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  • Aakash Education pushes ANTHE with a new spot

    Aakash Education pushes ANTHE with a new spot

    MUMBAI: Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.

    With the launch of this campaign, Aakash aims at inviting students to enroll themselves in ANTHE, which gives deserving students an opportunity to earn up to 100 per cent scholarship and helps them take the first step in their endeavour to become doctors and engineers. Students studying in class 7 to 12 can enroll for the exam.

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    The objective of the TVC is to build brand awareness, besides supporting retail marketing to drive consumer traffic. The TVC will be supported with a pan-India print campaign as well.

    Made in 40 and 20 second edits, the ad highlights that ANTHE this year will be conducted online as well, addressing the challenges and issues posed due to the ongoing pandemic. By taking the examination online, it will help stellar students from smaller towns and cities be a part of it.

    The TVC shows a young boy encouraging others to understand the significance of appearing for the nationwide scholarship exam. The campaign focuses on how, despite the ongoing uncertainties, one should not deter from striving for success and Aakash is taking every possible step to make the examination smooth and hassle-free for the aspirants.

    AESL MD Aakash Chaudhry said, “The campaign will be aired on TV as well on digital m channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform.”

    The brand has been regularly advertising with its call to action ads as well as brand campaigns across the mediums. It has also worked with celebrities such as Yuvraj Singh to cut across the audiences and send the message. The brand operates in a very competitive market which has several players like it who are offering similar services.

  • Syed Amjad Ali moves on from Mullen Lintas

    Syed Amjad Ali moves on from Mullen Lintas

    New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV, Modern Foods, Honor Mobiles, Havells and Dabur.

    Prior to joining Mullen Lintas, Ali served for over two decades at Lowe Lintas. He joined the agency in 1995 as an executive and grew to become an executive director where he led several big accounts such as LG Electronics, Maruti Suzuki, Havells, Olx, Micromax, Greenply, and others.

    He was one of the key pillars at both the agencies.
     

  • Eye on inclusivity, Havas India bats for ‘Women Who Inspire’

    Eye on inclusivity, Havas India bats for ‘Women Who Inspire’

    MUMBAI: It is a truth universally acknowledged that women face more challenges in the workplace than members of the opposite sex. Even as more and more women join the workforce, there are still many obstacles for them to overcome, be it in terms of equal pay, career opportunities, harassment or work-life balance. With this thought looming large, Havas has started ‘Women Who Inspire’ – an initiative to foster gender diversity and women leadership.

    Ultimately, the goal is to bring about a cultural transformation and mindset shift that will help build a diverse and strong workforce that is futuristic and encourages many more women leaders in the group. A core group has been formed which consists of members in senior roles, across all our six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership. This core team meets every alternate month to discuss key issues, opportunities, and changes relevant for the group as a whole and works towards recognising and celebrating the great work that women leaders do across the group.

    The initiative has been devised with four key objectives in mind: mentoring high-potential women leaders; promoting the exchange of ideas and networking opportunities; enhancing the growth of women staffers as leaders and decision-makers; and creating the right environment that allows development and growth opportunities.

    Havas Group India CEO Rana Barua said, “Being diverse is all about enabling a culture that is conducive to freely express, share thoughts and perspectives. As we embark on this journey, we are excited about the potential cultural and mindset change that it can bring to the lives of women employees within Havas Group India. We see this as a step to bring about a huge transformation and one that will help us move in the direction of building a versatile workforce that is futuristic and aligned to the changing global world order and economy.”

    Havas Group CHRO Vandana Tilwani who is leading this initiative added, “As we gear up for our next phase of (post-Covid) growth at Havas, we have to adapt to a different way of working which involves merging of work and life, remote working and adapting to agile and flexible team structures. Becoming a gender-diverse organization, breaking of many fixed rules and taboos and thus encouraging more women leaders is not only important in creating a futuristic workplace, it is now a necessity in order to have a competitive advantage.”

