ITV

Tag: Brazil

  • Eutelsat to launch multi-mission satellite before Rio Olympics

    Eutelsat to launch multi-mission satellite before Rio Olympics

    MUMBAI: Eutelsat Communications’ new multi-mission satellite – Eutelsat 65 West A is on track for launch on 9 March by an Ariane rocket. Lift-off of the 6.5 tonne satellite is scheduled on 9 March at 02:22 local time (05:22 GMT, 06:22 CET).

    Built by Space Systems Loral (SSL) in California, Eutelsat 65 West A is a tri-band satellite designed to target fast-growing markets across Latin America. Its high-power Ku-band payload will enable DTH reception of digital and HD channels across Brazil with 60cm antennas and facilitate corporate connectivity in Central America, the Caribbean and the Andean region. Eutelsat 65 West A also features a transatlantic C-band coverage for cross-continental video contribution and distribution and a multi-spotbeam Ka-band payload that will promote broadband access across Latin America, notably Brazil.

    Premier coverage of Brazil ahead of Rio Olympics: Eutelsat 65 West A will be located at 65° west, a premier position for the Brazilian TV market. The satellite will reach geostationary orbit ahead of the Rio de Janeiro Olympics, providing a unique solution for live TV transmissions from Brazil to Latin America and Europe and further afield via Eutelsat’s global fleet.

    High throughput payload for broadband in Latin America: Eutelsat 65 West A will also deliver flexible high throughput coverage of Latin America to address growing demand for connectivity. The Brazilian Ka-band payload is already fully booked, selected by Hughes Network Systems do Brasil (Hughes) as its springboard for mass market broadband services.

    Eutelsat 65 West A is another step strengthening Eutelsat’s position as an operator of reference across the Americas. Coverage was bolstered in 2015 by the launch of Eutelsat 115 West B and will be further consolidated later this year by Eutelsat 117 West B.

  • Eutelsat to launch multi-mission satellite before Rio Olympics

    Eutelsat to launch multi-mission satellite before Rio Olympics

    MUMBAI: Eutelsat Communications’ new multi-mission satellite – Eutelsat 65 West A is on track for launch on 9 March by an Ariane rocket. Lift-off of the 6.5 tonne satellite is scheduled on 9 March at 02:22 local time (05:22 GMT, 06:22 CET).

    Built by Space Systems Loral (SSL) in California, Eutelsat 65 West A is a tri-band satellite designed to target fast-growing markets across Latin America. Its high-power Ku-band payload will enable DTH reception of digital and HD channels across Brazil with 60cm antennas and facilitate corporate connectivity in Central America, the Caribbean and the Andean region. Eutelsat 65 West A also features a transatlantic C-band coverage for cross-continental video contribution and distribution and a multi-spotbeam Ka-band payload that will promote broadband access across Latin America, notably Brazil.

    Premier coverage of Brazil ahead of Rio Olympics: Eutelsat 65 West A will be located at 65° west, a premier position for the Brazilian TV market. The satellite will reach geostationary orbit ahead of the Rio de Janeiro Olympics, providing a unique solution for live TV transmissions from Brazil to Latin America and Europe and further afield via Eutelsat’s global fleet.

    High throughput payload for broadband in Latin America: Eutelsat 65 West A will also deliver flexible high throughput coverage of Latin America to address growing demand for connectivity. The Brazilian Ka-band payload is already fully booked, selected by Hughes Network Systems do Brasil (Hughes) as its springboard for mass market broadband services.

    Eutelsat 65 West A is another step strengthening Eutelsat’s position as an operator of reference across the Americas. Coverage was bolstered in 2015 by the launch of Eutelsat 115 West B and will be further consolidated later this year by Eutelsat 117 West B.

  • WPP’s Possible to acquire majority stake in German digital agency

    WPP’s Possible to acquire majority stake in German digital agency

    MUMBAI: WPP’s global digital agency Possible Worldwide has agreed to acquire a majority stake in Conrad Caine GmbH, a full service digital agency headquartered in Munich, Germany.

     

    Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina.

     

    Conrad Caine’s revenues for the year ended 31 December, 2014 were approximately €8.5 million with gross assets of approximately €3.6 million as at the same date.

     

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital, including data and the application of technology.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years. WPP companies in Germany generate revenues of approximately $1.3 billion and employ around 7,000 people (including associates). On this basis, Germany is WPP’s fourth largest market after the US, the UK and China.

