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NEW DELHI: Rabindranath Tagore described the fragrance of autumn as one of shiuli flowers and incense. But the poet forgot one little thing – for Bengalis,...
Leading FMCG player Marico stated in its quarterly report that the brand has upped its advertising spends in Q2 FY21 (July, August, September 2020) to pre-Covid...
NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more...
BENGALURU: On the eve of World Smile Day, wellness brand The Himalaya Drug Company rolled out its flagship social impact initiative, Muskaan, to spread awareness about...
NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough...
MUMBAI: In the months of June and July 2020, the Advertising Standards Council of India (Asci) investigated complaints against 363 advertisements, of which 76 were promptly...
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising...
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets...
KOLKATA: How do you spend time when a virus has taken away all the usual options of outside home entertainment? The answer lies in screens. For...
Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on...
MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including...
NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs...
Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will...
New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020....
NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou”...
NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The...
NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. “We...
BANGALORE: Havas Media has won media duties for MyGate, India’s leading community management solution, whose comprehensive offering comprises security, ERP and a host of other features...
New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the...
NEW DELHI- Covid2019 battered the automotive industry in India with the demand for new cars and two-wheelers plummeted between March-May 2020. The month of April 2020...
NEW DELHI: CarDekho will invest $ 20 million (approx. Rs 150 crore) in its used car business in the ongoing financial year. The Girnar Software owned...
NEW DELHI: Homegrown smartphone brand Micromax is reportedly planning to make a comeback to the Indian market. This time, the company is banking on the government...
MUMBAI: Every individual during the lockdown is trying to master one or the other skill. But they are not realising that it is okay to ignore...
MUMBAI: Men's skincare brand Bombay Shaving Company (BSC) has on-boarded Chirag Taneja as Chief Revenue Officer (CRO) in its bid to strengthen its online presence as...
MUMBAI: PVR Ltd, India’s largest film exhibitor and a name synonymous to excellence in the entertainment ecosystem, has launched the brand film recently to celebrate its...
MUMBAI: The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a...
MUMBAI: India’s over the top (OTT) platform Eros Now, part of Eros International, has tied up with InMobi to enable advertisers to directly monetise on Eros...
MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board. Kohli...
I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive convictions...
MUMBAI: India’s most awarded and largest private radio network, 93.5 RED FM, is back with its iconic campaign Thappa with the tagline, ‘Thappa Ka Shor Hoga...
MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will...
MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will...
MUMBAI: There are some things you can hate, or you can love, but you cannot ignore. For example, the fact that agent 007, James Bond, aka...
MUMBAI: There are some things you can hate, or you can love, but you cannot ignore. For example, the fact that agent 007, James Bond, aka...
MUMBAI: Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, advertisers and publishers globally, today announced a strategic partnership with Zirca...
MUMBAI: Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, advertisers and publishers globally, today announced a strategic partnership with Zirca...
MUMBAI: It’s got ambition: turn Indian prime minister Narendra Modi’s dream of ‘make in India’ a reality. The Swami Ramdev-Acharya Balkrishna-founded Patanjali Yogpeeth & Divya Mandir...
MUMBAI: It’s got ambition: turn Indian prime minister Narendra Modi’s dream of ‘make in India’ a reality. The Swami Ramdev-Acharya Balkrishna-founded Patanjali Yogpeeth & Divya Mandir...
MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its...
MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its...
MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing...
MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing...
MUMBAI: Since it launched the Fusion Proglide Flexball razor, Gillette India has been coming up with various promotional strategies, with one of the strategies being promoting...
MUMBAI: Since it launched the Fusion Proglide Flexball razor, Gillette India has been coming up with various promotional strategies, with one of the strategies being promoting...
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Winning a Cannes Lions is every brands and agency’s ultimate vision. And, for McDonald’s it has been a common phenomenon. Since 1979, it has...
MUMBAI: 3Pillar Global, a leading developer of innovative software products for clients, has announced the appointment of Suresh Kabra as its VP and GM of India to lead the continued...
