Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.
InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.
Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.”
InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.
InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.
NEW DELHI: Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age groups. The new TVC showcases the Aqualite's range of PU, EVA and printed hawai chappals, and highlights the brand’s commitment to comfort and style.
With an aim to reach out to masses across all languages, the lyrics of the new ad campaign have been written by acclaimed lyricist Javed Akhtar. The jingle will be available across multiple languages with renowned Bollywood artiste Piyush Mishra singing it in Hindi, Zubeen Garg in Assamese, Roopam Islam in Bengali and the multi-talented LV Revanth singing it in Tamil, Telugu and Malayalam.
#ComfortDikhtaHai marketing campaign has been developed and conceptualised by Kolkata-based ad agency Shreyansh Innovations. The 60 second TVC will be aired in major TV channels, and will further be leveraged through other mediums including print ads across national publications, along with outdoor and BTL level activations in Bihar, UP, and in store communication.
Aqualite MD Davinder Kumar Gupta said, “Over the years, Aqualite has invested in understanding the needs, tastes and preferences of Indian customers. Aqualite Research Institute is a testament to our commitment to our Indian customers who are looking for comfortable footwear. At the Aqualite Research Institute, our experts scientifically study our customers' feet and develop products which are not only affordable and made of high quality but are also skin friendly, cost effective and have perfect pattern and size.”
He further added, “The thought behind #ComfortDikhtaHai campaign is to highlight Aqualite’s commitment to deliver best comfort for your feet. The campaign resonates with our motto of bringing comfortable footwear to Indian masses anywhere and everywhere.”
Light House Funds partner Sachin Bhartiya said, “As strategic partners to Aqualite, we are positive that the company’s commitment on comfort, innovation and quality will make them one of India’s most trusted and admired footwear brand. Through its contemporary footwear that sets benchmarks in comfort, affordability and style, Aqualite is empowering Indian masses across the country. The #ComfortDikhtaHai campaign will resonate with consumers since it stands for what the brand has been consistently focussing on for all these years.”
Shreyansh Innovations creative head Debdarsan Dutta said, “Our main task was to make the core Aqualite benefit of comfortable footwear resonate with the masses. We sought to do it by eschewing the much-bandied celebrity endorsement route and stand out from the clutter by representing our comfort premise through the relatable visual metaphor of a cushion / pillow. Adding to this visual delight, the comfort story is further complemented by a likeable audio track. We are confident that #ComfortDikhtahai will sit as comfortably with our audiences as Aqualite footwear does on your feet.”
MUMBAI: JK White Cement is reinventing the building materials communication space through its quirky new campaign series #MaxXHaiNa!
Through the superlative use of humour, visual content and music in its marketing salvos, JK Cement has been challenging conventions as far as the perception of the cement industry is concerned. In a similar fashion, the #MaxXHaiNa comprises a series of digital first short format ad films, along with the digital brand mascot Mr. MaxX – the problem solver for every home improvement need. This campaign finds resonance with and reinforces the recent rebranding initiative of bringing all the brands of JK White Cement under the ‘MaxX’ umbrella.
The ad films showcase some of the products in the brand’s portfolio – JK Cement WallMaxX (wall putty), JK Cement PriMaxX (wall primer) and JK Cement TileMaxX (adhesive and grouts). All the products in the MaxX bouquet are an extension of JK White Cement’s core brand messaging i.e. delivering the maximum in everything it stands for. The company is pro-actively reaching out and identifying consumer needs while understanding emerging patterns like digital and music, along with the reassuring tagline of Fikar Not, MaxX Hai Na (No fear, MaxX is here) to make its products more identifiable. The campaign is live across a mix of offline and online platforms including print and social media.
JK White Cement business head Niranjan Mishra said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services. At the same time, we have continued to reinvent ourselves, keeping abreast with the changing market dynamics and consumer expectations. We have expanded and strengthened the JK White Cement portfolio with the aim of providing better than the best and bringing uniformity in our brand architecture. Our ‘MaxX’ family of products provide a one stop solution to the customers for all their home building needs.”
