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New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India. “Jaskaran is a terrific marketing leader and in his previous role,...
New Delhi: JCB India has decided to support the education of the children of its employees who succumbed to Covid-19 and extend medical insurance for their families...
New Delhi : Kolkata Knight Riders’ (KKR) head of marketing, Kaustubh Jha has moved on after over two years stint with the Indian Premiere League (IPL)...
New Delhi: As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the...
New Delhi: Personal care brand Mamaearth has released its first national television commercial featuring Bollywood actresses Sara Ali Khan and Amrita Singh. The yesteryear’s actress will...
New Delhi: Visage Lines, owner of grooming brand Bombay Shaving Company on Thursday appointed Siddha Jain to lead the company’s women’s beauty and personal care business. Jain is an...
New Delhi: Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor....
Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer. Bringing with her a rich experience of more than 16...
MUMBAI: With streaming video services like Netflix, Amazon, Disney+Hotstar, and Zee5 grabbing a majority of the headlines, and becoming the flavor of the moment, many believe...
New Delhi: Home-grown Ovenstory Pizza unveiled its new brand campaign – ‘The Standout Pizza’, showcasing its innovative pizza flavours which sets it apart from other pizza...
New Delhi: dentsu India on Tuesday appointed Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. In her new role, Singh will be in charge...
New Delhi: Known for its biscuits, snacks and confectioneries, Parle Products is now expanding its portfolio with the launch of ‘Parle G Chakki Atta’. The owner...
KOLKATA: With large parts of the country still under lockdown, people have begun exploring new virtual spaces to interact with each other. Within few days of...
New Delhi: BharatPe on Monday announced that it has entered into a strategic partnership with International Cricket Council (ICC). The agreement will ensure BharatPe’s involvement and integration...
New Delhi: Global brand and customer experience agency VMLY&R has appointed Mukund Olety as chief creative officer in India. He moves from BBDO China, where he was...
New Delhi: Italian retail group Benetton India has announced that its chief executive officer and managing director Sundeep Chugh has decided to leave the company. Ramprasad Sridharan will now...
Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait....
Delhi : Publicis Groupe on Wednesday announced the launch of PubHub, a comprehensive ecosystem that will create bespoke marketing transformation solutions at scale ,through the integration...
New Delhi: ITC Ltd on Tuesday reported a consolidated net profit of Rs 3,816.84 crore for the fourth quarter ended March 2021. The cigarette-FMCG-to-hotel major had...
Mumbai: Honouring outstanding achievement in entertainment, marketing and design, the Promax India Regional Awards 2021 is all set to be held virtually on 11 June, the association announced on...
New Delhi: Saatchi & Saatchi Propagate, the digital agency from L & K Saatchi & Saatchi has roped in Deepak Prakash as the South Lead for...
MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the...
Mumbai : Wavemaker, part of GroupM and WPP has successfully retained the media responsibilities for the beauty leader L’Oréal. Wavemaker has been the media AOR for...
Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for...
KOLKATA: The absence of live sports during the pandemic has not only been felt by fans, but by brands and advertisers alike. Even when the games...
KOLKATA: The pandemic has brought live sports to a standstill across the world for a brief period. Despite the re-start of major sporting events, most tournaments...
New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue...
MUMBAI: The world around us has undergone a paradigm shift in the last year. The little joys that we took for granted – be it eating...
New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in...
New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately. Kanungo joins the agency with over two decades of experience in...
New Delhi: Pranav Thakker has joined as the national head-brand partnerships at The Viral Fever, the Indian video on demand and over-the-top streaming service. He was...
Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability...
MUMBAI: As a large part of our day and indeed our lives moves online, brands are responding by relying more and more on digital technologies to...
NEW DELHI: John Wooden, a renowned American ex-basketball player, coach and author, once famously said, “If we fail to adapt, we fail to move forward.” True...
NEW DELHI: All things end, and so did 2020. The world rejoiced as the year that shall not be named faded to black and 2021 was...
NEW DELHI: 2020 is probably the only year that the whole world was dying to bid adieu too. Inundated with crises from all sides on top...
It has become quite evident that influencer marketing is gaining popularity and prominence rapidly over a span of 3-4 years. There are reports after reports that...
MUMBAI: That boyish charm, that dimpled smile, that romantic effervescence – Shah Rukh Khan has effortlessly won viewers' hearts, be it on the silver screen with...
MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads – ravaged the economy, and played spoilsport with...
NEW DELHI: Surrogate Advertising has been a very old debate in the India’s advertising industry. An alcohol brand can advertise in the garb of music CD...
NEW DELHI: As the government imposed strict lockdown restrictions for close to three months, the print industry was one of the worst-hit. If various reports are...
NEW DELHI: Former Indian cricket team captain, Mahendra Singh Dhoni, announced his retirement from international cricket last week via an emotional video on Instagram. As...
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July...
MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even...
MUMBAI: The outbreak of Covid2019 has changed life and business more than anybody could have imagined. To survive this pandemic, businesses around the globe are embracing...
NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising....
MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users...
MUMBAI: OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase,...
MUMBAI: As confirmed novel coronavirus cases have reached 167 in India, brands across different sectors have started creating social awareness campaigns to educate consumers about the...
MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at...
