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MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well...
MUMBAI: The Tamil adaptation of Kaun Banega Crorepati saw an interesting tweak – all the participants and the host are women. Launched on 23 December 2019,...
For any publisher with a decent enough online reach, the next logical step is to find ways of monetizing their traffic. Brands, too, seek the aid...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019....
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 2 November and 8 November...
MUMBAI:Come sale time in India, e-commerce companies go all guns-blazing to announce the brands and the offers that are coming to their sale. Amidst all this...
MUMBAI: Colgate-Palmolive( India) Limited has appointed Ram Raghavan as managing director during a decision was taken in a board meeting held on 18 July. The appointment will...
MUMBAI: The content industry is in a massive flux. Norms and rules turn redundant in months now and the need for good quality content that can...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019. The data reflects top...
MUMBAI: They are viral, that's for sure. Churning out millennial-relatable content, The Viral Fever (TVF) is not only one of the leading content creators in the...
MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded...
MUMBAI: Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and...
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
MUMBAI: boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor...
MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users. The change in viewing habit is also altering the way...
MUMBAI : Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part...
MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for...
MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not...
MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when...
MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has...
MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to...
It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the...
MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events — IPL....
MUMBAI: A musical rollercoaster of pop, rock, Indian classical, Bollywood hits and more, a euphoric extravaganza of dance, music, friends and fun and a gratifying experience...
MUMBAI: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it one of the most successful automotive brand on Instagram...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign...
MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign...
MUMBAI: Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months. The size...
MUMBAI: Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months. The size...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating...
MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating...
MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey...
MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey...
MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited...
MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited...
MUMBAI: From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing brands to message users using chat bots, to drones...
