Tag: brand

  • Excelling in exams commences with quality sleep: The significance of bedding accessories

    Excelling in exams commences with quality sleep: The significance of bedding accessories

    Mumbai: Pulling all-nighters and experiencing restlessness due to exam stress is a common challenge students face. The pressure to excel in exams often leads to sacrificing sleep for studying extensively. However, doing this can have adverse effects on academic performance and the overall well-being. The decision to study all night might seem productive in the short-term, but it can impair cognitive functions in the long run. Lack of sleep affects memory retention, focus, and problem-solving abilities, affecting performance during exams.  The stress-induced cycle of restlessness creates a loop wherein anxiety makes it challenging to relax and fall asleep, leading to sleep deprivation. This, in turn, amplifies stress and diminishes the ability to concentrate effectively during study sessions and exams.

    To address these issues, it is crucial to prioritise a healthy sleep routine. Establishing a consistent sleep schedule, even during exam periods, is extremely essential. Managing stress through mindfulness, relaxation exercises, or engaging in activities that promote calmness can help mitigate anxiety levels and facilitate better sleep. Effective time management strategies, such as breaking study sessions into manageable segments and taking regular breaks, can prevent the need for last-minute rush and all-nighters. A comfortable mattress and appropriate bedding accessories contribute significantly to creating an environment conducive to relaxation and better sleep quality.

    Cushions to the rescue
    As the exam season begins, the allure of studying in bed, nestled amidst the comfort of blankets and pillows, can be undeniable. However, this seemingly cozy position can inadvertently lead to physical discomfort, aggravating mental tension during exams. Instead of succumbing to the temptation of studying hunched over a laptop or grappling with a book without proper back support, consider transforming the bed into an ergonomic study haven with the aid of strategically positioned cushions. Studying in bed can pose several musculoskeletal challenges, including compromised posture due to the soft and yielding nature of beds, uneven surfaces that make it difficult to maintain a stable and balanced position while studying, and a lack of support that can lead to spinal misalignment, muscle fatigue, and pain.

    A firm and comfortable cushion behind the lower back can help maintain a natural curve in the spine, preventing slouching and promoting proper alignment. Elevating the chest and shoulders with cushions can reduce the forward head posture that often occurs while studying in bed, minimising strain on the neck and shoulders. Strategically position additional cushions to support the elbows and forearms, preventing them from dangling or resting on uneven surfaces. By using cushions while studying in bed, one can effectively combat physical discomfort, enhance focus, and approach exams with renewed confidence.

    Let the exam stress slip away in no time with spring mattresses

    Achieving success in exams heavily depends on quality sleep, underscoring the significance of choosing the right mattress. A spring mattress offers a compelling solution by naturally aligning the body, facilitating easier sleep onset without the need for distractions like books or phones. These mattresses, equipped with high-tempered springs and superior edge support, ensure comfort while accommodating extra weight, fostering rejuvenating sleep. Additionally, their breathable surfaces create a comfortable, temperature-regulated sleep environment. By recognising the role of a quality mattress in promoting restful sleep, one can proactively enhance sleep quality, contributing significantly to improved academic performance.

    Get the best neck alignment while studying and a good night’s sleep with foam pillows

    The way we position our neck during sleep is of great importance, especially concerning its impact on maintaining an uninterrupted flow of oxygen to the brain and ensuring proper blood circulation throughout the body. This aspect is crucial for students. Improper neck alignment during sleep can lead to decreased oxygen supply to the brain, resulting in morning discomfort and irritability that can significantly hamper a student’s focus and mental well-being throughout the day.

    The choice of pillows, too, greatly influences the physical alignment of the neck, making foam pillows an essential consideration. These pillows are thoughtfully designed to offer optimal support to the neck and spine, crucial for maintaining a restful and revitalising sleep experience. Understanding the pivotal role of proper neck posture in ensuring sound sleep quality, foam pillows actively contribute to enhancing the overall sleep cycle’s quality. By easing discomfort and strain, they play a pivotal role in promoting good mental health and ensuring a well-regulated sleep routine, significantly beneficial for students aiming to excel in their academic endeavors.

