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Mumbai: In line with PepsiCo India’s partnership with Bharti Airtel, Pepsi has unveiled a new film to mark the announcement. The partnership will be amplified via...
Mumbai: Worldwide Media, India’s leading lifestyle and entertainment group has appointed the exemplary revenue leader, Shrutish Maharaj as its president of revenue & strategy, according to...
MUMBAI: For over 15 years, she was one of many bright lights at the Kalanithi Maran-owned Sun TV network. But for now, content & brand integration...
New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC...
Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency...
MUMBAI: Logistics and grocery delivery app Dunzo’s head of brand Sai Ganesh has resigned. His next move is not known as of now. Ganesh joined the...
Mumbai: Sociapa has won the digital and creative responsibilities of Spectra Care’s French Essence. Speaking of this association, Spectra Care director Nidhi Gupta said, “Sociapa is...
Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand’s summer collection. The campaign is based on...
Mumbai: The client solution company Spring Bio Solutions has assigned its social media duties to Verve Media. The media agency will be responsible for the company’s...
22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. The primary...
MUMBAI: Brand X “launches heart-warming video dedicated to all ‘Super Moms’” blares an accessories brand campaign…“Celebrating the superstar mothers”, says another. “Dedicated to mothers who like...
Mumbai: FMCG major Hindustan Unilever Ltd (HUL) has become a Rs 50,000 crore turnover company, the first pure FMCG firm to achieve this milestone. The company’s...
Mumbai: As cricket lovers from across India unite to cheer on their favorite teams, KFC’s new film hits it out of the park with ‘Cricket Hai,...
Mumbai: The fintech company, Mintoak has appointed Khushaal Talreja as Head of Marketing. He will be responsible for brand building and creating more opportunities. Khushaal is...
Republic Media Network has appointed Anand Sreenivasan as the National Head-Branded Content. With an overall experience of more than 16 years, Sreenivasan will head the Fluid...
Mumbai: Celebrity endorsements saw a 44 per cent rise in 2021 as opposed to 2020, according to the data released by AdEx India, a division of...
Mumbai: Cricket and Bollywood celebs continue to rule the roost when it comes to brand endorsements in the country, as indicated by data & insights company...
Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as a communication partner for the cricket team’s creative mandate for Tata Indian Premier League (IPL) 2022....
Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This...
Mumbai: Sanitary ware company Hindware has announced a new brand identity and roped in actor Tamannaah Bhatia as brand endorser to build a stronger connect with...
MUMBAI: Honasa Consumer Pvt. Ltd. (HCPL), parent company of Mamaearth, and The Derma Co., a fast-growing House of Brands for personal care, appointed Anuja Mishra as...
Mumbai: Fintech company RapiPay on Tuesday announced a strategic partnership with Delhi Capitals (DC), becoming the team’s ‘neo banking partner’ for the upcoming 15th season of...
Mumbai: Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group has named Niranjana H as creative director – brand solutions....
Mumbai: Brand endorsers can now avail of paid advisory service from the Advertising Standards Council of India (ASCI) to avoid making misleading claims in advertisements, the...
Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has launched a TV commercial for its healthcare products – Cool Pack, featuring brand partner &...
Mumbai: Chewing gum and mint brand Center Fresh has refreshed its core communication of ‘fresh breath confidence’ to something that’s more in sync with changing times....
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility...
Mumbai: Homegrown e-commerce marketplace Flipkart has announced the launch of its latest digital campaign for Flipkart Grocery – a category that continues to see exponential year-on-year...
Mumbai: Hero Lectro, the e-cycles brand of Hero Cycles has unveiled its brand film for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’. With...
MUMBAI: PepsiCo-owned international brand Quaker has launched a new TVC Campaign – ‘Fuel For The Real Fit’ to inspire consumers to have Oats as part of...
Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his...
MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” – Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans...
For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and...
Mumbai: Cuticura, a beauty and personal care brand from Cholayil has launched a new television commercial for its “no-gas” deodorant range with Smart Perfume Burst –...
Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers,...
Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman...
Mumbai: International menswear brand Peter England from Aditya Birla Fashion and Retail has launched an exclusive campaign for the upcoming Pongal festival. Encapsulating the essence of...
Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the ‘Friend in Need’ for car insurance...
Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will...
Mumbai: Continuing its association with ace athletes and sportspersons, Bank of Baroda on Tuesday announced Indian cricketer Shafali Verma as its brand endorser. “We continuously support...
Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental...
Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers. The brand...
Mumbai: Hercules, the bicycle brand from the stable of TI Cycles of India has announced its partnership up with Dabang Delhi Kabaddi Club for the Pro Kabaddi...
Mumbai: Women are successful thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, artists, or as CEOs. Caregiving...
Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter....
Mumbai: KFC India has announced the launch of their new ‘Express Pick-up’ service endorsed by none other than the Queen of Speed – PT Usha herself....
Mumbai: Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest...
Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better...
Mumbai: Joy Personal Care, an Indian skincare brand from the aegis of RSH Global has announced a new campaign for its winter-care product Honey & Almonds...
New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment...
