ITV

Tag: brands

  • Reliability issues turn off mobile TV users in Europe

    Reliability issues turn off mobile TV users in Europe

    MUMBAI: A survey of 22,000 European mobile users commissioned by Tellabs has revealed that a high percentage of early adopters of mobile TV and video services are snubbing a second helping. The research, conducted by M:Metrics in the United Kingdom, Germany, Italy, France and Spain, brought up an interesting issue: on average, former users of mobile TV and video outnumber current users by more than 19%. Users cited price, quality and reliability issues as the main reasons why they do not come back for more.

    “At 3GSM we will be treated to a feast of new mobile TV launches with millions of dollars being spent on developing, marketing and distributing mobile TV services. But if services fall short of user expectations on quality and reliability, it could be money wasted,” said Pat Dolan, Tellabs vice president for Europe, Middle East and Africa. “So while we share our industry’s enthusiasm for mobile TV, the detailed results of this survey provide important food for thought for the global operator community, who want to address network backhaul issues to improve mobile TV and video services.”

    Forty-five percent of European mobile video and TV users cited pricing issues as a factor causing them to switch off the services. And nearly a quarter (24%) of users who tried mobile video and TV stopped using the services due to concerns about service quality and reliability.

    The split between perception and reality was most pronounced in the United Kingdom. Only 6% of those who had never used mobile video and TV cited quality and reliability as reasons not to try such services, but 29% of users had stopped using services because of quality and reliability.

    “Pricing has already been highlighted as a stumbling block for recurrent use of mobile video and TV services, but we were surprised by just how much value users place on quality and reliability,” said Paul Goode, senior analyst, M:Metrics. “Once the basic requirements of quality and reliability are good enough, the focus will rightly shift to issues of programming, brands and marketing in addition to price. This research highlights the need to address quality and reliability so the industry can retain viewers, which is a key part of growing audience numbers.”

  • More ‘adult targeted’ brands move to Cartoon Network

    MUMBAI: Cartoon Network is growing up.

    If official statistics are to be believed, nearly 40 per cent of the audience belongs to the 18 + category.

    Currently, the only full fledged animation kids’ channel in the country, Cartoon Network made a huge dent in the pre schoolers’ category this year with the launch of daily three hour band Tiny TV. Ironically, the launch of the band was based on in house research that indicated that mothers along with the two to six year olds, form the bulk of the channel’s audience base. Almost a year later, Turner International executive director, strategic marketing Nikhil Mirchandani, says Tiny TV has helped channel viewership zoom upwards by 50 per cent.

    Needless to say, mothers form a large part of that audience. Cashing in on this development, the channel has roped in several more advertisers thus far restricting to advertising on mainstream channels. Cartoon Network now has Life Insurance Corporation, Asian Paints, Nokia, Surf and Hyundai on board. While Asian Paints is a sponsor of the channel’s ongoing Toon Diwali Dhamaka contest, Citibank has tied up with the channel for another new promotion.

    A bulk 17 hours of daily programming is now in Hindi, helping bond with viewers, even as localisation remains a priority for the channel, in India . Most of these brands are first timers to Cartoon Network but as the audience base begins to grow, says Mirchandani, the toon shows are not appealing just to the ‘very young, the young kids but also to the kid in all of us.’

  • Rediffusion DY&R partners 2 of the top 10 brands in the list of India’s Most Valuable brands

    23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India’s Top 100 Most Valuable Brands. Airtel has been with Rediffusion since its very launch and Colgate for over two decades.

     

    The exhaustive study conducted by 4Ps Business & Marketing – India’s leading Business & Marketing magazine in association with ICMR, researched over 852 brands out of 30,000 in India.

    Mr. Preet Bedi – President, Rediffusion DY&R said, “We are proud that we have been the sole communications partners of these brands and have had the opportunity of making significant strategic and creative contributions over the years.”

     

    The agency also has the honour of having 3 other brands in the list of the “Top 100 Most Valuable Brands”. These are Eveready, Indian Oil and Taj Hotels.

     

    Having been with Airtel since its inception, Rediffusion DY&R has been instrumental in building its image and positioning in the market. Colgate whose partnership with Rediffusion DY&R has been for over two decades has the honor of being voted “India’s Most Trusted Brand” across all categories in the Brand Equity ORG-MARG AC Nielsen Survey for the past three years consecutively.

     

    The six-month comprehensive study initiated by 4Ps Business & Marketing, and ICMR, evaluated the selected brands, using the latest tools in market research and quantitative analysis. The study measured the response of the consumer to the brands against certain parameters, which included Image & Perception, Brand Awareness, Brand Loyalty, Brand Association and Brand Performance. The research produced some stunning results and highlighted the evolving perceptions of consumers towards different brands across all product categories in today’s competitive market.

    For more information, please contact

    Cheryl Pereira: Rediffusion DY&R – PR, 9821641501
    Ajay Verma: Rediffusion DY&R – 982123783