    Members of the core committee:

        Havas Group India CEO Rana Barua
        Havas Group India CHRO Vandana Tilwani
        Havas Media Group India CEO Mohit Joshi
        Havas Life Sorento managing partner Susan Josi
        Think Design co-founder and design director Deepali Saini
        Havas Group India director marketing and communications Priyanka Mehra
        Havas Group India general manager HR Toral Shah
        Havas Media head – west Sanchita Roy
        Havas Creative SVP – client servicing Geetika Thakur
        Havas Life Sorento Sr Manager Scientific Communications Rasika Bhat
        Shobiz creative director Sreyashi Datta
        Langoor Havas head HR Pavithra Eshwar
     

  • Dettol’s education programme delivers strong social value

    Dettol’s education programme delivers strong social value

    NEW DELHI: RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI) evaluation study report of its successful Dettol School Hygiene Education Programme at ISC-FICCI Indian Sanitation Conclave 2020. The virtual discussion focused on the need for an integrated approach to Wash in schools in the times of Covid-19.

    The link between hygiene and public health has now been clearly established. Yet, proper hand-washing practices remain elusive in much of the country. Even before a meal, 69.9 per cent of rural India still washes their hands without soap. Another 15 per cent only wash their hands with water after defecation. The Dettol School Hygiene Programme was envisioned as a step towards improving poor sanitary practices in schools, homes, and communities, by promoting behavioral changes.

    Reckitt Benckiser Health AMESA director external affairs and partnerships Ravi Bhatnagar said, “We at Dettol BSI believe in the idea of health and hygiene for all. Dettol School Curriculum in partnership with our development partners was introduced to drive behavior change among young children based on age-appropriate behavioral nudges. Our aim is to emphasize on the need to facilitate a sanitized environment and to create the importance of Wash in preventing the spread of infection amongst children.”

    He further added, “There is a tremendous amount of work done by corporates, NGOs and citizens to work with the government. However, to address the current situation we all must come together to fight this pandemic. A standalone intervention receives a lower social return on investment, however with an integration of interventions which is more nutrition-sensitive including water, right to nutrition, and diarrhoea management, social return on investment touches the ratio of 1:47. This creates a bigger impact on society. It's time we look at hygiene, sanitation and health together and not separately to tackle this pandemic.”

    India Sanitation Coalition chair Naina Lal Kidwai said “In addition to the monetary investment, corporates like RB also bring their ability to successfully implement and their need to measure outcomes that we see in the SROI report of the Dettol School Hygiene Education Programme. The fact that we can measure every 1 rupee invested has delivered 33 rupees of social value is a huge multiplier when looking at actual impact on the ground.”

    “Through the hygiene programs in school, we have seen role reversal of children & parents where children have taken up the role of teaching the right way to wash hands. They have become an agent of change in communities in spreading awareness about health & hygiene. We believe that the hygiene curriculum should be part of the daily school day. As we have seen through the pandemic, the only way to protect ourselves from diseases is by washing hands.” said Aga Khan Foundation CEO Tinni Sawhney.

    Key highlights from the report:

        For every ₹ 1 invested, the Dettol School Hygiene Education Programme delivers ₹ 33.05 of social value
        An initial investment of INR 15.9 crore has yielded worthy outcomes through innovations such as using creative platforms to reinforce key hygiene measures, structured hygiene sessions in schools, supporting trainings at multiple levels and more, we have brought about social value worth Rs 526 crore
        At a time when hand hygiene is of critical importance to prevent the spread of COVID-19, an increase of 86 per cent in the adoption of hygiene practices by students was witnessed  
        The program has reached 13 million children so far and counting across 8 states, 40 districts and 650,000 schools across India
        250+ Schools awarded by PM under Swachh Vidyalaya (Clean School) Awards
        Direct Impact on children:
            14.2 per cent reduction in diarrhoea among children
            17 per cent increase in school attendance
            89 per cent students follow all the necessary hygiene practices which have been taught in school
            92 per cent students share hygiene knowledge with parents and family members

    The Dettol School Hygiene Education Programme seeks to drive behaviour change through a multifaceted approach, which targets schools and the community at large. The school programme has been designed in recognition of the fact that, by changing the mindset and behaviour of school students, they can become a catalyst for change in schools, homes and neighborhoods. By working with teachers and principals, the right knowledge can be passed on to build good habits in children and future generations.

