Tag: Brazil

  • Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    MUMBAI: Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.

    Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.

    The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.

    Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.

    Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

    With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.

    Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”

    Apart from Rising Star, the recent adaptations of KIA formats include “Prisoners of War” India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.

  • Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

    MUMBAI: Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.

    Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.

    The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.

    Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.

    Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

    With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.

    Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”

    Apart from Rising Star, the recent adaptations of KIA formats include “Prisoners of War” India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.

  • Leveraging culture for greater understanding among BRICS nations

    Leveraging culture for greater understanding among BRICS nations

    NEW DELHI: The BRICS (Brazil, Russia, India, China and South Africa) should leverage the culture, filming techniques and the market of the member nations to increase greater understanding and foster people-to-people exchange.

    This was the common view of BRICS delegates at a press meet just before the BRICS Film Festival in the capital.

    Those present at the press conference included Mr Hugo Lorenzetti Neto (Brazil), Mr Kirill Razligov (Russia), Mr C. Senthil Rajan (India who is Director of Film Festivals), Mr Zhou Jiandong and Ms Monica Newton (South Africa).

    The discussions focused on the similarities and differences in the cinema of the five BRICS countries, while focussing on the exchange of cultural diversities and techniques used by the cinema of these nations.

    ‘Building Responsive, Inclusive & Collective Solutions’ (BRICS) is the aim of the merger of the five coutries, aimed at enhancing bilateral and friendly relations. In the BRICS Summit 2015 held in Russia, Prime Minister Narendra Modi introduced the BRICS Film Festival, an addition to the yearly summits that would connect masses through the exchange of culture and art.

    ”Films made in a country connect to at least one of the other nations. The movies for the festival have been specially selected to showcase culture, art and history of the countries they are made in.” said Neto.

    Razligov said: “Discussions made at the BRICS Film Festival will help us better understand the complexities and art of film making by the member nations. We all need to work in cooperation and create films together to bring people closer.”

    Speaking on the occasion, Rajan said, “The BRICS Film Festival will begin a new journey to witness the growth of the rich cinema of the five countries. This step will be leveraged as a bridge to take cinema making to a new level through the exchange of techniques, art and ideas. Furthermore, the festival will serve as an opportunity for the people to interact and learn the culture of the participating nations.”

    Highlighting the role of cinema in creating friendly relations, Jiandong said, “Indian films from the period of 1970 to 1980 were quite famous in China and today we have movies like Xuan Zang, where the actors of China and India have worked together to create a masterpiece. Cinema plays a key role in creating harmonious relations as the films speak universal language to the world.”

    “The BRICS Film Festival is the first of its kind, which will bring the masses together. This festival is an amazing canvas to exchange the art work of the five countries that has never been done before. For a young country like South Africa, the sphere of innovation and development in cinema is large, where we are learning from the member nations.” added Ms. Newton.

    The cultural diversity of the nations will also be portrayed through the Craft Fair organized at the festival, where the member countries will set up their stalls with souvenirs and products for sale. At this five-day bioscope of culture, art, films and food, one can explore exclusive cuisines from all the BRICS nations at the Food Court, arranged in the festival venue.

    Starting tomorrow, the film festival will have special meets with the cast and crew from the five nations, movie screenings and Film Panchayats, panel discussions with renowned personalities on the topics ranging from Cinema and Nation building, Women in BRICS Cinema, BRICS coproduction , Opportunities and Challenges, etc.

    Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.
    Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.

    They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS; Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and the founding member of Filmmakers against Racism.

  • Leveraging culture for greater understanding among BRICS nations

    Leveraging culture for greater understanding among BRICS nations

    NEW DELHI: The BRICS (Brazil, Russia, India, China and South Africa) should leverage the culture, filming techniques and the market of the member nations to increase greater understanding and foster people-to-people exchange.

    This was the common view of BRICS delegates at a press meet just before the BRICS Film Festival in the capital.

    Those present at the press conference included Mr Hugo Lorenzetti Neto (Brazil), Mr Kirill Razligov (Russia), Mr C. Senthil Rajan (India who is Director of Film Festivals), Mr Zhou Jiandong and Ms Monica Newton (South Africa).

