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Mumbai: “Opportunity To See” or OTS is a measure in advertising media that denotes the number of times the viewer is most likely to see the...
New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10...
NEW DELHI: Reliance Industries Ltd has moved a petition in the Punjab and Haryana high court today, seeking the government’s intervention to bring a complete stop...
NEW DELHI: FMCG major Marico has posted strong performance with double-digit volume growth in its India business in Q3 2021. In an investor update on BSE,...
NEW DELHI: In a big boost to the Tamil film industry, the state government on Monday issued a new directive removing the 50 per cent cap...
NEW DELHI: Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged Twitter’s...
NEW DELHI: Countless cups of coffee and hours of brainstorming lead to that one great creative idea that justified the brief from the brand. This used...
NEW DELHI: Maruti Suzuki India Ltd posted total sales of 160,226 units in December 2020. This is a growth of 20.2 per cent over December 2019,...
MUMBAI: Mahindra & Mahindra, a part of the $19.4 billion Mahindra Group, reported a 10.3 per cent drop in overall auto sales (passenger vehicles + commercial...
NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
New Delhi: MX TakaTak, a popular short form video platform, has shown huge growth in terms of users, usage time and its large community of content...
New Delhi: Brand ambassadors – they are the icons, the celebrities which consumers associate with a brand because they extoll its virtues on television, print, and...
KOLKATA: Tata Sky, India’s leading content distribution and payTV platform has added a new platform service, Tata Sky Astro Duniya, to its vast bouquet of interactive...
Mumbai : Dr. Fixit, from the house of Pidilite, has unveiled its new TV campaign featuring actor Amitabh Bachchan urging consumers to prefer technically correct solutions...
Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021. The steady rise in material and other input costs,...
NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16...
New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing budgets were slashed, teams had...
NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #BadiPepsiBadaSwag campaign with...
NEW DELHI: GSK Consumer Healthcare has launched the first campaign for their denture care brand, Polident, in India. The ‘Eat, Speak & Smile with Confidence’ campaign...
NEW DELHI: To mark the 20th anniversary of its flagship product- Activa, Honda Motorcycle and Scooter India in association with dentsu One, has launched a special...
MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in...
NEW DELHI: Avinash Shenoy has joined Tilt Brand Solutions as senior business director. He makes the move from Social Beat, where he was last serving as...
NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured...
NEW DELHI: The ninth edition of CII Big Picture Summit kickstarted today. The three day-long event will see several eminent industry leaders sharing their thoughts. These...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
New Delhi: Samsung Electronics and TikTok have announced a new app partnership that brings TikTok’s trending content into the home. TikTok will be exclusively available on Samsung...
New Delhi: The Reserve Bank of India has approved the re-appointment of Uday Kotak as the managing director and chief executive officer of Kotak Mahindra Bank...
NEW DELHI: Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases...
MUMBAI: In 2017, 197.3 million people had mental health disorders in India (lancet psychiatry 2020), implying that while at least 14 per cent Indians are living...
New Delhi: India Workplace Equality Index (IWEI), a comprehensive benchmarking tool for LGBT+ inclusion at the workplace, has recognised DDB Mudra Group in its list of...
NEW DELHI: A Mumbai court on Friday granted anticipatory bail to Republic TV COO Priya Mukharjee in the alleged TRP manipulation case. The sessions court directed...
New Delhi: The Walt Disney Company conducted its annual Investor 2020 day where it shed light on the current properties and the future plans associated with...
NEW DELHI: United Spirits has appointed Hina Nagarajan as MD & CEO, with effect from April 2021. She takes over from Anand Kripalu, who has been...
NEW DELHI: Coca-Cola has called for a global media & creative pitch. The company, which spends about $4 billion on media globally, is going for a...
NEW DELHI: Since its launch in 2016, Netflix has been making substantial inroads in India. Initially, despite having a massive content library, it would still lose...
Mumbai: ZEE5 will air the final episode of their Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-partknowledge series to discuss the trends and...
NEW DELHI: PitchWorx, a creative design agency, has launched its integrated online platform – Nimmio, developed to deliver visually compelling presentations. The online platform provides quick...
MUMBAI: The trailer of Amazon Prime Video’s Hindi anthology Unpaused is out. The movie, featuring five short films directed by some of the most talented filmmakers...
New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns. The sales for most of these product, categories got impacted as...
New Delhi: The pandemic, lockdown and unprecedented economic crisis have massively impacted the media industry. It has hit the distribution, circulation, and advertising revenues of these companies....
NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs...
MUMBAI: Here’s another stripe he’s adding to the numerous ones he has got during his fascinating career. Disney Star India chairperson and Walt Disney Co Asia...
MUMBAI: Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by...
KOLKATA: Honey is one of the most loved home remedies or immunity booster in Indian households. With the onset of Covid2019, the sweet miracle has attracted...
New Delhi: It’s a sad day for the Indian business community with the passing of 'Mahashay’ Dharampal Gulati, owner and CEO of spice brand MDH (Mahashian...
MUMBAI: Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played...
NEW DELHI: State Bank of India’s senior digital marketing manager Meghna Chettri has moved on from the organisation. She has joined UTI Mutual as senior associate...
NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and...
NEW DELHI: WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and...