  • WPP’s Possible to acquire majority stake in German digital agency

    WPP’s Possible to acquire majority stake in German digital agency

    MUMBAI: WPP’s global digital agency Possible Worldwide has agreed to acquire a majority stake in Conrad Caine GmbH, a full service digital agency headquartered in Munich, Germany.

     

    Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina.

     

    Conrad Caine’s revenues for the year ended 31 December, 2014 were approximately €8.5 million with gross assets of approximately €3.6 million as at the same date.

     

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital, including data and the application of technology.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years. WPP companies in Germany generate revenues of approximately $1.3 billion and employ around 7,000 people (including associates). On this basis, Germany is WPP’s fourth largest market after the US, the UK and China.

  • WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    MUMBAI: After acquiring a majority stake in India’s Six Degrees PR and Alphabet Consulting in September last year, WPP’s Cohn & Wolfe has made its second recent acquisition. The agency has now acquired a majority stake in Brazil’s public relations agency Grupo Maquina.

     

    Maquina Cohn & Wolfe, with 240 employees across offices in Sao Paulo, Rio de Janeiro and Brasilia, has the combined talent and experience to meet demand for global integrated marketing services from Brazilian companies and multinational companies alike. 

     

    Maquina was founded in 1995 by Maristela Mafei. Today, Maquina is known for its digital and integrated communications work across numerous industries, including finance, education, consumer technology, retail, entertainment, government and tourism. The agency has specialty divisions focused on digital, video content, branding, advertising and package design services.

     

    “Latin America has become a very important region for our clients and Brazil is a critical market for Cohn & Wolfe. After working with many good agencies, we were most impressed with Maquina’s excellence in digital and integrated marketing. They have an impressive client base and an equally impressive leadership team. We share values, including creativity, entrepreneurship and focus on client service, which will ensure a strong and long-lasting partnership and joint success,” says Cohn & Wolfe CEO Donna Imperato.

     

    Mafei will remain director-general of Maquina Cohn & Wolfe, reporting to Imperato. Marcelo Diego and Daniella Camargos will continue in their roles as co-CEOs, reporting to Mafei. They will keep their positions as partners with Maquina Cohn & Wolfe.

     

    The agency’s roster of both public and private sector clients includes Credit Suisse, EY, Zara, Xerox, Carrefour, L’Oréal, Nextel, MetLife, Bridgestone, GP Investments, Embratur, BRMalls, Qualicorp, Hypermarcas, Raízen, BRF, Grupo Estacio, Insper and Gafisa.

     

    “We recently celebrated our 20th anniversary and I couldn’t be more proud of the accomplishments of our remarkable teams and the work they have done for our trusted clients,” says Mafei. “What I envision for our next 20 years can be achieved by becoming part of the Cohn & Wolfe family. This partnership will bring unmatched strengths globally that will benefit our current multinational clients and attract many more here and throughout Latin America. We will continue to provide the best of our culture, but will now be associated with one of the largest agencies in the world.”

  • India will be the fastest-growing economy in 2016: GroupM

    India will be the fastest-growing economy in 2016: GroupM

    MUMBAI: Even as WPP’s GroupM has revised down its global ad investment growth predictions to 4.5 per cent in 2016 ($22 billion incremental) from the earlier 4.8 per cent in its bi-annual global advertising expenditure forecast, the agency has said that India will be the fastest-growing economy in 2016. The agency has raised the 2016 forecast for India by two points to 15 per cent. India is a beneficiary of cheaper oil, as is its Next 11 neighbour Pakistan, which GroupM also upgraded in the forecast.

    For 2015, GroupM predicts ad investment growth of 3.4 per cent ($17 billion incremental) in 2015, which is also below its predictions at midyear for 2015 that stood at four per cent.

    Moreover, Brazil, Russia China and India (BRIC) will represent 23 per cent of measured global ad investment in 2016, a proportion which has grown every year since they began measuring it in 2000, and GroupM continues adding a point a year for the BRICs in its modelled forecast through to 2020.

    The forecast is published in GroupM’s biannual worldwide media and marketing forecast report, This Year, Next Year. The intelligence is drawn from data supplied by WPP’s worldwide resources in advertising, public relations, market research and specialist communications by GroupM’s Futures director Adam Smith.

