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Tag: breast cancer

  • FUJIFILM India announces brand campaign on breast cancer

    FUJIFILM India announces brand campaign on breast cancer

    Mumbai: FUJIFILM India, a leader in cutting-edge medical technology and healthcare solutions has come up with an inspiring brand campaign, raising awareness about early detection and timely diagnosis of Breast Cancer. The ad film is called “Let’s find It early. Fight it early” and features movie star Sonali Bendre who herself is a live example of resilience against cancer.

    Conceptualised by Hakuhodo Sync Private Limited, the two minute ad film splendidly captures the story of women from all walks of life and their inhibitions to step out and discuss their health issues. Set in montages, the movie takes its audience to a whirlwind of emotions only to ignite hope, pursue women to take proactive steps for their health and highlight the importance of early detection and timely diagnosis. The narration seizes Sonali Bendre’s remarkable voyage of unwavering strength and resilience, emerging as a potent advocate in the battle against cancer aligns seamlessly with FUJIFILM India’s mission of promoting well-being and empowering individuals to confront and overcome challenges.

    Breast cancer is often surrounded by a stigma that discourages open discussions. Unfortunately, some women may mistakenly believe that effective treatments for this disease are unavailable. As per the Globocan data 2020, in India, Breast Cancer accounted for 13.5 per cent (178361) of all cancer cases and 10.6 per cent (90408) of all deaths. The ad campaign highlights Fujifilm’s cutting-edge mammography solutions, which play a pivotal role in early breast cancer detection.

    Expressing her views on the film, Bendre says, “It’s a simple message, early detection can save lives. This film beautifully encapsulates how early detection can play a crucial part in winning the battle against breast cancer. Together with FUJIFILM India, I am advocating for early detection, empowering women to step forward confidently and undergo timely screenings. Let’s Find it Early. Fight It Early.”

    Speaking on the remarkable ad film, FUJIFILM India managing director Koji Wada averred, “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors. Our dedication lies in providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis.”

    FUJIFILM India vertical head, corporate communications & CSR Abhi Shekhar Singh added, “Shot with a crew of over 100 people, this ad film was done in 1 day in Mumbai. As a brand professional, this was a very proud moment for me because this was shot on Fujifilm Fujinon Premista Cine lenses and the Director and Director of Photography have done good justice to the treatment and made the storytelling very empathetic. I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realization of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.”

    “It is a matter of pride that we were able to carry out the social message on early detection of breast cancer through our creative planning. The subject is challenging and from a creative perspective, it was Hakuhodo Sync’s effort to make the treatment very classy yet hard-hitting. The Corporate Advertising mandate of FUJIFILM India has grown strength by strength and we are very happy to add-value to the good social efforts of the brand,” said Hakuhodo Sync Private Ltd business partner Vineet Grover.

    FUJIFILM India’s alliance with Bendre as the brand ambassador for the breast cancer screening advocacy of Healthcare Business signifies a milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare. FUJIFILM India is at the forefront of women’s diagnosis, offering an extensive array of diagnostic products that are bolstering its presence in the Indian diagnostic market. The ad culminates with a powerful and impactful message stressing the significance of early detection: ‘Let’s find it early. Fight it early.’

  • CenturyPly pledges pink to encourage early detection of breast cancer

    CenturyPly pledges pink to encourage early detection of breast cancer

    MUMBAI: To mark the breast cancer awareness month, CenturyLaminates, one of the largest manufacturer and provider decoratives in India from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative at CenturyLaminate's end aims to motivate women to self-examine lumps and promote the benefits of early detection.

    With approximately 1.15 million women being diagnosed with breast cancer in 2018 and only about 50% chance of survival, early detection is significantly critical to decrease mortality rates. According to WHO, one in every 12 women is at risk of a breast abnormality. Therefore, with this campaign, CenturyLaminates is taking a conscious attempt to encourage and influence both men and women to take a pledge for the early detection of breast lumps.

    As a part of the campaign, people to click pictures while holding or wearing anything in PINK and post the same on their social media assets with the hashtag #PINKPLEDGE, tagging @centuryplyofficial and five close mates they care about to support the cause of early detection. Women to post the pictures, writing 'I take the pledge of getting self-checked for lumps', and in case of men, 'I take the pledge of getting a woman self-checked for lumps' will be the caption. This initiative aims to create a chain of posts, where the company will contribute INR 10 for every post towards the cause.

    The awareness campaign will be promoted through CPIL Website, official social media assets, and hoardings in Kolkata. CenturyPly has also associated with Radio Mirchi and Red FM to leverage the campaign by increasing conversations around it and engaging the target audience at a grass-root level.

    Breast cancer is the largest cause of cancer deaths in women today, where 90% of women in a global scale detect breast lumps accidentally and not by a conscious effort. Encouraging the well-being and women empowerment, CenturyPly, strongly feel the need to engage better with the community, and to raise awareness towards the disease in order to promote preventive measures and early detection.

  • Taapsee, Pune7Aces go pink in support of breast cancer

    Taapsee, Pune7Aces go pink in support of breast cancer

    Pune: The Pune7Aces team, led by their owner and Bollywood star Taapsee Pannu, today pledged their support for breast cancer, which has emerged as one of the most rampant and widespread form, and the entire team wore pink jersey during their match against Mumbai Rockets at the Balewadi Indoor Stadium here on Saturday.

    Earlier in the day, Taapsee and her team went to the Prashanti Cancer Care Cantre, an NGO that treats breast cancer patients, and met many survivors and everyone admitted there. She also asked them to support the team as they look to win the PBL title in their debut year. A huge contingent of young and old associated with the NGO and many survivors later came to the stadium to show their support to the team. In fact, they were the noiseiest in the stands too.

    Taapsee, who raised a sensitive issue through her critically acclaimed and widely accepted movie Pink, said: "I always wanted to do something for this cause and this is just a small step in that direction. I am so overwhelmed with emotions meeting them here today and I salute their strength of character. May God give every women such strength to bear the pain and win over it."