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MUMBAI: It is no secret that family is one of the strongest factors driving consumer decision making in India. The modern Indian household is no longer...
MUMBAI: In an era where artificial intelligence orchestrates our every click, the most valuable marketing insights remain decidedly human. Dentsu’s latest media trends report strips away...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
MUMBAI: A fresh survey from the Internet Corporation for Assigned Names and Numbers (Icann) reveals that 52 per cent of marketing leaders see serious brand-boosting potential...
MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: Once upon a brand… In a world flooded with content, the magic of storytelling remains the ultimate spell to captivate audiences and cash in on...
MUMBAI: Another influencer marketplace which claims to simplify life for creators and advertisers has been announced. Called Xley (pronounced zilley) it’s coming from the Mad group,...
MUMBAI: It’s back to offices for most digital marketing companies, remote working is passe at the entry level – maybe hybrid working is ok – according...
MUMBAI: This could be music to WPP’s clients’ ears. The creative transformation company and music-based entertainment powerhouse Universal Music group (UMG) announced on 12 December that...
Mumbai: Pepperfry, an e-commerce furniture and home decor marketplace, has forayed into the luxury furniture and home decor category. This launch caters to customers seeking high-end,...
Mumbai: The Convergence Foundation (TCF) founder-CEO Ashish Dhawan emphasised India’s success in electronics manufacturing as a clear sign of the country’s potential to boost job creation....
Mumbai: Adobe released the Digital Trends 2024 Asia Pacific and Japan (APJ) report indicating how Indian brands are embracing the generative AI deployment. Brands across the...
Mumbai: The festive season is now close enough for shoppers to seek amazing deals and fill their carts with the best offerings. As the excitement builds,...
Mumbai: Fashion and luxury are undergoing a transformative journey, with sustainability, innovation, and consumer resonance at the forefront. In this dynamic landscape, The House of Fashionv3rse...
Mumbai: Chandrika Raamz, the leading luxury menswear brand helmed by visionary designers Raamz and Chandrika, celebrates a decade of sartorial excellence. Over the past ten years,...
Mumbai: Marking a significant step towards healthier and more sustainable snacking options for consumers, Farmley, a wholesome snacking specialist, has announced its transition to becoming completely...
Mumbai: What an interesting time to not have enough money to have Kim Kardashian do the marketing of your brand! With every endorsement, the persona of...
Mumbai: Rishika Jain and Sambhav Jain embarked on a transformative journey that began with a passion for preserving and promoting traditional Indian craftsmanship inspired by the...
Mumbai: With the season of love, comes the season of celebrating with all things lovely. India’s most loved beauty and fashion sale extravaganza is here –...
Mumbai: Immersed in the rich tapestry of cultures, incense sticks and perfumery have woven themselves into the sensory experiences of diverse civilisations. From ancient rituals to...
Mumbai: Currently, consumer-driven marketing campaigns take further escalation by different paths of automation and creativity. No more exceptions are using only organic strategy to build a...
Mumbai: Locobuzz, India’s digital customer experience platform, announces its new AI-powered product innovations across its suite of solutions that allow customers to streamline operations, elevate agent...
Mumbai: The Souled Store, India’s online brand for officially licensed merchandise announced a partnership with Simpl – India’s checkout network, to strengthen its e-commerce platform in...
Mumbai: Zillion, one of India’s multi-brand loyalty programs, that is part of the BharatPe Group announced the launch of Rewards-as-a-Service (RaaS) platform for brands that have...
Mumbai : Mumbai-based integrated agency Human, founded by Imran Khan and Chirag Raheja, has just signed on SPAN Wealth as their newest client. SPAN Wealth is...
Mumbai: As the new year kicks off, digital travel platform Agoda, has revealed the top five emerging destinations in India in its “New Horizons List”. The...
Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage...
Mumbai : Kia India premium carmaker, announced the appointment of Gwanggu Lee as the new managing director and CEO, effective immediately. He will be the 3...
Mumbai: Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite...
Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and...
Mumbai: From traditional to sophisticated communication techniques, it is now a game changer for many corporate organisations to sustain the brands with the advent of technology...
Mumbai: LS Digital, an independent digital marketing transformation (DMT) company from India announced the launch of its first edition of #ChallengeTheNow In: Sights six-part series. In:...
Mumbai: Myntra continues to record strong demand within the Beauty and Personal Care (BPC) sector, as beauty enthusiasts flank the platform for its assortment of leading...
Mumbai: Infectious Advertising, one of independent creative hot-shops has appointed Neville Suraliwala as business head. With over 15 years of experience and working across reputed agencies...
Mumbai: In the dynamic realm of the contemporary digital landscape, social media has emerged not merely as a communication tool but as a formidable force in...
Mumbai: Imagine a world where technology seamlessly intertwines with fashion, music, and creative culture, transforming ordinary devices into powerful expressions of style. Wear-tech, a thrilling fusion...
Mumbai: In today’s health-conscious world, the choice of cooking oils plays a crucial role in our daily culinary decisions. As people become increasingly aware of the...
Mumbai: New data shows approximately 70 per cent of Indians are ready to spend more this Diwali, representing a marked 35 per cent increase from last...
Mumbai: Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The new Lion will be judged and awarded for the first time in...
Mumbai: On Friday, Wunderman Thompson revealed that Google, Apple, Samsung, and Amazon are the most inspiring brands in the world. Wunderman Thompson’s proprietary diagnostic tool, “Inspire...
Mumbai: Garmin India, the popular brand of smartwatches in the fitness and wellness segment, has roped in Yeshudas Pillai as the country head for its India...
Mumbai: Mobavenue Media is a 360° growth and tech platform dedicated to empowering brands, agencies, and media publishers with mobile-first solutions to drive growth, engagement, and...
Mumbai: Science-based Ayurveda company Dabur India, has reported a 6 per cent increase in consolidated revenue for Q2 FY’ 23. On a constant currency basis, revenue...
Mumbai: The festive season brings along with it a basket full of hope, happiness, smiles, lights, and, of course, food! We Indians have a fetish for...
Mumbai: Shopping is a hot topic in the social space, and especially so during the festive season in India. While shoppers turn to services like Twitter...
Mumbai: Are you ready to go on a shopping spree, or already done with one? Exhilarating discounts are unleashing the shopaholic personalities residing within each one...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: MX Player has partnered with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres. With over 200,000 hours of content across...
Mumbai: FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, have released the ‘Web 3.0 Influencer and Intelligence Report 2022.’ It showcases...
Mumbai: Publicis Worldwide India, part of the Publicis Groupe network in India, has strengthened its leadership team and announced the appointment of Nitin Sharma as senior...