JK White Cement head – strategy & branding Nitish Chopra added, “With crisp digital ad films, intelligent content and catchy music forming the fulcrum of the campaign, "MaxX Hai Na” aims to reassure consumers, that no matter what their home improvement requirement is, the MaxX range of products is the solution. With a youthful and quirky tone, our campaign has been designed to be creative, yet contextual and the tagline Fikar Not, MaxX Hai Na is memorable as well as relevant.”
The digital trend has witnessed a swell owing to the pandemic hitting physical presence and marketing. In addition to conventional media which still forms an important medium for reaching the TG, these aspects of content marketing have been important establishing a consumer connect with the brand when physical presence is absent, and JK White Cement is putting all of these strategies to ‘MaxX’ use.
NEW DELHI: Every festive season, as people prepare to splurge, brands leave no stone unturned to position themselves in the front line of their consumers’ view. Twitter – given its conversational nature, diverse reach, and ability to seamlessly connect brands with the right audiences – sees a number of brands go all out with their communication efforts to keep their consumers engaged and the brand’s presence felt.
Brands use Twitter to establish their identity, connect and engage with their audiences, provide customer support services, and even launch new products. Brands become a part of culture on Twitter as consumers on the service are constantly redefining relationships with each other and brands at any given time.
With #Diwali2020 inspiring an array of emotions in all of us, brands on Twitter struck a chord with consumers over a number of themes; some humane and some fun. This year, as digital emerged as the go-to medium for both brands and consumers, Twitter gave brands a stronger reason and opportunity to connect with their audiences virtually. Responding to the call, brands from across sectors such as OTT, e-commerce, OEM, etc., rolled out meaningful and engaging content to connect with their audiences on the service. Here’s a look at what brands on Twitter had to say this #2020WaliDiwali:
Inspiring people to be kind and generous
The uncertainties of this year led people to be thankful for their blessings. Subsequently, many instances of people coming together to help each other surfaced this year. In line with this sentiment, several brands encouraged people to be kind, and continue providing their support to those who need it.
Amazon India’s #DeliverThanks campaign, which used a Twitter conversation card to prompt audience to express gratitude towards everyone working behind the scenes, Vivo’s #SmileWalaDiya contest, asking people to ‘light up lives by bringing smiles to people’s faces’, Oppo’s video story of two little friends’ Diwali being brightened by their tutor, which was a heartwarming reminder to #BeTheLight in people’s lives, and Zomato’s #JabDilKare, aimed at granting some of people’s most heartfelt wishes through their @FeedingIndia project, were all testimonies to the goodness people carry within.
This festive season, for every tweet you do using #DeliverThanks Amazon will donate a Covid safety kit to a kid for a better future. #Amazon
Two little munchkins, a wise tutor and a little sparkle that added a big twinkle in everyone’s eyes! This Diwali, #BeTheLight to spread the light with #OPPOF17Pro Diwali Edition and catch this adorable tale of joy and celebration!
Know More: https://t.co/4FxhytYCQCpic.twitter.com/fds6rbA2lP
Finding comfort in family and togetherness
Festivals like Diwali are the best times, and for some, the only times, when they get to come together with their family and friends to have fun, reminisce about the good gone days and make new memories.
This year, as many people could not spend Diwali with their families, Coca-Cola nudged its audience to welcome new relationships into their lives with #DiwaliWithCoke. VolkswagenIndia, by #DeliveringHappiness, also tickled the familial sentiments in people with a video that spoke about the importance of family on all occasions – whether its Diwali, or welcoming one’s first car.
Among many other things, festivals also bring out the diversity of India. As people gather in celebration, all differences of religion and rituals fade into the lights of festive cheer.
