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  • Aristobrat announces #TheQuietLuxurySale

    Aristobrat announces #TheQuietLuxurySale

    Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, is delighted to announce its exclusive mid-summer sale, aptly named #TheQuietLuxurySale. This initiative is set to redefine luxury fashion by making it more accessible and affordable, inviting more men to experience the elegance and sophistication of slow fashion.

    With discounts of up to 40 per cent off, #TheQuietLuxurySale is a celebration of Aristobrat’s commitment to providing high-quality, luxurious apparel at attractive prices. The sale encompasses a wide array of garments, ensuring there is something for every gentleman.

    Featured collections in the sale:

    1   Shirts: A diverse range encompassing t-shirts, piqué shirts, and cotton sateen shirts, crafted for both comfort and style.

    2   Luxury dress ahirts: Upgrade your wardrobe with Aristobrat’s premium selection of specially tailored dress shirts, perfect for sophisticated occasions.

    3   Tencel cotton shirts: Experience the supreme in comfort and style Aristobrat’s tencel cotton shirts, blending sustainability with luxury.

    4   Pants and trousers: Choose from classic trousers to the innovative Tjamas and élite Trouser collections, designed to meet every gentleman’s needs.

    5   Everywear pants: Versatile and stylish, Aristobrat’s everywear pants seamlessly transition from casual to formal settings, ensuring you’re ready for any occasion.

    6   Classic boxer collections: Comfort and elegance in Aristobrat’s classic boxer collections, designed with the modern man in mind.

    Aristobrat’s dedication to slow fashion ensures that each piece is crafted with attention to detail, sustainability, and timeless style. The #TheQuietLuxurySale is not just a sale; it’s an invitation to embrace a lifestyle that values quality over quantity and sustainability over fast fashion.

  • Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Mumbai: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.

    Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:

    1   The build range, featuring the clean slate hydrating cleanser, the on cloud nine lightweight moisturizer, and the sleep tight firming serum, focuses on repairing and restoring the skin barrier to its natural state.

    2   The balance range, consisting of the fresh start oil-free balancing cleanser, the bounce back soothing & purifying toner, and the get even everyday multi-active serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.

    3   The defence range includes the bright idea radiance serum, the no shade sunscreen primer SPF 50 PA++++, and the super smooth sun stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

    Commenting on the launch, Reliance Retail Ventures Ltd executive director Isha Ambani said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

    Commenting on the launch, Akind co-founder Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.

    After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

  • MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    Mumbai: Building on the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar introduced the brand’s Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo- Chinese flavors by introducing an exciting condiment created by the homegrown food brand.

    The new MasterChow Schezwan Chutney promises to pack a flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. As Chef Ranveer Brar explained, “Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!”

    MasterChow founder Vidur Kataria, said that this launch represents the next step in revolutionising how Indians experience Chinese cuisine at home. “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we’re giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment.”

    The Schezwan Chutney kick-starts a new phase of the year-long ‘Asli Chinese’ campaign that will spotlight MasterChow’s diverse product range, with a focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.

    Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message.

    The campaign kick-started digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. The company has also curated a fun, quirky and engaging spree of pre-launch content for “MasterChow Loyalists” on Instagram.

    The new MasterChow Schezwan Chutney is available now on the brand’s website (www.masterchow.in), major e-commerce platforms like Amazon, and leading quick commerce apps like blinkit, Swiggy, Instamart, Zepto, Bigbasket.

  • Boldfit expands reach with Blinkit

    Boldfit expands reach with Blinkit

    Mumbai: Boldfit, a leading name in health and fitness apparel, equipment, and supplements, is thrilled to announce its latest partnership with Blinkit, India’s premier quick commerce platform. This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India, revolutionising the way fitness enthusiasts and health-conscious consumers access their essential products.

    Boldfit has consistently been at the forefront of providing high-quality fitness gear, including workout gear, fitness equipment, and dietary supplements. With a commitment to enhancing the health and wellness journey of its customers, Boldfit’s new alliance with Blinkit is set to offer unprecedented convenience, ensuring that top-tier fitness products are just a few clicks away and delivered in record time.

