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  • Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Yuvraj Singh will lead the brand's latest omni-channel 'Success is Waiting' campaign for Aakash Digital. 

    The ‘Success is Waiting’ campaign, conceptualised in partnership with Cheil India, the creative agency of AESL, will be for students re-appearing for medical and engineering entrance examinations. It intends to inspire such students to give it another shot and will be visible through the digital medium.  

    Yuvraj was the ideal fit to drive home the message effectively as the company needed an inspiring comeback story of a sportsperson, with the core messaging of ‘come back stronger’. With Cricket being the most widely followed sports in the country, the communication has been designed around the comeback story of Yuvraj Singh. He has been an inspirational figure for many Indians, first through his successful cricketing career, then his battle with cancer and his inspirational comeback and now with his humanitarian initiatives.  

    Read more news on Aakash Educational Services

    Commenting on the collaboration with Yuvraj Singh, Aakash Educational Services director and CEO Aakash Chaudhry said, “We are pleased to make Yuvraj Singh a part of the Aakash Family. We believe that every student gives their best shot during these critical examinations but we also acknowledge the fact that one does not taste success every time. We want to make the students understand that we not only stand with them in their struggle but also understand their weaknesses and are ready to work on them with the support of the aspirants. Striding on Yuvraj’s popularity amongst the youngsters and his path breaking success story and inspiring comeback, we are sure that he will inculcate the route to celebrate failure while bouncing back with all the more determination, strength and focus.” 

    The film unfolds as a long walk with Yuvraj Singh capturing the protagonist’s highs and lows in lives. At relevant moments, he walks past a set of cricket stumps uprooted, past trophies and medals, past pictures of his fans screaming for his autograph, newspaper headlines that speak of his not being part of the team, etc. Interspersed with the shots, we see school kids studying, looking into a mirror with determination or at times looking unsure. The film motivates the students to resume their journey on the path of success with renewed vigour. 

    Yuvraj Singh said, “I connect with Aakash as they train students to never give up and offer a helping hand to them in cracking such tough entrance exams. The theme of the film too in a way mirrors the journey of my life. I have faced many ups and downs. Through the film I want to tell the students that when the world calls you a failure, you call yourself a success. Find a coach who will have more faith in you than he would have in himself. And I assure you that once that happens, there is no looking back.”  

    Owing to the current scenario and shorter preparation cycle available to the repeaters, digital format is the most preferred medium amongst students. With the strong pedagogy of Aakash Institute in test preparation coupled with the superior digital capabilities, Aakash Digital stands out amongst the masses.  

    Aakash Institute aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by its National Academic Team. Over the years, students from AESL have shown proven selection track record in various Medical & Engineering entrance exams and competitive exams such as NTSE, KVPY, and Olympiads. 

  • The Better Home onboards Dia Mirza as brand ambassador

    The Better Home onboards Dia Mirza as brand ambassador

    NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs advocate, and Wildlife Trust of India ambassador Dia Mirza as brand ambassador for their range of eco-friendly home care products that are better for our loved ones, homes and our planet.

    Known for her strong stance on protecting our environment and wildlife and, of course, her million-dollar smile, Dia has announced her brand partnership with The Better Home’s range of subscription home care products (naturally derived floor cleaner, toilet cleaner, laundry liquid and dishwash). These cleaners are built on the belief built on the belief that you should not have to choose between what's effective, what's good for you, and what's good for the planet. Urban Indian households release 21.6 billion litres of water contaminated with harsh chemical cleaners down the drain every single day! These cleaners emit toxic fumes that are harmful to the health of all those who come into contact with them. The brand & Dia’s vision is to enable and empower the community to make that switch to eco-friendly products that are better for their homes and their health.