    The discussions focused on the similarities and differences in the cinema of the five BRICS countries, while focussing on the exchange of cultural diversities and techniques used by the cinema of these nations.

    ‘Building Responsive, Inclusive & Collective Solutions’ (BRICS) is the aim of the merger of the five coutries, aimed at enhancing bilateral and friendly relations. In the BRICS Summit 2015 held in Russia, Prime Minister Narendra Modi introduced the BRICS Film Festival, an addition to the yearly summits that would connect masses through the exchange of culture and art.

    ”Films made in a country connect to at least one of the other nations. The movies for the festival have been specially selected to showcase culture, art and history of the countries they are made in.” said Neto.

    Razligov said: “Discussions made at the BRICS Film Festival will help us better understand the complexities and art of film making by the member nations. We all need to work in cooperation and create films together to bring people closer.”

    Speaking on the occasion, Rajan said, “The BRICS Film Festival will begin a new journey to witness the growth of the rich cinema of the five countries. This step will be leveraged as a bridge to take cinema making to a new level through the exchange of techniques, art and ideas. Furthermore, the festival will serve as an opportunity for the people to interact and learn the culture of the participating nations.”

    Highlighting the role of cinema in creating friendly relations, Jiandong said, “Indian films from the period of 1970 to 1980 were quite famous in China and today we have movies like Xuan Zang, where the actors of China and India have worked together to create a masterpiece. Cinema plays a key role in creating harmonious relations as the films speak universal language to the world.”

    “The BRICS Film Festival is the first of its kind, which will bring the masses together. This festival is an amazing canvas to exchange the art work of the five countries that has never been done before. For a young country like South Africa, the sphere of innovation and development in cinema is large, where we are learning from the member nations.” added Ms. Newton.

    The cultural diversity of the nations will also be portrayed through the Craft Fair organized at the festival, where the member countries will set up their stalls with souvenirs and products for sale. At this five-day bioscope of culture, art, films and food, one can explore exclusive cuisines from all the BRICS nations at the Food Court, arranged in the festival venue.

    Starting tomorrow, the film festival will have special meets with the cast and crew from the five nations, movie screenings and Film Panchayats, panel discussions with renowned personalities on the topics ranging from Cinema and Nation building, Women in BRICS Cinema, BRICS coproduction , Opportunities and Challenges, etc.

    Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.
    Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.

    They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS; Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and the founding member of Filmmakers against Racism.

  • First official competitive BRICS film festival next month to have twenty films

    First official competitive BRICS film festival next month to have twenty films

    NEW DELHI: Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.

    Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.

    They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS;  Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and  the founding member of Filmmakers against Racism.

    Information and Broadcasting Minister M Venkaiah Naidu, releasing a poster of the festival, said the idea of organizing BRICS film festival originated at the last BRICS Summit and was proposed by Prime Minister Narendra Modi. Minister of State for I&B Rajyavardhan Rathore was also present on the occasion

    The Film Festival would act as a platform for people of the film industry of member countries to explore areas of cooperation in the domain of “cinema, culture and cuisine”. The festival would also celebrate the excellence of cinema by rewarding filmmakers, actors, producers and directors.

    The BRICS Film Festival would be a bioscope that would showcase distinct cultures, cuisines and arts from the participating countries. A step taken to build bridges and bring harmony amongst the BRICS countries, the festival would ensure more people-to-people contact between member countries especially youth.

    In this context, the minister said that India has planned activities like U-17 Football Tournament, Youth Summit, Young Diplomats’ Forum and also a special screening of student films from some BRICS nations during the course of the festival.

    The Opening film for the festival would be the world premiere of the Malayalam movie, Veeram directed by Jayaraj Rajasekharan Nair and starring Kunal Kapoor. The movie is a trans-creation of Shakespeare’s Macbeth and flawlessly portrays the greed for power and the extent a person goes to attain them. Jayaraj is a multiple National Awards Winner who has marked his presence in mainstream as well as art house films. His last film Ottal, won the Silver Bear at the Berlin Film Festival.

    The Closing film would be the Chinese movie Skiptrace starring Jackie Chan directed by Renny Harlin. The movie is an action-comedy, which revolves around a Chinese detective who teams up with an American Gambler to catch a Chinese Criminal.

