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Tag: Brandlogist

  • Converging guest experiences from across the web onto Facebook via a dynamic cover photo

    Converging guest experiences from across the web onto Facebook via a dynamic cover photo

    MUMBAI: “The challenge we have been trying to address through social media is not to get a higher fan or follower count. That’s easy. But, to get a relevant fan base & thus, drive ROI which frankly is pretty tough – One needs to keep optimizing with content, media, campaigns etc”-said Saurabh Parmar from Brandlogist the marketing consultancy managing Sahara Star’, the 5 star hotel in Mumbai.

    Thus, when they reached the benchmark of 1 lakh facebook fans & 1000 twitter followers for Sahara Star, instead of focusing on a gimmicky campaign they continued their focus on relevancy & ROI.

    One big challenge which any hospitality brand today faces is that guests are sharing their experiences across the web- tripadvisor, blogs, forums, twitter etc & as a brand you would want that all these get aggregated in an interesting way onto your primary platform which is usually Facebook. Especially for a luxury brand these are strong drivers of consumer interest.

    To address this Brandlogist, designed a Facebook cover photo which got updated with a new review from across the web after every like. So, a user may tweet something on twitter today about the brand & the people on the Facebook page see his/her experience in their newsfeed via a cover photo.

  • Brandlogist wins the marketing mandate for officeyes.com

    MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and office supplies.

    The mandate involves marketing Office Yes across communication channels and consulting them on brand strategy and direction. Brandlogist plans to use a mix of communication including OOH, DM, events tightly integrated via the digital platforms.

    Office Yes CEO Siddharth Nambiar said, “We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results.”

    Brandlogist CEO Saurabh Parmar said, “It‘s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible.”

    Earlier this month, Brandologist was roped in to handle the social media account by menswear brand Blackberrys.