ITV

Tag: Branding

  • Meet Rimo Bose – TCL India’s PR and branding manager

    Meet Rimo Bose – TCL India’s PR and branding manager

    Mumbai: Rimo Bose is associated with TCL India as the head of PR & communications department. She commands over six years of experience in the field of corporate communications. 

    Bose joined TCL in the year 2020, and continues to be the lead for all PR and media related activities. As the spokesperson of the company, she believes that TCL brings an array of technologies that the Indian audience will highly appreciate. 

    Her aim is to bring the brand communications closer to the audience via strategic PR techniques; she also believes that TCL as a product brand gives an open door to branding professional to create wonders.

    Previously, Bose worked with Continental Automotive, where she managed both internal and external communications, has worked both in India and Germany, also supported the US market. She has also worked at Akshaya Patra Foundation in marketing communications. Additionally, she has also worked in agencies for clients such as – Bosch, 3M & Scania. She started her career as member of press board for Kolkata Film Festival and enjoyed working at Silicon India as a tech editor.

    Bose is a masters in mass communications from Calcutta University and has a PGDM in public relations from Bharatiya Vidya Bhavans. Apart from being a communications professional, she is an avid reader, enjoys sketching and practices classical dancing.

    She belives in the mantra of “A good communicator can tell you the difference between noise and news.”

  • Digital Marketing – The Best Way To Create Branding

    Digital Marketing – The Best Way To Create Branding

    In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are techniques related to marketing both traditional and online strategies. Compared to traditional techniques, many companies are switching to online solutions. Though these strategies are available, press release distribution service also serves to be important along with digital marketing. Know some of the digital marketing techniques to improve brand awareness. 

    Email marketing for effective branding

    Nowadays, everything is carried out digitally, including communications. People are using the internet and social media for effective communication. Along with that, for communicating regarding businesses or sending files, emails acts as the best one. It can be used for digital marketing by sending relevant emails to the target customers. This process starts when the customer likes to know about any brand’s products.

    When the user clicks over the website and gives personal details, the user’s email is utilized for sending product emails. It can help target the best customers who show interest in buying the products. One of the best ways of marketing is email marketing and seems to be effective for many purposes. It is being implemented by most of the companies that need branding. Hiring the best press release distribution service can improve recognition.

    Social media and video marketing

    Other marketing strategies include social media marketing. It involves branding over social media, where people communicate with their friends. As many social media accounts are being created, it can effectively create awareness about various brands and products. Companies can use it as an efficient tool to communicate with their target audience and know their feedback.

    Along with social media marketing, where communication acts as a tool, video marketing can also be implemented. By creating videos for the products, people will find it interesting to watch them. There are high chances for the public to spread awareness about a brand when videos are uploaded. These brand videos can be uploaded, either on the social media page or on the website. 

    The best and cost-effective marketing solution

    As online resources are replacing traditional marketing, it is best to switch towards digital marketing due to various reasons. One can hire the best service company to assist in digital solutions for the company. Many businesses can start their website to encourage customers from all over the world to buy their products. The best way to create brand awareness is through digital resources.

    Effectively using digital tools can improve the brand’s image among the public. Within a few years, the business firm can visualize the positive growth of their company. Try out different marketing solutions to improve your recognition among the customers. Reach out to the mass crowd by implementing cost-effective digital marketing solutions. Gain more popularity by utilizing the best strategy and attain the best out of it.

  • Akhil Almeida is new head of marketing at Aegon Life

    Akhil Almeida is new head of marketing at Aegon Life

    MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions. 

    Almeida has more than 16 years of experience in various sectors of marketing that include media + OTT, e-commerce, tech, FMCG, auto, and BFSI. Before joining Aegon Life, he has worked in companies like Mahindra Group, Ignitee, VJive Networks, Kia Motors, and Citi. 

    Almeida said that Aegon Life is all set to revolutionise the insurance buying experience. 

    "We’re on a journey to radically enhance the insurance buying experience – combining innovative and relevant products, consumer-centric experiences at the right price. We’re leveraging data and consumer insights to support product development and sales efforts, increase awareness, and market innovative products," he added. 

    Aegon Life managing director & chief executive officer Satishwar Balakrishnan said, "Akhil is a highly skilled leader with experience in leading marketing initiatives for consumer-led brands in India. He has closely studied consumer preferences and evolving digital behaviours, which will help us develop strategies to reach our target audience, keeping the brand essence alive and agile. We look forward to the expertise he brings to the table, which will help us in enhancing Aegon Life’s positioning as India’s first and only fully digital life insurance company."

  • Essence elevates T. Gangadhar as APAC CEO

    Essence elevates T. Gangadhar as APAC CEO

    NEW DELHI – Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO for APAC. Succeeding Essence’s global CEO Kyoko Matsushita, who previously served as APAC CEO, Gangs will be responsible for driving continued client-centric innovation in data, analytics, and technology, as well as business growth and company culture across the agency’s fastest-growing region. Based out of Mumbai in India, Gangs will work closely with Essence’s global and APAC leadership teams and will continue to report to Matsushita.

