ITV

Tag: Brazil

  • Internet advertising to overtake television in 2018: Zenithoptimedia

    Internet advertising to overtake television in 2018: Zenithoptimedia

    MUMBAI: Even as desktop internet advertising continues to grow, it is slated to lose market share for the first time this year, dropping from 19.8 per cent of global adspend in 2014 to 19.4 per cent according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

    By 2017, ZenithOptimedia forecasts desktop internet to account for 19.1 per cent of global adspend. Meanwhile, mobile internet advertising’s share of the global ad market will rise from 5.7 per cent in 2014 to 15 per cent in 2017. Overall, internet advertising will account for 34 per cent of global adspend in 2017, slightly behind television’s 35.9 per cent.

    The market share gap between the two media will narrow from 13.3 percentage points in 2014 to 1.9 in 2017. At this rate of growth, internet advertising will overtake television in 2018.

    On the other hand, print adspend continues to decline across most of the world, as it has done since 2008. The report predicts that newspaper adspend will shrink by an average of 4.9 per cent a year through to 2017, while magazine advertising will shrink by 3.2 per cent a year. Their combined share of global adspend has fallen from 39.4 per cent in 2007 to 19.6 per cent this year, and we expect it to fall further to 16.7 per cent by 2017.

     

    Mobile advertising to overtake newspapers in 2016: 

     

    Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4 per cent of global adspend while newspapers account for 11.9 per cent, according to ZenithOptimedia.

    Mobile internet will be the third-largest advertising medium, behind television and desktop internet. Mobile advertising will grow 38 per cent in 2016 to $71billion, while newspaper advertising will shrink four per cent to $68 billion.

    Mobile advertising remains the driving force behind the growth of the entire advertising market, contributing 83 per cent of all new ad dollars between 2014 and 2017.

     

    Global adspend to grow 4.0 per cent in 2015

     

    ZenithOptimedia forecasts that global adspend will grow four per cent to reach $554 billion in 2015, and will accelerate to five per cent growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.4 per cent in 2017.

     

    Mature Markets to lead adspend growth for the first time in nine years

     

    ZenithOptimedia has reduced its forecasts for adspend growth in 2015 since its June forecast by 0.2 percentage points. There has been broad-based deceleration across the world as marketers have moderated their expectations of global economic growth. With Brazil and Russia in recession, and China slowing down, the world can no longer rely on emerging markets to set the pace of growth. The agency expects ‘Mature Markets’ (defined as North America, Western Europe and Japan) to contribute more to global adspend growth this year than ‘Rising Markets’ (everywhere else), for the first time since 2006. The agency says that this is a temporary aberration, however – Rising Markets will become the leading contributors to ad market growth again in 2016, and will increase their market share from 37.4 per cent in 2015 to 38.8 per cent in 2017.

     

    China slows but is still growing twice as fast as the world as a whole

     

    China’s ad market has not been substantially affected by the turmoil in its stock market, but the slowing economy and concerns about the potential for future growth have caused advertisers to moderate their spending slightly. The report forecasts adspend growth in China to fall from 10.5 per cent in 2014 to 7.8 per cent in 2015 – a rate of growth that’s still twice as fast as the global ad market’s, and which places China as the 13th – fastest growing ad market of the 81 that the agency covers.

     

    Low oil prices weigh on big producers

     

    While beneficial for the global economy – and the ad market – as a whole, low oil prices are depressing activity in the big oil producers. The report forecasts double-digit declines in adspend this year in Azerbaijan, Nigeria and the United Arab Emirates, and declines of seven – eight per cent in Kuwait and Saudi Arabia. In Russia, the problem of low oil prices has been exacerbated by international sanctions, leading to an estimated 14.1 per cent drop in adspend this year.

    “Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life,” said ZenithOptimedia worldwide CEO Steve King.

  • Sony Six acquires telecast rights for 2015 Copa América

    Sony Six acquires telecast rights for 2015 Copa América

    MUMBAI: Multi Screen Media’s sports channel Sony Six has acquired the live telecast rights to the 2015 edition of Copa América in South Asia.

     

    The tournament serves as the international football championship for South America and is organized every four years by the CONMEBOL, the governing body for the sport in the continent. 