OnePlus celebrated Diwali with glimpses of celebrations in different cities across the country shot on the #OnePlus8T5G and showcasing the various colours of India. Morris Garages India’s #SoundsOfIndia, through an audio Tweet, encouraged people to recreate the MG Anthem with an Indian touch.
Sure, family and gifts are important for celebrations, but where’s the fun without some entertainment? To top the festivities with some chill time, Netflix India, as part of its #NetflixMatchMaker campaign, served up festive film recommendations for those planning on ending Diwali day with a movie night. Disney+ Hotstar VIP also invited people to celebrate Diwali with the recently released #Laxmii, wishing them prosperity with #YehDiwaliLaxmiiWali.
Shopping and Gifting: It is the season to shop till you drop
No Diwali is complete without at least a little bit of shopping and oh, the gifts that we all look forward to. The festivities get everyone to lighten their pockets and wallets, and brands only add to the momentum with festive offers. While HSBC India and HDFC bank lured customers via attractive discounts, Havells India’s #GharWaliDiwali and SBI Card’s #ApnepanKaEhsaas used Conversation Cards to get people Tweeting about the gifts they were planning to exchange this season.
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Mumbai: Star India delivers the biggest IPL ever in the history of the tournament. From swashbuckling young talent, exciting clashes, to nail-biting double super overs in a single day, season-13 was nothing short of electrifying. With fans enjoying matches from the comfort of their homes, Dream11 IPL 2020 has set a viewership record with an overall consumption increase of 23 per cent *versus 2019. Television viewership reached an outstanding 31.57mn average impressions.
Capitalizing on the regional appeal, five independent language channel offerings – Hindi, Tamil, Telugu, Bangla, and Kannada, contributed immensely to the increased viewership growth of Dream11 IPL 2020. The regional offering across languages has been received well by viewers and has increased the viewership by 28 per cent over last year.
“It’s the biggest IPL the nation has seen and the response from fans and advertisers has been stupendous. The record-breaking opening week gave us the ideal start and laid the foundation for a record breaking season. We are extremely delighted that this season has been the biggestever in terms of viewership, engagement and ad sales. Enhanced story-telling, localisation, contextually relevant marketing and technology innovations formed the pillars of our offering. We are encouraged by the growth we have seen in southern markets driven by our regional feeds and higher consumption across demographics especially in rural markets and amongst kids,” Star India head – sports Sanjog Gupta said. “Season 13 witnessed some explosive matches which were aptly supplemented by innovative programming, world-class production – both remote and on-ground. This wouldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE,”he added.
The record-breaking start to the Dream11 IPL 2020 started with the campaign ‘EkSaathWaaliBaat’. The campaign aimed to uplift the mood of the nation by bringing people together for the biggest cricketing tournament of the year. Star Sports, India’s leading sports broadcaster – pulled out all stops to ensure viewers and fans are offered an unparalleled experience of the Dream11 IPL 2020 from the comfort of their homes.
The season began with sold-out inventory, with 18 sponsors and 114 advertisers onboard, setting an optimistic tone to a massively successful season ahead. Star Sports pulled off the telecast of one of the biggest sporting spectacles in 2020 in just six weeks during an ongoing pandemic and a lot of uncertainties.
With fans enjoying the matches from the comfort of their homes, Star took it upon them to make sure fans of all ages and demographics were hooked to the 2020 edition. This resulted in women and kids registering impressive viewership growth of24 per cent and 20 per cent respectively. Star India’s effort to offer unmatched engagement for its viewers with state-of-the-art product innovations such as surround-in-stadia fan cheer, specialized broadcast feeds, and fan walls have received a great response and got fans closer to the game than ever before. Chapterisation of the tournament via themes such as Fan Week and Rivalry Week, along with a slate of programming including franchise shows continued to draw IPL aficionados throughout the tournament. The revamped Select Dugout this year continued to target core cricket viewers and also registered significant growth in consumption.
New Delhi: The seventh season of Hero Indian Super League kicks off today and fans are counting down the minutes till their favourite teams descend on the field to fight it out for the much-coveted trophy.
