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  • Locobuzz unveils advanced product enhancements to CX Suite

    Locobuzz unveils advanced product enhancements to CX Suite

    Mumbai:  Locobuzz, India’s digital customer experience platform, announces its new AI-powered product innovations across its suite of solutions that allow customers to streamline operations, elevate agent performance, and deliver exceptional customer experiences.

    This upgrade includes cutting-edge AI capabilities such as actionability detection, AI-based categorisation, ticket summarisation and automated response generation, all of which are intended to provide brands with a 60 per cent increase in the productivity of their service teams.

    With this latest release, Locobuzz has solidified its leadership in AI innovation. Bringing cutting-edge features to analyse conversations with precision, optimise ticket routing and categorisation, save time with automated responses, and gain actionable insights to make data-driven decisions without manual intervention.

    Locobuzz co-founder & CTO Nitin Agarwal said, “Our aim is to empower CX leaders with the tools and insights they need to unlock exceptional customer experiences and drive business growth. Each enhancement is meticulously designed to simplify their lives, providing richer analytics, faster time to value, and a unified platform to help teams to gain the time and resource savings they need to make a difference.”

    The new enhancements provide more value to Locobuzz customers. The key features and benefits of these enhancements include: –

    Smart Ticket Creation –

    Not all conversations on social media need to become customer support tickets. The AI-led smart ticket creation cuts through the noise, automatically identifying the key issues and opportunities that really matter in the consistent stream of questions, complaints and requests from the pool of social media conversations to support tickets. It dramatically reduces agent workload by filtering out non-essential interactions, allowing them to focus on genuine customer concerns.

    The effectiveness of this feature is evident in the experience of a leading consumer electronics brand, which saw a remarkable 63 per cent improvement in FLR (First Level Response) and a staggering 94 per cent reduction in direct close tickets within the first week of usage.

    AI Conversation Tags –

    This powerful feature harnesses artificial intelligence to automatically identify different types of conversations and categorises them into customer intent tags, such as requests, appreciation, complaints, etc. It provides a clear context for each message and empowers agents to swiftly understand the issue and respond effectively. These tags can also be utilised to route specific types of conversations to specialised teams and agents. Such streamlined workflows not only simplify the handling of social media interactions but also enable better customer responses to each message.

    Ticket Summarisation-

    Ticket Summarisation feature provides a swift and efficient way for agents to get up to speed with customer interactions. With the ability to instantly create concise summaries, this tool emphasises the critical points of conversations, offering agents a quick reference to customer history and current concerns. Designed to expedite the resolution process, Ticket Summarisation significantly cuts down on agent handling time, boosting customer service productivity by up to 40 per cent while ensuring all agents stay updated and make informed decisions.

    ResponseGenie –

    ResponseGenie, a game-changing addition to the CX suite that equips support agents with AI-powered response suggestions. Leveraging ChatGPT’s advanced capabilities and a robust brand knowledge base, ResponseGenie delivers precise, real-time replies to social media inquiries, enhancing response quality and agent efficiency. This leads to marked improvements, a notable 45 per cent reduction in average handling times and customer satisfaction within weeks.

  • The Souled Store partners with Simpl with 1-Tap Checkout

    The Souled Store partners with Simpl with 1-Tap Checkout

    Mumbai: The Souled Store, India’s online brand for officially licensed merchandise announced a partnership with Simpl – India’s checkout network, to strengthen its e-commerce platform in order to provide an enhanced e-commerce experience as millions of customers make Direct-to-Customer (D2C) platforms their primary fashion retail channel.

    Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App & Website) through Simpl’s 1-Tap Checkout. This judicious mix of The Souled Store’s wide selection of products, delivered across the country, combined with Simpl’s 1-Tap convenience, will play a crucial role in enabling a seamless e-commerce experience for customers while enhancing conversions, minimising transaction failures, cash-on-delivery transactions and reducing product returns which are important pain points for the industry.

    Speaking of the partnership, The Souled Store co-founder Vedang Patel said, “The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfil their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel. In this endeavour, we are delighted to partner Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online in a quick and seamless manner.”

