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Mumbai: Homegrown fashion footwear brand Walkaroo has launched an integrated marketing campaign called ‘Walk More. Restless.’ to reinforce its consumer connect this festive season. Starting 12 October the brand...
Mumbai: Swedish home furnishing brand Ikea has launched a new integrated campaign in India, the third in the series of the creative platform – ‘Home Is...
Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most...
Mumbai: Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra as its brand ambassador on Wednesday. This association...
Mumbai: Edtech company Byju’s on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy. In his new role, Singh will be...
Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president – marketing & brand. In her new...
Mumbai: 1441 Pizzeria has announced the appointment of Vandini Gupta as brand and business head. As the brand expands into new domains, this appointment comes as...
Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux – ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat...
MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency’s team will be...
Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children....
MUMBAI: Intimate wear brand, Zivame announced the launch of its new brand campaign #DekhoMaineKyaKiya, encouraging women to give shape to their inner desires. The brand believes...
Mumbai: In this week’s Throwback Thursday segment, we present an ad that isn’t so much of a relic considering it was launched just over a year...
Mumbai: Havas Media India has won the integrated media mandate of OZiva, home-grown certified clean & plant-based nutrition and wellness brand. OZiva and Havas Media will...
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat...
Mumbai: Streax, the hair color brand by Hygienic Research Institute, has partnered with Bollywood actor Shah Rukh to launch a digital campaign that aims to inspire...
Mumbai: Danish sportswear brand hummel has entered into a partnership with Indian Super League side Hyderabad FC, as the club’s official team kit partner for the...
Mumbai: Higher ed-tech start-up upGrad on Thursday announced the appointment of Shreyas Shevade as the head of creative and content marketing. Shreyas’s role will be to integrate...
Mumbai : Women’s apparel company TCNS Clothing Co Ltd has signed Bollywood actress Alia Bhatt as the face for its ethnic-wear brand, Aurelia. The brand hopes...
MUMBAI: Personal care brand Mamaearth highlights playful exchanges between loved ones during ‘Champi Time’ in their new campaign #ChampiConfessions. The light-hearted banter perfectly captures those cheeky...
Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the...
Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with...
Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to...
Mumbai : Delightful Gourmet Private Limited has appointed Mumbai based brand & communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record”...
Mumbai: The pandemic has taken its deathly hold not just on people’s lives but also their livelihoods. Business organisations across different sectors are struggling to wade...
Mumbai: Healthcare brand Sebamed’s head of marketing for India, Konark Gaur, has joined FMCG company Marico. He has been appointed as business head – New Foods. ...
New Delhi : Outlook Group has appointed Pallaw Kumar as the assistant vice president – brand & marketing. Conceiving and developing brand & marketing campaigns, and...
New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and...
New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness...
MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of...
New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market....
Mumbai: FMCG brand Mamaearth has appointed Avinash Dhagat as vice president, operations. In his new role, he will be leading the operations and supply chain for...
MUMBAI:Bitcoins and Cryptocurrencies have garnered a lot of buzz and popularity of late, dominating conversations globally. While it carries its own set of complexities like any...
MUMBAI: FMCG brand Mamaearth has appointed Karan Bajwa as vice president, human resources for Honasa Consumer Pvt. Ltd. Bajwa has eight years of experience across talent...
MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face...
MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh...
MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel. The Mumbai-based agency will...
MUMBAI: Carmaker Kia has dropped the ‘Motors’ from its name to unveil a fresh brand identity and positioning as Kia India, and a new slogan –...
NEW DELHI: Japanese sports wear brand Asics India has signed Ravindra Jadeja as its new brand ambassador. With Asics’ brand philosophy of enabling ‘A Sound Mind...
Mumbai: Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. The grandeur and charm are no less in other parts...
MUMBAI: Travel and tourism were among the first sectors to be hit in 2020, due to the outbreak of the Covid2019 pandemic and the resultant closure...
SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company...
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products...
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the...
NEW DELHI: Balaji Telefilms has granted 14 lakh stock options under ESOP to its eligible employees. Each stock option is convertible into an equivalent number of...
NEW DELHI: With the outbreak of the novel Coronavirus, Indians were beset with a zeal for personal and home hygiene products. Hand sanitisers and anti-germ wipes,...
NEW DELHI: Forever21 general manager and head of marketing Saloni Arora Nanda has moved on from the organisation. She announced the development on her social handle....
MUMBAI: Mahindra & Mahindra (M&M), part of the Mahindra Group, has increased the prices of its personal and commercial range of vehicles by around 1.9 per...
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated...
MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which...
NEW DELHI: Lagom. A single word that succinctly sums up the Swedish ethos of moderation in everything. But when it comes to home furnishings retailer Ikea’s...
