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Tag: BrandWatch

  • IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    MUMBAI: It’s not just the players smashing boundaries—advertisers are on a powerplay of their own. According to TAM Sports’ latest report on IPL 18 (covering the first 70 matches between 22 March and 27 May 2025), this season saw a brand barrage with more than 190 brands, 105+ advertisers, and 70+ categories vying for attention on TV. 

    That’s a 27 per cent jump in advertiser count and nearly 28 per cent rise in brand presence compared to IPL 17. Clearly, the advertising pitch is just as lively as the one at Eden Gardens. The commercial ad volumes for the first 70 matches of IPL 18 nudged past last season’s levels, with indexed TV ad volumes clocking in at 100.4, a whisker above the IPL 17 baseline of 100.
    top5newcategoriesandbrandsTop five advertising categories in IPL 18 (by ad volume share):
    1. Mouth Fresheners – 12.78 per cent  (up from 11.45 per cent in IPL 17)
    2. Biscuits – 9.77 per cent
    3. Ecom-Gaming – 6.83 per cent  (down from 11.04 per cent in IPL 17)
    4. Aerated Soft Drinks – 5.89 per cent
    5. Corporate-Financial Institutes – 5.34 per cent

    Mouth fresheners held on to their crown, showing that Indian advertisers still believe freshness sells, especially between overs. Biscuits crunched their way into the No. 2 spot, while ecom-gaming slipped a few spots—perhaps signalling ad fatigue or recalibrated spends post-pandemic highs.

    What’s also notable is the diversification of the ad pie. From perfumed pitches to cooling sales strategies (think air conditioners), the IPL has cemented itself as the go-to platform for mass-market and digital-first brands alike.

    As digital integration and CTV platforms begin syncing with traditional TV, IPL is morphing into a full-spectrum advertising festival. The brand blitz isn’t slowing down—if anything, it’s gearing up for a full 360-degree spin shot in IPL 19.

  • Brandwatch raises $33 million to fuel social intelligence growth

    Brandwatch raises $33 million to fuel social intelligence growth

    MUMBAI: Social intelligence company Brandwatch has completed a $33 million Series C financing led by new investor Partech Ventures, with participation from existing investors Highland Capital Partners Europe and Nauta Capital.

     

    Brandwatch’s continued growth demonstrates the strong appetite organizations have for a best of breed social analytics platform as social networks have evolved into a critical source of consumer and business insight. The funding will be used to accelerate development of the company’s core technologies and products to keep setting the standard in an increasingly complex, global social landscape.

     

    Building on its strong US presence, which now accounts for more than half of the company’s revenues, Brandwatch will open more offices following the June 2015 launch in Singapore. The company also plans to invest heavily in strategic partnerships with other best-of-breed products to offer customers integrated social intelligence solutions.

     

    Recently, Brandwatch has added new brands to its 1,200-strong roster of customers – including Samsung, Cisco Systems, and Sony Music – and it is now one of the largest VC-backed SaaS companies in Europe. In 2015 the company launched the most sophisticated automated intelligence alerts on the market, Brandwatch Signals, which notifies users in real time of significant or unexpected changes in their social data.

     

    The company has built a reputation for excellence with its two products – Brandwatch Analytics (which includes Signals) for deep social intelligence functionality and Brandwatch Vizia, a beautiful display platform used by enterprises to inform real-time business decision-making in every department. Brandwatch plans to continue its ambitious innovation with Vizia, including the rollout of an app ecosystem.

     

    Brandwatch recently appointed two new senior executives, naming David Jones as chief technology officer and Amy Collins as head of product. These tech veterans bring with them many years of experience in analytics, information technology, and business intelligence to the company’s leadership team.

     

    “We decided to invest in Brandwatch because of its incredibly strong vision, technology and team. Social data is driving the future of every business function from marketing and sales to customer service. We are very proud to partner with the worldwide leader to tackle this massive opportunity,” said Partech Ventures general partner and Brandwatch new board member Omri Benayoun.

     

    “This is another big milestone for us. It’s a substantial investment from a great firm, Omri and the Partech team are world-class. We are going to continue building an extraordinary company – one that listens to and looks after its customers, cares for its staff and works hard to build innovative, elegant, useful products. I love working here and I love the energy that every Brandwatcher brings into our offices every day. Game on,” added Brandwatch CEO Giles Palmer.