    The Souled Store generates over 90 per cent of its sales through its own e-commerce platform, necessitating the need to enhance customer experience on their platform. The company experienced a 5X growth compared to the average business during the Black Friday sale last November. The top demands were in the winter wear categories, followed by oversized t-shirts and denims.

    Speaking of the partnership, Simpl founder and chief executive officer Nitya Sharma said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new age customers who are looking for a more convenient and hassle-free way of accessing products online. Simpl, as an organisation, is committed to bringing an enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout”.

    Currently, thousands of small, medium, and large fashion, accessory, and beauty merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout solutions. They have witnessed over a 70x increase in transactions, respectively, over the last 1 year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns, and enhance convenience.

    According to a joint report by Bain&Co and TMRW, Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z customers. The total contribution of e-commerce to fashion is expected to increase to 30 per cent over the next five years from the current 10-12 per cent. This growth will propel the size of the fashion e-commerce market in India, currently around Rs 8-10 billion, to approximately Rs 30 billion, growing at a rate of 35 per cent in the next five years. This spells immense opportunities for D2C merchants looking to reach out to millions of young customers across the country by enabling quick and easy checkout through Simpl’s 1-Tap Checkout.

  • Zillion launches rewards as a service for brands

    Zillion launches rewards as a service for brands

    Mumbai: Zillion, one of India’s multi-brand loyalty programs, that is part of the BharatPe Group announced the launch of Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency, but would need a robust rewards redemption platform to offer a best-in-class experience to their customers. With this newly launched product, the company will be targeting on board banks and large enterprises, including those with an extensive distribution network.

    Rewards as a service platform will enable brands to have the flexibility of running their own loyalty currency, while offering an exciting redemption platform for their customers. The platform offers a host of options to choose from, including e- vouchers, products, utilities, Air miles and more. This will also eliminate the hassle of brands having to on board multiple partners so as to offer a plethora of redemption choices to their customers. The pricing will be competitive as the platform will operate on a bidding model which will ensure customers get the best price at all times.

    Speaking on the launch, Zillion CEO Rijish Raghavan said, “Loyalty industry has undergone a transformational shift over the last few years. Today, the loyalty industry is democratised and loyalty is not limited to only big brands. Young and unconventional brands have realized that loyalty is a great tool to drive customer stickiness and hence, are investing in a robust loyalty program. However, in a majority of cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Our rewards platform with over 250 choices in e-vouchers, over 4000 products, Air Miles etc., will enable these brands to offer a superlative loyalty experience to their customers. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”

    Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at more than 50 brands – in store & online and redeem them at select partners or for products and vouchers from leading brands. The customers can earn ‘Zillion coins’ for their routine spends, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

  • Human bags creative design duties for SPAN Wealth

    Human bags creative design duties for SPAN Wealth

    Mumbai : Mumbai-based integrated agency Human, founded by Imran Khan and Chirag Raheja, has just signed on SPAN Wealth as their newest client.

    SPAN Wealth is a Mumbai-based wealth management company with over 500 crores of assets under management. The brand offers a gamut of solutions based on the stage of life an investor is in, and aims to partner them throughout their lifecycle of needs.

    The agency’s mandate includes creating a new identity for the brand, bringing in timeless sophistications, and creating an impactful, future-facing web presence for the brand.

    Commenting on the partnership, SPAN Wealth founder director Anish Vora said “I have known Chirag for a long time and have followed his work extensively. When he informed me that he is starting his own agency, I knew that there would be no one better to entrust with our rebranding needs. Both our companies, SPAN and Human, believe in keeping people at the heart of everything we do – so I hope that this is a long and fruitful relationship which will be beneficial for both parties.”

    Human co-founders and directors Raheja and Khan said “SPAN’s approach to wealth management is very refreshing, and their clients are testament to their abilities. More than product pushers, they are guardians of their clients’ wealth. They’re an idea whose time has come. So when Anish reached out to us with a brief, he really put the ‘happy’ in our new year wishes! We’re stoked to partner with SPAN, and can’t wait to deliver beyond their expectations.”