    “The outlook remains tough. Marketers’ constrained pricing power in a deflationary world, a macro trend, prompts ongoing focus on cost control versus investment and this colors our outlook. Continued strength across the majority of the BRIC and Next 11 countries, notably mainland China, is a highlight of the forecast, but the Eurozone is still struggling to find traction. While our outlook is overall positive, we recognise the downside risks of financial pressures in faster growth markets and the changing profile of China’s external demand,” Smith said.

    Mainland China remains the largest contributor to global advertising growth, but GroupM has revised downward its 2015 forecast from 8.7 per cent to 7.8 per cent, and the 2016 forecast is also slightly reduced from 9.6 per cent to 9.1 per cent. GroupM observes that Chinese consumer demand remains strong, supported by wage growth, urbanisation, property wealth and supportive governmental policy. However, on the external side, less demand for primary resources, less foreign direct investment (FDI), less local tourism, and the impact of domestic goods and services replacing imports are among the top reasons for ad market slowdowns in Taiwan and Hong Kong.  

    Russia is at risk of another step down in the oil price, but absent another shock, a soft Ruble and room to ease rates could assist quick recovery. GroupM expects a short, sharp ad recession of 13 per cent in 2015 followed by two per cent growth in 2016. And despite the Olympic summer, GroupM revises Brazil’s 2016 down from nine per cent to seven per cent. There, household spending continues to shrink as unemployment potentially reaches a ten-year high. 

    The Eurozone now accounts for only 11 per cent of global advertising, and Eurozone consumer price inflation remains near-zero; monetary policy is set to ease just as that of the USA may tighten. Zero ad growth is forecast in France in 2016, and German and Italian annual ad growth for 2016 is anticipated to fall only between one and two per cent. Spain shows the Eurozone’s strongest recovery, but advertising investment in Spain will still be 55 per cent smaller in real terms relative to its 2007 peak. In Europe, outside the Eurozone, high employment and other very positive trends make the United Kingdom the fastest-growing mature ad market in the world and the number three contributor to global ad growth in 2016 behind China and the US.

    In terms of investments across media types, the shift of advertiser investment to digital, of course, remains the biggest trend. GroupM maintains its midyear forecast and anticipates digital growth of 14 per cent in 2016, commanding 31 per cent of global ad budgets. This is a deceleration from the 17 per cent growth predicted for 2015. The slower but ongoing strength of digital springs from many sources including organic take-up, technical innovation, advances in value, viewability and validation, automation and efficiency, better creative work, and the mastery of data.

    “Facebook is addressable and targeted at scale with requisite tools and automation that make it easy for advertisers to understand and use; so it is reaping advertising growth of 50 per cent globally, including Instagram. Organic Google website revenue is growing remarkably fast too at 25.5 per cent, and they have streamlined YouTube into a complement to broadcaster VOD, even if it is not yet a real challenger on price or quality,” said GroupM global president Dominic Proctor. 

    “We see that digital’s data and automation capabilities are inspiring the evolution of all media — in all markets across the globe — but digital will continue its powerful growth and market share gains. This is despite the challenges in the digital space such as viewability, fraud, measurement and currency, all of which we expect to be solved by market forces,” Proctor added.

    GroupM believes 2015 will be the first year that absolute spend in traditional media went backwards in the ‘new world’ (Latin America, Central & Eastern Europe, and Southeast Asia). Only a half-point fall is predicted, but this marks rapid deceleration from the 17 per cent growth recorded as recently as 2010. New world newspaper advertising first went negative for growth in 2012, followed by magazines in 2013. China’s advertiser exodus from TV to digital gave the extra push required to make 2015 a negative for traditional media in the new world. These trends are anticipated to ease slightly in 2016.

    Globally, print media’s share of advertising will stand at 18 per cent in 2016, according to GroupM. Print’s long-standing run-rate of annual loss is slowing from two points of share to one, but GroupM notes it is too soon to call it a stabilization. The medium is embracing digital distribution, but only the strongest franchises are replicating their eminence in the digital domain. Common obstacles include fragmentation, chronic loss of reach, and lack of common standards in audience measurement and trading.

    Traditional TV continues to stand up well. TV accounted for nearly 44 per cent of global ad investment at its peak in 2012; since then it has shed about a point a year. China is responsible for most of this loss because TV advertising became more rationed and regulated while the digital ecosystem grew by leaps and bounds. The USA by contrast is perhaps the least-regulated and most competitive TV ad market, and its TV ad revenue share loss is less than the global average. It would look even healthier if its digital gains were properly consolidated with its traditional linear top line.

