Tag: BrandVid 2019

Data and creativity go hand-in-hand to create brand success

MUMBAI: Even though artificial intelligence and machine learning are driving the course of content, much still relies on quality of content despite the world’s best technologies backing it. Nothing can beat good, relatable, and entertaining content, which rides on the back of data, to reach out to the masses, creating a data-inspired environment of work.

This was the crux of the “Understanding the audience: Data & tech in content creation (Brandfilm breakthrough)” session at the recently concluded Indiantelevision.com BrandVid 2019. The session, moderated by Qyuki Digital Media co-founder and managing director Samir Bangara, had Prime Focus Technologies vice president creative services Bhaskar Sitholey, Shemaroo head of marketing Rahul Mishra, BYJUS App marketing head Atit Mehta Logicserve Digital co-founder and CEO Prasad Shejale, JioGenNext VP group alliances and mentor Mohit Kapoor, and VDO.ai co-founder Arijit Sachdeva discussing the role of data in branded content creation and if the process is data-inspired or data-driven.

The panelists agreed that a whole of lot of data inspection comes into play in the creation of content today, but what matters the most is the impact the final piece of craft has on the audience. The only dissenting voice was of Sachdeva who quipped that VDO.ai being a young company doesn’t have the leverage to be data-inspired and is instead data-driven.

Sachdeva said, “We are serving approximately 5 billion ads in a month and we have achieved this scale within a time span of just approximately one and a half year. I do not have the experience of 25 years to say that we are data-inspired.”

Sitholey shared, “Data can definitely give you a better understanding of what your audience is doing or what they want. But what you craft out, depending on the interpretation of that audience needs, is what is really going to move the needle or not.” He also added that the world is heading to two-way content driven by interactivity.

Kapoor vouched for a combination of the both as he said, “We will take it a level ahead. We call it ‘data everything’. The magic we have been seeing at Jio is when all the ‘C’ start working together, i.e., commerce, community, content, and connect.”

He further shared an example of Snickers, “In China, Alibaba team shared an insight with Snickers that people who are buying Snickers are also purchasing a lot of spicy stuff and bingo! Snickers went on to launch a spicy bar, which is the first one in the world and is a resounding success. That is what data delivers.”

Shejale shared similar thoughts as he said, “I think there are types of role like creative technologist, wherein it is a combination of both (data and creativity). Imagine if a creative person is fed with the right data, it could be really doing wonders.”

Speaking about the metrics that creators use to inspire their content, Mishra noted that currently the industry relies on broader level metrics that are not capturing emotions. Citing the example of his organisation he mentioned that it is trying and tracking tactical opportunities of content creation in terms of what is trending.

Sachdeva added that advertisers of today are looking for two fundamental metrics. “One is the number of completed views and the other thing that matters is the view-ability of ad placements.”

The panel focused on the need to strike a balance between the right amount of data and creativity to meet these metrics and create content that can strike an emotional chord with the consumers.

Mehta quipped, “Content has to be entertaining. I don’t know whether creativity will lead to entertainment or whether data will lead to entertainment. You can do whatever you want as long as it is entertaining content it will work. Now whether data has given you that understanding or it is happening because of your creative mind is inconsequential.”

Bangara culminated the session by pointing out that data is important because it is predictable and dependable while creativity is not. It thus helps in ensuring that the money is being put in the right places. He said, “You have to do a CYA to clear 100 per cent of your spends but at the same time you go to the best director, best scriptwriter to write a really amazing story. Data is dependable and creativity, unfortunately, is not. It is hard to draw the distinction between the two. They will always be hand in hand.”

June 29, 2019
Unified measurement system, branded content & engagement concern marketers today

MUMBAI: At the recently concluded Indiantelevision.com’s BrandVid 2019, marketers discussed various issues such as the need for introducing a unified measurement system to check the impact of a content piece including that on sales as well as the impact of branded content. The session “Moving the needle from exposure to engagement: Still the challenge” saw L’Oréal India head of media Neel Pandya, Colgate-Palmolive associate director and head – integrated marketing communication and e-commerce marketing Priyanka Gandhi, Syska chief marketing officer Amit Sethiya, Mondelez India Foods Pvt Ltd senior category manager – equity and activation | chocolate marketing Sameer Yadav, and ITC Limited head—consumer health care Sanjay Srinivas touching upon the various aspects of brand engagements metrics. The session was moderated by Tonic Worldwide chief executive officer Chetan Asher.

