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Mumbai: Country Delight, a direct-to-consumer daily essentials brand, has released a lively music video to mark the 75th Independence Day. The “Good Morning India” anthem celebrates...
MUMBAI: India recorded its finest performance at the 2020 Tokyo Olympics catapulting several talented sportspersons on the world-stage. As the country revelled in their stunning achievements,...
Mumbai: The Advertising Standards Council of India (Asci) is all set to update its guidelines and procedures according to the changing requirements of the digital era....
Mumbai: Demonstrating a commitment to sustainability adds value to a brand, according to two waves of surveys conducted by BBC Global News to understand how consumers...
Mumbai: 2020 was a tough year for industries across the board, including media and entertainment. Most observers believed that television news would be immune to the...
MUMBAI: First came the free pizzas for a lifetime, then the free cement to build their dream homes and now free healthcare services. Brands are pulling...
Mumbai: Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone. The film called ‘Home‘ is...
Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand. The campaign...
Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as...
Mumbai: Wurl has partnered with celebrity news channel Hollywire to distribute and provide monetisation services for the digital channel globally. Most recently, Wurl has secured distribution...
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by...
New Delhi: The stage is set for one of the biggest gatherings of content creators from across media platforms. The fifth edition of Indiantelevision.com’s biggest initiative-...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in...
Mumbai: Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The...
MUMBAI: As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the...
New Delhi: A resilient rural market, coupled with subsequent decline in Covid cases has infused growth in theFMCG major Hindustan Unilever Ltd (HUL) this quarter. The...
New Delhi: Signalling its bid to expand its global footprint, edtech major Byju’s has announced that it has acquired Epic, US based digital reading platform for...
New Delhi: Bike taxi platform, Rapido on Wednesday announced the launch of its new digital marketing campaign #NoStressSawari highlighting the struggles commuters face while traveling to...
Mumbai: The India Chapter of the International Advertising Association (IAA) is all set to host a high-powered virtual panel discussion with leaders of the Marcom industry on 27 July....
Mumbai: As the country recovers from the second wave of the pandemic, it is necessary for people to take precautions and hope for the recovery of...
One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded...
Mumbai: One of the most palpable ways to tell if things are coming back to normal is to begin the day with a newspaper whose mere...
New Delhi: Despite the severe impact of the second wave, global food and beverage major PepsiCo has reported double-digit growth in India in the second quarter...
New Delhi: After a competitive multi-agency pitch, CupShup, a full-service agency has secured the digital mandate for Treebo Hotels. As part of their mandate, Cupshup will be creatively...
Mumbai: Kolkata based independent digital and marketing agency Meraqi Digital has bagged the digital and social media marketing duties of Domina, a sub brand from the house...
MUMBAI: The fifth iteration of Wunderman Thompson Commerce’s Future Shopper Report ’21, which surveyed nearly 30,000 consumers across 17 markets, inferred the major changes in consumer’s...
New Delhi: Coca-Cola on Thursday strengthened its leadership team and appointed Devyani Rajya Laxmi Rana, as vice president Public Affairs, Communications, and Sustainability for India and...
Mumbai: There is little doubt about television as a far-reaching instrument of viewership connecting masses pan India. It remains the medium of choice to build reach...
New Delhi: Zupee has announced Gaurav Mehta as the company’s new chief marketing officer. He was previously associated with GirnarSoft – the name behind the automotive...
New Delhi: E-learning application, Tata Studi has launched a new ad campaign, positioning the platform as a ‘perfect’ after-school coach for students. Conceptualised by Gozoop, the...
Mumbai: IndianTelevision.com kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years – one campaign...
New Delhi: AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music...
Mumbai: Dabur India has appointed Rahul Awasthi as executive vice president – manufacturing. Awasthi was head of planning, technology, and innovation at HUL. He has 27...
New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi,...
New Delhi: Multinational giant Amazon consolidated its position as the world’s most valuable brand, growing 64 per cent to $ 684 billion, Kantar said in its...
New Delhi: In business-to-business (b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress...
New Delhi: Spotify on Friday appointed Taj Alavi as the global head of marketing. Alavi was previously associated with Uber as senior director global marketing from March 2019 to August 2020...
New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the...
Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of...
New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021. As part of the partnership, GoDaddy logo and GoDaddy Pro...
New Delhi: E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in...
New Delhi: The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league – ESports...
New Delhi: Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker...
New Delhi: Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care...
New Delhi: Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the...
Mumbai: Consumers are likely to prioritise concerns over climate change and data privacy, and look for ‘Titan Brands’ that fulfill all their lifestyle needs and technology...
New Delhi : Tech firm BITCS has roped in Abhay Ojha as the CEO of its short video app, Changa. According to the company, Ojha’s main...
Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+...
New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be...
New Delhi: Pune-based Biotechnology firm Mylab Discovery Solutions has roped in Bollywood actor Akshay Kumar as its brand ambassador. The molecular biology company is focused on developing...