    “TV’s share is rising in almost as many countries as it is falling and contributors to the forecast identified three themes of untapped potential: relaxing regulation, improving the quantity and quality of VOD ad inventory, and format innovation. But every medium is in the midst of transformation; some to accelerate growth, others to decelerate share losses; and GroupM, as ever, plays a central role with the voice of the advertising customer to help shape the market to the advantage of our clients,” added Proctor.

  • BlaBlaCar extends service to Brazil

    BlaBlaCar extends service to Brazil

    MUMBAI: BlaBlaCar has expanded its service in Brazil. It is the company’s first market in South America following the launch in Mexico earlier this year. 

     

    With BlaBlaCar’s Brazilian team, based in Sao Paulo, Brazilians will have access to affordable, city-to-city, social travel options that optimize the capacity of the country’s 50 cars.

     

    The local team is currently working on marketing and communication to help build the service’s Brazilian community of drivers and passengers looking to share the costs of long-distance travel.

     

    BlaBlaCar COO and co-founder Nicolas Brusson said, “We’re thrilled to be launching BlaBlaCar in Brazil today and by the prospect of making city-to-city ridesharing second nature for Brazil’s 205 million inhabitants, many of whom are in need of affordable transport. BlaBlaCar is well-versed in launching and rapidly building communities in new markets, and we look forward to bringing this knowledge to Brazil with the help of a stellar local team.”

     

    BlaBlaCar founder and CEO Frederic Mazzella added, “Today’s launch in Brazil, our second country in Latin America after Mexico, brings us one step closer to our goal of bringing a cost-effective transport alternative to all those that need it worldwide. Ridesharing is seeing phenomenal adoption on a global scale and is not only fundamentally changing the way we use our cars but is also impacting the way we relate to one another.”

     

    “BlaBlaCar has a powerful track record of bringing ridesharing to new markets around the world, as well as pioneering features designed for improved safety, convenience and trust. We are excited to be offering Brazilians up and down the country the chance to make their long-distance journeys more enjoyable and cost-effective by sharing,” said BlaBlaCar Brazil country manager Ricardo Leite.

  • Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    MUMBAI: A research conducted by Swedish telecom gear maker Ericsson Consumer Lab named ‘A Networked Life’ stated that consumers expect more devices to be connected as there are endless options for connectivity. It also predicts that more connected devices will ultimately lead to redefined networked lifestyle needs.

    Consumers have only now begun to enter the era of networked lifestyles, and they expect greater mobility and an increasing number of devices to become connected.

    The report states that consumers recognize the benefits of various devices in their life becoming connected; the analysis has been broadly classified in three categories viz. overall, un-recognised and netizens.

    Data for the report has been gathered through 45,290 face-to-face and online interviews with people form the age group of 15-69 years old, representing about 1.2 billion people across 24 countries including Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Norway, Sweden, the UK and the US.

    Chile with 32 per cent, South Korea with 29 per cent and Brazil with 28 percent have the highest penetration of internet users.

    The forerunners of the networked lifestyle are the netizens who spend more time online on a wider range of services than others. They comprise 17 per cent globally.

    The report says that 65 per cent of netizens participate in a sharing economy, compared to 9 per cent of un-networked. They spend the most amount of time on the internet.

    Also that 98 per cent of netizens own more than one device (smartphone and other devices like a laptop or tablet).

    For instance, research and analysis showed 52 per cent surveyed internet users want their TVs to be connected to the internet. Whereas 24 per cent of consumers also state that they are using services that allow them to use a movie, TV show or video on one device and then resume playing from another device.

    Based on research in 12 countries, it was found that the average number of devices connected to the internet has increased to 4.1 devices in 2015 as compared to 3.1 devices per household in 2014. Because of this, consumers are spending more time online incorporating digital services and devices with everyday activities.

    The report says that video streaming apps have the potential to become main stream on a global scale in the near future; which could potentially have large ripple effects on the entertainment industry.

    In terms of India the report states that the percentage of Netizens in India stood at 48 per cent. And it has one of the highest levels of peer-to-peer sharing at 79 per cent among the local netizen community. A sizeable 56 per cent of people in India feel it is easier to find products and services on the internet than through friends and family.

