ITV

Tag: Bravo

  • IPL6 takes Max to the top of the GRP charts

    IPL6 takes Max to the top of the GRP charts

    MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has trumped Star India‘s flagship Hindi general entertainment channel Star Plus to take the lead in the GRP race for week 17 of TAM.

    As per TAM data (C&S, 4+, HSM) provided by Max, the channel has notched 248 GRPs in the fourth week of the tournament, making it the number one channel in India. Star Plus managed to collect 215 GRPs (last week 233) in the week ended 27 April.

    Meanwhile, Max and Sony Six collectively garnered 304 GRPs.

    The tournament also continues to beat all competition in prime time. Pepsi IPL‘s average primetime viewership is at 3.6 TVR as compared to Star Plus‘s 2.0 TVR, Colors 1.6 and Zee TV at 1.7 TVR in the Hindi Speaking Market (HSM).

    Pepsi IPL 6 also registered a reach of 168 million viewers in just four weeks and has already surpassed the total reach of any of the previous editions of the league. Sony Max EVP and business head Neeraj Vyas said, “Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners.”

    On the Hindi GEC Space, Zee TV has emerged as the biggest gainer of the Hindi GECs genre in the week 17 of TAM‘s ratings. The flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), added around 22 GRPs to register 191 GRPs. Almost all the shows of the channel have witnessed improvement in numbers.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same in week 17 of TAM, with Star Plus leading the flock followed by Zee TV, Colors, Set, Sab, Life OK and Sahara One at No.2,3,4,5,6 positions respectively.

    Star Plus launched its new dancing reality show ‘India‘s Dancing Superstar‘ on 27 April that opened with a 2.5 TVR. The show replaced Nach Baliye Sriman vs Shrimati that concluded with a 1.8 TVR on 21 April. The other shows of the channel have seen a drop in eyeballs.

    Colors, the Viacom18 channel, has lost three GRPs to register 164 GRPs.

    Following Colors is Sony that had premiered the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan‘ on 21 April. The movie clocked a 2.4 TVR in its first airing on Indian television.

    The Yash Chopra-directed movie ran for around four hours from 7.30 pm, helping the channel get around 19 gross rating points (GRPs). Set ended the week with 150 GRPs. Sab is next with 125 GRPs (last week 123) while Life OK closed the week with 101 GRPs (103 GRPs).

    Sahara One with 20 GRPs (last week 21 GRPs) remained at the bottom of the channel ladder.

  • NBCU sells $1 bn worth ad inventory for Olympics

    NBCU sells $1 bn worth ad inventory for Olympics

    MUMBAI: NBCUniversal has said it has sold $1 billion worth of national television and digital advertising for the London Olympics $150 million more than what it made in the previous edition.

    The ad total includes sales from across NBCU portfolio, including NBC itself, MSNBC, CNBC, Bravo, Telemundo, the NBC Sports Network, NBCOlympics.com, mobile apps and a new 3D channel.

    NBCU said its decision to live stream every athletic competition on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU’s ability to reach $1 billion.

    It will stream more than 3,500 hours of content including all 32 sports and 302 medals.

    Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone live streamed 2,200 hours and 25 sports. National television ad sales for London games account for more than $950 million, up approximately $100 million from Beijing.

    NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

    “This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games,” NBC Sports Group EVP, Sales & Sales Marketing Seth Winter said in a statement. “It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games.”

  • NBC Universal introduces interactive talk show

    NBC Universal introduces interactive talk show

    MUMBAI: This is a concept by US media conglomerate NBC Universal that looks to make a television show more encompassing through a presence across differnt platforms.

    The NBC Universal Television Stations, iVillage and the Universal Orlando Resort, have joined forces to create daytime’s first interactive talk show. It will be made available simultaneously on air, online and in front of a live studio audience.

    Shot at Universal Orlando Resort iVillage Live will build on the iVillage brand and connect content, community and commerce in a new experience for the daytime audience. The show launches Monday, December 4 at Noon/ET (11a.m/CT) on the NBC owned-and-operated stations, Bravo and iVillageLive.com.

    NBCU Television Stations president Jay Ireland says, “We’re thrilled to add ‘iVillage Live’ to our daytime schedule. This is a new model we developed for daytime programming in terms of its concept, content, interactivity and brand. The 360-degree premise allows our viewers to interact with the show in the way that best suits them; a true programming first for today’s digital age. We believe in this show’s potential and look forward to building its audience.”

    iVillage president Deborah Fine says, “For over ten years, iVillage.com’s loyal audience of women have been connecting online to laugh, learn and share life’s moments. iVillage Live’ is a ground-breaking programme, which enables our community to extend their conversation in a revolutionary way — on-air, online and even in person. It is a key component in our effort to bring our noted brand to the marketplace in a unprecedented, multi-platform manner.”