  • Agoda reveals new horizons list for India’s travel landscape

    Agoda reveals new horizons list for India’s travel landscape

    Mumbai:  As the new year kicks off, digital travel platform Agoda, has revealed the top five emerging destinations in India in its “New Horizons List”. The year-on-year search data has highlighted the destinations that have marked growth in traveller interest.

    Ahmedabad led the way, followed by Kodaikanal, Mahabaleshwar, Ooty, and Kochi. These cities reflect a growing interest among Indians to experience local culture and heritage and are increasingly inclined towards picturesque locales. 

    INDIA
    Destination per cent increase in searches 
     
    Ahmedabad 44 per cent
    Kodaikanal 35 per cent
    Mahabaleshwar 22 per cent
    Ooty 21 per cent
    Kochi 19 per cent

    Ahmedabad, the financial capital of Gujarat, has claimed the top spot with a notable 44 per cent increase in searches year-on-year. It is home to the Statue of Unity, the world’s tallest statue and also boasts of a rich cultural and culinary heritage. Ahmedabad has grown in popularity among Indian travellers, and this year it further grew owing to the city being the host of a major sports event, the 2023 Cricket World Cup.  

    Picturesque nature destinations dominate the New Horizons list, with Kodaikanal experiencing a 35 per cent increase and hill stations Mahabaleshwar and Ooty, rising by 22 per cent and 21 per cent respectively. Kodaikanal’s unspoiled natural beauty and serene ambience has experienced a notable uptick in interest and Mahabaleshwar and Ooty are also capturing attention for their distinct attractions, ranging from Mahabaleshwar’s sweeping hill vistas to Ooty’s captivating colonial-era ambiance and tea plantations.

    At number five on the New Horizons List is Kochi, a vibrant port city in Kerala, which witnessed a 19 per cent increase in searches. The state has been a hotspot for Indians, and Kochi is where history and modernity seamlessly converge. It remains a favourite among travellers for its remarkable Dutch and Portuguese architecture, food and spice markets, and traditional cultural experiences.

    Country director India, Sri Lanka, and Maldives Agoda Krishna Rathi, shared, “2023 has proven to be a great year for travel in India. Agoda’s Year-on-Year search data highlighted growth across domestic, inbound, and outbound travel. The New Horizons list features quite a few hill stations and some bustling cities with a mix of food, culture, and interesting activities. As the new year begins, we are excited to see the trends that will shape the preferences of Indian travellers.”

    Agoda’s platform, which offers over 3.9 million holiday properties, along with flights and activities, provides travellers with the convenience of planning and booking a comprehensive adventure. These emerging destinations present an exciting opportunity for travellers to discover new facets of India.

    Disclaimer – The data is based on year-on-year comparisons of searches made on Agoda in November 2022 and 2023.

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • Kia India names Gwanggu Lee as the managing director and CEO

    Kia India names Gwanggu Lee as the managing director and CEO

    Mumbai : Kia India premium carmaker, announced the appointment of Gwanggu Lee as the new managing director and CEO, effective immediately.

    He will be the 3 managing director and CEO of Kia India, succeeding Kook Hyun Shim and Mr. Tae Jin Park. Kia India’s former MD & CEO – Tae Jin Park, is retiring after his remarkable 36-year journey with Kia Corporation and 4 years stint with Kia India.

    With over 30 years of robust experience in the automotive sector, Gwanggu Lee will spearhead Kia’s transformative journey focusing on fostering sustainable business growth. Lee has held leadership positions in various capacities in both developed and developing economies, including roles in the US, Canada, Italy, Mexico, Kia Headquarters in Central and South America, and Kia Europe Headquarters in Germany. His recent role as President at Kia Mexico played a pivotal role in the company’s substantial growth and establishment as a production and export hub.

