays in the Indian Premier League (IPL) and Big Bash League.

  • Pedigree picks Brett Lee as brand endorser

    Mumbai: Pedigree, the Global pet food brand from the stable of Mars International India, has announced Brett Lee as their new brand ambassador.

    With this association, Pedigree aims to create an ideal environment for responsible pet ownership and increase awareness on the fact that “Dogs are Different and so are their Food needs”.

    Mars International India director-corporate affairs Nitin Kulkarni said, “We at Mars International India are delighted to bring Brett Lee as the brand ambassador for our leading pet food brand Pedigree. We believe that Responsible Pet Ownership is to Love and Care in the right way and Right Food is a critical part of that journey. A dog is completely dependent on you for food, shelter and companionship so it is important to make sure you are ready for this relationship before you go out and find your new best friend.”

    Lee said, “Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond. Right Nutrition is the key to a pets health and longevity. I strongly agree with Pedigree and ‘Every dog deserves leading Nutrition‘.”

  • Brett Lee bats for Tourism Australia

    Brett Lee bats for Tourism Australia

    MUMBAI: Former Australian cricket player Brett Lee will help push Australian tourism in India as a part of the ‘Friends of Australia‘ advocacy program by Tourism Australia.

    As part of his first stint as a Friend of Australia, Lee welcomed more than 70 of India‘s leading travel agents in Melbourne with a personalised tour of the Melbourne Cricket Ground and dinner at the cricketing stadium to share his career highlights. The agents participated in a six?day India Mega Familiarisation and Workshop (IMFW) being hosted in Australia until 6 September.

    The programme was jointly hosted by Tourism Australia and Tourism Victoria and it was the second time this business event was held in Australia. India represents a major visitor market for Australia and Victoria in particular. The participants will also visit a number of other Australian states as part of the familiarisation visit.

    Lee who recently retired from international cricket is a popular figure in Indian sports and culture, during both his cricketing career representing Australia and playing for Kolkata Knight Riders in the Indian Premier League (IPL), in addition to his music pursuits and growing his Mewsic Foundation in India.

    Tourism Australia managing director Andrew McEvoy said, “India is a market that continues to deliver steady growth for Australian tourism and we are delighted to have someone of Brett Lee‘s calibre to further raise the profile of Australia in India and to help us best align to our year 2020 target to secure higher visitor growth from this rising market.”

    India is currently Australia‘s 10th largest tourism market, worth Australian $0.8 billion in 2011 and delivering 152,000 visitors in the last financial year to 30 June 2012.

    McEvoy said, “India has great long term potential for Australian tourism and we continue to support its development via our recently launched India Strategic 2020 Plan to grow the Indian visitor market to Australia. Brett Lee has a huge profile in India, but also possesses deep credibility by demonstrating a high level of engagement and embracing Indian culture, as a result of his stellar cricketing career and ambassadorial and charity work in country. We are thrilled to have his support to tell more Indians why they should visit Australia for their next long haul holiday.”

    Lee said, “Having travelled to India some 60 plus times, I now look forward, as a Friend of Australia ambassador, to encouraging Indians to visit this wonderful country and experience all that Australia has to offer.”

    The travel agents and tour operators participating in the familiarisation visit are among the top sellers of Australian holidays in Mumbai, Delhi and other major secondary cities in India. During their time in Australia they have already experienced Sydney and the Hunter Region (NSW), the Gold Coast (Queensland), Perth and Fremantle (Western Australia), and will now disperse throughout Victoria.

    Following the Melbourne leg of their visit, where they are meeting with Australian tourism product suppliers, a number of agents will also visit The Whitsundays, Cairns and the Great Barrier Reef (Queensland), Adelaide, the Barossa Valley and Kangaroo Island (South Australia).

  • Castrol signs Brett Lee as brand ambassador

    Castrol signs Brett Lee as brand ambassador

    BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years.

    The speedster’s band ‘White Shoe Theory‘ also launched Castrol’s signature tune for the Castrol Index through a live performance. The ‘White Shoe Theory‘ band comprises the duo of Mick Vawdon and Brett Lee.

    The Castrol Signature tune will be played live in all the stadiums where Castrol Index will be shown live during the International Cricket Council (ICC) one day international World Cup 2011 cricket matches that are to commence in the Indian sub-continent on the 19th of this month.

    Said Castrol India Vice President Marketing Giriraj Bagri, ”Brett’s signing on as brand ambassador completes our team of high performance cricket brand ambassadors which includes Sachin Tendulkar, the leading ICC ranked all-rounder Shakib Al Hassan and now Brett Lee.”

    Initially, Castrol plans to use Lee on digital platforms such as mobile and internet, informed Bagri while speaking with www.indiantelevision.com on the sidelines of the press conference for the above announcements.

    “We will be gradually unveiling in a phased manner the different ways that we will be using Brett Lee for brand building. This could include allowing download of the Castrol Index tune by Brett Lee’s band from websites such as youtube.com,” revealed Bagri who also said that the Castrol Index would be present on www.cricket.yahoo.com.

    Lee also announced Ashok Kumar from Delhi as the first winner of the ‘Castrol World Cup ka Hero’ consumer promotion.

    Castrol recently tied up with the ICC as its official performance partner for the next five years. The Castrol Index is a system to measure performance of players and teams in the context of winning. A one-day international (ODI) version of the Castrol Index was launched in October 2009 ahead of the Champions Trophy.