    Conclusion

    A student’s life is full of constant changes and challenges, both physically and mentally. They need to prioritise adequate rest to optimise cognitive abilities, especially during stressful exams, and hence, it’s crucial to create a supportive sleeping environment that enhances overall body posture. Bedding accessories like cushions offer comfort during study sessions, while spring mattresses contribute to better sleep quality and posture alignment. By acknowledging the importance of these accessories and fostering a conducive sleep environment, students can enhance their well-being, and concentration, and ultimately excel in their exams.

    The article has been authored by Peps Industries Pvt Ltd managing director K Madhavan.

  • Chandrika Raamz launches new ‘Dawn & Dusk’ collection for 2024

    Chandrika Raamz launches new ‘Dawn & Dusk’ collection for 2024

    Mumbai: Chandrika Raamz announced the launch of its new collection for 2024 titled ‘Dawn & Dusk’, drawing inspiration from the enchanting spectrum of colours observed during the magical moments from sunrise to sunset.

    The collection, curated by Chandrika and Raamz, draws inspiration from the diverse skies observed in various regions around the year. The finer detail on the jackets showcases delicate touches of marshmallow colours, intricate floral designs, and exquisite embroidery. The essence of the collection revolves around the intricate observations of different seasons, focusing on the unique sunsets witnessed in mountains, beaches, and cities during the warm summer days.

    This new-age design is rooted in the contemporary trend of sundowner weddings, capturing the spirit of modern celebrations. The colour palette mirrors the ever-changing hues of the sky, creating a visual symphony that resonates with every joyous occasion. The new collection is specially curated for the modern groom as well as his groom squad. The designer duo’s keen interest in observing and interpreting the nuances of nature is evident in every piece, adding a touch of artistry to everyone’s special moments.

    Chandrika Raamz continues to embrace the kaleidoscope of emotions and colours with this stunning collection that seamlessly blends tradition and modernity.

  • Crafting timeless elegance: The journey of Chandrika Raamz

    Crafting timeless elegance: The journey of Chandrika Raamz

    Mumbai: In the vibrant heart of Hyderabad, emerges Chandrika Raamz, weaving tradition with innovation. Established in 2013 by the dynamic duo, Chandrika and Raamz, this fashion powerhouse is not just a brand but a celebration of their cinematic journey in Tollywood, envisioning a global redefinition of men’s fashion. The duo infuses narratives of craftsmanship and artistry into each piece, reflecting a love for heritage, modernity, and individuality.

    Ushering sartorial elegance in their silhouettes, Chandrika Raamz embodies an amalgamation of class and sophistication, rooted in the co-founders’ global aspirations and rich experiences in Tollywood costume designing. Having graced two consecutive seasons of the prestigious ‘Lakme Fashion Week,’ the brand boasts a clientele resembling a constellation of stars—Rajnikanth, Akkineni Nagarjuna, Rana Daggubati, Vijay Deverkonda, and Vikram. This portfolio echoes their prowess in the corridors of the fashion elite.

    Indiantelevision.com in an interview with Chandrika Raamz gained insights on their brands’ inception, their stand-out aspect, and more.

    Edited Excerpts:

    On the inspiration behind the establishment of Chandrika Raamz in 2013 and how has it evolved since its inception

    Founded in 2013, we emerged from a rich experience in Tollywood industry, envisioning a global redefinition of men’s fashion. Together, we merged our individual inspirations – one rooted in childhood memories and color aesthetics, the other in the beauty of natural landscapes and human interactions. This harmonious fusion is evident in our brand’s evolution over the years, from our flagship store’s inauguration in 2013 to the diverse collections, iconic collaborations, and social causes we champion today. Our brand was born from childhood dreams and a passion for design, and it has now become a beacon of luxury menswear, celebrating tradition, individuality, and the vibrant colors of life.