    Commenting on his appointment, Kia India, MD CEO Gwanggu Lee said, “I am very excited to assume this responsibility as Kia India has become one of the most loved and trusted brands in just 4 years. With two segment-breaking updates – the new Seltos & the new Sonet and a host of more innovative products on the way, Kia India is surely on the right path to sustainable business growth. It’s a privilege to lead a team that has set industry benchmarks, and I shall be contributing towards achieving many more as one team. My vision is to unlock the next phase of growth through inspiring Kia brand experiences thereby creating more value and long-lasting impact for our customers, partners, and employees alike.”

    With his experience within the industry and the brand, Gwanggu Lee will continue to grow Brand Kia’s strong position in India.

     

  • Ancestry unveils ‘Heer’: Velvet wedding edit in jewel tones

    Ancestry unveils ‘Heer’: Velvet wedding edit in jewel tones

    Mumbai: Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.

    “Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.

    “Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry, we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, and family that etch a beautiful memory that lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonising fashion and functionality.

    The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.

    Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.

  • Research and development is crucial in any business setting – Srikant Rajasekharuni

    Research and development is crucial in any business setting – Srikant Rajasekharuni

    Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and understanding the target audience. With new trends, Indiantelevision.com exclusively interacted with Srikant Rajesekharuni CEO and co-founder of RMT (Red Matter Technologies) integrated marketing agency. Here are excerpts -Interview of Srikant Rajasekharuni – CEO and Co-founder, RMT

    Broader perspective on phenomenal growth –

    In the past 8 years, our experience of working with over 300 brands reflects remarkable growth.Collaboratively adapting and learning from diverse sectors such as entertainment, FMCG, real estate, education, and healthcare, we have effectively tailored marketing strategies to align with new trends. This approach has allowed RMT to evolve in response to client needs and market dynamics. Our team’s ability to adapt, learn, and strategize has led to the successful implementation of tailor-made marketing strategies. This collaborative effort has established long-term relationships with clients, including national-level brands like ZEE5, The Economic Times, Monin Syrups, My Home Constructions, and Manipal Global Education.

    Our strategic, innovative, and adaptive approach has contributed to our company’s growth. Moving forward, we aim to empower more brands and business owners by facilitating lasting and meaningful connections with their consumers.

    On Pros and Cons of the 360-degree digital industry at large?

    In the current market, the digital industry offers extensive opportunities and challenges. Pros include the vast reach and accessibility to a global audience, enabling precise targeting and personalised engagement. Digital platforms allow real-time analytics, facilitating data-driven decision-making and ROI assessment. However, saturation and competition pose challenges, requiring constant innovation to stand out. Rapid technological advancements demand adaptability and investment in emerging trends, which can be both a pro and a con. While it opens doors to novel approaches, it also necessitates ongoing learning and resource allocation. Overall, the digital industry offers immense growth potential but demands continual evolution to remain competitive and effective.

    On working with B2C, B2B, and D2C brands –

    In our experience with B2C, B2B, and D2C brands at RMT, we have grasped the need for distinct approaches tailored to each sector. Recognizing the diverse target audiences, we customize marketing plans to align with our client’s specific business requirements. Adapting existing trends and strategies across sectors requires creativity, and our collaborative RMT team excels at learning, adapting, and implementing successful marketing campaigns. Beyond delivering results, it’s been fulfilling to contribute to building customer relationships and enhancing brand reputation. We look forward to expanding our collaborative approach across more sectors and further refining our industry strategies.

    On ROI in current volatile market condition –

    Given the current volatility in the market, assessing the overall profitability of the industry in terms of ROI is crucial. In response to market dynamics, the marketing industry must adapt to new business requirements and trends to distinguish itself. Companies in this sector can capitalize on the potential of digital marketing by remaining flexible, embracing change, and fostering innovation. Our RMT team prioritises the professional growth of its members through training, mentorship, and skill-building, ensuring that we stay ahead in industry knowledge and trends. This strategic and result-driven approach not only strengthens client relationships but also contributes to a high ROI.