  • Hero Motocorp appoints Michael Clarke as COO

    Hero Motocorp appoints Michael Clarke as COO

    NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO).

    Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman & CEO of Hero MotoCorp.

    In the emerging “new world” of business, Clarke’s appointment comes close on the heels of recent augmenting of the leadership team at Hero MotoCorp.

    As part of this process, Hero MotoCorp has earlier announced assigning the role of head of strategy to Malo Le Masson and expanded the role of Ravi Pisipaty as the head of plant operations.

    Sanjay Bhan has returned to the company as the head of global business (GB) to play a key role in the rapid expansion and consolidation of Hero in the international markets.

    Mahesh Kaikini, the head of Gurugram plant, has been appointed as the chief quality officer, while Ashutosh Varma has been elevated to the role of head of national sales.

    Clarke is a business leader with more than 25 years’ global experience in publicly listed companies in the US and UK. He has worked extensively in building, leading and managing teams across geographies and functions. Having occupied leadership roles in some of the world’s top companies, such as Fiat Group SPA and Delphi Technologies, Clarke has also been in charge of operations and human resources functions in several other companies, including Tenneco Automotive and Hertz Corporation Breed Technology (formerly AlliedSignal SRS) across Europe.

    He started his career with Delco Electronics Overseas Corporation (a subsidiary of General Motors) in Liverpool, before moving to Colgate Palmolive based out of Manchester.

    Hero Motocorp chairman & CEO Pawan Munjal said, “Mike brings considerable global experience and expertise in managing complex operations, international restructuring, organisational and cultural change. His experience will be highly beneficial as we look to further consolidate our market leadership across continents. We have a clear focus to create benchmark products and facilities, including industry leading processes and operations. Mike will contribute by playing a vital role in providing strategic leadership in operational excellence and driving the Talent agenda at Hero MotoCorp.”

    Clarke said, “We are in unprecedented times across the globe and it is clear that Hero MotoCorp is navigating successfully and maintaining its number one position in the industry. I am passionately looking forward to contributing to and continuing the journey globally as well as in the domestic market in India.”

  • Hits debuts on Jio

    Hits debuts on Jio

    NEW DELHI: Hits, one of Asia's top English networks bringing the best of Hollywood and UK TV shows, will now be available to Jio users. It will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users.

    Jio users can immerse themselves in their all-time favourite shows in HD quality and reconnect with well-told stories and iconic characters. Blockbuster TV series like Mind Your Language, Diff’rent Strokes, Small Wonder, Sherlock Holmes, Knight Rider, Baywatch, M*A*S*H, Murder, She Wrote and many more are part of the programming line-up.

    Rewind Network CEO Avi Himatsinghani said, “We are really happy and excited to be associated with Jio to launch Hits and bring a hand-picked selection of the superhit Hollywood and other favourite UK TV shows of all time to their subscribers. I am certain that these shows will stir up happy memories and will be thoroughly enjoyed today as good stories transcend time. Hits has been topping the charts in other Asian markets and we are confident that the service will be equally loved and well received by the 400 million-strong Jio family.”

    Hits features a carefully curated selection of top TV dramas and sitcoms from Hollywood and UK majors such as The Walt Disney Company, ITV Studios, ViacomCBS, NBCUniversal, Fremantle and Sony Pictures, and will progressively introduce more titles from other studios. 

  • Blue Tribe awards its integrated mandate to Chimp&z Inc

    Blue Tribe awards its integrated mandate to Chimp&z Inc

    MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch.

    The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from social media, creatives, performance, ORM, SEO, public relations, and web development along with an e-commerce platform creation.

    Chimp&z Inc has successfully partnered with several brands including Unicef, Discovery Communications, TLC India and Religare Health Insurance in the recent past.

    A new entrant in the plant-based meat industry, Blue Tribe is floated by Alkem Labs promoter Sandeep Singh, and Nikki Arora Singh to replace the usage of meat in the food supply chain in India. The brand, armed with research and innovation in food science, is on a mission to revolutionise how the world eats its meat. Their ready-to-cook frozen plant-based meat products taste, look, feel, and cook like meat.