    On the stand-out aspect of Chandrika Raamz, amidst a sea of fashion brands

    The brand stands out with our unique and meticulous use of raw materials, crafted by skilled artisans, transcending each piece into a testament of heritage, craftsmanship, and individuality. Both of us brought in our diverse expertise to create clothing that redefines classic silhouettes with vibrant prints.

    On Chandrika Raamz’s collaboration with several iconic brands and celebrities influencing their design process and brand narrative

    We have gotten a lot of creative inspiration from working with well-known brands and celebrities. Our design approach has become more innovative as a result of working with people who bring different viewpoints and special talents. Products that surpass traditional design norms while adhering to high standards have been produced as a result of this collaborative effort.

    On maintaining a balance between creating pieces that are trendy yet timeless

    To strike the correct mix between modernity and traditionalism takes time and effort. To make sure the designs are timeless and relevant, we review our approach on a regular basis in light of changing consumer demands and market trends.

    On the inspiration behind the creation of “Raamz Junior”  its contribution to the overall vision of Chandrika Raamz

    The inception of “Raamz Junior” by Chandrika Raamz was driven by our desire to meet the needs of a younger demographic aged 0-14. This new line not only provides stylish and comfortable clothing for children but also addresses the concerns of mothers searching for designer ethnic wear for their little ones, transforming each occasion into a blend of joy and style. This strategic expansion aligns seamlessly with our commitment to offering elegance and comfort, creating a holistic brand experience that resonates with the discerning consumer, both online and offline.

    On your future expansion plans regarding geographical reach and potential new lines or collaborations on the horizon

    We are looking at a future geographical expansion, aiming to reach a global audience with our luxury menswear collections. We will also be exploring new collaborations to diversify our offerings while staying true to our commitment to craftsmanship, heritage, and individuality. With a strong foundation in Hyderabad and many notable collaborations, we seek to continue our journey of redefining men’s fashion in different parts of India starting from the North Indian market and then expanding to other markets as well.

  • Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Mumbai: Timex global brand in watchmaking, is excited to launch its newest creation, the iConnect Calling smartwatch range, further diversifying its smartwatches line up that effortlessly combines style and functionality. iConnect Calling allows users to answer calls from their wrist and keeps a detailed record of important health data, making it a perfect blend of fashion and fitness.

    Actor Aashim Gulati, known for his fitness, timeliness and signature fashion style is the face of the latest collection and resonates perfectly with what the collection has to offer.

    Commencing at an enticing price, the watch is available online and offline across 8 SKU’s and equipped with features such as smart notifications, a full-color touch screen display, activity tracking, water resistance and more. Enabling multi-day battery life, one full charge lasts for 7 days on normal usage.

    iConnect Calling Fact Sheet-

    Bluetooth calling

    changeable watch face – more than 100+ watch faces available on the app cloud

    100+ sports modes to measure key data (heart Rate, Blood pressure, sleep Tracker)

    AI Voice for intelligent dialogue and QnA

    8 SKU’s

    240*284 screen resolution

    TFT screen provides a crystal-clear image that is viewable even in bright sunlight

    4 Games

    The new range also has more than 100 sports modes to measure every vitals, be it heart rate or calories burned with the feasibility of saving data on the Timex Fit 2.0 app. Every watch comes with a one-click AI VOICE interconnection to be paired with a mobile phone voice assistant for intelligent interaction and instant question and answer. Available in contemporary colours such as rose gold, gun-metal blue and many more. The latest collection features easily detachable straps for added convenience

    Speaking on announcement, Timex India managing director Deepak Chhabra said, “We are very excited about our latest iConnect Calling smart watch range. In recent years, watches are no longer seen as a mere timekeeping device but also a distinctive fashionable accessory with functionality. We are thrilled to have Aashim Gulati as the face for our new range as he reflects the perfect combination of fashion and fitness. His impressive work has earned him widespread recognition, particularly among the youth, who constitute our target consumers. We know we’ve made a ‘smart’ choice’.”  