Pandya reaffirmed that it is time to move away from exposure and focus on engagement. “It’s no doubt that you can’t go away from reach, it will be a primary metric to measure any kind of content you are creating but more and more organisations are going into measurability, which is more of engagement.”

Priyanka Gandhi noted that engagement helps in driving certain other metrics in the favour of brands. “You define your metric based on what your brand objective is. For example, it could be short-term metrics like awareness, or long-term metrics like favourability towards the brand. Those are the things that you want to achieve by driving engagement through content.”

Sethiya added, “It's great that we are talking about engagement because talking about exposure has got no merit because it's a clear variable of your investments. I think engagement brings a lot of efficiency and efficacy of your activities.”

However, the other two panellists were of the view that the requirement for engagement depends upon the category of the product and the objective a brand wants to achieve with the branded communication.

Yadav said, “I think it will depend on categories and it will depend on the purpose of doing it (branded communication). In some cases, exposure might be good enough while in some cases engagement alone would be good enough.”

Srinivas made an interesting point as he compared connectedness with engagement. “The challenge here is do we really have the right kind of insights to generate content that communicates. Going beyond that, there is also experience. In today’s time, engagement and experience go hand in hand to get brand conversions. We struggle today because we don’t have the right kind of metrics to understand if what we put out there is engaging audience or we are just getting proxies.”

Srinivas added that we should not just look at engagement in the form of social media shares. “Sharing something I like doesn’t mean that I am connected to the content. I share it because I want to connect better with my friends on social media. But does it really measure my connectedness with the brand in question?”

Adding to this, Pandya also vouched for the need to introduce a unified measurement system that can give marketers a better insight into the functionality of their content so they can create better communication strategies. He also noted that one should not be focusing on driving sales on the back of branded content.

Concurrently, Srinivas noted that it is not completely impossible to drive sales using branded content as he cited the example of Flipkart’s ‘Hagglebot’ that let the consumers bargain for the price of a product. “It was an intervention interesting to the consumers and it was designed to drive a lot of sales. It did drive a lot of sales,” he said.

The panel also corroborated the need for brands and marketers to define their brand and communication objectives before jumping onto the branded content bandwagon. The speakers also pressed upon the need to invest better money in the production process to ensure that the content works.

Srinivas said, “The challenge is not only in terms of execution but in terms of making the creative as well. The problem is that most people have this thought that if we create a great piece of content, then I won’t have to put a lot of money behind it. It will become viral. They give the example of Kolaveri Di. But the environment is a lot different today.” He cited the example of ‘Lego Batman’ to put across the point that bigger budget productions have been successful and have driven better ROIs.

Gandhi shared that the approach of creating content has changed a lot over time with newer content creators and platforms swarming in massive numbers. So the budget should be pre-decided.

She said, “Clearly the videos don’t go viral themselves unless they are very edgy or out of the box. You need to spend the right kinds of budgets at the right kinds of places to make sure the content is discovered. You should have a consistent approach on what you want to achieve, and then find the right mix of spending the content and finding the right amount of money to spend on it.”

June 28, 2019
YouTube’s Satya Raghavan tells brands how to optimise their branded content

MUMBAI: Brands are aggressively producing branded video content and are willing to perform better in the dynamic environment, shared YouTube India director content partnerships Satya Raghavan during a fireside chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari at the recently concluded BrandVid 2019 conference.

Even YouTube has seen a rise in the number of branded content briefs. Raghavan said, “Last year, my team used to get, probably, one brief a week, but now they are getting three briefs a day. It is purely because the number of advertisers has increased and so has the frequency at which brands want to do engaging content.”

YouTube being a driver of the digital video content space is definitely benefitting from this increase in brands’ interest to connect with the audience in a more relatable and entertaining way. Raghavan shared that 2018 saw the platform reach amazing strengths. “The past two years before 2018 were literally a boom for anyone in the content space because of the reach they got through platforms like Jio and other telcos coming together. For us, it was really important because we saw it coming and started investing in content a little ahead of the curve. By the time that the initial tsunami settled down in 2018, we saw that our content was at an amazingly scalable place. Today, our platform has an active monthly reach of about 265 million people, who come here not just for entertainment but also for information and education.”

Raghavan went on to add that an extraordinarily large part of these active monthly users is composed of daily active users.

On being asked by Wanvari how the brands are leveraging this thriving ecosystem in terms of creativity, Raghavan mentioned that brands have become mature and are sensitive and smart to the needs of the people. They do not want to do the obvious or over the top brand integrations. They want the message to seamlessly fit into the content.