    Chimp&z Inc CEO & co-founder Angad Singh Manchanda said, “Chimp&z Inc strives for challenges and there is no better challenge than establishing a niche brand like Blue Tribe in the digital world. Considering the recent demand for sustainable alternatives to meat, Blue Tribe has to step in armed and ready. We aim to provide them with all the digital arms and ammunition needed through their journey. The end goal is to make Blue Tribe a household name from the substitute meats industry in all parts of India."

    Blue Tribe co-founder Sandeep Singh said, “About 60 per cent of India’s population consumes meat, making the country a large meat market, and hence, a potential one for plant-based meat. Blue Tribe is founded with a conscious attempt to replace animals in the food supply chain for a sustainable and healthier future for generations to come. To establish our brand as a better alternative, we will have to raise awareness about the impact of animal agriculture and we decided to do so digitally. Chimp&z Inc’s pitch stood out as a complete strategy for the smooth launch of our brand into the market and people’s minds.”

  • boAt audio leads in TWS earphones category: Counterpoint Research

    boAt audio leads in TWS earphones category: Counterpoint Research

    NEW DELHI: Homegrown consumer tech brand boAt Lifestyle has been ranked number one in the True Wireless (TWS) earphones category, as per the latest report by Counterpoint Research (Q3 CY2020). The brand sailed through the pandemic to break all records and has seen 385 per cent growth as compared to Q2 CY2020 in the TWS category.

    According to Counterpoint Research, boAt has captured 18.3 per cent market share (in terms of volume) in the TWS Category (Q3, CY2020), overtaking brands like Xiaomi, Realme, JBL, Apple amongst others to become number one overall. The TWS category has grown by 172 per cent since the earlier quarter, while boAt has grown by 385 per cent during the same period.

    Counterpoint Research analyst Shilpi Jain said, "Aggressive marketing backed with strong product line-up at affordable prices, strong channel partnerships, portfolios across various price tiers and building a strong consumer base are some of the strategies that worked in its favour. Its Airdopes 441 model became the second best-selling model in Q3 2020 with its features like water resistance and up to 25 hours battery life coming at an affordable price point".

    Rise in ‘from Home’ culture like ‘Work from Home’, ‘Study at Home’ and ‘Stadium at Home (with IPL) has acted as a catalyst this festive season for consumers to buy boAt audio products. The rise in sales this year comes on the back of new customers coming in mainly from tier-2 cities at the recently concluded Diwali sales by Flipkart and Amazon. boAt has also witnessed a positive shift in demand for the wireless category. Specifically, in the TWS Earphones (Airdopes) range the brand has created a well-rounded portfolio of products with best in class features like Bluetooth 5.0, IPX capabilities, and long battery life. In January 2020, boAt sold around 40 per cent of wired and 60 per cent wireless products. As of November 2020, the sales for wireless have increased to 70 per cent with wired at 30 per cent.

    boAt audio co-founder Aman Gupta said, “Being an Indian brand boAt understood the requirement of its TG i.e. the millennials who cannot be influenced through traditional marketing strategies but through quality experience. The Counterpoint report is a result of our commitment towards boAtheads, to provide them a product that isn't just fashionable and aspirational but affordable.”

    boAt has been challenging the status quo in a sector dominated by established global brands. It has ramped up quickly in a short span of just over four years, through its core high-quality, smart, efficient, stylish and durable line of audio products.

    The company has witnessed a 20 per cent surge in demand for its products in Covid2019 times and today sells more than 15,000 units a day as against 8,000-10,000 in pre-Covid2019 times.

    In 2019, boAt audio was the leading brand with more than 20 per cent market share in the earwear category as per the market data released by leading IT market research and advisory firm International Data Corporation (IDC) in 2019.

  • Chrome DM week 46: Business news genre emerges as top gainer

    Chrome DM week 46: Business news genre emerges as top gainer

    NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent.

    In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the infotainment genre has emerged as a close second on the top gainers list with a marginal growth of 0.14 per cent in the all India market. In this genre, History TV18 has gained the highest OTS with 89.1 per cent.

    Read more coverage on ChromeDM

    Among other genres, religious, music, and youth have grown negligibly by 0.11 per cent, 0.08 per cent and 0.02 per cent.

  • PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020

    PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020

    NEW DELHI: Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi, actor Sonu Sood, and comedian Kunal Kamra, all of whom accounted for a total of over one crore impressions on Twitter in the month of October.

    Key highlights of the first report include the remarkable rise of Tejashwi Yadav, who clocked over 1.24 million engagements in October, overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. PM Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million impressions.

    Sonu Sood, who was dubbed ‘messiah of migrants’ at the peak of the Covid2019 pandemic, topped Twitter engagement among Bollywood stars with a phenomenal 2.4 million engagements. Shah Rukh Khan was at second position with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was in third place, and Anupam Kher with 4.74 lakh engagements came in fourth. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at fifth position with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. 

    Controversial stand-up comic Kunal Kamra topped the list of comedians with 1.1 million engagements. Kamra, a frequent and favourite target of brickbats from certain sections of social media, is active on Twitter where he posts his frank takes on hot-button issues, often laced with his signature pithy humour. Recently, he was in the news for a series of tweets taking aim at the Supreme Court and the bench of judges who granted bail to Republic TV editor-in-chief Arnab Goswami in an abetment to suicide case.

    The IPL was the flavour of the season for cricketers and it comes as no surprise that India captain and expectant father Virat Kohli scored the highest Twitter engagement, with 2.4 million impressions. Suresh Raina was at second position with 1.9 million engagements. Former stars Sachin Tendulkar at third position, Harbhajan Singh at fifth position, and Virendra Sehwag at sixth position, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator, is also hugely popular and ranked in the fourth place with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers.

    In the intensively competitive journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. AajTak’s Rohit Sardana was at second position with 1.1 million engagement, followed by Sushant Sinha with 1.05 million impressions. Veteran journalist and India Today’s consulting editor Rajdeep Sardesai came in at number eight with 6.6 lakh engagements, and Rana Ayyub was at sixth position with 7.6 lakh engagements.

    In the business leaders category, Anand Mahindra towered over others with over 4 lakh engagements. RPG Groups chief Harsh Goenka was at second position with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of Xiaomi and RealMe’s Madhav Sheth were at third and fourth position respectively with 1.5 lakh and 1.1 lakh engagements. Wipro Chairman Rishad Premji with 49,000 engagements was at fifth position, Biocon’s Kiran Mazumdar-Shaw with 41,000 engagements at sixth position, Marico’s Harsh Mariwala with 24,000 engagements is at seventh position, Micromax co-founder Rahul Sharma with 19,000 engagements at eight position and chairman of JSPL and former MP, Naveen Jindal with 16,000 engagements is at ninth position. Google’s Global CEO Sundar Pichai with 15,000 engagements is at tenth position.

    This is the first time social media analytics for Twitter engagement across 20 categories have been done on a daily, monthly basis in a transparent manner. The categories whose Twitter engagement have been analysed include politicians (party-wise), journalists, business leaders (founders & investors), sportspersons (cricket and other sports), movie stars (Bollywood and regional), authors, chefs, and comedians.

    Here are the winners from some key categories:

    1.      Politicians – Narendra Modi – 72,15,913 Twitter engagements

    2.      Bollywood – Sonu Sood – 24,36,601 Twitter engagements

    3.      Business Head – Anand Mahindra – 4,08,882 Twitter engagements

    4.      Cricketer – Virat Kohli –  24,65,918 Twitter engagements

    5.      Sports Star (non-cricket) – Vijender Singh –  4,27,006 Twitter engagements

    6.      TV Star – Sidharth Shukla –  3,90,901 Twitter engagements

    7.      Journalist – Deepak Chaurasia –  18,88,720 Twitter engagements

    8.      Founders – Kunal Shah –  60,093 Twitter engagements

    9.      Comedians – Kunal Kamra –  11,46,111 Twitter engagements

    10.  Regional Cinema Star – Mahesh Babu –  7,32,964 Twitter engagements

    11.  Authors – Anand Ranganathan – 5,36,874 Twitter engagements

    12.  Investor – Mohandas Pai – 99,741 Twitter engagements

    Said Twitteet co-founder Sandeep Amar: “Our social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers.  We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level, a leader's Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”