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Mumbai: The year 2021 saw work-life turning 360 degrees for former Havas media India boss Anita Nayyar, as she joined Patanjali Ayurved as COO- Media &...
Mumbai: The pandemic has changed the way businesses function all around the world. As organisations start limping back to the new normal, they also had to...
Mumbai: Wavemaker India has unveiled a specialised unit in collaboration with One Mercuri which will focus on helping brands leverage the entertainment and content businesses in...
Mumbai: At least 66 per cent of global marketers expect their budgets to increase next year, with this figure rising to 71 per cent for Indian...
Mumbai: Day two of the five-day TV Brand Fest summit being organised by IndianTelevision.com saw brands discuss their experience, with regards to increasing the market share...
Mumbai: The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their...
New Delhi: Havas Group India has elevated Arindam Sengupta as chief client officer of Havas Worldwide India and head – Group Integration, here on Thursday. He...
Mumbai: India has been a sports-loving nation. With Cricket, Football, and Kabaddi as the most sought-after sports, we’ve got thousands across the country who’d swear on...
Mumbai: Ed-tech is a trending buzzword today. It is simply a combination of education and technology, implying the augmenting of education using technology and digital tools....
Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.” When it comes...
India’s wearables market grew 118.2 per cent year-over-year in the April-June quarter of 2021, shipping 11.2 million units according to the recent data from the International...
Mumbai: Havells India, a Fast-Moving Electrical Goods (FMEG) major has launched a new version of the marketing campaign – ‘Saath ki Life, Sukoon ki Life’ focusing on its heavy-duty...
Mumbai: Online investment platform Upstox (also known as RKSV Securities) has launched a short film urging individuals to invest as part of its #StartKarkeDekho campaign. This Diwali, the...
Mumbai: Ed-tech company for higher and professional education Great Learning, a part of the BYJU’S group has launched its Diwali campaign #NewBeginning highlighting the significance of upskilling...
New Delhi: Restaurant brand Subway has signed one of its largest master franchise agreements with Everstone Group, a South Asia-focused leading private investment firm to bolster its...
Mumbai: In continuation with its efforts to promote a pet inclusive and animal safe festive season, D2C preventive pet care brand Wiggles.in is encouraging people to...
MUMBAI: The festive revelry of Diwali has kicked off with Dhanteras, the first day of Diwali. The occasion is an anticipated affair for both brands and...
Mumbai: Kotak Mahindra Bank has rolled out a new campaign highlighting the reduced interest rates on home loans. The reduced interest rates beginning at 6.50 per cent per annum...
Mumbai: Technology and artificial intelligence (AI) data solutions firm iMerit has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners...
The ed-tech sector in India is witnessing unprecedented growth owing to the accelerated adoption of technology. The pandemic further strengthened the trend, with schools, colleges, and...
Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners...
Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot...
Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy...
Mumbai: This festive season, grooming brand Bombay Shaving Company (BSC) has renewed its focus on the Kolkata market with its new campaign – ‘Ebar Pujoy Kartiker Joy’ (Glorify...
Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth....
Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy...
Mumbai: dentsuMB (formerly Dentsu India) planning and strategy head Vishal Nicholas will now also lead strategy for Dentsu Impact, a dentsuMB company. Under this expanded mandate, Nicholas...
Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to...
Mumbai: What is cancel culture? “Cancel culture is a way of expressing dissent or the practice of withdrawing support for (cancelling) any offensive or objectionable content...
Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across...
New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means....
New Delhi: Home appliances and consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers who pushed boundaries to make...
New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to...
Mumbai: Most common reasons for video revenue loss for publishers in India range from factors including inventory control, underutilisation of video advertising, traffic quality and not...
Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72....
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
MUMBAI: Consumers today expect brands to take responsibility towards following sustainable practices, while being more aware of their choices. And they expect action, not just empty...
Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes...
Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand...
Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in...
Mumbai: The launch of the much-awaited affordable smartphone, JioPhone Next being jointly designed by Jio and Google is in advanced trials and will commence before Diwali,...
Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges – a...
Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels...
MUMBAI: The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping...
Mumbai: Fintech brands are looking at the massive influx of Gen Z and millennial retail investors as an opportunity to create awareness about their products. As...
MUMBAI: MG Motor India has announced Paralympic athlete and Khel Ratna Awardee Deepa Malik to be the voice of the personal AI assistant in its upcoming...
Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94...
Mumbai: Kerala’s biggest festival of the year- Onam is finally here, flagging off the start of the festive season for the rest of the country. After...