    “I am delighted to partner with a brand that resonates with my value system. As cleanliness and hygiene have come to occupy a significant part of our lives in the new post COVID world, it becomes crucial to make conscious choices, to ensure that we take care of the health of our families, communities as well as the planet. I absolutely love their cleaners, sustainable quirky packaging and the exclusive online community you get to be a part of once you subscribe – In fact, I used their products for months before they approached me for a partnership. What’s even better is that you just have to subscribe to it once and forget about it and it will show up at your doorstep every month on the same day!” said Mirza, who has been brought on board as the brand ambassador, “It’s amazing to see that they’ve truly gone out of their way to make our planet better – Their subscription kits come with reusable bottles followed by refill pouches with minimal packaging for which they run a take back program. They take back all waste they generate to recycle it responsibly for us- which effectively means no plastic from The Better Home ends up in our landfills or natural ecosystem – how thoughtful is that!”

    The Better India and The Better Home CEO Dhimant Parekh said, “Dia personifies our philosophy of wanting to leave our planet and its people better than we found it and we are glad to have someone so passionate about health and the environment to be our voice. As a brand, the core of what we do is large scale impact, and we wanted to help our customers get access to natural, sustainable products without compromising on convenience and efficacy. We are thrilled to have Dia with us on this journey – she is someone we truly admire for her contribution in bringing awareness to our cause.”

  • Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Kansai Nerolac continues to sponsor Sunrisers Hyderabad

    Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s thirteenth season. The most loved sports extravaganza in the country will witness Nerolac on the lead side of the team’s helmet and cap.

    In these unprecedented times, the return of cricket’s biggest celebration is here to infuse positive energy in the lives of millions. Further, sports manifests healthy living. This makes it the perfect medium for the brand to connect with consumers across demographics& thank them for their support in last 100 years to the brand, as Nerolac enters in its centenary year.

    Read more news on IPL

    Kansai Nerolac Paints executive director Anuj Jain. said, “We have come a long way since our first association with the T20 franchisees. This cricket league has been the ideal medium to impact lives at large considering its growing influence and ever-increasing fandom. Our association with Sunrisers Hyderabad gives us an opportunity to connect with cricket lovers as their wide appeal does not limit to a single state. We intend to leverage this strategic partnership to drive conversations around our new launches such as Nerolac Excel Virus Guard interior paint and all surface disinfectants”

    Nerolac has been leveraging the mighty sport of cricket effectively for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.

  • Festival season will be the golden quarter for ecommerce players: Criteo Report

    Festival season will be the golden quarter for ecommerce players: Criteo Report

    New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India. Criteo regards this as the ‘Golden Quarter’ of 2020 as e-commerce clocks significantly high growth. 

    Overcoming such unprecedented times, online retail is back to pre-Covid2019 numbers, and steadily growing upwards since then. As 2020 sales are increasing progressively; 2019 data provides relevant  context and describes the strong seasonality expected in the coming weeks. According to the report, there has been a 28 per cent year-on-year increase in the overall online retail sales.

    Criteo MD southeast Asia and India Taranjeet Singh said, “During these trying times, the Indian e-commerce industry has been on a steady upward growth trajectory showcasing a gradual shift of consumers towards e-commerce websites for purchases. Consumers have moved onto a stage where purchasing online has become their daily routine in order to fulfil all their demands for food, beverages and festive gifting. Expanding businesses on e-commerce platforms is the need of the hour. This golden quarter signals a revival in demand and consumer sentiment at large on ecommerce platforms.”

    Read more news on ecommerce industry

    With the festive season around the corner, the daily sales of flowers, gifts, food and beverages increase manifold. Individually flowers and gifting categories witness a boost in their numbers by more than 343 per cent in August 2019, compared to its average in July.

    Additionally, statistics according to Criteo Holiday report reveal 70 per cent increase in sales in the food & beverage category observed during the festival of Raksha Bandhan.

    During the time of Big Billion Days on Flipkart, overall, retail sales were up 39 per cent showcasing an average of 27 per cent for the entire week compared to average in August 2019. As traffic generates more sales the conversion rates remain above usual as sales increase more than traffic during the four weeks leading to Big Billion Days. The report quotes that for every 1,000 visitors to Indian retailers, there are significantly more transactions than usual. The week of Big Billion Days represents e-commerce traffic increased by 19 per cent, followed by a sharp rise in sales (+27 per cent).

