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RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to...
MUMBAI: STAR India recently revamped the branding of the sports network and unveiled a new brand for Star Sports across six channels — Star Sports 1,...
MUMBAI: As the new Rs 200 crore club emerges in Bollywood, it’s also been a strong year for brand integrations in films. Krrish 3 has revolutionised...
MUMBAI: It was a historic moment for Star India when on 6 November at the stroke of midnight it unveiled the new identity for six of...
MUMBAI: Won’t it be more fun if a chocolaty, dark handsome hunk is representing the chocolate you are having? Seems the dreams of many chocolate bingers...
MUMBAI: HotStuff the external quarterly newsletter of the DDB Mudra Group won a gold in the newsletter category and a bronze in the design category at...
MUMBAI: Keeping with the brand’s fun, bold and irreverent image, Fastrack has launched its latest campaign for its watch collection. The TVC conceputalised by Lowe...
MUMBAI: Instagram will soon be inserting photo and video ads into the stream for its US members, the three-year-old Facebook-owned service announced Thursday. People will notice...
The much talked about 42nd IAA World Congress has come and gone and given many an opportunity to visit Russia, which is generally not on anybody’s...
Daring, stupid, wild and innovative, are some of the campaigns that the biggest jeans brands in the country are currently running. In an attempt to connect...
As more and more banks and insurance companies compete to give the ‘good old‘ customer a better plan, Kotak Mahindra Old Mutual Life Insurance Limited (Kotak...
NEW DELHI: Leading FMCG firm Amway India today announced its foray into the Rs 3,250 million skincare market with the launch of cosmetic brand Attitude and...
MUMBAI: This is a move that reflects the changes in the global market research industry and the way that businesses use market information. Global market information...
MUMBAI: Did the animals know that the tsunami was coming? How do animals react when a natural disaster strikes? For answers to these questions, an Animal...
MUMBAI: This summer American television will be hit by a deluge of reality shows. Now the founder of adult entertainment brand Playboy Hugh Hefner has indicated...
MUMBAI: American media organisation Martha Stewart Living Omnimedia has announced that it has named Sally Preston as Martha Stewart Living Magazine senior VP and publisher. Preston...
MUMBAI: “Never take a consumer for granted if you want the consumer to turn to you as a trusted friend. But this is possible to attain...
NEW DELHI: After having made some aggressive forays to come at par with competition, SET Max, the Hindi movie-cricket hybrid channel, now is on a consolidation...
MUMBAI: Hindi movie channel Zee Cinema has intensified its efforts to promote one of its key weekend properties Shaniwaar Ki Raat Amitabh Ke Saath. A clear...
MUMBAI: In a bid to expand its reach in the Hindi entertainment space Sony has entered into a deal to acquire Sab TV for $ 13...
MUMBAI: The Little Big Mouse is finally ready to make its entry into Indian television space. And expectedly, it is on the biggest network platform that...
NEW DELHI: CNN International, part of the Time Warner group, today said that the news channel is open to extending its brand name in the local...
MUMBAI: Fashion TV, that niche channel that has been lying low for a while, is readying for a splash with on-ground line extensions that should see...
MUMBAI: Next on ‘abhineta se neta tak’: television actor Amarr Upadhyay and Marathi – Hindi cinema actor Ajinkya Dev join the cast as fresh of the...
MUMBAI: TNS, the world’s third largest global market information organisation, has announced the expansion of its brand & advertising division. It will be headed by research...
NEW YORK: In the first deal of its kind for both companies, Sesame Workshop, the nonprofit educational organisation, and Warner Bros. Consumer Products will partner to...