    Online availability: https://shop.timexindia.com/collections/men-smartwatches 

  • realme is all set to ‘Make it real’ with its revamped strategy

    realme is all set to ‘Make it real’ with its revamped strategy

    Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this year will redefine realme’s brand standards. The letter highlights realme’s new mission, brand positioning, and spirit. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme is shifting its focus towards becoming a tech brand that resonates with young users.

    A tech brand that better understands young users

    Since its inception, realme has established its position with development strategy: to bring technologies and designs to young users worldwide. The brand aims to connect with more young users across various markets, leveraging its recognition among this demographic to elevate its standards even higher.

    Building on five years of success, realme is broadening its scope rather than changing direction. Leveraging its deep understanding of young users and steering the company’s development, realme is transitioning its strategy from trendy-based to a more inclusive and expansive one. This will steer its long-term investment and growth, enabling the brand to enhance its connection with a larger number of young users across various markets and global regions.

    As such, realme’s mission is to more concisely capture its future development aspirations: “To let young users around the world enjoy tech experiences that exceed expectations.” With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.

    From “opportunity-oriented” to “brand-oriented”

    realme places the youth at its core and adheres to a user-centric approach, driving its competitiveness in three areas: product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.

    By planning to partner with over 30 leading tech companies and investing heavily in R&D in 2024, realme aims to bring the latest technology to its users. The brand aims to refine its customer insight process for a more dynamic experience. Focusing on the younger generation, realme will integrate user insights into ongoing brand and product development, creating a fluid and multi-dimensional brand experience.

    realme’s focus on product, technology, and brand strengths allows the brand to bring the latest technological advances directly to young users. This approach transforms its positioning as a tech brand that better understands young users from an idea into reality.

    Moreover, realme has also introduced a new slogan: “Make it real” that retains the spirit of “Dare to Leap” while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives.  

    As it moves into the next five years, realme pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to make it real

    For more information, please visit www.realme.com/in/  

  • Noise celebrates Neeraj Chopra’s birthday by naming a star after him

    Noise celebrates Neeraj Chopra’s birthday by naming a star after him

    Mumbai: Noise, India’s smartwatch and connected lifestyle brand, pays a stellar tribute to their brand ambassador, Neeraj Chopra on his birthday. Celebrating the pride of the nation and his remarkable achievements in the field of athletics, Noise has named a star after the Golden Boy of India.

    Neeraj Chopra joined Noise’s cohort of legacy brand ambassadors earlier this year and shares the synergy of national champions winning glory at a global stage. The campaign showcases celestial stars in the sky coming together to take different forms, symbolising Neeraj’s milestones while underscoring his status as a gold star himself.

    The beautiful tribute is more than a birthday wish. It is a way of paying homage to Neeraj Chopra’s incredible journey, he continues to provide inspiration to millions across the country. As a brand that values the spirit of champions, Noise has truly expressed how much they value Neeraj Chopra as a face for them.

    Noise

     

  • OPPO A59 5G unveiled: redefining connectivity with 5G for All

    OPPO A59 5G unveiled: redefining connectivity with 5G for All

    Mumbai: OPPO, the global smart devices brand, has launched the OPPO A59 5G, the most affordable 5G smartphone. The device, starting at Rs 14,999, will be available from 25 December 2023, at the OPPO store, Flipkart, Amazon, and other retail outlets. The OPPO A59 5G offers a choice between two variants- 4GB and 6GB RAM and is available in Silk Gold and Starry Black colour options.

    OPPO A59 5G has a luminous Silk-textured design and a 90Hz sunlight Screen. It is powered by a 33W SUPERVOOC™ flash charging system paired with a massive 5,000mAh battery that ensures smooth and lag-free functionality throughout the day. The OPPO A59 5G is also equipped with features like 36-Month Fluency Protection and 300 per cent Ultra Volume Mode, which is the first of its kind in the A series under this price segment.  

