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MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move...
MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in...
MUMBAI: Eyeing the opportunities that the Indian entertainment scenario has to offer, Havas Media has launched its Indian operations in the branded entertainment space with B6....
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
