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Mumbai: GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the...
Mumbai: Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards...
Mumbai: Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab...
Mumbai: Promax India is back with its 20th edition of Promax India Conference and Awards 2022 to be held in Mumbai on the 10-11 August, 2022...
Mumbai: The year 2020 was unprecedented in many ways, but what was undeniably phenomenal was the rise of the crypto world, drawing new users to it....
MUMBAI: Ogilvy India has announced the elevation of Ganapathy Balagopalan as deputy chief strategy officer, Ogilvy India. In his new role as deputy CSO, Balagopalan will...
Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications...
Mumbai : BBC Studios has released a new study titled “Brands, News and Gen Z,” focused on revealing the preferences and motives of a new generation...
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday. Marking the occasion, the communication...
MUMBAI: The folks at Hindustan Unilever Ltd (HUL) are in a celebratory mood. Reason: the FMCG multi-product major has announced shiny financial results for the quarter...
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: Over 50 percent of smartphone users in the metros are planning to replace their gadgets within the next six months, according to a research conducted...
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year...
Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year...
Mumbai: Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of...
Mumbai: Omnichannel meat and seafood D2C brand TenderCuts has rolled out a campaign for father’s day with cricketer Dinesh Karthik and chef Sanjay Thumma. The campaign...
MUMBAI : Through the years, what has been constant is how brands evolve with new tools and modes of communication to best connect with their customers...
Mumbai: CP Plus has signed Grapes Digital for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the...
Mumbai: Mamaearth has launched its latest national television advertisement featuring Sara Ali Khan and Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the...
Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC...
Mumbai: The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has...
Mumbai: The creative and digital marketing solutions company, Digital Refresh Networks, wins the digital mandate for Sunstone. The account was won following a multi-agency pitch and...
Mumbai: Procter & Gamble (P&G) India on Tuesday announced its commitment to improve the accessibility of brand advertising to people with sight and hearing impairments by...
Mumbai: Performance marketing today holds tremendous control over brand expansion and growth in terms of revenue and brand recognition. Before we dive into the benefits of...
Mumbai: There has been an increasing awareness of the metaverse recently. It was revealed in Wunderman Thompson Intelligence’s latest survey ‘New Realities: Into the Metaverse and...
MUMBAI: WPP and Fortnite developer Epic Games on Thursday announced a new partnership to deliver a new era of digital experiences for brands in the metaverse,...
Mumbai: The Indian cricket fever is well-known across the globe. The cricket mania has touched highs with the Indian Premier League (IPL). Since its launch 15...
Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign...
Mumbai: Bollywood superstar Akshay Kumar often remains in the discussion for his films. The actor has been in talks on social media again for the past...
Mumbai: Havas Media Group India has launched its specialized content division called Havas Content. With the launch, the media agency conglomerate will focus on leveraging dynamic...
Mumbai: Digital marketing agency Schbang has promoted Aditya Mehendale as national creative director, according to his LinkedIn profile. In this new role, Mehendale will oversee the...
Mumbai: Indian Premier League (IPL) is undisputedly the most captivating and prominent cricket league in India and a handful of other countries. Thanks to its growing...
Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years...
Mumbai:- Packaged beverage brand PaperBoat has rolled out its first campaign for the summer. The campaign conceptualised by The Script Room, showcases the various flavours of...
Flamingo, the flagship consumer healthcare brand from Ascent Meditech has been ramping up its marketing efforts as it looks to tap into a younger consumer demographic....
Mumbai: The pandemic has brought a change in the marketer’s playbook over the last two years, challenging the existing guidelines on brand building and customer relationships....
Mumbai: Love is in the air.. it is on your smartphone screen.. it is on the biggest hoardings, it is everywhere! It is that time of the year when romance...
Mumbai: The Indian e-commerce industry’s growth has accelerated over the past few years and emerged among the largest online shopping geos in the world, thanks to...
Mumbai: The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came...
Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired...
Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign. Claim...
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass,...
Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as modern branding’s birthplace. The FMCG market in...
Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for...
Mumbai: Eggoz, a Gurgaon-based integrated farmer egg brand has appointed Samarth Wadhwa as the company’s new head of marketing. Wadhwa carries nine years of experience in...
Mumbai: Paytm, mobile payments & financial services company has teamed up with Dentsu Impact – a dentsuMB company & the creative agency from dentsu India to...
Mumbai: HiveMinds- Bengaluru-based digital specialist unit of Madison World has appointed Saurabh Tyagi to lead its enterprise clients. Tyagi was previously working in Madison Media Omega...
Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket – bigbasket have teamed up to launch and grow the luxury gourmet...
