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MUMBAI: From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing brands to message users using chat bots, to drones...
MUMBAI: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign – Just Buy, Ek App, Ek Awaaz, which highlights the...
MUMBAI: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign – Just Buy, Ek App, Ek Awaaz, which highlights the...
MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016. Over 100 brands that ran...
MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016. Over 100 brands that ran...
MUMBAI: PepsiCo India, the food and beverage giant, has appointed Poonam Kaul as the new vice president of communications. Kaul will be a part of their India...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: From mid-February to the end of May, India saw cricket action aplenty this year. Between the ICC Cricket World Cup and the recently concluded Indian...
MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) Advertisement and Promotions expense (marketing spends, ASP) in FY-2015 was 7.2 per cent more at Rs 3874.94 crore...
MUMBAI: As digital advertising and online presence gains ground for brands, they are increasingly realising that the digital world differs greatly from traditional media. A one...
BENGALURU: Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the...
MUMBAI: A global survey from LuxHub, Havas Media Group’s newly launched luxury consulting boutique, takes in the views of the notoriously hard-to-reach affluent luxury goods customers,...
KOLKATA: With improved sentiments in the economy and companies exploring alternative ways to generate brand recognition, the concept of sponsoring sports events, though at nascent stage,...
MUMBAI: One cannot deny the strong connection between brands and music in the ever evolving music industry. More and more labels, artists and musicians are becoming...
NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations...
MUMBAI: Political parties may have succeeded in getting Mumbaikars to step out and cast their vote but brands are taking a step further in wooing all those...
MUMBAI: There has been some exemplary advertising from Dove from the house of Unilever for over a decade now. The brand has endeavored to define beauty...
BENGALURU: Nutritional products and OTC drug major Glaxosmithkline Consumer Healthcare spent Rs 164.78 crore or 18.96 per cent of Income from operations in the quarter ended...
BENGALURU: In the last seven quarters starting Q1-2013 till Q3-2014, Bajaj Corp Limited (Bajaj Corp) reported the highest ever spend in percentage terms towards Advertisement and...
MUMBAI: Indian DTH players have been scouting for newer revenue opportunities in order to reduce their dependency on subscription revenues. One of the bigger ones, Tata...
MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice. Shalmana brings...
MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder...
MUMBAI: It was in the early 60s, I was a cub writer then, Sudhir a young tiger. Every day, I watched him roar, bold and resonant...
MUMBAI: There are brands and then there are brands. The difference between the two is that while some try to be safe and use the same-old...
MUMBAI: “Who can know the heart of youth but youth itself?” wrote punk rocker Patti Smith in her memoir, Just Kids. Indeed, global brands have made...
MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company...
MUMBAI: At a time when the world is moving towards the digital medium, can advertising be far behind? Indeed, the last couple of years have...
MUMBAI: Many brands are planning to use the puja festival at various pandals to engage with the consumers. The product range can be as wide as...
MUMBAI: The showcase book is an initiative by Kyoorius in its continued commitment to the growth & development of the Indian design & visual communications industry...
MUMBAI: It was almost 25 years back when all of us were familiar with HMT watches. They really ruled the market and even I remember in...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced...
Aegis Group plc chairman India & CEO South East Asia Ashish Bhasin does not mince his words when he says. "In the next 24 to 48...
MUMBAI: Melissa Madden, former director of marketing with Seven Network, has been appointed to the role of BBC Worldwide Australasia director of brands and marketing. The...
MUMBAI: Sports emerged as the most preferred marketing tool over celebrities, events and product placements in movies, music or art, according to a survey conducted by...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
Count of Advertisers and Brands. Count of new programmes on different channel genres General entertainment channels recorded the maximum launch of new programmes to hold...
MUMBAI: A survey of 22,000 European mobile users commissioned by Tellabs has revealed that a high percentage of early adopters of mobile TV and video services...
MUMBAI: Cartoon Network is growing up. If official statistics are to be believed, nearly 40 per cent of the audience belongs to the 18 + category....
23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India’s Top...
MUMBAI: The Tata-Star DTH joint venture announced today that their DTH service would be named T-Sky. Simultaneously, the joint venture indicated that its proposed company name...
MUMBAI: In its efforts to give the Indian consumer a voice, Awaaz, the Hindi consumer channel, has announced the launch of consumer preference poll for India’s...
CANNES: Going by the opening day of MIPTV, one would be excused for thinking that the big advertising issue of today is whether TiVo (and technologies...
BANGALORE: BrandWidth 2005 – a seminar on the dynamics of building successful and memorable brands – held in the city attempted to bring together a cross-industry...
MUMBAI: In a rebranding exercise, Godrej Tea Ltd, part of the Rs 55 billion Godrej Group, is replacing its existing tea brands – Noble House and...
Point of Purchase Advertising International (POPAI) is the only non-profit trade association exclusively committed to serving the interests of all those involved in POP advertising including...