The first match will take place between Kerala Blasters FC and ATK Mohun Bagan at GMC Bambolim stadium. The 2020-21 season features 115 games amongst 11 teams, with the inclusion of Kolkata giants ATK Mohun Bagan and SC East Bengal.
The matches will be telecast and live streamed in 82 territories across the world through five partners across TV and digital platforms.
Official broadcasting partner Star Network will exclusively air ISL matches in India on Star Sports 1 SD & HD, Star Sports 2 SD & HD (English); Star Sports Hindi 1 SD & HD, Star Sports 3, Star Gold 2 (Hindi), Asianet Plus, Asianet Movies (Malayalam); Star Sports Bangla; Star Sports Kannada; Star Sports Tamil; Star Sports Telugu and Star Sports Marathi. Online streaming will be available on Disney+ Hotstar VIP and JioTV.
In addition to international markets, including USA and Australia, fans across continental Europe, Central Asia, Far East, South East Asia, and Asia Pacific can also tune in to enjoy India’s premier football league live.
The organising committee and broadcasters are leaving no stone unturned to reach out to the audiences and connect with them. They began with a massive campaign ‘Let’s Football: Football will be back’ – a firm promise in the age of uncertainties, courtesy Covid2019.
The film showcased the love of the players for the game and how audiences wanted this format of live sports to return. This year, the matches will be played behind closed doors. In order to step up the engagement, the organisers have created dedicated fan zones. They have installed two LED screens that will feature fans from the home team and the away team, thus amplifying the rivalry virtually in a bid to enhance the viewing experience. Along with this enhanced audio for the game, an additional mix of cameras and further access to the players through pre-and-post-match shows will ensure that fans remain close to all the action even beyond the field. A few select followers will also get the opportunity to interact with experts and special guests during the pre and post-match shows.
Carefully targeted content curation in the form of glimpses of practice sessions, player interactions, team interactions and great goals have been deployed to maximise viewer engagement. This content is amplified via social handles of ISL, Star Sports, individual teams, and players. The trend hashtags such as #LetsFootball #isl have already gone viral with people keenly following them.
If we examine Google trends, there has been a steady uptick in search activity around ISL, clearly indicating the love for the game among the Indian audience.
And not just fans, but brands too are showing the league some love. Sponsors for this year include Hero MotoCorp, Byju’s, Dream11, Himalaya Drug, Apollo Tyres, Nivea and others. The Premier League, the wealthiest and most-watched football league in the world, has come onboard as strategic partner. This, perhaps, is the biggest vote of confidence the homegrown ISL could ask for with regards to its prospects as a global player of the future.
The league has grown in leaps and bounds since the time it was launched by Reliance, AIFF, and Star India. It has started attracting international investors. The City Football group plonked down top dollar to acquire a 65 per cent stake in the Mumbai FC in November 2019. Then in mid-August 2020, ISL franchise Hyderabad FC struck a two-year partnership with German Bundesliga giant Borussia Dortmund (BVB), the twelfth richest football team in the world. The Hero ISL has also became the first league from south Asia to be inducted into the prestigious World Leagues Forum, which includes professional football leagues like La Liga, Bundesliga and Premier League, to name a few.
At a business level, ISL is creating the right platform that football needs in order to grow in India. As per BARC reports, Hero ISL 6 had recorded a 51 per cent growth in viewership, with 28 billion minutes consumed, 168 million live match reach, 213 million video views and over 75 million interactions achieved. The brand is a hit across mediums, with the last season being aired on more than 20 TV channels, and clocking 19 million views on Disney+Hotstar.
Since the launch, the organisers have stood for not just creating a league, but expanding the culture of football throughout the country. This has been a predominant theme in ISL’s advertising campaigns through the years. One step at a time, that are big strides nonetheless, it is focusing on creating an ecosystem for the game to thrive in. Initially, the idea was to create a platform, which was followed by bringing in the audiences to sample the game and make sure they stay on. Next came creating equity for the league with long standing partnerships and sponsorships. Earlier, football fever in India was only restricted to big ticket global events.
