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NEW DELHI: Impact Communications, which claims to be the largest mela marketing and operations agency, has given several leading brands a chance to associate with the...
NEW YORK: For the fourth year in a row and the sixth time in the last nine years, Sony has been chosen as the number one...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
There‘s good news round the corner for the Indian ad industry. The annual forecast of global advertising expenditure till 2004 released by Zenith Optimedia Group this...