    Design and Display

    The OPPO A59 5G features a Slim Body design that makes the phone sleek and comfortable to hold and adds an elegant premium touch to the device. The 90Hz Sunlight Screen with an impressive 720 nit’s brightness takes the visual experience to the next level. The 96 per cent NTSC high colour gamut ensures fluent experience when using social media platforms like Instagram, X (Twitter) and Facebook.

    Massive Battery and Flash Charging  

    OPPO A59 5G features a 33W SUPERVOOC™ flash charging and a robust 5,000mAh large Battery. The all-day charging Protection, powered by AI, adapts to users’ charging patterns by developing a segmented charging plan for the day. It intelligently pauses charging at 80 per cent resumes when needed, and prevents battery degradation. The Enhanced Night Charging Mode caters to users concerned about battery life as it automatically adjusts charging based on usage predictions. Additionally, the device also features the Superpower Saving Mode and Ultimate Standby at night mode.

    Performance, Fluency and Endurance

    OPPO A59’s 6GB RAM and 128GB ROM provides users with ample storage and smooth multitasking capabilities. The large RAM expansion feature allows for flexible adjustments up to 6GB, optimising performance as needed. Powered by the MediaTek Dimensity 6020 chipset, the device integrates a 5G modem into a low power 7nm chip. The 2+6 CPU architecture at a maximum frequency of 2.2GHz ensures efficient energy consumption during light loads. The Mali-G57 MC2 GPU, 36-month fluency protection, and OPPO’s independently developed ColorOS dynamic computing engine guarantee a fluid experience.  

    Moreover, the phone has an IP54 dustproof and waterproof rating, meeting industry standards for daily splash-proof protection. Rigorous quality testing ensures durability and reliability in various conditions, including drop tests, USB plug-unplug tests, and high-temperature/humidity tests. The incredible 300 per cent ultra-volume mode enhances audio capabilities, marking a milestone in the OPPO A series at this price range.  

    Camera Capabilities

    OPPO A59 5G sports a powerful camera setup, including a 13MP main camera, a 2MP bokeh camera, and an 8MP selfie camera.  

    It delivers versatile, high-quality shots and excels in photography with advanced camera features. The ultra-night mode ensures clear night photos with vivid coloring, utilizing composite multi-frame noise reduction and HDR for enhanced clarity in low light. The Portrait Bokeh feature enhances portrait photography with depth detection and customizable effects.  

    Customers can avail the following offers on the purchase of OPPO A59 5G:  

    ·   Customers can avail a cashback of up to Rs 1,500 and no-cost EMI for up to 6 months from SBI Cards, IDFC First Bank, Bank of Baroda credit card, AU Finance Bank and One Card from mainline retail outlets and the OPPO Store

    ·  Attractive EMI payments option available starting from just Rs 1,699 through leading financiers

    ·   As part of My OPPO Exclusive, customers stand a chance to win assured gifts on purchase of OPPO A59 5G

    Additionally, as a part of the new year bonanza smart savings offer- OPPO has introduced discounts and offers on purchase of selected A series products. Customers can avail cashback of up to 10 per cent, no-cost EMI for up to 6 months, along with zero down payments option on selected partners.

     

  • White Rivers Media gears up for the New Year by clocking 25 business accounts in Q4 2023

    White Rivers Media gears up for the New Year by clocking 25 business accounts in Q4 2023

    Mumbai: The last quarter of 2023 saw White Rivers Media do campaigns for Frooti, Dettol, Tata NourishCo, Astral, Crunchyroll India, boat, Pass Pass Pulse, Chingles, Glenmark Pharmaceuticals, Zoomcar, Radico Khaitan amongst others. The agency has seen its business grow on the back of generative AI activations, trend-setting influencer-brand integrations, and evocative digital films, delivering a diverse set of strategic and tactical campaigns for brands across categories.