    Gangs most recently served as president, growth and strategy, APAC for Essence, in charge of the agency’s business strategy, development, and growth. He first joined Essence in 2018 as chairman, India with more than two decades of experience in marketing, advertising, and media. He previously held the role of managing director, south Asia at MEC & senior vice president, head of marketing at Sony Entertainment Television in India, and began his career in creative agency account management and strategic planning.

    “Gangs’ extensive experience in the industry, his knowledge of Essence’s culture and our clients, and his vision for our business in the region make him the ideal person to lead us into our next phase of growth and innovation in APAC. As the most senior member of our regional leadership team, Gangs has done an outstanding job in partnering with me to navigate our business through the challenges of 2020 and I am truly excited about what we will be able to achieve with him at the helm in APAC going forward,” said Matsushita. 

    “I am honored to have the opportunity to lead this truly special agency in APAC. Essence is pioneering the use of data, analytics, and technology at a time when more and more companies are looking to take advantage of data-driven media and creativity. I am excited about leveraging our best-in-class capabilities to discover new ways to add value for our clients, consumers, and employees – in these current times and in the post-Covid2019 future ahead of us,” said Gangs.

    Since Essence’s entry into APAC in 2013, the agency has expanded rapidly across the region, opening offices in Beijing, Bengaluru, Delhi, Jakarta, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, and Tokyo. Essence’s diverse portfolio of clients in APAC now includes Airtel, Britannia, Coty, Faces Canada, the Financial Times, Flipkart, Games24x7, Google, Hermès, HMD (Nokia), Honda motorcycles and scooters, Livspace, Roborock, NBCUniversal, Nitori, Scoot, Toytron, Vedantu, Wakefit, War Horse, and Zee5.

  • MTV shows you it’s bigger than you think

    MTV shows you it’s bigger than you think

    MUMBAI: It isn’t India’s number one youth brand for nothing. One look at MTV’s latest trade campaign and you know why it leads the brat pack in both marketing and programming.

    One message reads: “Cooking three billion Maggi packets and watching MTV takes the same time”. A video film goes on to explain how you can feed the whole of Pakistan plus Bangladesh by cooking for 1 billion minutes, but MTV is way bigger because it was consumed online for 6 billion minutes last year, which is also the time it takes to cook three billion packets of Maggi.

    Another one states: “Fuel prices have grown but not as fast as MTV’s viewership”. Even here, MTV has trumped the ever-growing fuel prices by actually doubling its viewership over the past one year.

    The third message goes: “The football World Cup was big – almost as big as the Roadies”. The film conveys how MTV Roadies was watched by 133 million Indians as compared to the 2018 Football World Cup which was viewed only by 111 million Indians.

    A fourth one says: “MTV’s footprint is bigger than the population of the USA”. The video drives home the point that USA stands for everything big, including its population of 330 million, outdone only by MTV whose footprint is over 454 million.

    All the messages have one goal – to make you believe that “It’s way bigger than you imagined.”

    Having kicked-off on 12 November, the ad campaign, ran for three straight weeks across multiple trade agencies in Mumbai, Delhi and Bangalore. It involved the use of high-impact inventory such as cafeteria facade, LED wall branding, LED screens, lift branding, DIGIPODS and tent cards on every desk.

    Held at the Group M Cafeteria in Mumbai and Delhi on 29 November and 30 November respectively, the campaign saw engagement through games, using a life-size JENGA and JALEBI that lasted for about an hour and a half. 

    Not only media buying agencies across India but also work spaces of major spend brands such asBMW, Ford, GSK, Google and Pepsi got a taste of MTV’s bigness.

    While rival channels in the youth genre have struggled to keep the youngsters hooked, this dynamic channel from the Viacom18 stable has found the secret sauce. The fact that season after season of its top shows like Roadies and Splitsvilla keep returning goes on to show the channel’s proved it knows how to take the pulse of the youth.

  • Indian design should have its own identity: Michael Johnson at KDY 2016

    Indian design should have its own identity: Michael Johnson at KDY 2016

    JAIPUR: After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

    After giving a good 10 years to designing for big name brands, Johnson had taken on the lack of proper branding in non-for-profit sector, and asked himself if design solutions can actually make a tangible difference in the field.

    Addressing a room full of graphic designers, artistes and branding professions at day one of Kyoorius Design Yatra 2016, Johnson asked if designs can really make a difference or it is a self satisfying and misplaced expectation.

    Johnson then went on to answer the question with a glimpse of his team’s works since they started off.

    The problem, Johnson said, lay in how graphic designers and advertising agencies handle non-for-profit work. “They treat it the same way old Catholic churches would treat indulgences: a little act of good will for their smooth sailing to heaven, or to pacify their conscience. They don’t do it to actually make it work.”