     

    This year’s tournament will be held in Chile from 11 June – 4 July 2015 and will be telecast on Sony Six and Sony Kix.

     

    The Copa América is one of the most prestigious and widely followed sporting events in the world, due, in large part, to the participation from football superpowers such as Brazil, Argentina and Uruguay among others. This year’s event will be the tourney’s 44th year in competition and will feature twelve teams, including the ten members of CONMEBOL and two guest sides from North America – Mexico and Jamaica.

     

    Sony Six business head Prasana Krishnan, said, “The Copa América is an iconic competition with almost a centenary-long heritage behind it and we are elated to broadcast the property on our channel. With Copa America, we stand to strengthen our South American offering along with Copa Libertadores, the region’s premier club competition. The telecast of the tournament also reaffirms our position as the ‘home for international football.”

     

    The 2015 Copa América will feature some of the biggest names in football including Lionel Messi (Argentina), Luis Suarez (Uruguay), Neymar Jr. (Brazil), James Rodríguez (Colombia) and Alexis Sanchez (Chile) apart from many others. Moreover, the current titleholders, Uruguay will look to defend their crown and extend their lead in terms of the number of Copa América titles won i.e. 15, the most for any team in the competition.

  • Disney’s ‘Cinderella’ crosses $500 million worldwide

    Disney’s ‘Cinderella’ crosses $500 million worldwide

    MUMBAI: Disney’s Cinderella crossed the $500 million threshold at the global box office on 6 May 2015. 

     

    Since its stellar $67.8 million domestic debut on 13 March, Cinderella has taken in nearly $195 million and is the third highest grossing film of the year. Its international gross to date is more than $308 million.

     

    Cinderella most recently opened at first position in its final international market, Japan, on 25 April with the biggest opening day and weekend of the year for a Western release, and it remained the top Western release in its second weekend. 

     

    The film enjoyed a phenomenal performance in China with $71.1 million, where it opened with $25 million for the biggest March debut of all time. Other top markets include the UK ($29.2 million), Japan, ($21.6 million), Italy and Australia ($16.5 million each), Brazil ($15.5 million), and Mexico ($15.4 million).  

  • Brazil gives the green signal to AT&T to acquire DirecTV

    Brazil gives the green signal to AT&T to acquire DirecTV

    NEW DELHI: Brazil’s Agencia Nacional de Telecomunicacoes (ANATEL) and Trinidad & Tobago have given approval to American telecom service provider AT&T for the proposed $48.5 billion acquisition of DirecTV.

     

    Earlier, AT&T had received an anti-trust approval in Brazil. Regulatory review is now complete in both countries.

     

    In July, the merger review process was completed among regulators at the US state level.

    AT&T’s Petitions with the Public Service Commissions in Louisiana and Arizona did not receive protests or interventions and the Petitions were deemed approved in July.

     

    AT&T has also filed an informational notice with the Hawaii Commission.

     

    It has committed to expand and enhance its deployment of both wireline and fixed wireless high-speed internet to cover at least 15 million customer locations across 48 states – most of them in underserved rural areas.

     

    Meanwhile, DirecTV extended its exclusive $1.5 billion contract to sell the Sunday Ticket package of National Football League games.

     

    The deal removes a potential roadblock to AT&T’s proposed $48.5 billion purchase of the satellite TV provider. AT&T had the right to pull out of the deal if DirecTV was unable to renew its Sunday Ticket pact.

     

    DirecTV’s annual payments to the NFL would average $1.5 billion for eight years.

     

    Reuters reported that DirecTV sells the package of Sunday games to its subscribers for about $300 a year, a key marketing advantage over cable TV competitors. Roughly two million people receive the service, which allows them to watch games outside of their local markets. 

  • Fourteen films make it to co-production Forum of San Sebastian

    Fourteen films make it to co-production Forum of San Sebastian

    NEW DELHI: Fourteen projects from a total of 181 projects submitted from 22 countries are taking part in the third Europe-Latin America Co-Production Forum as part of the 67th San Sebastian International Film Festival.

     

    The Forum will be held from 22 to 24 September. The selected films are largely from Latin American countries  including Argentina, Belgium, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, France, Guatemala, Mexico, Panama, Peru, Puerto Rico, Spain, Sweden, United Kingdom, Uruguay and Venezuela.