    As people spend most of their time at home, especially during the most anticipated festival like Diwali; the share of transactions completed on app increased consistently before and following the festival in  2019, with an acceleration of In-App sales just before the event.

    Read more news on Criteo

    For all retail combined, during the weeks following Diwali, sales remain 6-8 per cent above average in August with a 32 per cent increase in sales in the food & beverage category. This festival of Diwali also marks the onset of the travel season with an uplift of bookings to 16 per cent in the week following Diwali.

  • Whirlpool to sponsor ESPNcricinfo for IPL 2020

    Whirlpool to sponsor ESPNcricinfo for IPL 2020

    NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows, features, expert insights and interesting highlights for the cricket lovers.

    ‘Whirlpool Adaptable Player of the Day’: A show where the ESPN anchor and cricket experts will pick & discuss the player who showcases stellar performance and stands out for his match situation related adaptable skills during the game. This selection is in line with Whirlpool’s recently launched Intellifresh Pro, India's most advanced Bottom Mount Refrigerator powered by advanced Adaptive Intelligence Technology. The association will increase awareness and help in building relevance of the product through the show

    ‘T20 Time:Out’: A flagship show which will showcase the daily preview and review for the IPL matches. The show, on which Whirlpool is the Presenting Sponsor, brings a wholesome series of match dissection, data, insights, expert analysis, which will be a daily dose of energy and excitement for the mega event

    Read more news on IPL

    Commenting on the same, Whirlpool of India VP marketing KG Singh said, “IPL has established itself as a modern-day format where cricket lovers experience the adrenaline rush of the game. We are proud to partner with ESPN CricInfo to be a part of one of the deepest passion points for the nation and launch our IntelliFreshPro Bottom Mount Refrigerators – a format of the future just as IPL has proven to be. Just like adaptable players are required to ace the game, our advanced Bottom Mount Refrigerators uses its adaptive technology for winning consumer experience.”

  • Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

    Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

    NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.

    Commenting on the partnership Mondelez India senior director marketing (chocolates), insights & analytics Anil Viswanathan said, “As an optimistic and progressive brand Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way, and often, it’s the smallest gestures that have the biggest impact. This year has made us all realize the value of the people that run our cities, societies, lives and this has been the core thought behind the brand’s #SayThankYou campaign. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to inspire our consumers to 'Say thank you to those who make our lives easier'. So, this season, the total runs that are scored in every Mumbai Indians match will go beyond cricket. We are very excited to have one of the country’s favorite team, joining us in this journey of acknowledging the unacknowledged and expressing gratitude to those who are working behind the scenes to make the team and its players a success on the field.”

    Read more news on Cadbury

    Cadbury Dairy Milk has been working to acknowledge the unacknowledged by sponsoring health insurance, a critical need for unorganised labour and daily wage earners, through Nirmana. This is a continuation of the Generosity journey where recently Cadbury Dairy Milk has committed part proceeds of its Limited-Edition ‘Thank You’ Bar sale towards this cause supporting insurance for ~17000 daily wagers.

    Read more news on IPL

    Mumbai Indians spokesperson, said “We are extremely pleased to be associated with Cadbury Dairy Milk. At Mumbai Indians, we believe in compassion, gratitude, and togetherness.  The ‘One Family’ ideology of Mumbai Indians reflects the same feeling in true spirit. The ‘Say Thank You’ initiative by Cadbury Dairy Milk is a highly commendable initiative that also resonates with our thoughts. The world is witnessing a very challenging time and it is imperative that we extend care and empathy as a united force to the affected. We hope that through this association, we are able to spread smiles and help the ones in need.”

  • DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

    DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media. There will be additional emphasis on strengthening brand visibility in the digital space aligned with the business goals. The team will work across brand touchpoints to connect and engage with consumers.

    Read more stories on DDB Mudra

    CPRL head Robert Hunghanfoo said, “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

    McDonald’s India – north & east DGM-Marketing Kriti Awasthi added, “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. COVID-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

    DDB Mudra Group – north managing partner Ashutosh Sawhney said, “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability to create media-agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

  • MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. 