    Key highlights of the partnership:

    10-minute delivery: Customers can now enjoy the convenience of having their favorite Boldfit products delivered to their doorstep in just 10 minutes, thanks to Blinkit’s efficient delivery network.

    Extensive reach: The partnership covers numerous cities across India, bringing Boldfit’s extensive range of products to a wider audience and catering to the increasing demand for quick and reliable access to fitness essentials.

    Premium product range: The collaboration includes the delivery of Boldfit’s full spectrum of offerings, from stylish and functional workout apparel to state-of-the-art fitness appliances and scientifically formulated supplements.

    Boldfit CEO Pallav Bihani expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

    With this groundbreaking collaboration, Boldfit and Blinkit are poised to make a substantial impact on the health and fitness landscape in India. Customers can now enjoy the ultimate convenience of having Boldfit’s exceptional products delivered swiftly, empowering them to stay committed to their health and fitness goals with ease.

  • Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Mumbai: Caprese, a women’s fashion handbag brand synonymous with chic elegance and contemporary style, is thrilled to announce its new brand ambassador, the stunning Kiara Advani! To celebrate this exciting collaboration Caprese launched its new spring summer 2024 collection as a part of the ‘The Kiara Collection’. This collaboration epitomizes Caprese’s vision to empower women to express their unique sense of style.  

    Established in 2012, Caprese offers women’s handbags, which are a symbol of international fashion inspired by the isle of Capri. The brand caters to the modern women seeking to elevate their everyday style with timeless elegance and a touch of chic.

    Kiara’s impeccable fashion sense, which blends modern trends with timeless elegance, resonates perfectly with the Caprese’s brand identity. From beach days to nights out with friends, ‘The Kiara Collection’ has something for every occasion from Totes to Satchels, Laptop Bags, Slings, Fashion Backpacks – you name it, they’ve got it all.

    “The Kiara Collection” consists of curated stunning handbags that blend style and versatility

    1. Totes and satchels: With their classic silhouette and impeccable craftsmanship makes it the perfect accessory for any occasion, effortlessly enhancing your ensemble with grace and style.

    2. Slings: Sleek, stylish, and practical, they are your go-to companion for conquering tasks with confidence while exuding an aura of sophistication.

    3. Fashion backpacks: Their chic design and roomy compartments make it a staple for fashion-forward urban explorers, effortlessly marrying style with functionality.

    These stunning pieces can be found on Caprese’s website, in nearby retail stores, and through e-commerce platforms like Myntra and Nykaa. The Kiara Collection offers a selection of handbags with price starting from ₹2199 and goes up to ₹3999.

    The marketing head of Caprese stated, “The Kiara Collection is a dazzling blend of Bollywood glamour and timeless elegance, redefining contemporary fashion. We’re thrilled to offer a collection that not only embraces sophistication but also empowers women, transforming everyday moments into a stylish adventure. Kiara’s association with Caprese will further solidify our position at the forefront of the fashion brand league.”

    With Kiara Advani as its brand ambassador, Caprese invites you to explore a future filled with exciting collections, campaigns and collaborations that celebrate fashion as a medium to empower and inspire.
     

  • Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.

    The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.  The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.  

    Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.

  • “We prioritise eco-friendly materials for sustainable fashion”: KAZO’s Siddhant Aggarwal

    “We prioritise eco-friendly materials for sustainable fashion”: KAZO’s Siddhant Aggarwal

    Mumbai: Women’s fashion around the world is witnessing a significant evolution, spurred by a blend of innovation, sustainability, and customer-centricity. KAZO, a leading women’s fashion brand in Delhi, epitomises this dynamic shift with its fusion of international trends, affordability, and practicality.

    From the ongoing ‘Flower Power Campaign’ celebrating modern women to the brand’s commitment to sustainability and personalised shopping experiences, KAZO continues to redefine the fashion landscape, catering to the diverse needs of today’s fashion-forward women.

    Indiantelevision.com in conversation with KAZO director of operations Siddhant Aggarwal delved into their stand out aspect, their retail operations, strategies, their ongoing ‘Flower Power’ campaign and more…

    Edited Excerpts:

    On KAZO differentiating itself from it competitors

    KAZO distinguishes itself from competitors through a meticulously crafted blend of innovation, quality, and customer-centricity. Our commitment to innovation sets us apart. We continuously invest in research and development, ensuring our products feature cutting-edge designs, innovative prints, and trendy elements. By staying ahead of industry trends, we not only meet but exceed customer expectations, establishing KAZO as a trendsetter in the market.