Raghavan mentioned that FMCG category was the most active on YouTube, going beyond advertising. He cited the example of Colgate that sponsored YouTube’s original series Arrived, “When I walked into the first meeting with them, I was a little nervous about whether they would ask me to have one of the contestants hold the pack and say ‘this is Colgate’. But remarkably, the kind of brief that I got was actually evolved. It was not over the top integration but about sublime integration.”

The other category that is creating a buzz on YouTube with its branded content is the category of brands that are digital-only. These brands focus on video advertising as their primary marketing tactic. He also added that most brands tend to add humour but they need to be smart about it.

Raghavan added that brands are getting interested in telling slightly longer stories that resonate with their brand positioning. These brands avoid the staid route of placing their logos. “They want impact, salience and measurability. Content should be just laid and not dragged for a purpose,” he said. The one key point he highlighted for branded content is that they should think of the frequency or consistency of the uploads.

Further, replying to Wanvari’s question around brands seeking paid visits to their content, Ragahavan noted that about 50-60 per cent of the views for an average content creator actually happens because of the YouTube algorithm in the form of ‘suggested videos’ or ‘up next’. “We tell brands that this is the place where you have to be; where the platform is working hard for you. So, you obviously will do advertising to reach out to a particular consumer but over time, any piece of content that a brand puts out should reach 70 per cent (organically).”

He continued that while 30 per cent of the reach comes through marketing spends, it can decrease as creators optimise their content to be picked up by the algorithm.

June 24, 2019
Influencers, advertising, data and tech at the core of BrandVid 2019

MUMBAI: The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday. The day-long conference saw some of the leading geniuses from the marketing industry talking about how to optimise video content as a brand communication tool and get better results in terms of consumer engagement as well as revenues.

Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari opened the event. He mentioned, “Branded content has an emotional connect; it has a story to tell. The global content market is expected to grow to about $412 billion as per various reports out of which 10-20 per cent will be led by branded content.”

The day was divided into five in-depth sessions and a fireside chats covering the various aspects related to the world of branded video content and was kickstarted by MullenLowe Lintas Group group CCO and chairman Amer Jaleel. He highlighted a key point that most brands seem to have forgotten today – that of not being very obvious to the consumer. “Brands today want to be obvious because of the insecurity of the clutter. Fuzziness is going and directness is returning. If brands want to be relevant today then the way forward is to be random, obscure and slanted,” he highlighted.

Jaleel went on to make the point that it is impossible for creativity to catch up with the speed at which technology is moving. “Technology is synthetic and artificial and craft needs talking to people, which needs time,” he said.

The events of the day continued with a panel discussion on ‘Branded Video Rewind’, which covered all the aspects of the evolution of branded video over the years and how the past fiscal was for the industry in terms of video spends, creative allocation, number and nature of brand films.

Moderated by L&K Saatchi & Saatchi India CEO and Managing Partner Anil Nair, the panel had Sony Pictures Networks India Pvt Ltd head – content, partnerships, new initiatives – digital business Amogh Dusad, Shemaroo Entertainment Ltd COO Kranti Gada, GroupM South Asia president growth and transformation Tushar Vyas, Eros Now group CMO Manav Sethi, and Bajaj Consumer Care president Sandeep Verma sharing their views on the evolution of branded videos.Varma mentioned that today video content is no longer just for virality but is more holistic in the content marketing approach. However, the panellists agreed that there is no sure-shot way to guarantee that your content will hit the right note. Gada said, “Brands are not yet focusing on branded content as a core strategy. It is sporadic.” The panel also drove the point that in branded content, the creative thought should be the main driving force and the brand needs to ride on it not vice versa. The idea is to not force fit the content.

The next item on the agenda was a fireside between YouTube India director Satya Raghavan and Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. Raghavan voice the opinion of many that today’s thumb-based apps have reduced the attention span to single digit numbers. In such a scenario, YouTube helps its content creators in getting reach. “YouTube’s algorithm helps the average content creator to get 50-60 per cent of its views. People are now optimising their content to get into the algorithm. So, content creators don’t have to worry about reaching the target audience,” he revealed.

It was followed by a panel discussion on ‘GenZ: The New Video Sticklers’ between Burger King India CMO Srinivas Adapa, Leo Burnett Orchard COO Prashanth Challapalli, Onida CMO Pratyush Chinmoi and MediaCom west head Priya Choudhary. It was moderated by Worldwide Media VP – Content Studio Vidyut Patra.