     

    During the Forum, those responsible for the projects will work to a busy meeting agenda with industry professionals from across the world. The aim by attending the Forum is to make contact with potential co-producers, financial partners and sales agents in order to complete their funding and ensure their international production and distribution. 

     

    In addition, and as part of the festival’s collaboration with the Ibermedia Programme, a project selected in the workshop to develop film projects from Central America and the Caribbean will also participate in the Co-Production Forum.

     

    The Europe-Latin America Co-Production Forum is fostered by the Basque Government Department of Economic Development and Competitiveness and the Ministry of Industry, Energy and Tourism.

     

    As in previous editions, the final selection includes projects by directors and producers of recognised prestige alongside others by new directors and recently created production companies. Nine of the 17 projects presented in 2012 have been completed, while three of the 16 presented in 2013 have been filmed, and shooting is expected to start on another six in the coming months.

      
    For the second year running, the EGEDA Award for Best Project at the Europe-Latin America Co-production Forum 2014 will be presented. The Award comes with a cash prize of €10,000 and is sponsored by EGEDA, the Audiovisual Producer’s Rights Management Association.

     

    As a new feature this year, the Festival will also organise a Focus on Canada with Telefilm Canada. A delegation of 12 Canadian producers will come to San Sebastian to experience the Festival in person, make professional contacts and participate in the Co-production Forum and the other Industry Club activities.

     

  • Social Media-the stadium for 2014 World Cup

    Social Media-the stadium for 2014 World Cup

    MUMBAI: Brazil had a reason to cheer this FIFA World Cup season. While it lost the big title, it was still the hub of all the excitement related to the football extravaganza. What is interesting to note is that social media platforms like Facebook and Twitter became another venue where the action unfolded with an audience comprising global fans.

     

    The entire span of the World Cup saw a total of 672 million tweets being sent out: the highest number, Twitter has announced so far related to any event.

     

    Of the 672 million tweets, a bulk of the conversation was during the live matches. The semi-final between Brazil and Germany saw fans sending out more than 35.6 million tweets —setting a new Twitter record for a single event.

     

    The other top four matches were Germany versus Argentina with 32.1 million tweets. Next was Brazil versus Chile which garnered 16.4 million tweets followed by the match between Netherlands and Argentina receiving 14.2 million tweets. Finally it was the Brazil versus Colombia game which got 12.4 million tweets.

     

    Three of the top five most-tweeted moments occurred during Brazil’s 7-1 semi-final loss to Germany on 8 July, while the other two moments came in during the final match. The top five moments that generated the biggest peaks of Twitter conversation, measured in tweets per minute (TPM), during the entire tournament was Germany defeating Argentina to win the World Cup final with 6,18,725 TPM. Next was Germany’s Sami Khedira scoring a goal assisted by Mesut Ozil during the semi-final versus Brazil which got 5,80,166 TPM. Germany’s Mario Gotze scoring the winning goal of the World Cup on 13 July generated 5,56,499 TPM. Germany’s Toni Kroos scoring his second goal in the semi final against Brazil was fourth in line with 5,08,601 TPM. Finally, Toni Kroos scoring his third goal during the same semi-final match against Brazil garnered 4,97,425 TPM.

     

    The top 10 mentioned players in India during the WC were Lionel Messi, Luis Suarez, Cristiano Ronaldo, James Rodriguez, David Luiz, Robin Van Persie, Neymar Junior, Mesut Ozil, Pepe and Wayne Rooney.

     

    While Twitter was buzzing, Facebook wasn’t far behind. 350 million people joined the conversation during the entire span of the World Cup generating 3 billion interactions (posts, comments and likes).

     

    Brazil’s demolition by Germany spurred around 66 million people to create more than 200 million Facebook interactions in the semi final match. People thronged to the platform: 10.5 million people from the US in the final and host country Brazil with 10 million. Men in the age group of 18-24 posted on Facebook the most as compared to any other demographic. This was followed by men aged 24-34, women aged 18-24, women aged 24-34 and men aged 13-17.

     

    NeymarJr saw the most fan growth on his page since approximately 15 million fans ‘liked’ his page since the beginning of the World Cup.