    Furthermore, quality is ingrained in every facet of our operations. From sourcing high-quality raw materials to manufacturing processes, we adhere to rigorous quality control standards. This unwavering commitment to excellence ensures that each product bearing the KAZO name embodies superior craftsmanship and durability, fostering trust and loyalty among our target customers.

    On approaching operations and strategising at KAZO to ensure the brand’s continued success

    Strategic planning is at the core of our operations. We conduct comprehensive market analyses and competitor assessments to identify emerging trends and opportunities. Through cross-functional team collaborations, we formulate robust strategies that capitalize on market dynamics while mitigating risks. These strategies encompass product development, marketing initiatives, and expansion plans, all aligned with our overarching business objectives.

    Furthermore, we prioritise innovation as a cornerstone of our strategic approach. By fostering a culture of creativity and continuous improvement, we encourage our teams to explore new ideas and solutions. This commitment to innovation enables us to stay ahead of the curve, introducing groundbreaking products and experiences that resonate with our target audience.

    On KAZO managing its retail operations both online and offline to cater to diverse customer preferences

    At KAZO, our retail strategy seamlessly integrates both physical and digital channels to cater to diverse customer base. We prioritize consistency across touchpoints, ensuring a uniform brand experience regardless of the platform chosen by our customers. This entails synchronized inventory management, pricing parity, and cohesive branding elements across all channels.

    By leveraging data-driven insights, we tailor our offerings and marketing initiatives to align with customer behaviors and preferences. Furthermore, to ensure consistency and availability of products across channels, KAZO implements integrated inventory management system, Onebeat.

    KAZO fosters meaningful connections with its diverse customer base through proactive engagement initiatives. This includes social media interactions, loyalty programs, innovative online campaigns, and in-store events designed to resonate with different segments of the target audience.

    On the ongoing ‘Flower Power Campaign’ and KAZO’s execution of this on-ground activation; and the impact that you anticipate it will have on brand engagement and sales

    The ongoing ‘Flower Power Campaign’ by KAZO transcends being a mere showcase of exquisite prints and vibrant blooms; it’s a heartfelt celebration of today’s modern women—those who radiate confidence, elegance, and grace. With models walking through bustling mall pathways, each carrying an exquisite KAZO tote bag brimming with flower bouquets, it’s not just about handing flowers; it’s about offering a moment of joy, a token of appreciation for the multifaceted woman. The aim is to make every woman feel valued, celebrated, and empowered when they walk through our doors, recognizing that true style isn’t just about what you wear; it’s about how you feel when you wear it.

    The campaign has received accolades from diverse audiences for its uniqueness and innovation. Having successfully executed the event in two malls where our stores are located, we are excited to expand and showcase this campaign in more areas nationwide, anticipating a significant impact on brand engagement and sales as we continue to connect with our audience on a deeper level.

    On KAZO maintaining a balance between affordability, sustainability, and practicality while offering a fusion of international trends to Indian women

    At KAZO, maintaining a delicate balance between affordability, sustainability, and practicality while infusing international trends into our offerings for Indian women is paramount. With a customer-centric approach, our designs are meticulously tailored to meet the diverse preferences of our customers. While we remain abreast of global fashion trends, we continuously introduce new product ranges, absorbing associated costs to ensure added value for our customers without compromising quality or affordability.

    Emphasizing our commitment to sustainability, we prioritize inclusion of eco-friendly materials such as BCI cotton, recycled polyester, and natural fabrics, further minimizing our environmental footprint. By integrating recycled materials into our designs, we actively contribute to resource conservation and waste reduction, underscoring our dedication to both style and sustainability.

    KAZO also understands that practicality is key for everyday and occasion wear. While staying on-trend, we design clothing that is comfortable, functional, and suitable for diverse occasions. Be it for work, social scenes or glamorous evenings, our versatile pieces can be easily styled for different settings, ensuring proper sizing and fit.