But the ISL has now become an annual ritual for football lovers and the community is booming with every new instalment. It has created a podium where the domestic players can come forward and shine.
ISL 2014:
ISL 2015:
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ISL 2019:
The ISL has always believed in playing offense. With the support of its sponsors and loyal viewers, it is only a matter of time before it drives India past the goal line and puts us well and truly on the world map of football.
New Delhi: The recently concluded festive season fared well for Titan Co. The jewellery division of the company witnessed a mid-teens growth (around 15 per cent) for the 30 day festive stretch from Dussehra till Diwali over the corresponding period last year, with a decent recovery in studded jewellery sales.
The company includes brands like Tanishq, Mia, Zoya and Caratlane in its jewellery division business.
Tanishq has over 270 stores in the country and it clocked almost Rs 18,600 crore retails sales in the last year. On the other hand, Caratlane products are available both offline and online. It is available across 90 stores in multiple Indian cities.
Interestingly, the Titan company advertised its jewellery division to invite consumers to make purchases during Diwali. It came up with multiple ads for brand Tanishq during the festive season. However, on both the occasions, the creatives were attacked by netizens and the brand had to pull back the films.
The first ad focused on promoting communal harmony, where it showcased a Hindu girl married in a Muslim family getting ready for a baby shower ceremony. The idea was extremely simple as the film was a nod to the peaceful co-existence of the two communities.
The second ad featured four actors – Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya Furniturewala – talking about their Diwali plans. One of the protagonists spoke about not bursting firecrackers, leading to certain sections of social media taking offence at her personal opinion.
In both instances, trollers pointed out that the ads had hurt Hindu sentiments.
The ads were part of a campaign to promote Tanishq’s Ekatvam range of jewellery.
Over the years, Tanishq has emerged as the biggest advertiser in the jewellery division of Titan company followed by Caratlane. The brand works with multiple endorsers across geographies to reach out to its audiences and create an appeal for its products.
Titan company in an official statement further stated that the watches and wearables business also did quite well during the festive season, with recovery close to last year levels. Eyewear business has also witnessed good traction.
NEW DELHI: Times of India in association with BYJU’S has launched #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.
With a key focus towards offering innovative, engaging and informative content for young students, the campaign platform will also offer guidance via discussions and one-on-one chats for parents and educators.
The campaign will further delve into various topics, pertaining to education, curated by luminaries and stalwarts from the education sector including Artsphere & Soulsphere founder & director Anubha Doshi, Nehru World School director Arunabh Singh, Ophthalmologist Navin Sakhuja, Max Super Specialty Hospital director and head Sameer Malhotra, Springdays School & Fountainhead Leaders co-founder Ramya Rajendiran among others.
Some of the key topics include, new education policy, curriculum during Covid2019 and beyond, Blackboard to a digital screen, screen time – how much is too much, and many more.
#KeepLearning is a holistic one stop platform solving all thee-learning pain-points faced by teachers, parents and students in today’s time. The platform includes: –
· Content on Online Education: Almost all topics related to online learning are covered through variety of articles, listicles and videos on the website
· Discussion with Subject Matter Experts: There will be series of Webinars and Panel Discussions with subject matter experts on various topics throughout the 2 months duration of the initiative
· One-on-One Connect with Experts: Registered users will also be able to connect one on one with key experts from multiple domains like Education System, Lifestyle Coaching, Child Psychology, Ophthalmology, Career Counselling etc. to answer their questions/queries
· Discussion Forums: Registered users will also be able to participate in discussion forums on various topics and get perspective of top experts and other participants
The campaign is also engaging with prominent celebrities and experts. The list includes known influencers like Rajiv Makhani, Anaita Shroff, Katerina Folkman, Momcom India and many others.