The session covered how the brands are using video as a vehicle to achieve greater engagement and build personal connects with GenZ. Since Gen Z has a variety of apps to choose from and each with a different mode of working, brands need to pick the platform that is appropriate for its message. For instance, YouTube is for getting reach and long-form content, TikTok is for user-generated content while Instagram is for sharp targeting. “Not all brands have a content strategy. They all have a brand strategy. Therefore, they go after influencers. But, people are on Instagram because they are following their interest, not brands,” said Challapalli. To this point, Choudhary added, “Gen Z sees through influencers who are promoting brands so you have to smart in your strategy.” This is also the generation that is averse to seeing ads.

The conference further continued with a panel discussion on ‘Moving the needle from exposure to engagement: Still the challenge?’. The session saw L'Oréal India head of media Neel Pandya, Colgate-Palmolive associate director and head – integrated marketing communication and e-commerce marketing Priyanka Gandhi, Syska CMO Amit Sethiya, Mondelez India Foods Pvt. Ltd. sr. category manager – equity and activation: chocolate marketing Sameer Yadav, and ITC Limited head – consumer health care Sanjay Srinivas in a deep discussion on how effective branded content offers advertisers a chance to engage with consumers in a rather intimate manner, incentivising brands to build ongoing relationships and how its vulnerability stands as a challenge to the marketers. The session was moderated by Tonic WorldWide CEO Chetan Asher.

The panel made the point that content marketers need to decide what does engagement mean to them; whether that is the number of likes and shares or beyond that. “Brands need to know how to integrate with authenticity. Your brand should not stick out. For this, first, there needs to be a purpose and then relevance,” said Gandhi. Pandya also added that brands need to realise that not every avenue can drive sales. The purpose of branded content is generally not to get more sales but to get engagement and visibility.

The events of the day progressed with a panel discussion on ‘Driving Social’, with TVF global head content and business Rahul Sarangi, ISOBAR COO Gopa Kumar, Mastercard director marketing Puneeth Bekal, GoZoop director strategy Amyn Ghadaili, and Lokmat Media Pvt Ltd senior EVP and head of digital business Hemant Jain. The session moderated by Nirvana Digital CEO Pinakin Thakkar covered all the important aspects of using social media and related technologies effectively for telling memorable brand stories.

TVF’s Sarangi said, “Brands need to have a personality for people to engage with them.” On the current trend of using influencers to drive sales and visibility, he pointed out that they themselves are content creators. While everyone is thinking of digital as the upcoming big medium, Ghadaili said, “Digital is not a medium. It is a space that has many mediums.” The panel also made the point that in this space what is important is that the product has value and the influencers also believe in it.

The final session on the agenda was a panel discussion on “Understanding the audience: Data & tech in content creation (Brandfilm breakthrough)” spanning insights into how data can be better used to understand audience and what role can technology play in compelling storytelling.

Part of the panel were Prime Focus Technologies VP creative services Bhaskar Sitholey, Shemaroo head of marketing Rahul Mishra, Byju's App marketing head Atit Mehta, Logicserve Digital co-founder and CEO Prasad Shejale, JioGenNext VP advertising Mohit Kapoor, and VDO.ai co-founder Arjit Sachdeva. The session was moderated by Qyuki Digital Media co-founder and managing director Samir Bangara.

Mishra highlighted that digital had shifted the content creation balance. “Nowadays, consumers are creating content on digital and they are the content creators now,” he said. On the usage of data, Mehta felt that data inspires marketers to take bold steps. “If someone is spending on the world cup, then he is also spending on digital,” he said. To this, Shejale added the way forward is both data-driven and data inspired content.

The event concluded with a gala awards event night, the first Indiantelevision.com BrandVid Awards.

June 22, 2019

Viacom18 Media, WATConsult win big at 2019 BrandVid Awards

MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.

The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.

Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.

WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.

Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’. MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.

Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.