    On the unique challenges and opportunities that KAZO encounters while catering to the modern Indian woman’s fashion needs

    Challenges

    ●    Rapid shifts in fashion preferences and evolving shopping habits require constant adaptation to meet changing consumer demands.

    ●    By competing with a multitude of fashion brands in India’s competitive market, this demands unique differentiation strategies to carve out a distinctive niche.

    ●    Ensuring environmentally responsible production practices while maintaining affordability poses logistical and cost challenges for KAZO.

    ●    Addressing the diverse fashion preferences across different regions of India requires tailored marketing and product offerings to effectively reach target audiences.

    Opportunities

    ●    With a brand ambassador onboard, there is an opportunity to leverage their influence and reach to enhance brand visibility and credibility.

    ●    Implementing data-driven personalisation across online platforms, seamlessly integrating loyalty programs, CRM, and exclusive offers to enhance the in-store experience and build long-lasting customer relationships.

    ●    Leveraging sustainability, including eco-friendly materials, ethical production, and circular fashion practices, aligns with current consumer preferences and can set KAZO apart in the international market.

    ●    Offering personalized shopping experiences and customizable products can enhance customer satisfaction and loyalty, setting KAZO apart in the market and fostering deeper connections with consumers.

    On the emerging women’s fashion trends that you foresee, shaping the industry in the upcoming seasons

    1.   As Gen Z consumers are taking center stage, the demand for their preferences is on the rise which focuses on prioritizing comfort, lightweight and breathable fabrics, and durable, premium-quality clothing.

    2.   The pandemic highlighted the importance of local businesses and production. Some consumers are prioritizing locally-made and sustainable products, creating opportunities for homegrown fashion brands like KAZO.

    3.   Circular fashion practices, including recycling and upcycling, are becoming more prominent as sustainability takes center stage.

    4.   The adoption of eco-friendly materials, ethical production practices, and transparent supply chains becomes pivotal in satisfying consumer expectations for conscious clothing.

    5.   AI-powered personalisation will enhance the shopping experience, offering tailored recommendations and improving customer satisfaction.

  • VLCC plans launch of 100 plus beauty & wellness clinics nationwide

    VLCC plans launch of 100 plus beauty & wellness clinics nationwide

    Mumbai: VLCC, one of the largest beauty and wellness brands in the world has announced their plans for expansion of its retail presence with the opening of 100 plus beauty and wellness clinics nationwide.

    Deepening its pan-India presence, this marks a strategic move for VLCC as it continues to strengthen its position in the wellness industry and cater to the growing demand for premium beauty products and services.

    The plans to open these clinics reflect the company’s strategy to develop ‘phygital’ channels to serve its customers and build a true omnichannel approach. Furthermore, the company has also grown the retail reach for their personal care products business in India in the general trade and modern trade/assisted channels through a weighted distribution strategy to cover over 100 plus clinics.

    VLCC with its expert team of 200 dermatologists provides a wide range of dermatological solutions that include skin rejuvenation and anti-ageing treatments. The brand has 300 plus centres currently and is trusted by more than 20 lakh customers.

    “Our ambitious expansion plans reinforce our commitment to redefine beauty and wellness across India. With the opening of over 100 beauty and wellness clinics nationwide, we are not just expanding our footprint, but also deepening our connection with our valued customers. This strategic move aligns perfectly with our vision of providing top-notch services that are easily accessible to an ever-growing community of beauty enthusiasts nationwide.

    Our dedication extends beyond just services; it’s about empowering Indians to look good, feel good, and live healthy. We believe in fostering a culture of well-being, and our comprehensive offerings are designed to support individuals on their journey to optimal health and beauty.” said VLCC president of global services Anand Wasker.

    With a host of new clinics underway, each will feature VLCC services, encompassing skincare, haircare, and wellness treatments, meticulously tailored to meet the diverse needs of consumers. Every clinic will offer a personalized experience, with expert consultants available to provide guidance and recommendations based on individual preferences and concerns.

    Through the opening of these 100-plus centres, VLCC aims to further solidify its position as a trusted destination for holistic beauty and wellness solutions, empowering customers to look and feel their best from the inside out.