    On cost-cutting measures while considering ROI –

    The focus on ROI is paramount in our approach. It ensures accountability and tangible value for our clients. While emphasizing ROI, we prioritize delivering impactful results without compromising on service quality. Cost-cutting measures should not compromise the efficacy or integrity of our services. Instead, we aim for efficiency gains through smart strategies and resource optimization. Our goal is to provide substantial value while ensuring that our clients receive a significant return on their investment in our services.

    On digital campaign using AI invention –

    Scaling AI in digital brand campaigns involves a client-centric strategy, assessing AI’s value in campaigns, and gradually adopting it in phases. Starting with smaller projects helps gauge effectiveness before expanding. Team training and staying updated on AI trends are crucial for optimal usage. Fostering a culture of collaboration and experimentation aids iterative improvements. Ultimately, it’s about aligning AI with business goals and evolving alongside market needs.

    On spending on R & D –

    Research and development is crucial in any business setting. I firmly advocate substantial investment in research and development (R&D). At RMT, we adopt a comprehensive approach, providing clients with insightful strategies, optimizing marketing campaigns and effectively reaching their target audience. I believe that research and insights extend beyond marketing, playing a crucial role in shaping overall business strategy. R&D is not only vital for marketing success but also instrumental in fostering competitiveness, addressing areas for improvement, and ensuring long-term growth and sustainability.

    On new-age marketers addressing challenge –

    In my opinion, new-age marketers are addressing the challenge of mixed reactions to marketing campaigns by emphasizing personalised and interactive engagement with their target audience. They prioritize researching and identifying their specific target demographic and leverage innovative technologies like AI to enhance customer interaction. Through personalized content on social media and customized messaging, they aim to capture the audience’s attention and foster a stronger connection with the brand or business. This approach not only attracts customers but also contributes to the success of digital marketing campaigns.

    On idea and challenges behind starting consultancy –

    In 2015, my friends and I started RMT in Hyderabad with the purpose of assisting small and medium businesses in their growth journey through effective digital transformation. Recognising the widespread desire among businesses to leverage social media and digital platforms for customer outreach, we established RMT to provide creative and innovative solutions to those lacking the expertise or resources to navigate these channels.

    RMT was founded in response to a prevalent issue in the digital marketing industry: client’s dissatisfaction with inexperienced agencies and freelancers. These smaller outfits often lack depth in digital marketing, leading to subpar results and a misconception among clients that digital marketing isn’t effective for their business. This presents a challenge for RMT, as we invest heavily in quality talent and infrastructure and often need to re-educate clients about the true potential of digital marketing.

    Another challenge arises from clients and employees who overestimate their understanding of digital marketing. Clients often believe they understand the field because they use social media, influencing their expectations and opinions on strategies that may not align with their target audience. Similarly, many individuals claim expertise after completing short-term courses, lacking the depth gained from practical experience. At RMT, we prioritise practical skills and experience over theoretical knowledge, ensuring a team capable of delivering high-quality, effective digital marketing solutions.

    On using analytics for target audiences –

    Analytics plays a crucial role in understanding market segments and effectively reaching the target audience. At RMT, we focus on key parameters such as demographics, age, and gender to identify the specific target audience for a business. This information is essential for devising a tailored marketing campaign that aligns with the business needs, ensuring a consistent and successful strategy.

    To achieve this, we utilize various analytical tools. Website and app analytics provide insights into user demographics, interests, devices used, navigation patterns, and content engagement. This data optimization helps in creating a user-centric online presence.

    Additionally, social media analytics reveal audience demographics, interests, conversations, and brand sentiment. This information guides the customization of social media strategies and content to resonate effectively with the target audience. Furthermore, the Customer Relationship Management (CRM) system holds valuable customer data, including purchase history and communication records.

    Analysing such parameters and data aids in identifying loyal customers, predicting future purchases, and personalizing marketing efforts. The result is an optimised and well-planned advertising campaign that benefits both the business and customer relationships.

