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Tag: Brazilian

  • Dentsu buys Brazilian mobile solutions company Pontomobi

    Dentsu buys Brazilian mobile solutions company Pontomobi

    MUMBAI: In a bid to strengthen its presence in Brazil’s fast growing mobile advertising market, Dentsu Aegis Network has acquired the Brazilian mobile marketing agency Pontomobi Tecnologia Informatica, Ltda.

     

    The acquisition is, however, subject to approval by Brazil’s regulatory authority.

     

    Founded in 2007, Pontomobi provides a range of services including consulting and development related to mobile strategies for companies, products and services, website construction, the development of applications and games, the provision of a variety of solutions that utilise the proprietary mobile marketing platform developed in-house, and push notification promotions and vouchers that are sent via a short messaging service (SMS).

     

    Post-acquisition, Pontomobi will become part of full-service digital agency Isobar, one of the Group’s eight global network brands, and will be rebranded Pontomobi – Linked by Isobar. The agency will work in collaboration with other Group companies to further expand its presence in Brazil and deliver even more innovative solutions.

     

    According to US research firm eMarketer (March 2015 forecasts), mobile ad spending in Brazil is expected to grow from $250 million in 2014 to $3.34 billion in 2019.

  • Ogilvy acquires majority stake in Brazilian marketing agency Jüssi

    Ogilvy acquires majority stake in Brazilian marketing agency Jüssi

    MUMBAI: WPP’s wholly-owned operating company Ogilvy has acquired a majority stake of Jüssi Intention Marketing Ltd, an online performance, programmatic and conversion marketing agency in Brazil.
     

    Jüssi’s clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in S?o Paulo. Jüssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jüssi name. 

     

     

    This investment continues WPP’s strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America, while bolstering the Group’s leadership position in Brazil.

     

    In Brazil, the Group (including associates and investments) generates revenues of around $600 million and employs over 7,000 people

  • Apex-Brasil is 2014 soccer WC sponsor

    MUMBAI: Soccer‘s governing body Fifa has announced the latest addition to its group of sponsors, with Brazilian Trade and Investment agency, Apex-Brasil, agreeing to a deal to become the fifth National Supporter of the Fifa Confederations Cup Brazil 2013 and the 2014 Fifa World Cup Brazil.

    The agreement provides Apex-Brasil with the opportunity to showcase Brazilian industry in general as well as promoting Brazil as an innovative and sustainable country. The two events will facilitate Apex-Brasil‘s mission to bring together Brazilian businesses and potential foreign investors, with a view to strengthening business ties and securing investment.

    Brazilian Minister of Sport, Aldo Rebelo, highlighted the relevance of the partnership established between Apex-Brasil and Fifa. “In addition to being one of the world´s biggest sporting events, the Fifa World Cup also features a major opportunity for its host country. Thanks to Apex-Brasil‘s valuable initiative, Brazilian products and services, cutting-edge technology, gastronomy and fashion will be showcased at an exceptional promotion station which is to be set up during the event. And the country shall take advantage of this unique opportunity, which adds to its economy and its image perception worldwide.”

    Brazil‘s Minister of Sport Aldo Rebelo said, “Thanks to Apex-Brasil‘s valuable initiative, Brazilian products and services, cutting-edge technology, gastronomy and fashion will be showcased at an exceptional promotion station which is to be set up during the event.

    Apex-Brasil president Mauricio Borges reflected on the agreement, stating, “The trade promotion actions to be implemented during the Fifa World Cup and the FIFA Confederations Cup encompass unparalleled opportunities for us to present an innovative Brazil to the world, a country capable of organizing major sporting events and of developing products and services with high added value and unique design.”

    Fifa marketing director, Thierry Weil commented on the agreement, saying, “It gives us great pleasure to welcome Apex-Brasil as the latest National Supporter of the Fifa Confederations Cup 2013 and the 2014 Fifa World Cup. The events present Apex-Brasil with the ideal platform to position Brazil as an attractive business destination. We truly have a common goal – to focus the eyes of the world on Brazil, showcasing the strength of this unique country.”

    The agreement with Apex-Brasil represents the penultimate partnership to be signed in the build up to Brazil 2014, with Fifa‘s sponsorship structure now almost complete. All global sponsorship slots are occupied, with just one National Supporter space left to fill.

  • Brazilian girl is Bond girl

    Brazilian girl is Bond girl

    MUMBAI: Brazilian model Ana Araujo has been tipped to become Daniel Craig‘s leading lady in Bond 23, the 23rd instalment of the 007 franchise.

    “Ana is really excited. It‘s all very new to her and she is optimistic about the prospect of landing the role. It‘s very much a case of watch this space,” a source from the production house said.

    The lady has also expressed a desire to work with Craig. “I‘m now focusing on acting. I‘ve got some major roles coming up. My ideal role would be to be a Bond girl and with Daniel Craig as my James Bond, he‘s perfect and very handsome,” she had said earlier.

    The Bond 23 project is still in its early phase of production and yet to get a title.The film is being directed by Sam Mendes with John Logan, Robert Wade and Neal Purvis penning the script.

  • Brazil Court orders Youtube to take down steamy video

    Brazil Court orders Youtube to take down steamy video

    MUMBAI: A Brazilian judge has ordered video sharing site YouTube to find a way to stop Brazilians from viewing steamy footage of supermodel Daniela Cicarelli and her boyfriend.

    Media reports state that the clip still appears periodically on YouTube, prompting the expanded order from Sao Paulo state Supreme Court Justice Enio Santarelli Zulian. Cicarelli, a model and ex-wife of footballer Ronaldo, sued YouTube after a video of her apparently having sex in shallow water on a beach with her boyfriend was posted to the site. For days it was the most viewed video in Brazil.

    It was way back in September that YouTube was ordered in September to remove video showing Cicarelli and Brazilian banker Renato Malzoni in intimate scenes along a beach near the Spanish city of Cadiz.

    The court says that YouTube must find a way to use filters so the clip stops popping up in Brazil on the site owned by Google. The case now goes automatically to a three-member panel of judges who will decide whether to make the order permanent and whether to fine YouTube as much as $119,000 for each day that the video was viewable state reports.