    The film festival will showcase an amalgamation of culture, films, song & dance and food of the 5 member countries, Brazil, Russia, India, China and South Africa. Exclusive cuisines from all the BRICS nations would also be available at the Food Court, arranged in the festival venue. A Crafts Fair is also being organized at the Sir Fort auditorium complex with all member countries putting up stalls with souvenirs and other properties for sale.

    Beyond films, the Festival will also bring to stage spectacular performances by the Chengdu Performing Arts Theatre (China), Theatre Leningrad Centre Dreams of Russia and MBZ Music Production (South Africa).

    The films in the competition section from all the 5 participating countries are listed below:

    Brazil

    Russia

    India

    China

    South Africa

    Between Valleys

    Director: Philippe Barcinski

    14+

    Director: Andrei Zaitsev

    Baahubali- the Beginning

    Director: S.S. Rajamouli

    Book of Love

    Director: Xiaolu Xue

    Free State

    Director: Sallas De Jager

    Road 47

    Director: Vincente Ferraz

    About Love

    Director: Anna Melikyan

    Bajirao Mastani

    Director: Sanjay Leela Bhansali

    Go Away Mr. Tumor

    Director: Han Yan

    Kalushi

    Director: Mandla Dube

    The History of Eternity

    Director: Camilo Cavalcante

    The Battle of Sevastopol

    Director: Sergey Mokritsky

    Cinemawala

    Director: Kaushik Ganguly

    Songs of the Phoenix

    Director: Tian-Ming Wu

    Mrs. Right Guy

    Director: Adze Ugah

    They’ll Come Back

    Director: Marcello Lordello

    Very Best Day

    Director: Zhora Krizovnicka

    Thithi

    Director: Raam Reddy

    Xuan Zang

    Director: Jianqi Huo

    Tess

    Director: Meg Rickards

  • First official competitive BRICS film festival next month to have twenty films

    First official competitive BRICS film festival next month to have twenty films

    NEW DELHI: Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.

    Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.

    They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS;  Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and  the founding member of Filmmakers against Racism.

    Information and Broadcasting Minister M Venkaiah Naidu, releasing a poster of the festival, said the idea of organizing BRICS film festival originated at the last BRICS Summit and was proposed by Prime Minister Narendra Modi. Minister of State for I&B Rajyavardhan Rathore was also present on the occasion

    The Film Festival would act as a platform for people of the film industry of member countries to explore areas of cooperation in the domain of “cinema, culture and cuisine”. The festival would also celebrate the excellence of cinema by rewarding filmmakers, actors, producers and directors.

    The BRICS Film Festival would be a bioscope that would showcase distinct cultures, cuisines and arts from the participating countries. A step taken to build bridges and bring harmony amongst the BRICS countries, the festival would ensure more people-to-people contact between member countries especially youth.

    In this context, the minister said that India has planned activities like U-17 Football Tournament, Youth Summit, Young Diplomats’ Forum and also a special screening of student films from some BRICS nations during the course of the festival.

    The Opening film for the festival would be the world premiere of the Malayalam movie, Veeram directed by Jayaraj Rajasekharan Nair and starring Kunal Kapoor. The movie is a trans-creation of Shakespeare’s Macbeth and flawlessly portrays the greed for power and the extent a person goes to attain them. Jayaraj is a multiple National Awards Winner who has marked his presence in mainstream as well as art house films. His last film Ottal, won the Silver Bear at the Berlin Film Festival.

    The Closing film would be the Chinese movie Skiptrace starring Jackie Chan directed by Renny Harlin. The movie is an action-comedy, which revolves around a Chinese detective who teams up with an American Gambler to catch a Chinese Criminal.

    The film festival will showcase an amalgamation of culture, films, song & dance and food of the 5 member countries, Brazil, Russia, India, China and South Africa. Exclusive cuisines from all the BRICS nations would also be available at the Food Court, arranged in the festival venue. A Crafts Fair is also being organized at the Sir Fort auditorium complex with all member countries putting up stalls with souvenirs and other properties for sale.