    This year also saw White Rivers Media launch WRM Digital Studios, an agile digital-first production arm. The studio brought to life Astral Foundation’s initiative to support Rajasthan’s eco-feminist Piplantri village, a drought-proof oasis that celebrates the birth of its daughters by planting saplings.

    Another original production, the #DettolProtectsTomorrow digital film, encouraged the nurturing of childhood curiosity and learning, empowering today’s parents to let their children explore without fear of germs, with the protection of Dettol.

    Swiggy Dineout captured hearts in the cluttered Indian festive season with the #TogetherWaliDiwali film. Reliance Jewels adorned their new collections with films that rekindled India’s love for traditional art. All were conceptualised and produced by WRM.WRM in collaboration with the curativity platform created from scratch the identity of ‘Say Never’, the brand-new caffeine-based energy drink from Tata NourishCo.

    The agency is also entrusted with expanding Frooti’s online presence, while tailoring a bespoke short-video content strategy for Zoomcar. In addition, the agency landed big hits in the AI and CGI arena with compelling content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

     

     

    WRM also carved an all-new niche in the localisation of international internet sensations for India. They brought the multicultural international dance group The Quick Style to the country on multiple occasions, with their most viral piece of content coming from the boAt collaboration.

    The agency also collaborated with boAt to bring global YouTube superstar IShowSpeed to India, who thoroughly enjoyed getting caught up in World Cup fever.

    White Rivers Media co-founder & chief creative officer Mitesh Kothari said, “2023 has been a transformative year for us and for advertising as a whole. We made our aspiration of making WRM a nationwide tech-first creative powerhouse a reality. Given that generative AI is fundamentally altering global creative business models, I am grateful to all our clients who recognise our ability to ensure their brands set pace.”

    Reinforcing their leadership status in the entertainment marketing ecosystem, WRM splashed a larger than life Gadar 2 mural on Mumbai’s tapestry for Zee Studios, crafted a unique Oppenheimer experience on WeTransfer for Universal Pictures India, and spearheaded digital promotions for some marquee shows from Sony LIV and Amazon miniTV.

  • MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    Mumbai: In an exciting development for the Indian beauty industry, Akashlina Cosmetics makes its debut today. Founded by Akashlina Chandra, known for her charismatic presence on MTV Splitsvilla, the brand introduces a vegan, cruelty-free, and inclusive range of beauty products, pioneering a new wave of ethical beauty standards.

    The inception of Akashlina Cosmetics is a narrative of passion and vision. Akashlina Chandra’s transition from a reality TV personality to a beauty entrepreneur is fueled by her personal experiences in the beauty world. She realised the need for products that cater to a wide spectrum of beauty enthusiasts, leading to the creation of a brand that resonates with inclusivity and ethical beauty practices.

    The product range is crafted with every consumer in mind. The brand is a reflection of Akashlina’s own experiences, with products like the ‘Butterfly Effect’ eyeshadow palette that celebrate the journey of self-discovery and the variety found in individual beauty.

    “Akashlina Cosmetics emerges as a beacon in the beauty landscape, heralding a celebration of beauty in its purest form. This brand stands as a testament to the belief that beauty transcends external adornment, embracing the essence of our authentic selves. It champions the notion that beauty should be a personal signature, a form of self-expression that honors one’s inner self and defines us all,” said Chandra.

    The brand’s commitment goes beyond its product line, emphasizing community engagement and customer involvement. Akashlina envisions a brand that is interactive, where feedback and customer experiences shape the future of the products.

    As Akashlina Cosmetics steps into the market, it promises to offer a unique experience to its customers. It’s a brand that celebrates beauty in all its forms, promoting the message that beauty is not just about external appearances but about embracing diversity and making ethical choices.

