ITV

Tag: brand

  • Pepsi unveils quirky film to celebrate partnership with Airtel

    Pepsi unveils quirky film to celebrate partnership with Airtel

    Mumbai: In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi has unveiled a new film to mark the announcement. The partnership will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The quirky TVC showcases Pepsi’s and Airtel’s latest data offerings on its PET bottles where consumers can avail Airtel recharge benefits worth Rs 10 to 20.

    With the launch of this new TVC, Pepsi aims to bring a streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.

    Speaking on the comical take of the campaign, PepsiCo India’s Pepsi Cola category lead Saumya Rathor said, “Consumers today, more than ever, are seeking value for money. Ahead of the festive season, the partnership with Airtel is an endeavour to bring people together, help them stay connected and bring more smiles with every sip.”

    The light-humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is convinced that the girl loves him because she has asked him to recharge her talk time. However, his friend, who is sitting next to him, asks sarcastically, “If she truly loves you, who is she talking to and spending the talk time on?” The question gives the boy a reality check. However, his friend hands him a chilled bottle of Pepsi to calm him down. Seeing the Airtel recharge discount offer on the Pepsi bottle leaves the boy puzzled, to which his friend smartly responds that the next time you recharge her phone, it will hurt you less as you can use the redeemable discount coupons that come with every Pepsi bottle. Both look at each other, smile, and take another sip of the Pepsi with ‘swag.’

  • Enter10 Network’s ex-chief business officer Shrutish Maharaj joins Worldwide Media as its president of revenue & strategy

    Enter10 Network’s ex-chief business officer Shrutish Maharaj joins Worldwide Media as its president of revenue & strategy

    Mumbai: Worldwide Media, India’s leading lifestyle and entertainment group has appointed the exemplary revenue leader, Shrutish Maharaj as its president of revenue & strategy, according to his Linkedin profile update. Having over 18 years of experience in this domain, he has diversified his portfolio into different mediums such as radio, print, TV, below-the-line advertising, branded content and digital sales. In his new stint, he will oversee the sales & business generation of the company, which is a Times Group entity.

    Maharaj was associated with Enter10 Network as the Chief Business Officer where he was instrumental in setting up and scaling up the group’s revenue & operations function. He was also responsible for overseeing media planning & buying activities of the organisation. During his tenure at Enter10 Network, he adopted a transformational approach toward business. The group’s channels like Dangal, Bhojpuri Cinema and Enterr10 Movies focused on creating the right positioning and perception under his leadership. At Enter10 TV Network, he restructured its leadership and looked after the revenue mandate of its flagship GEC Dangal TV.

    His strong acumen helped him to reach new heights and fostered in the business growth of companies he was engaged with. A go-getter, who constantly believes in innovation and drives sales & revenue growth with his experience and knowledge. Shrutish is a fearless young leader who shares the passion & vision for the media and entertainment space.

    Prior to this, he has also held multiple leadership positions with groups like UTV, Times TV Network and Helios Media. He also had a stint with HT media, CNBC TV 18, and Radio Today for over a year.

  • Sun TV veteran Kavitha Jaubin quits

    Sun TV veteran Kavitha Jaubin quits

    MUMBAI: For over 15 years, she was one of many bright lights at the Kalanithi Maran-owned Sun TV network. But for now, content & brand integration head the Chennai-based Kavitha Jaubin has decided to move on.

    Jaubin who put in her papers some time back at Sun TV spent her last day at the broadcaster on 14 August just a day before India’s Independence Day. Apparently, personal family exigencies forced her to take that decision. 

    She took up many challenging assignments at Sun TV. She was the head of Sun Life (the network’s second GEC), a position she held for nine years, prior to taking over the brand role in 2020. Between 2007 and 2011, she wore the hat of cluster head – content acquisition and kids channels – Chutti TV, Chintu TV, Kochu TV and Khushi TV.  

    A keen buyer of animation content, Jaubin was a speaker at many international forums. A keen creative professional, she spent quite a few years earlier on in her career as a writer and director at Disney+Star India’s Star Vijay channel in Chennai. 

    Jaubin, who is taking some time off currently, did not comment on her quitting Sun and was unwilling to reveal where she was headed. 

  • KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC India BMU (Nepal, Bangladesh, Sri Lanka and Maldives), effective 15 July 2022.

    He succeeds Samir Menon, who will take on the regional role of Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India. Samir and Moksh, along with the robust leadership team, have been instrumental in driving the stellar performance of KFC in India.

    On assuming the new role, Moksh Chopra said, “We are famous for serving Finger Lickin’ good food, that’s done the right way. I’m privileged & honoured to be leading the mandate for the brand in India. We have been driving significant growth in the Indian market with disruptive products, expanding our footprint with more than 600 restaurants, strengthening our regional outreach, increasing access and enhancing customer experience. I look forward to deepening KFC’s relevance, while retaining the distinctiveness KFC is known for – in India, with India.”

    Speaking about his move Samir Menon said, “I am honoured and excited to be able to galvanize the strategy for KFC’s next chapter of growth for the MENAPakT & India region. While we continue to build on the strategic roadmap for India, I look forward to driving our global strategy and delivering long-term, sustainable growth for the brand, our teams, franchisee partners and customers. With Moksh’s rich experiences and excellence in strategic thinking, he has proven to be an incredible leader for KFC India BMU; and would continue to unlock potential for the brand.”

    The KFC India BMU witnessed breakthrough growth under Samir’s stewardship. Thanks to his heart-led leadership and drive for performance, the brand has emerged as a leading QSR player in every country in the region.