    Audience participation takes place through the dedicated website, iVillageLive.com, which is housed on iVillage.com, and has been specifically designed to maximize community involvement in the program. In addition to the live show stream, the site will host a daily live chat, portions of which will be discussed during the broadcast and scroll along the bottom of the television screen during relevant moments.

    A second live chat will take place at Noon/PT allowing west coast viewers to lend their voices to the conversation. A daily poll question and audience comment box will stay open for 24 hours to invite participation and influence the next day’s coverage.

    Viewers on the go can interact with iVillage Live via their mobile phone by texting IVL 360 to ask questions and share comments during the programme, as well as sign up for show reminders, news alerts, ringtones and wallpaper. On-demand access is available through the website, which will make that day’s show available for 24 hours after the initial broadcast. After that, visitors to the site can easily search for past episodes of the show, which will be archived by date, segment and topic.

    iVillage Live will also work closely with its advertising partners to create unique product integration and e-commerce opportunities. The charter sponsors, including Bally Total Fitness; Calphalon; The Estee Lauder Companies, including Aramis & Designer Fragrances, Clinique, Estee Lauder and Origins, among others; GE Profile Appliances; Goody; Graco; Healthy Choice; Overstock.com; Priceline.com and Unilever, will participate in on-air segments, when appropriate, to round out the show and offer value to viewers. On the site, users will have access to a gateway where they can buy the sponsors’ products in real time, while also engaged in the program.

    iVillage Live also marks the first time a theme park is being used as the permanent home for a daily, live talk show. The resort will add to the overall show experience in terms of audience, location, set and content. Universal Orlando draws visitors from all over the world, giving iVillage Live the potential to have one of the most internationally diverse studio audiences in daytime.

    The Park’s former “Toon Amphitheater” has been transformed into a space that fits with the interactive nature of the show, including the installation of audience polling devices attached to each seat.

  • ‘Inside the Actor’s Studio’ will complete 200 episodes in the US

    ‘Inside the Actor’s Studio’ will complete 200 episodes in the US

    MUMBAI: US broadcaster Bravo has announced that its show Inside the Actors Studio completes 200 episodes on 25 June. The guest is Oscar winner Dustin Hoffman

    James Lipton sits down for a candid tell-all of Hoffman’s life and career as one of the most prominent actors of his time. In India, the show airs on Pix.

    For the uninitiated, the interview based show is hosted by James Lipton. He has interviewed some of the world’s most accomplished actors and directors for interviews. What is unqiue about the show is that it is taped in front of students at The Actors Studio Drama School. In addition to his duties as host, Lipton is also the dean of the school.

    Dwelling on his bad audition for his breakthrough role in The Graduate Hoffmann recalls, “I went to shake the prop guy’s hand, and all my subway tokens fell out of my pocket. And he picked them up and handed them back to me, saying, ‘Here kid, you’re gonna need these.”

    As far as what motivates him to act, Hopffmann says, “A friend told me to take acting, and I asked him ‘Why? I don’t want to act.’ And he said ‘Because no one failed acting.’”

  • BVITV and Flextech TV ink UK licensing agreement

    BVITV and Flextech TV ink UK licensing agreement

    MUMBAI: Walt Disney’s Buena Vista International Television (BVITV) and Flextech Television have announced a UK licensing agreement for the launch of acquired US network series content on Flextech’s new broadband service.

    As per the agreement with BVITV, Flextech’s new service will offer on-demand and on a rental basis, series like Grey’s Anatomy, Extreme Makeover and Alias, which air on Living TV and Bravo.

    Accessible via the channel websites www.livingtv.co.uk and www.bravo.co.uk, the service enables UK users to download episodes that will be available for a 24 hour window within seven days of downloading, informs an official release.

    In partnership with online broadcasting solutions provider Servecast and protected by Digital Rights Management software, this new service will enable viewers to download Living TV and Bravo’s homegrown shows. In addition, episodes of commissioned programme brands such as Most Haunted, Sin Cities and Real Football Factories will also be available for download, priced at £2.50 per episode.

    The release adds that the line-up of titles available for download will be coordinated with Living TV and Bravo’s linear schedules, maximising the on-air promotional opportunities created by the new service, with series two of a programme appearing on air as the first series becomes available online. Free episodes will also offer tasters of the latest shows on the Living TV and Bravo channels.

    Commenting on the agreement, BVITV EMEA executive VP and MD Tom Toumazis said, “We are working closely with international partners to use new technology in bringing our content to consumers in flexible new ways, and are pleased that viewers in the UK will now be able to enjoy these gripping hit series on demand through our agreement with Flextech.”

    Flextech Television head of interactive Edward Humphrey said, “We’ll experiment with a variety of pricing models including PPV, packaging and subscriptions to better understand how our audience wants to purchase TV content online. We’ll also continue to offer free preview downloads of new shows – as recently demonstrated with Bravo’s Man’s Work – to encourage sampling of new content.”

    The new service provides another medium for audiences to connect with Flextech’s brands, which are already available as linear TV channels, via cable video-on-demand, on the web and via mobile networks, adds the release.