    On balancing advertising campaign with quality –

    Absolutely, effective brand promotion of quality products plays a pivotal role in boosting sales. While having a quality product is essential, effectively showcasing its features, benefits, and unique value proposition through strategic brand promotion can significantly impact sales and customer engagement. Advertising helps in creating awareness and visibility for quality products. It allows brands to communicate their story, build credibility, and differentiate themselves from competitors. Through social media or other marketing channels, businesses can highlight the attributes that make their products stand out, thereby attracting potential customers and driving sales.

    RMT goal anticipation for the next 5 years –

    RMT navigated a landscape marked by economic uncertainties and a focus on profitability, leading to reduced media spending and a shift from traditional to digital marketing. This trend, driven by digital marketing’s targeted efficiency, provided RMT with the opportunity to on board new clients transitioning to digital channels. Embracing this shift, we effectively guided these clients through their digital transformation, showcasing our adaptability and expertise in the evolving market.

    Simultaneously, the integration of AI into marketing has revolutionized our industry, particularly in content generation, strategy, and research. This technological leap has accelerated processes, allowing a greater focus on creative aspects. RMT has been at the forefront of utilizing AI to enhance our services and deliver superior results.

    Looking ahead, we plan to continue this momentum by forming strategic partnerships with specialized agencies in creative design, performance marketing, and video production. This collaborative approach aims to offer more integrated solutions, ensuring mutual growth and success while staying true to our values of integrity, creativity, and client-centric service.

  • We take pride in calling ourselves storytellers for brands – Abhinay Kumar Singh

    We take pride in calling ourselves storytellers for brands – Abhinay Kumar Singh

    Mumbai: From traditional to sophisticated communication techniques, it is now a game changer for many corporate organisations to sustain the brands with the advent of technology and right product mix. Advent of AI changing the ball game for synergy of brands. As a brand custodian Indiantelevision.com exclusively speaks to Mr Abhinay Kumar Singh founder and managing director, Adgcraft Communications. Under his guidance, Adgcraft Communications has rapidly grown, serving 75 clients across diverse industries. Here are excerpts –

    On journey from an experienced PR professional turned successful Entrepreneur –

    I began my career in 2011, initially working on various projects with the Bihar Government for two years. Upon moving to Delhi, I started working with new-age businesses. This was during the boom of Startup India in 2014, and fortunately, I had the opportunity to work with more than 100 startups. Having witnessed the growth of the startup ecosystem, I recognized the impact of PR in fostering startup success. This profession allowed me to collaborate with bright minds from prestigious institutions like IITs and IIMs, working with startup founders and various entities, from MSMEs to ministries.

    Post-COVID, drawing on my 13 years of experience in media and public relations, I identified a crucial gap in the market. This insight led to the founding of Adgcraft Communications, where we specialize in helping startups articulate their narratives effectively. Over two years, we expanded our footprint with offices in Noida and Lucknow, and our business development team operates from Bangalore and Surat. Our growth is a testament to our team strength, now exceeding 33 members. In this short span, we have become one of the fastest-growing PR agencies in India.

    2) On digital transformation of current PR industry –

    In the past ten years, Public Relations (PR) has transformed from being relatively unknown to becoming a sought-after service for every company. The Indian PR industry is projected to grow to Rs 3500 billion by 2027. Digital changes have made our lives much easier. Back then, I had to physically take printed press releases to journalists. Now, it’s just a quick email. I remember typing press releases in different fonts, but today, with Google keyboard, it’s a breeze.

    Sharing media lists used to be uncommon, but now it’s just a click away. Speed matters a lot in our responses to clients and journalists. Technology helps us find the right stories, fact- check, and even promote stories from far-off places. Now, companies use AI tools, and to keep up, we organize sessions and workshops for our team. We need to stay updated and make the most of these new technologies

    On different segmentation of PR clientele at Adgcraft Communication –

    At Adgcraft Communications, we take pride in calling ourselves storytellers for brands. It’s at the heart of what we do because we believe every founder has a special story. We use that story to tell customers what the brand is all about.