Here is the full list of the winners:

	Categories	Project Name	Company Name	Title
1	Best Brand Integration: Digital	If Salary Were A Person (Zoomcar)	Pocket Aces Pictures Pvt. Ltd.	Gold
	Best Brand Integration: Digital	Mom & Co (Saregama Carvaan)	The Zoom Studios	Silver
	Best Brand Integration: Digital	Zor Mat Lagao (Naturolax)	WATConsult	Silver
	Best Brand Integration: Digital	Lost At Kumbh ft. Shreya Mehta (Dabur)	Arré U Digital Content Pvt. Ltd.	Bronze

2	Best Brand Integration: Digital Series Format	Dishaheen Navyuva Helpline (HDFC)	Arré U Digital Content Pvt. Ltd.	Gold
	Best Brand Integration: Digital Series Format	Pursuits by Skoda (Skoda India)	Bloomberg\|Quint	Silver
	Best Brand Integration: Digital Series Format	Home Sweet Office (Amazon India)	Amazon Seller Services Pvt. Ltd.	Silver
	Best Brand Integration: Digital Series Format	Mahindra Marazzo	Mahindra and Mahindra Ltd.	Bronze

3	Best Brand Integration: Movies	Playgard Condoms (Badhaai Ho)	Alkem Laboratories Limited	Gold
	Best Brand Integration: Movies	Bira 91 (Gully Boy)	Excel Entertainment Pvt. Ltd.	Silver
	Best Brand Integration: Movies	Pregakem – Pregnancy Detection Kit (Badhaai Ho)	Alkem Laboratories Limited	Bronze
	Best Brand Integration: Movies	ET NOW (Baazaar)	ET NOW	Bronze

4	Best Brand Integration: Music Video	Helmet Saves Children	Exide Life Insurance	Gold
	Best Brand Integration: Music Video	Rudra Music Video (Nick-India)	Viacom18 Media Pvt. Ltd.	Silver
	Best Brand Integration: Music Video	The Dance Project (Cinthol & L'oreal)	Sony Music Entertainment	Silver

5	Best Brand Integration: Television Fiction	Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai)	Zee Entertainment Enterprises Ltd.	Bronze

6	Best Brand Integration: Television Non–Fiction	Winds of Change (PM's Ujjwala Yojana GOI)	NGC Network (India) Pvt. Ltd.	Gold
	Best Brand Integration: Television Non–Fiction	Nickelodeon Rock Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Silver
	Best Brand Integration: Television Non–Fiction	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Bronze

7	Best Publisher Brand Collaboration for Video	Pursuits By Skoda (Skoda India)	Bloomberg\|Quint	Gold

8	Best Brand Influencer Collaboration for Video	#ZingaatWorkout Challenge for Dhadak (Zee Cinema)	Zee Entertainment Enterprises Ltd.	Silver
8	Best Brand Influencer Collaboration for Video	#IndiasBestFreestyler (Apollo Tyres)	WATConsult	Broze

9	Best Brand Film: Automobile	Go Home For Diwali (Mahindra Auto)	Flying Cursor Interactive	Gold
9	Best Brand Film: Automobile	Tata Harrier Conquers Ladakh (Tata Motors PVBU)	WATConsult	Bronze

10	Best Brand Film: BFSI	#Unplanned (Bajaj Allianz Life Insurance)	WATConsult	Gold
	Best Brand Film: BFSI	‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance)	WATConsult	Silver
	Best Brand Film: BFSI	The Marathon of Life 2.0 (Franklin Templeton Investments)	Mirum Digital Private Limited	Bronze

11	Best Brand Film: Consumer Products Consumer Durables	Bhajan Vani	Shemaroo Entertainment Ltd.	Bronze

12	Best Brand Film: Ecommerce	Straight Outta Street	Myntra Designs Pvt Ltd.	Gold
12	Best Brand Film: Ecommerce	Desi Mom FK (Flipkart)	ScoopWhoop Media Pvt. Ltd.	Bronze

13	Best Brand Film: Entertainment & Media	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Gold
	Best Brand Film: Entertainment & Media	MX Player – Brand Film	MX Player	Silver
	Best Brand Film: Entertainment & Media	#WhereIsMyChannel (Zee English Cluster)	ZEEL	Bronze
	Best Brand Film: Entertainment & Media	Firstpost Print Launch Campaign	Network18 Media & Investments Ltd.	Bronze

14	Best Brand Film: Food & Beverages	Its time to #Unstereotype (Brooke Bond – Red Label)	Prime Focus Technologies	Gold

15	Best Brand Film: Healthcare / Pharmaceuticals	Ensure Diaries Campaign (Ensure)	WATConsult	Bronze

16	Best Brand Film: Retail	Straight Outta Street	Myntra Designs Pvt. Ltd.	Silver

17	Best Brand Film: Services	Awesome Assam (Government of Assam)	NGC Network (India) Pvt. Ltd.	Gold

18	Best Brand Film: Social Initiative	Mahindra Powerpath	Mahindra and Mahindra Ltd.	Gold
	Best Brand Film: Social Initiative	Helmet Saves Children	Exide Life Insurance	Silver
	Best Brand Film: Social Initiative	MO SCHOOL CARAVAN	Studio Eeksaurus	Silver