    After familiarising the audience with the idea of design solutions for non-for-profit organisations that actually helped them raise significant funds, Johnson titillated them with the idea of open source rebranding – to the point of sharing their design’s first draft in a public domain to be criticised by the world at large.

    For those who don’t know Johnson and his team at Johnson Banks has been invading many trade publishers’ headlines for its partnership with Mozilla to rebrand the company’s identity on a public domain.

    Later, speaking to indiantelevision.com, Johnson shared he had great expectation from the Indian design community to carve a unique identity; and a part of it brings him back to Kyoorius Design Yatra.

    Having participated in Kyoorius Designyatra first in its 9th edition, Johnson feels it has grown a great deal over the years “A proper design conference was very much a new concept in India back then. It was more of ‘famous designers presenting their works and the Indian counter parts lauding. It was obviously very appreciated but there was very little interaction, and engagement from the audience. And here we are, almost 10 years later and the property has grown so much. It has a clear theme that resonates very well with me. Instead of ‘here’s what I do’ presentation, speakers can talk about why they do what they do,” Johnson shared, adding that from his last year’s experience as a judge of Kyoorius Design Awards 2015, he could gauge that the design industry is being seriously taken in the country.

    But it’s not quite there yet, Johnson admitted.

    “It’s hard to track Indian designs in other markets. You hear big names from India in thr advertising circle but it gets a little tricky from design perspective,” he said.

    “I have often questioned why Indian design should be reflective of western works. Why can’t they do their own unique branding when India has such a vibrant culture to draw inspiration from? There is no need to copy the trends that the UK and the USA have been doing for the past 50 years,” he simply stated. Giving Indian designers the benefit of doubt he added that it could be the result of western works dominating the design industry for years and becoming a benchmark for the young Indian professionals joining in now.

    “I strongly believe that Indian design should have its own identity, much like the Japanese who have made a staunch distinction in their work that is world apart. I have started to see someone of that since the last time I was here, thus looking forward to the winning entries of this year’s Kyoorius Design Awards,” Johnson added in parted.

  • Indian design should have its own identity: Michael Johnson at KDY 2016

    Indian design should have its own identity: Michael Johnson at KDY 2016

    JAIPUR: After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

    After giving a good 10 years to designing for big name brands, Johnson had taken on the lack of proper branding in non-for-profit sector, and asked himself if design solutions can actually make a tangible difference in the field.

    Addressing a room full of graphic designers, artistes and branding professions at day one of Kyoorius Design Yatra 2016, Johnson asked if designs can really make a difference or it is a self satisfying and misplaced expectation.

    Johnson then went on to answer the question with a glimpse of his team’s works since they started off.

    The problem, Johnson said, lay in how graphic designers and advertising agencies handle non-for-profit work. “They treat it the same way old Catholic churches would treat indulgences: a little act of good will for their smooth sailing to heaven, or to pacify their conscience. They don’t do it to actually make it work.”

    After familiarising the audience with the idea of design solutions for non-for-profit organisations that actually helped them raise significant funds, Johnson titillated them with the idea of open source rebranding – to the point of sharing their design’s first draft in a public domain to be criticised by the world at large.

    For those who don’t know Johnson and his team at Johnson Banks has been invading many trade publishers’ headlines for its partnership with Mozilla to rebrand the company’s identity on a public domain.

    Later, speaking to indiantelevision.com, Johnson shared he had great expectation from the Indian design community to carve a unique identity; and a part of it brings him back to Kyoorius Design Yatra.

    Having participated in Kyoorius Designyatra first in its 9th edition, Johnson feels it has grown a great deal over the years “A proper design conference was very much a new concept in India back then. It was more of ‘famous designers presenting their works and the Indian counter parts lauding. It was obviously very appreciated but there was very little interaction, and engagement from the audience. And here we are, almost 10 years later and the property has grown so much. It has a clear theme that resonates very well with me. Instead of ‘here’s what I do’ presentation, speakers can talk about why they do what they do,” Johnson shared, adding that from his last year’s experience as a judge of Kyoorius Design Awards 2015, he could gauge that the design industry is being seriously taken in the country.

    But it’s not quite there yet, Johnson admitted.

    “It’s hard to track Indian designs in other markets. You hear big names from India in thr advertising circle but it gets a little tricky from design perspective,” he said.

    “I have often questioned why Indian design should be reflective of western works. Why can’t they do their own unique branding when India has such a vibrant culture to draw inspiration from? There is no need to copy the trends that the UK and the USA have been doing for the past 50 years,” he simply stated. Giving Indian designers the benefit of doubt he added that it could be the result of western works dominating the design industry for years and becoming a benchmark for the young Indian professionals joining in now.

    “I strongly believe that Indian design should have its own identity, much like the Japanese who have made a staunch distinction in their work that is world apart. I have started to see someone of that since the last time I was here, thus looking forward to the winning entries of this year’s Kyoorius Design Awards,” Johnson added in parted.