    During his tenure as chief marketing officer, Moksh Chopra has led and executed a winning formula for success for the brand across all the markets in the region, consistently delivering sales and category-leading brand metrics. Both Samir & Moksh have been associated with the brand for over a decade now and partnering closely with the forward-thinking leadership team, they have crafted the go-forward strategy for the India business, creating the roadmap for continued growth.

  • Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency 82.5 Communications.

    With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.

    Today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing. In the new campaign, Kriti Sanon says #BiteMe to all these problems and hello to delicious nutrition every day.

    Speaking about the campaign, Nyumi CEO & founder Ananya Agarwal said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

    Talking about launching the campaign with Kriti, she said, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti has also been a Nyumi customer long before she partnered with us. We have really enjoyed collaborating with her on this campaign and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”

    Speaking about the campaign, Kriti Sanon said, “I am very excited to be working with Nyumi! It’s coincidently a brand that I have been using for some time now, and I really like their products! So it’s nice to be endorsing something that you actually like consuming and believe in!”

    Talking about their association with Nyumi, 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

  • Dunzo’s brand head Sai Ganesh quits

    Dunzo’s brand head Sai Ganesh quits

    MUMBAI: Logistics and grocery delivery app Dunzo’s head of brand Sai Ganesh has resigned. His next move is not known as of now.

    Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

    Under his leadership, Dunzo created several viral advertising campaigns such as “Sri Fridgesh Coolkarni”, #GroceryKaDramaChodo campaign and “Learn Kannada Starter Pack”. The latest Dunzo QR code commercial that played out on viewers’ screens during the IPL Finale, has also gone viral and has been quite successful for the brand, according to the company. Dunzo CEO Kabeer Biswas in a LinkedIn post said their traffic spiked 10 times in the hours the campaign was run.

    On Ganesh’s departure, Dunzo CEO and co-founder Kabeer Biswas said, “We love Sai. We at Dunzo are so proud of everything that he and the Brand team have built over the last 4 years. He leaves behind an incredible legacy in pushing the boundaries on mediums & changing how brands can & should tell a story in today’s age. I told Sai on his last day that Dunzo will always be a company that he built.”

    “We are very excited about what he does next. So Long, Partner. At Dunzo, we will keep building and challenging the norms from here on. We are in it to build one of the most endearing brands to come from India, and will always keep pushing the boundaries of story-telling,” he added.
    Before joining Dunzo, Ganesh worked as AVP – marketing at Zomato where he was responsible for the growth and marketing of the company’s membership service Zomato Gold (later renamed to Zomato Pro). He was in charge of the India, Portugal and UAE markets. In his more than decade-long career, he also worked at AB InBev India & South East Asia as a senior brand manager, Hanes and TVS Motor

  • Sociapa wins digital and creative mandate for French Essence

    Sociapa wins digital and creative mandate for French Essence

    Mumbai: Sociapa has won the digital and creative responsibilities of Spectra Care’s French Essence.

    Speaking of this association, Spectra Care director Nidhi Gupta said, “Sociapa is a very competitive firm with a portfolio of many ongoing projects. With the changing dynamics, a brand must keep up and hence we believe Sociapa will do justice to our vision of taking French Essence forward, as we aim to make significant contributions towards strengthening our online and offline presence.”

    On winning this mandate, Sociapa founder Dheeraj Raj said, “We are ecstatic to have been given this opportunity by French Essence. This is yet another step for Sociapa towards achieving its goal. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. Sociapa is the company that you can trust to help you promote your brand to the next level.”

    “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. With a passionate team, we strive to up the game by offering the best strategies including brand communication and campaigns for the brands,” Raj added.

  • MADAME ropes in Tara Sutaria to promote brand’s summer collection

    MADAME ropes in Tara Sutaria to promote brand’s summer collection

    Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand’s summer collection. The campaign is based on its new tagline ‘Make Now Yours’.

    The video campaign is crafted on a theme to live every moment to the fullest and enjoy every bit of it.

    Commenting on the new campaign, MADAME head of marketing and communications Sumedha Jain said, “With the Spring Summer’22 collection by MADAME, you can claim every moment as your own. We believe that there’s no better moment than now and there’s no better person than you to grab every fleeting opportunity to celebrate. Let the sun be your spotlight as you #MakeNowYours with MADAME.”

    Speaking of her collaboration with MADAME, the actress said, “I adore the collection by MADAME, a brand that has also been a favourite of mine for a very long time. I believe it reflects everything that an Indian woman stands for, courage, determination, freedom, and grace. I’m positive everybody will love this fabulous summer collection.”

  • Verve Media bags social media mandate for Spring Bio Solutions

    Verve Media bags social media mandate for Spring Bio Solutions

    Mumbai: The client solution company Spring Bio Solutions has assigned its social media duties to Verve Media. The media agency will be responsible for the company’s social media management, digital creative designing and brand recognition.

    Verve Media will also work to enhance the presence of Spring Bio Solution on LinkedIn by curating innovative content, company updates and industry trends.

    Verve Media co-founder Vinay Singh Sangwan said, “Marketing for pharmaceutical brands comes with its own set of challenges. We are sure that our energetic team with their digital marketing expertise will empower the brand to strengthen its hold in the market.”

    Speaking on this partnership, April Bio Solution director Salim Shaikh commented, “Spring Bio Solution is on a growth path and we are excited to embark on the digital journey for the brand. We are hoping to leverage the benefits of digital in a category that has not yet embraced the medium as widely as consumer brands.”

  • 22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide wins digital mandate for Porter

    22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. 

    The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

    Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

    Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

    22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”