MUMBAI: Is there still space in the content creation, event IPs, and the experiences verticals despite the gadzillion or so producers, event organisers and individual creators...
MUMBAI: Veteran media strategist and native advertising powerhouse Nisha Samson has taken on the role of head of branded content (marketing) at Outlook Publishing (India) signalling...
MUMBAI: In a move juicier than your average EV battery, Hypothesis by Only Much Louder (OML) has bagged the influencer marketing mandate for Ather Energy, the...
MUMBAI: Vani Rane, has recently taken on the role of creative head for the expanded branded content vertical for the network at JioStar, following the merger...
MUMBAI: Shruti Bhargava has officially commenced her new role as the national head of branded content and associations at Republic Media Network. In her announcement on...
Mumbai: Prash Dalvi and Saloni Surti have launched Punctuate Productions, a new content studio aimed at revolutionising the video solutions market. Based in Mumbai, the studio...
Mumbai: CNN International Commercial (CNNIC) and Hyundai Motor company are partnering to launch a cross-platform campaign celebrating extraordinary success stories worldwide. This collaboration features a blend...
Mumbai: There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on...
Republic Media Network has appointed Anand Sreenivasan as the National Head-Branded Content. With an overall experience of more than 16 years, Sreenivasan will head the Fluid...
Mumbai: Rainshine Entertainment’s brand solutions arm has conceptualised and produced Maruti Suzuki’s first long format fiction series “Ek Extra Mile.” The project is supported by dentsu...
Mumbai: The ‘great reset of 2020’ had the media and entertainment industry witnessing one of the most peculiar anomalies ever in history where the burgeoning demand...
New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh...
MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India – that’s...
KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will...
NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate...
KOLKATA: Paint category leader Asian Paints has joined hands with premium online streaming platform Disney+ Hotstar’s dance reality show Home Dancer for a consumer engagement innovation....
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
MUMBAI: Network18, one of India’s most diversified media conglomerates, has been strengthening its revenue team since the past few months after Joy Chakraborthy took over as...
MUMBAI: Network18, one of India’s most diversified media conglomerates, has been strengthening its revenue team since the past few months after Joy Chakraborthy took over as...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works in eight different categories namely — Radio Single, Radio...
MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works in eight different categories namely — Radio Single, Radio...
MUMBAI The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO...
MUMBAI The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO...
MUMBAI: While the business heads and sales heads are worried about how to keep revenues growing, the editors are concerned about keeping them away from getting...
MUMBAI: The Branded Content & Entertainment Abby has been added as a category in this year‘s edition of The Abbys, the advertising awards that take place...
MUMBAI: Music reality show The Dewarists, which was sponsored by Bacardi India’s brand Dewar‘s Scotch, has won itself a place in the Branded Content and Entertainment...
MUMBAI: Major US entertainment companies such as Disney, Electronic Arts and Viacom have identified branded-content as a potentially valuable revenue stream. The figures say it all....