  • “Our commitment to modern Indian women of all ages remains steadfast”: Libas’ Sidhant Keshwani

    “Our commitment to modern Indian women of all ages remains steadfast”: Libas’ Sidhant Keshwani

    Mumbai: In the realm of fashion, ethnicity unfolds as a vibrant tapestry, encapsulating the cultural legacy and enduring elegance of the contemporary Indian woman. This fusion of tradition and style tells tales through fabric and design. Libas, an ethnic fashion brand, takes the spotlight in this sartorial narrative. With a vision to explore the uncharted territory of ethnic clothing, Libas effortlessly weaves together the latest trends, quality craftsmanship, and affordability. It stands as a comprehensive wardrobe solution, catering to every facet and occasion in the life of the modern Indian woman.

    Indiantelevision.com spoke to Libas founder & CEO Sidhant Keshwani on Libas carving its niche in the ethnic fashion market, observing greater traction and growth, and much more…

    Sidhant Keshwani took the reins of his family-owned brand, Libas as CEO back in 2013 and started the company with a turnover of 4 crores. He always wanted to enter the e-commerce industry, hence, he introduced his family-owned business to the online space and Libas started retailing through its website, www.libas.in. Sidhant’s vision and leadership enabled a massive growth of 100 per cent y-o-y, thereby resulting in a revenue of 600 crores in eight years. At Libas, he spearheads design, marketing, product, and communication. He is also responsible for setting up sales and distribution, sourcing, and manufacturing processes.

    Edited Excerpts:

    On Libas carving its niche in the ethnic fashion market and its differentiating aspect from other brands in this space

    We have carved a niche in the ethnic fashion market through a unique blend of modern sophistication and traditional heritage. What sets us apart is our commitment to quality, affordability, and innovation. We offer a wide range of premium and distinctive ethnic wear for special occasions, while simultaneously providing a mass-market product line of comfortable,  everyday wear for regular and office use. Our ability to cater to diverse customer needs and preferences, consistent focus on high-quality craftsmanship, and strategic approach to an omnichannel presence have contributed to our distinction in the competitive ethnic fashion landscape.

    On the TG that Libas caters to now versus when it was launched

    Libas has always catered to a diverse clientele, offering contemporary styles for youth and timeless designs for older generations. While we still serve this audience, our product range has expanded, attracting customers of all age groups. Our commitment to modern Indian women of all ages remains steadfast. In response to evolving fashion trends, we’ve also embraced Gen Z by introducing trendy items like coords, jumpsuits, and dresses. This strategic shift has broadened our market reach and adapted to evolving consumer preferences.

    On strategies that Libas has implemented to meet the expected surge in demand for ethnic apparel

    With the festive season on the horizon, we have proactively prepared to cater to the anticipated surge in demand for ethnic apparel. We have meticulously curated a diverse range of collections, blending modern sophistication with traditional heritage to cater to the varied preferences of our customers.

    Recognising the pivotal role of online platforms, we have strengthened our digital and physical presence through our website and a network of offline stores. We’ve also established collaborations with e-commerce giants like Flipkart.com and Myntra.com to reach a wider audience. Furthermore, strategic marketing efforts, digital engagement, and an unwavering commitment to enhancing the customer experience, including personalised assistance, are all integral parts of our approach to meet and exceed customer expectations during the festive season.

    On Libas striking a balance between preserving traditional ethnic fashion elements and  incorporating modern design trends in their clothing lines especially considering the diverse  preferences of your customer base

    We strike a delicate balance between preserving traditional ethnic fashion elements and infusing modern design trends into its clothing lines by offering a diverse range of collections that cater to the evolving preferences of its customer base. We meticulously combine the richness of Indian culture and heritage with contemporary style, resulting in ensembles that appeal to a wide spectrum of customers. It’s not just about creating fashionable clothing but also about ensuring that these garments are versatile, comfortable, and of high quality. This approach allows us to seamlessly blend the best of traditional and modern elements, providing customers with the opportunity to embrace their cultural roots while staying in tune with the latest fashion trends. Our commitment to quality craftsmanship and dedication to understanding and meeting diverse customer needs serve as the foundation for this successful balancing act.

