Mumbai: Two of The Zoo Media Network’s agencies, FoxyMoron and The Rabbit Hole, have won the creative and branded content mandate for its flagship products, “Kingfisher Premium” and “Kingfisher Ultra.” The mandates were won following a multi-agency pitch.
As a part of the mandate, creative and performance digital agency FoxyMoron will handle the creative mandate from the agency’s Gurgaon office, and the branded content mandate, which was won by the network’s video content solutions agency, The Rabbit Hole, will be handled out of its Mumbai headquarters.
Kingfisher Premium has been the flagship product of United Breweries for over four decades, while Kingfisher Ultra, launched in 2009, is the premium lager brand.
Commenting on the massive win, Zoo Media & FoxyMoron co-founder Pratik Gupta said, “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”
United Breweries chief marketing officer Debabrata Mukherjee commented, “We are excited to have the Zoo Media network as a partner and look forward to doing some impactful work together.”