    “We are delighted to be the digital healthcare partner for Royal Challengers Bangalore. Through this partnership, we hope to spread the message of being & staying healthy. This is consistent with our endeavour to make healthcare accessible to each individual in this country. We wish the team good luck and abundant good health”, MediBuddy-DocsApp co-founder & CEO MediBuddy-DocsApp said.

    RCB Chairman Sanjeev Churiwala said, “We are delighted to have MediBuddy as digital healthcare partner with Royal Challengers Bangalore, with this partnership we aim to drive the message of the importance of health in these current times.”

    The T20 tournament will be played in the UAE this year and is scheduled to start on 19 September and will conclude on 10 November 10.

  • Havas Media wins media mandate for MyGate

    Havas Media wins media mandate for MyGate

    BANGALORE: Havas Media has won media duties for MyGate, India’s leading community management solution, whose comprehensive offering comprises security, ERP and a host of other features for gated communities. The mandate includes over-the-top (OTT) media services and all offline media duties. The account was won following a multi-agency pitch. The account size is estimated to be Rs 30+ crores and will be handled out of the agency’s Bangalore office led by Havas Media EVP south Saurabh Jain.

    MyGate head of marketing Ranjit Behera said, “By enhancing the safety and convenience of gated communities and constantly introducing newer, better, friendlier solutions to everyday problems, MyGate is bringing about a positive change in community living. Effective communication is a crucial component of this effort, and we’re glad to have the passion, experience and strategic thinking of Havas Media Group’s meaningful media to navigate its constantly evolving landscape.”

    Havas Media Group India MD Mohit Joshi said, “MyGate is a pioneer brand in the community management space which thrives on technology and innovation. MyGate app facilitates a seamless and contactless experience to its user which is a need of the hour. MyGate’s recent integrations with news and healthcare platforms is a testament to their passion towards community welfare. We are honoured to be partnering with MyGate and are glad to further bolster our e-commerce portfolio with this win.”

    Founded by ISB-IIM-IIT alumni, MyGate is headquartered in Bangalore, with offices in its major markets across the country. MyGate’s eponymous mobile app enables gated communities to vastly enhance their security and convenience through a number of innovative features, such as visitor management, e-intercom, accounts & payments, leave at gate, and daily help management. It allows residents to approve entries and exits, manage visitors/deliveries, communicate with their neighbours, log attendance and pay society maintenance bills and daily help workers, among much else. Launched in 2016, it is now used by over 2 million homes every day in over 10,000 gated communities across the country.

    Over the past year, MyGate has been named one of India’s Most Disruptive Start-ups (by YourStory) and among India’s Top 15 Tech Disruptors (by BusinessWorld).

  • ENO continues to drive relevance with food experiments

    ENO continues to drive relevance with food experiments

    New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the brand. As the country prepares itself for a longer stint of social distancing, the in-home food experiments continue to be a relevant trend, as validated from the recipe search data from YouTube. Riding on this wave, ENO has partnered with Google to create a unique campaign where the communication is customized as per the recipe being searched by the user.

    The brand first picked up the top recipes being searched on YouTube (which had a high correlation with acidity) and then developed customized six-second creatives for each recipe. The ENO advertisement is customised basis the recipe searched and plays before the recipe video commences, making the whole experience a very personalized one for the viewer.

    GSK Consumer Healthcare area marketing lead OTC & expert marketing ISC Vijay Sharma said, “With prolonged confinement at home, food continues to be an expression of relief and people are seeking and trying new recipes that they can themselves make at home. We want people to enjoy their culinary experiments without having to worry about any interruption that may happen on account of acidity, as their trusted ally Eno is always there to take care of it. We had received an overwhelming response to the previous phase of this campaign and that’s why we are extending it – now making it far more personalised with this unique idea.”

    With this campaign, the brand will drive relevance via contextual conversations and present itself as a reliable ally against acidity. The campaign has already garnered a massive reach of over 14 million consumers on YouTube within a week of its launch.