    On the growth front for Libas, is there greater traction in e-commerce platforms or retail outlets in today’s market

    In today’s market, we anticipate significant traction and growth across both e-commerce platforms and retail outlets. During the COVID-19 pandemic, e-commerce saw a significant boost as consumers turned to online shopping for convenience and safety. Post-COVID, the retail sector has rebounded, and now, both e-commerce and retail are performing well. We recognise the increasing importance of online platforms, offering the convenience of shopping from anywhere, while we also value the significance of physical retail spaces, which provide a tactile and immersive shopping experience.

    We are keen on expanding both our online and offline presence to effectively capture market opportunities and meet the diverse preferences of our customer base. However, going forward for this festive season, we are reinforcing our efforts to increase visibility on our e-commerce platforms to tap into newer consumer regions.

    On Libas balancing its commitment to quality fabric and design with affordability and this contributing to its market share and customer loyalty

    We maintain our commitment to quality fabric and design while ensuring affordability through strategic sourcing, efficient operations, and an ultra-fast fashion approach. By optimising the supply chain and production processes, we deliver high-quality materials and craftsmanship at competitive prices with a swift turnaround. This approach has been instrumental in building customer loyalty, as evidenced by an impressive 35-40 per cent customer repeat rate. Customers appreciate our value proposition, which allows them to access well-crafted, stylish ethnic wear without breaking the bank or experiencing long waiting times. It has not only fostered trust and loyalty among existing customers but has also attracted new ones, contributing to our market growth and reputation as a brand that offers both quality and affordability in the ethnic fashion segment.

    On Libas’s recent entry into the global market, the challenges and opportunities encountered, and your future plans for international expansion

    We’ve strategically established our presence as a global fashion brand, including the recent launch of our worldwide website, with a specific focus on the US, UK, and UAE markets. Our international expansion is facilitated by effective online marketing strategies, allowing us to access a more extensive global marketplace. This approach aligns with our expansion strategy, emphasising a strong presence in online marketplaces. While we encountered some initial challenges related to textiles and logistics, we successfully addressed them prior to our expansion,  resulting in smooth operations to date. Additionally, we are eager to collaborate with international influencers, mirroring our successful partnerships in India, to further establish our global presence.

    On Libas’ approach to environmental and social responsibility in its production and sourcing processes, in a world increasingly conscious of sustainability and ethical fashion practices

    We are deeply committed to environmental and social responsibility in our production and sourcing processes. We emphasise sustainable practices by sourcing materials that are eco-friendly and safe for the environment. We also have a strong focus on ethical labor practices, ensuring that workers are treated fairly and paid adequately. We aim to be a responsible and conscientious brand, not only providing customers with quality products but also ensuring that our fashion choices have a positive impact on the environment and society.

    On the categories that Libas is planning to enter, and their alignment with the brand’s existing offerings

    We are diversifying our product lines by venturing into the categories of pre-draped sarees, coords, dresses, jumpsuits and loungewear. This expansion aligns with our ethos of blending modern sophistication with traditional heritage, offering customers a complete fashion experience. Incorporating these products into our offerings expands our range of choices, complementing our existing clothing collections and providing a more comprehensive selection for our patrons. This strategic move aims to cater to a broader range of customer needs and preferences while maintaining our commitment to quality, style, and affordability.

    On the vision and mission for the next three years

    In the next three years, we envision bringing a fresh perspective to Indian ethnic products,  drawing inspiration from handcrafting traditions and Indian culture, while infusing modern trends to ensure quality and comfort for every occasion. We aspire to become an ultra-fast fashion label by utilising real-time retail and AI-driven trend forecasting. This approach enables us to produce smaller batches of clothing ahead of time. If these styles gain popularity, production can be swiftly escalated, with the next batch rolled out within just 30 days, ensuring that our customers have access to the latest fashion trends promptly and in line with their preferences.