TOI director brand Sanjeev Bhargava said, “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”
TOI director response Sudha Natrajan has also shared a similar take on the initiative. She said, “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and alsohelp students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”
Byju’s COO Mrinal Mohit said, “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, BYJU’S hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”
Launched today, the campaign will garner a national presence via the media house’s extensive reach, further amplified digitally as well as with social media. Parents and children can visit the campaign microsite https://timeskeeplearning.com/ for a deep-dive into the world of e-learning.
New Delhi: Zomato CMO Gaurav Verma has moved on from the organisation. He announced the development on his social media handle.
Verma joined Zomato from Pepsico as CMO for the brand in 2019. Soon, he was elevated to global growth head for dining out for a brief period of six. Later, he was again given the mantle for marketing in April this year.
He led the brand marketing activities for Zomato throughout the pandemic and spearheaded several interesting campaigns.
Verma has 15 years of experience in the industry and has worked at multiple brands such as Pepsico, ITC, Lenovo, and Tata Tea. His longest stint was at Pepsico where he worked in different categories such as Tropicana, Lays, Kurkure, and others.
NEW DELHI: Customer experience is about brands demonstrating their commitment to prioritizing and anticipating the problems of the customers and taking the onus to provide a solution to the customers. One of the frequent problems that were most customers face while purchasing online is the whole complexity of the 'return' process.
Agile brands are managing this, by using technology to simplify this process and some cases even ensuring that the need to return itself reduces. Service technology is changing the face of customer support and service and empowering the customers to make their lives convenient at all hours of the day.
The three, brands that are emerging as shining stars by using technology in effective ways to deliver effortless convenience.
a) Zomato
When buying from an aggregator, the problem often becomes about who takes the onus in case of a product quality issue. In a recent experience, there was a wrong order delivered by a restaurant via Zomato, an Indian restaurant aggregator. The fault according to me lay with the restaurant, as it was a wrong variation of the dish that had been served up. It did not a case of an incorrect order picked up by the delivery boy. The restaurant in itself was unreachable / not contactable. None of the numbers worked. However, a simple chat exchange solved my problem; Zomato took onus and refunded the amount without the need for an actual conversation with a customer service executive or even any follow-up on emails/chats, etc. A simple chat message that can resolve the consumer’s concern, can create a lasting impact in the customer’s mind.
b) UNIQLO
Given the pandemic, physically shopping for clothes is becoming an 'preferred' option for many, and rightly so. Yes, online shopping for apparel is possible. And it has its perks like saving time and effort, allowing us to compare brands, filter and shortlist our options at the convenience of a click, the aftermath of dealing with returns because of 'size' related issues just makes the shopping process longer. It is then that I do miss the occasional suggestion of the salesperson for the right size. Uniqlo’s size measurement technology tool solves this problem so efficiently for people like me. This simplistic technology on their website for online shopping requires you to enter your physical measurements, and it prompts a recommended size for you for that particular apparel, thus making the customer experience significantly much better. Gone are my days of taking the onus of opening size charts and trying to assess which size would be comparable basis a standard size chart and hence a better fit for me.
c) Amazon
Amazon has always been at the forefront of introducing innovations aimed at making the experience easier for its customers. It provides customers with a whole host of options to ensure minimal effort and convenience for the user. Minimal effort is a key and a determinant of your experience regardless of whether you are buying or returning a product. Effortless experience is what leads to customer loyalty. Many retailers are reaching new heights in ensuring a seamless purchase experience however only a few can surpass expectations when it comes to the 'return, ' experience. Amazon is a stand out brand in this aspect. Both the process and policies are aimed to please the customer and require minimal effort. Customer support is technology-driven yet easy to access, pick up is prompt and convenient to organize again via technology, and policies are fair, which are essential elements to ensure a seamless 'return experience.’
(The article is written by Hansa Research senior VP and national head – CX Practice Piyali Chatterjee. The views are personal and Indiantelevision.com may not subscribe to them.)