    From when we were kids until now, we have seen that a strong story can make people believe in something. In our campaigns, we focus on making stories strong but simple. We help brands share their story with the right audience. Each client is different – customers might want to hear reviews, while employees might want to get inspired by leadership stories. So, our campaigns and stories are all about what our brand partners need and want.

    On generative AI effect on target audience –

    AI is a big thing right now, and it’s crucial. We are happy to say we are learning and growing with this technology. However, it’s important to note that despite our extensive use of AI, we remain committed to infusing a human touch into our content and campaigns. In the realm of communication, maintaining a sense of sensitivity is paramount, particularly in industries where emotions hold considerable weight. We hold emotions in high regard and leverage state-of-the-art technology to achieve outstanding results.

    For instance, while Chabots are valuable tools, we recognise that there comes a point where human intervention becomes essential to sustain a meaningful conversation. Balancing the strengths of AI with the human element ensures that our communication strategies resonate effectively, delivering not just information but a connection that goes beyond the capabilities of technology alone.

    On exponential growth of Adgcraft Communication-

    It’s been quite a journey – a real roller coaster ride. Right from the start, we had three clear goals. First, we wanted to contribute to the New Bharat and support the Make in India movement by crafting communications for businesses. Second, our incredible team played a pivotal role. We instilled a sense of responsibility in our leadership and built a team of 33 people whose vision aligns perfectly with the company’s goals. They not only work with Indian clients but also with international ones. Our ability to understand and fulfil the unique needs of our clients, combined with our commitment to storytelling and effective communication, has led to this remarkable growth. In just two years, we expanded our

    clientele from three to over 25, and it’s been an exhilarating ride.

    On start-ups have an edge over contemporary businesses or not –

    Yes, startups have a unique edge. They bring in fresh technology and aren’t afraid to embrace the latest innovations. Interestingly, established companies are catching on and realizing the importance of technology, and integrating it into their operations. Nowadays, startups and contemporary companies are often working hand-in-hand, supporting each other as mutual partners. Startups leverage new technology, while established companies share their knowledge and expertise in building a business. Rather than being competitors, they are more like supporters of each other.

    Their business and goals align, and this synergy is vital for India’s goal of becoming a 5 trillion economy, as envisioned by the Honourable prime minister. This ambitious target can only be achieved when startups and contemporary businesses join forces.

    On right blend of media mapping –

    At Adgcraft Communication, our approach to media mapping is all about providing a comprehensive solution for our clients. Currently, we are in Phase 1, having focused on PR for the past 2.5 years. Our aim is to be a one-stop-shop, offering a full range of services from a single agency. As we progress into the next phases, which are in the pipeline, we plan to leverage all social media channels to meet the diverse requirements of our clients. While we are currently concentrating on PR; we are gearing up to expand our services to include digital marketing, including social media, in the coming months.

    8) On priority objectives of Adgcraft –

    At Adgcraft, we firmly believe in the mantra that the product is king, closely followed by effective communication. Our top priority is to educate our clients on how to share their stories in a way that resonates with their target audience. It’s all about using the right medium, ensuring that consumers not only understand but also accept the message. We are proud to share that we have successfully closed almost 100 projects so far, and one of our primary objectives is to ensure zero crisis for our clients.We emphasize simple communication to deliver a clear message to end-users, allowing them to understand the brand effortlessly. This approach not only helps in reaching the audience successfully but also encourages feedback. For us, client reputation takes precedence, and we are dedicated to earning the trust of our customers.

    We recognize that a strong product, combined with transparent and compelling communication, is the key to achieving success in reaching end-users

    Comment about your upcoming brand campaigns or brand association?

    We had an exciting year in 2023, and the upcoming year promises to be even more thrilling. In the past, we launched campaigns like The Kulhad Man of India& for CSB, among others. This year, too, we have plans for new campaigns, collaborating with different brands, with a target of 50+ brand associations. Our core focus will be to educate the audience through these PR campaigns. As we look ahead, our ambitious projection for the end of this fiscal year includes establishing an office in Dubai.