    Beyond films, the Festival will also bring to stage spectacular performances by the Chengdu Performing Arts Theatre (China), Theatre Leningrad Centre Dreams of Russia and MBZ Music Production (South Africa).

    The films in the competition section from all the 5 participating countries are listed below:

    Brazil

    Russia

    India

    China

    South Africa

    Between Valleys

    Director: Philippe Barcinski

    14+

    Director: Andrei Zaitsev

    Baahubali- the Beginning

    Director: S.S. Rajamouli

    Book of Love

    Director: Xiaolu Xue

    Free State

    Director: Sallas De Jager

    Road 47

    Director: Vincente Ferraz

    About Love

    Director: Anna Melikyan

    Bajirao Mastani

    Director: Sanjay Leela Bhansali

    Go Away Mr. Tumor

    Director: Han Yan

    Kalushi

    Director: Mandla Dube

    The History of Eternity

    Director: Camilo Cavalcante

    The Battle of Sevastopol

    Director: Sergey Mokritsky

    Cinemawala

    Director: Kaushik Ganguly

    Songs of the Phoenix

    Director: Tian-Ming Wu

    Mrs. Right Guy

    Director: Adze Ugah

    They’ll Come Back

    Director: Marcello Lordello

    Very Best Day

    Director: Zhora Krizovnicka

    Thithi

    Director: Raam Reddy

    Xuan Zang

    Director: Jianqi Huo

    Tess

    Director: Meg Rickards

  • Photograph food for Chef’s Table

    Photograph food for Chef’s Table

    MUMBAI: Food, glorious food. We love to eat it, we love to watch others cook it, and above all, we love to photograph it. From the director of Jiro Dreams of Sushi (David Gelb) comes Chef’s Table, a Netflix original documentary series, that is returning globally for a second season on Friday, 27 May.

    To celebrate season two, the search is on across Asia for the Chef’s Table official Instagrammer. The chosen Instagrammer will visit the six restaurants featured in season two (Mexico! Slovenia! Chicago! Brazil! San Francisco! Thailand!) and document their sensory experience through beautifully-set, mouth-watering and hunger-inducing Instagram shots.

    Sounds delectable? Join in to:
    1. Follow @Netflix_IN
    2. Post your best original food photo to Instagram
    3. Hashtag #MyChefsTable

    For more information, please head on to mychefstable.netflix.com, or refer to the appended image.

    The renowned chefs featured in season 2 of Chef’s Table include: Alex Atala (Brazil); Ana Ros (Slovenia); Dominique Crenn (United States); Enrique Olvera (Mexico); Gaggan Anand (Thailand); and Grant Achatz (United States). The series provides a rare, inside look at the lives and careers of some of the world’s best chefs today on their quests for sensory perfection.
    Chef’s Table season one is now streaming globally on Netflix.

  • Photograph food for Chef’s Table

    Photograph food for Chef’s Table

    MUMBAI: Food, glorious food. We love to eat it, we love to watch others cook it, and above all, we love to photograph it. From the director of Jiro Dreams of Sushi (David Gelb) comes Chef’s Table, a Netflix original documentary series, that is returning globally for a second season on Friday, 27 May.

    To celebrate season two, the search is on across Asia for the Chef’s Table official Instagrammer. The chosen Instagrammer will visit the six restaurants featured in season two (Mexico! Slovenia! Chicago! Brazil! San Francisco! Thailand!) and document their sensory experience through beautifully-set, mouth-watering and hunger-inducing Instagram shots.

    Sounds delectable? Join in to:
    1. Follow @Netflix_IN
    2. Post your best original food photo to Instagram
    3. Hashtag #MyChefsTable

    For more information, please head on to mychefstable.netflix.com, or refer to the appended image.

    The renowned chefs featured in season 2 of Chef’s Table include: Alex Atala (Brazil); Ana Ros (Slovenia); Dominique Crenn (United States); Enrique Olvera (Mexico); Gaggan Anand (Thailand); and Grant Achatz (United States). The series provides a rare, inside look at the lives and careers of some of the world’s best chefs today on their quests for sensory perfection.
    Chef’s Table season one is now streaming globally on Netflix.

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.