     

    Meanwhile, to give  a perspective of the  fervor and excitement surrounding FIFA World Cup – Vdopia a leader in online and mobile video advertising recently released an info-graphic calling it ‘The ultimate multi-screen event’ after  examining the impact of online and mobile devices on fan interaction with the World Cup.

     

    The report found that fans across the Asia Pacific (APAC) region and India were following the FIFA on multiscreens like TV followed by mobiles and then laptops. The most significant trend the report noted was a paradigm shift in consumer’s video consumption behaviour termed as “multi-screen intake” or “platform agnostic” intake. Simplified, it means a typical consumer who was watching the match, checked FIFA updates and shared highlights of his favourite match on his mobile, updating them on Facebook, looking up for some information on their tablet or just sending an email – all during the same time.

     

    Some of the finds mentioned that the mobile has become the second most preferred medium in APAC after television with 80 per cent of the respondents looking at television+smartphones. It also said that 2,50,000 Indian unique viewers visited football sites everyday via their mobile. It says that the social buzz volumes in India were the highest between 8:00 pm to 4:00 am.

     

    The report further mentions that India saw one of the highest ever online sports audiences in May with 6.5 million viewers who watched 59.7 million sports related videos in May 2014.  The report appropriately sums up that the 2014 FIFA World Cup has been regarded as the ‘most social event ever.’

  • Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    If you thought FIFA was all about the game then you are highly mistaken. While Brazil was spending millions to prepare for the world’s biggest extravaganza, the two brands which rule the football merchandise market, had been busy playing their own matches.

    Even before the tournament began, the two giants with their marketing strategies were all set for FIFA 2014.

    It was in the month of May that Adidas, which has sponsored FIFA, the world football’s governing body, since 1970, launched its ?50million plus global World Cup campaign featuring Lionel Messi. Titled ‘Leo Messi’s World Cup Dream,’ the campaign also included Luis Suarez and Dani Alves and associated with Kanye West.

    The $1.9 billion Nike’s ‘The Last Game’ animated short film was launched a month later. To keep the buzz alive, the brand also opened its first pop-up store in Brazil. The five-minute World Cup film featured animated versions of the sport’s best players, from Portugal’s Cristiano Ronaldo to Brazil’s Neymar Jr., under the Nike Football campaign tagline, ‘Risk Everything’.

    Overall, Nike with $25 billion revenue has 17 per cent market share worldwide while Adidas with $20 billion revenue owns 12 per cent of the market share.

    Nonetheless, Adidas which has signed an agreement with FIFA until 2030 for $70 million for every four-year cycle, created the colourful WC ball – known as the Brazuca – which surpassed sales of the 2010 World Cup ball.

    Although eight different companies provide jerseys to the 32 participating teams, as the tournament entered the nail-biting semi-finals, the fight was no longer between Argentina, Brazil, Germany and Netherlands, but was all about Nike versus Adidas.

    The two companies with a combined market share of 70 per cent of the world football merchandise market sponsored two teams each: Argentina and Germany wore Adidas while Brazil and Netherlands wore Nike.

    But one can note that though Adidas provided the German kit, about nine of the country’s top players wore Nike boots. This WC Nike made a shoe statement with its new Magista and Mercurial boots.

    The marketing war at its highest saw the two in a tightly-cornered match. Social and digital media was conquered by both as fan base increased manifold. So much so that in the last five months or so Nike grew its Facebook fan base by approximately 14 million users, largely due to growth in markets like Indonesia, Turkey and India and thanks to ‘Risk Everything.’

    The last year has been volatile for the companies on the Wall Street index as well. Over the past year, Nike shares have trounced those of Adidas.

     

    If one goes by the numbers and strategic marketing, the competition between Nike’s and Adidas’ battle for the hearts and minds of soccer fanatics would have made the Goddess of Victory (Nike) take the trophy home.

    However, as Brazil and Netherland crashed out of the tournament, it was Adidas vs Adidas at the finals.

    Even though Adidas and Germans took the Golden trophy home, Nike the unofficial partner created enough buzz and revenue throughout the tournament.

    The companies are sure that even though the tournament is over, the momentum will remain the entire year. And keeping in mind that today the competition has moved beyond the pitch; with brand ambassadors and innovative marketing strategies, there is no longer but one winner.

    It was a win-win situation for both sport giants.

  • FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    MUMBAI: As the final  of the 2014 FIFA World Cup draws closer, fans across the world are waiting with bated breath along with the official broadcaster of the game: Sony Six as to which team will lift the much coveted trophy. Even in India, the tournament has been gathering a lot of buzz in the media and on social media.

     

    It seems to be doing well in terms of TV viewership as well as football fans get red-eyed late into the night watching their favourites play. In the first week of the telecast of the World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the C&S 4 plus years group. In the same week, while Six recorded a reach of 3,056,000 in the West Bengal market, Sony Aath’s reach was 3,043,000.

     
    The second week proved to be even more fruitful for the channels with Sony Aath’s reach soaring to 5,589,000 in the West Bengal market. Within Kolkata, the reach of the Bengali channel was 2,561,000 for the first week while in the second week it rose to 4,427,000.
     

    What is interesting to see is, while the channels reach increased in the first two weeks of the World Cup, TVTs  have a different story to tell. So, amongst males in the C&S 15 plus age group, while Sony Aath recorded 173 TVTs in the West Bengal market in week one, it dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category were 613 TVTs in the first week, which saw a huge drop in the second week to  453 TVTs.

     

    GroupM ESP national director Vinit Karnik says the drop in TVTs as the tournament progresses is no cause for concern as it has more to do with the number of matches per week decreasing as it enters the knock out phase and the various national teams start getting eliminated.   “The drop has nothing to do with fans and their interest in the game,” he says.

     

    There is other  good news as well. As per week 26 of TAM TV ratings, Sony Aath has seen a rise in female viewership in the 15 plus age group for the World Cup in West Bengal. The channel recorded an average of  152 TVTs for the telecast of the matches 1-27. That is a four per cent increase over the 146 TVTs that  ESPN Star Sports (the then official broadcaster)  managed during the telecast of the 2010 World Cup.

     

    Karnik adds, “As compared to the male viewership, this growth among female viewers can be attributed to  young girls who are mainly herd followers of the game. They follow the game out of fan following (of players) or because of common peer interest”

     

    On the whole, Sony Six (all India)  and Sony Aath recorded 483 TVTs and 161 TVTs (combined  total:  644 TVTs) for matches 1-27.  
     

    Telecasting most of the matches at prime time has definitely paid off, it appears. Especially if one looks at the numbers that the Germany vs Portugal match on 16 June (telecast time 9:30 pm) racked up: 1,514 TVTs on Sony Six and 393 TVTs on Sony Aath. Combined the two channels garnered 1,907 TVTs for the match, making it the highest rated one so far.

  • Twitter gets abuzz with Brazil versus Columbia match

    Twitter gets abuzz with Brazil versus Columbia match

    MUMBAI: The battle that saw Columbia being sent home by the five time world football champions Brazil, has turned out to be the second most tweeted match of the 2014 FIFA World Cup season.

    There were a total of 12.4 million tweets during the Brazil vs Columbia quarter final match that pitted Brazil in the semi-finals against Germany. The first most tweeted match so far has been Brazil vs Chile which witnessed 16.4 million tweets.

    The most tweeted moments of the match  were when David Luiz scored the first goal  in a free kick receiving 2, 59,352  tweets per minute. The second most tweeted moment was when Brazil defeated Columbia in a 2-1 finish receiving 2,23,004 tweets per minute. The third most tweeted moment was when James Rodriguez of Columbia scored a lone goal for his team on a penalty kick. This goal received 1,78,477 tweets per minute on the micro blogging site.

    The most mentioned player of the match was Brazil’s NeymarJr. This is not surprising since the Colombian defender Juan Zuniga kneed the 22-year-old in a crunching tackle and the Barcelona player was stretchered off in agony in the closing minutes of the game.

     

    He has now been ruled out of the game due to fractured vertebrae, disappointing fans all over the world. The other two most mentioned players of the Brazilian team were David Luiz and Thiago Silva. The top three mentioned players of the Columbian team were James Rodriguez, Juan Cuadrado and David Ospina.

     

  • FIFA World Cup draws female fans to Sony Aath

    FIFA World Cup draws female fans to Sony Aath

    MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.

     

    As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   

     

    In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.

     

    In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.

     

    Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.

     

    As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  

     

    Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm
    received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.