19	Best Brand Film: Technology	Mahindra Powerpath	Mahindra and Mahindra Ltd.	Gold
19	Best Brand Film: Technology	If Your Home Was Like Your Office (Samsung)	ScoopWhoop Media Pvt. Ltd.	Silver

20	Best Brand Film: Series	Straight Outta Street	Myntra Designs Pvt. Ltd.	Gold
20	Best Brand Film: Series	The Marathon of Life 2.0 (Franklin Templeton Investments)	Mirum Digital Private Limited	Bronze

21	Most Innovative Brand Video	Gold – Stand Up For Gold	Excel Entertainment Pvt Ltd.	Gold
21	Most Innovative Brand Video	Nickelodeon Egg Opera Ident (Nickelodeon India)	Viacom18 Media Pvt. Ltd.	Silver

22	Best use of Social media by a Brand	#ZingaatWorkout Challenge for Dhadak (Zee Cinema)	Zee Entertainment Enterprises Ltd.	Gold
	Best use of Social media by a Brand	Home It’s A Feeling (ALTBalaji)	White Rivers Media	Silver
	Best use of Social media by a Brand	Sterling Reserve Music Project	Allied Blenders and Distillers	Bronze
	Best use of Social media by a Brand	The Dance Project (Cinthol & L'oreal)	Sony Music Entertainment	Bronze

23	Best Creative Director	Sanhita Das	Viacom18 Media Pvt. Ltd.	Gold

24	Gen Next Award	Vedushi Sinha	Viacom18 Media Pvt. Ltd.	Gold

25	Best Branded Content Studio		Pocket Aces	Gold

26	BrandVid Movers & Shakers of the Year		MTV India	Gold

The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.

June 21, 2019

BrandVid 2019 kicks off with day-long summit and awards

MUMBAI: Indiantelevision.com, in its quest to promote a dynamic and competitive environment for creators and brands, is hosting the second edition of BrandVid today in Mumbai.

The conclave will be followed by the first-ever BrandVid Awards to recognise the most creative work in the branded video domain.

The knowledge panels in the conclave will cover a vast spectrum of topics including the evolution of branded video over time, use of data and technology to enhance a brand’s visibility through meaningful collaborations, the targeting of GenZ and their fickle attention spans, and measurement metrics for branded video

The BrandVid Summit will feature a keynote speech from Amer Jaleel, the group CCO and chairman of the MullenLowe Lintas Group.

The summit will feature a stellar line up of speakers that includes the likes of Leo Burnett Orchad chief operating officer Prashanth Challapalli, GroupM South Asia president growth and transformation Tushar Vyas, Mastercard director marketing Puneeth Bekal, and Burger King India CMO Srinivas Adapa.

The BrandVid Awards will honor the best in class brand films, brand integration and branded programming.

June 21, 2019
TimesNowNews.com signs up as associate partner for BrandVid 2019

MUMBAI: One of India’s most trusted and fasted growing digital news platform TimesNowNews.com has signed up as an associate partner for one of Indiantelevision.com’s marquee summits BrandVid 2019.

Thanks to the massive explosion in the consumption on digital and on handheld devices, video is the new glue fusing brands with their consumers. Marketers are working overtime to understand the nuances of video storytelling, platforms (social or web destinations) and distribution to build stronger bonds between brands and their fans.

The summit, with the key theme of ‘Manoeuvring through the video maze’, will tackle conversations like moving the needle from exposure to engagement, data and tech in content creation, understanding new-age consumers and crafting compelling branded films.

BrandVid 2019 Summit Full Details

The keynote at this year’s summit will be delivered by Amer Jaleel, group CCO and chairman of the MullenLowe Lintas Group. Some of the key speakers at BrandVid 2019 include McDonald's India’s Arvind RP, FBB – Future Group India’s Prachi Mohapatra, Colgate-Palmolive’s Priyanka Khaneja Gandhi, GroupM’s Tushar Vyas among others.

BrandVid 2019 Awards Full Details

Following the stupendous success of the summit in 2018, Indiantelevision.com incorporated the BrandVid Awards as part of this year’s event. BrandVid Awards recognize the best in class brand films, brand integration, and branded programming.

June 18, 2019