    Ericsson Consumer Lab Director Vishnu Singh said, “The reason for people’s increasing use of the internet is that their perceived value of it is growing along with the rise in usage. The networked lifestyle is all-inclusive because the benefit for each individual user increases as more people participate in the internet.”

    The report states that Brazil, China and Colombia are the countries to have high numbers of netizens who use the internet less than once a week or not at all.

    Whereas countries like Germany and US with lower proportions of netizens in highly industrialized countries are balanced by a larger distribution of those who use the internet with some regularity.

  • NBCU’s Fandango to acquire Brazilian online ticketing company

    NBCU’s Fandango to acquire Brazilian online ticketing company

    MUMBAI: NBC Universal’s online and mobile movie tickets company Fandango has signed an agreement with Latin American e-commerce company, B2W Companhia Digital, to purchase its entertainment ticketing subsidiary, Ingresso.com, based in Rio de Janeiro, Brazil.

     

    With more than six million registered customers, Ingresso.com is Brazil’s largest online and mobile movie ticketing service. In addition to movies, the service also sells tickets to concerts, soccer games and cultural events including the world-famous Rock in Rio music festival.

     

    The acquisition, subject to regulatory review and other customary closing conditions, is expected to close in the fourth quarter of this year.

     

    Brazil has a leading moviegoing population, accounting for 40 per cent of Latin American box office dollars in 2014, according to Rentrak. The country has seen nine continuous years of box office growth, representing the largest market in South America and the world’s 11th largest theatrical market, according to the Motion Picture Association of America. The MPAA predicts that Brazil will constitute the world’s fifth largest market by the end of 2020.

     

    “As our ongoing commitment to the domestic business continues to produce record-breaking results, we see this as an opportune moment to expand outside of the United States. We are thrilled to work with the talented Ingresso team and build upon their already successful organization.  Latin America presents the next logical growth area for Fandango, and we look forward to extending our leading online and mobile ticketing capabilities to Brazil’s entertainment fans,” said Fandango president Paul Yanover.

     

    Fandango will bring to Ingresso.com its online and mobile entertainment products, branding and marketing expertise and fast-growing international position on YouTube with Fandango Movieclips content to build an even larger presence for Ingresso.com in Brazil’s entertainment ecosystem.

     

  • Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which is the highest growth rate amongst the BRIC markets. The growth boost came from the ICC Cricket World Cup, which was held earlier in the year. Moreover, in 2016, India is poised to see a growth rate of 12 per cent, according to the Carat Ad Spend Report of September 2015.

    The year 2015 looks buoyant for the Indian advertising market as optimism continues to flood the market with growth prospects remaining high in the country, propelled by the election of a pro-business government in 2014 and the revival in investment.

    Of the other BRIC countries, while the advertising market in both Brazil and China is expected to see a growth rate of six per cent each in 2015, Russia will be an aberration as the economy has been affected by the sharp drop in oil prices and Western sanctions following the annexation of Crimea last year. The Russian advertising market has been severely affected with advertising revenues decreased by 16 per cent in 1H 2015. Carat predicts the total is market forecast to decrease by 14 per cent in 2015, a revision down from the decrease of 7.1 per cent previously forecast in the March 2015 report.

    DIGITAL AND MOBILE FORECAST

    From a regional perspective, Carat confirms on-going positive momentum in 2015 for most regions although volatility occurs in some individual markets, with Western Europe at 2.6 per cent, 4.2 per cent in North America, 4.1 per cent in Asia Pacific and 12.7 per cent in Latin America.

    Despite a slight decline in growth forecasts due to China’s economic downturn, Asia Pacific remains strong in 2015 with an above global spend rate of 4.1 per cent, driven by high-performing India at 11 per cent and growing Australia at 2.4 per cent. 

    The report predicted continued optimism through positive global and regional outlook and solid growth in Digital and Mobile. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, global advertising spend will grow by four per cent in 2015 to $529 billion, a slight decline from the 4.6 per cent predicted in March 2015. Moreover, in 2016 it is predicted to grow by 4.7 per cent, accounting for an additional $25 billion in spend as per Carat’s latest global advertising expenditure report. 

    Fuelled by the rise of Mobile and Online Video spending trends, the report reconfirms the continued solid growth for Digital media, evident through the upsurge in the predicted share of advertising spend in 2015 of 24.3 per cent and 26.5 per cent in 2016. For 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than $4 billion.

