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Tag: Brandon Fernandes

  • Bisleri continues its #CarryYourGame campaign with five ISL teams

    Bisleri continues its #CarryYourGame campaign with five ISL teams

    Mumbai: Bisleri, India’s leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin, FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.

    Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectible bottles will be made available in two SKUs – 500ml and 1ltr.

    Commenting on the association,  Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of Indian Super League. The partnership reflects Bisleri’s commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life.”

    Talking about the collaboration crafted by the agency, Wavemaker India chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”  

    As the official hydration partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri’s dedication to enhancing the fan experience and its role in promoting football in India.

    So, stay tuned for an exhilarating football season as Bisleri join forces with the five popular teams to celebrate the spirit of the game and the importance of staying hydrated for peak performance.

  • ISL’s FC Goa dedicates home jersey to the return of fans to the stadium for 2022-23 season

    ISL’s FC Goa dedicates home jersey to the return of fans to the stadium for 2022-23 season

    Mumbai: FC Goa, which takes part in the ISL, dedicates its official home jersey for the 2022-23 season to the fans of the club. They finally have the opportunity to return to the stadium to watch their players play at the Pandit Jawaharlal Nehru Stadium in Fatorda.

    The FC Goa home jersey for the 2022–23 season predominantly features a striped pattern of two different shades of the club’s bright orange. A series of wavy lines of a lighter shade runs across the stripes, forming a secondary pattern.

    This wavy pattern is symbolic of the fans, who form an Ocean of Orange every time the team takes to the field at Fatorda. Football and the waves of the ocean are intrinsic parts of the fabric of Goan society, and the jersey is a representation of the same.

    As the stars of FC Goa don the new home jersey, they will be representing the whole of Goa in their quest for success and silverware. To complete the look, the collar and sleeves of the FC Goa 2022-2023 home jersey also feature trim in red and white.

    A deeper meaning behind the jersey: The club added that the 2022-23 season is one of great importance to Indian football, as fans will return to the stands for the first time since Covid-19 first struck the country over two years ago. In a bid to minimise the damage caused by the virus, the last two editions of the Hero Indian Super League—2020–21 and 2021–22—were held completely behind closed doors, with the teams having to follow strict safety regulations within bio-bubbles.

    All of that will change this time around, as the country has since moved on to a state of normalcy. With the Gaurs’ faithful looking forward to turning up to their favourite team’s matches in large numbers, FC Goa have also acknowledged their presence in their new home jersey.

    “We feel excited about playing in front of our fans once again. They have been with us through thick and thin, and have always been our biggest source of motivation. The last time we played with fans cheering us from the sidelines, we won the Hero ISL Shield. Their support was an important reason for us lifting the Durand Cup as well, last year in Kolkata.

    “It feels nice to know that we have included an aspect of the fans in our new home shirts. The pattern looks good, of course, but it has also given the shirt an even greater meaning. Every time we wear the shirt, we will now be reminded of their presence and support as we look to challenge for the Hero ISL Trophy,” FC Goa captain, Brandon Fernandes, said.

    The FC Goa home jersey for the 2022–23 season will soon be available for purchase at shop.fcgoa.in.