    DIGITAL

    By media, Digital with 15.7 per cent growth in 2015, continues to be the only channel warranting double digital growth and is predicted slightly lower at 14.3 per cent in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2 per cent and 22 per cent year-on-year growth expected this year.

    TELEVISION

    Programmatic buying is also experiencing rapid growth at a rate of 20 per cent each year. TV remains both dominant and resilient with a steady 42 per cent market share of global advertising spends in 2015 and is predicted to grow by more than three per cent in 2016, as the upcoming Olympic Games and US elections are expected to drive considerable viewership.

    Thirty eight out of the 59 markets analysed, report TV still as their leading medium, with 17 out of these 37 markets showing that more than 50 per cent of their advertising spend is still placed on TV, including Italy, China and Brazil. 

     

    ONLINE VIDEO

    Online Video is forecast to grow at a rate of 22 per cent this year and a forecast of 19 per cent in 2016, as previously predicted in the March 2015 report. With cross-device measurement tools becoming more robust, and access to premium content increasingly available, greater investments from TV budgets are being allocated into Digital, moving from a ‘channel-first’ mind set to an ‘audience-first’ focused approach. Brands are starting to understand the reach and potential of moving their investment to Online Video as the lines between linear broadcasts and digital increasingly blur. Growth in Online Video will also be fuelled by the rise of programmatic video and more efficient/scalable video production via media partners.

    MOBILE

    Mobile is experiencing the greatest spend growth across all media. The opportunities
    to re-target consumers closer to purchase activity is a big driver. Carat forecasts growth in Mobile spend at 51.2 per cent in 2015, up from the previous prediction of 49.7 per cent in the March 2015 report and a predicted 44.5 per cent in 2016 up from the previous prediction in March 2015 of 41.9 per cent. In the US, Mobile ads targeted to both smartphones and tablets are predicted to capture up to 40 per cent of online display spend by 2019, currently accounting for 24 per cent of digital budgets.

    SOCIAL MEDIA

    Mobile and Online Video are also the key factors for Social Media advertising spend growth. Social Media advertising spend is rising, and moving to mobile and in-app placements. Both Twitter and Facebook report that over 70 per cent of their advertising revenue now comes from mobile, and the vast majority of this is now likely to be in-app rather than through the mobile web.

    NEWSPAPERS

    The age old Newspaper continue to capture the third highest share of total advertising spend, being the second most popular media type in India, and the third most popular for nine of the 13 top spending markets, including the US, Japan and UK. However, the market as a whole continues to fight against a difficult structural trend of spend shifting to digital platforms. As a result, traditional Print spend has been declining every year since 2008. Newspaper share of total advertising spend has been falling by over a percentage point each year, from 23 per cent in 2008 to a predicted 13 per cent in 2015 and 12 per cent in 2016.

    MAGAZINE, CINEMA, RADIO, OOH

    Despite the ongoing decline in Print spend, Carat’s forecasts confirm year-on-year growth for all other media with updated predictions for 2015 highlighting year-on-year growth in Cinema at 4.7 per cent, Radio at 1.3 per cent and Outdoor at 3.4 per cent, with the latter two slightly revised down from March 2015 figures.

    Magazines are forecast to decline by two per cent in 2015 and by 1.9 per cent in 2016. Magazine share of spend is forecast at 6.9 per cent in 2015 and 6.5 per cent in 2016.

    Dentsu Aegis Network CEO Jerry Buhlmann said, “Carat’s latest advertising spend forecast shows optimism balanced with realism during a year of increased volatility in major markets such as Russia and China. Noticeably, the landscape is becoming increasingly complex as previously grouped markets, such as the BRIC economies are now operating differently and economic situations can quickly change markets at pace. Our teams are well positioned to navigate our clients through this multi-faceted marketplace and successfully assimilate new market opportunities at speed.”

    “Digital media continues to achieve outstanding growth as the effectiveness of this medium and results achieved, especially with the millennials, warrants the upsurge in spend levels. As digital rapidly evolves into a more established asset and programmatic and search bring stronger performance and efficiency, we continue to add value to our clients by delivering innovative solutions that are different and better,” he added.

    Carat Global chief strategy officer Sanjay Nazerali said, “The media landscape is more complex and multi-faceted than ever before. The diversity of media, market volatility and the rising impact of geographical events are all influencing advertising spend. For global clients, this means a greater need to be aware of such evolving scenarios, to be agile and able to move spend where it can deliver the greatest return.”