ITV

Tag: brand

  • LG showcases next gen products at CES 2021

    LG showcases next gen products at CES 2021

    SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the lifestyle of customers during CES.

    LG Display is presenting cutting-edge display products through 11 lifestyle theme zones organised to not only demonstrate the excellent picture quality of OLED displays but also to introduce how displays can provide solutions for upgraded and more convenient lives. By doing so, the company will highlight three values of displays, which are ‘Natural Reality’, ‘Lifestyle in Harmony’, and ‘Better for People’. Furthermore, the company stresses the role of a ‘display that cares about people’ by showing functions that are safer and designed to protect users’ health.

    LG Display’s new 77-inch OLED display shows significant progress in picture quality through newly developed and highly efficient materials as well as the addition of a layer to the display, thereby improving its efficiency by around 20 per cent. Higher efficiency means that the display improves its brightness to realize more vivid images.

    LG Display is planning to apply its advanced next-generation OLED technology to high-end TV models that will be launched this year and gradually expand its adoption. In addition, the company is set to strengthen its lineup by producing 83-inch and 42-inch OLED TV displays starting this year, adding to the existing 88-inch, 77-inch, 65-inch, 55-inch, and 48-inch OLED TV displays. It also plans to significantly expand its mid-range TV display lineup down to the 20-30-inch range, enhancing not only TV, but also gaming, mobility, and personal display options.

    It will also introduce differentiated products such as film cinematic sound OLED (Film CSO), which is able to feature an even slimmer design and to generate sound directly from the screen without separate speakers.

    While 200,000 displays were shipped during the first year of OLED TV production in 2013, the number of units shipped reached 4.5 million last year, and LG Display plans to expand that to between 7 and 8 million displays this year to solidify its competitive advantage in the next-generation TV market and accelerate the OLED trend.

    “Through the evolution of OLED, LG Display will expand its differentiated competitiveness and market dominance in premium TV markets,” said LG Display executive VP and head of the TV business unit Chang-ho Oh.

    The company will also demonstrate a variety of professional display products for monitors and laptops, ranging from 15.6-inch to 27-inch to 31.5-inch displays. These are premium IT products incorporating high-definition IPS LCD technology, which has been recognised as being comfortable for the viewer’s eyes.

    The Smart Home Zone will feature a bed with a 55-inch transparent OLED named Smart Bed, which you can use to check weather information or watch movies. At the push of a button, the Smart Bed’s 55-inch Transparent OLED display rises from its frame to show information or TV contents in various screen ratios without compromising its clear image quality. The Smart Bed display’s movable frame can easily be taken to various locations in a house to serve the diverse needs of users.

    The Game Zone will present the best gaming environment, providing the ultimate sense of realism with visual immersion and vivid sound through LG Display’s 48-inch bendable cinematic sound OLED (CSO) gaming TV, which is being unveiled for the first time in the world. It can be turned into a flat screen while watching TV or used as a curved screen while gaming for an extreme immersive viewing experience. With the company’s CSO technology, this OLED display vibrates and makes its own sound without the use of speakers.

    Moreover, LG Display is proposing a new display concept needed for consumers in the contactless era caused by Covid2019. The Restaurant Zone will recreate a sushi bar environment, in which a 55-inch transparent OLED and a 23.1-inch in-touch display are installed in the space between customers and chefs, allowing menu checking and ordering to be easily done via these displays.

    In the case of the Metro Zone, it will give passengers the chance to check route maps or weather and regional information on a 55-inch Transparent OLED display installed on a subway train’s windows, while they will still be able to enjoy the view outside with high transparency.

    The Retail Zone will also introduce 29-inch and 23.1-inch in-touch products, making it convenient to order and pay in a contactless environment at various consumer stores.

  • Tata Consumers Products strengthens beverage wellness portfolio

    Tata Consumers Products strengthens beverage wellness portfolio

    New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products – Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.

    Tata Tea, Desh Ki Chai has a rich heritage of over 30 years and is known for catering to the local tastes & preferences in various geographies. The two new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits: Tata Tea Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It packs the goodness of immunity boosting ingredient tulsi and other native ingredients ginger, cardamom, mulethi and brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.

    Tata Tea Tulsi Green is a blend of green tea and real tulsi leaves. Tulsi is traditionally known to boost immunity and green tea is known for its multiple health benefits. These two were brought together to create a product that tastes and feels good. The blend has been crafted keeping in mind the preference of consumers to use native ingredients along with home-made mixtures in their regular cup of tea. The promise of the brand is ‘Tulsi wali immunity, ab tasty bhi’. This has become even more relevant in current times when consumers are increasingly valuing authentic ingredients in food and beverage products without a compromise on taste.

    Tetley, the second largest tea brand globally, has an offering Tetley Green tea, which is the second biggest green tea brand in India. Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. Now, Tetley green teabag range in India has been reformulated with added Vitamin C and is relaunched as Tetley Green Tea Immune. Hence, Tetley Green Tea Immune has all the goodness of antioxidants rich green tea and added vitamin C, which helps support the Immune system. Tetley Green Tea Immune is available in four exciting variants, (Classic, Lemon & Honey, Ginger Mint and Lemon and Mango variant), to ensure rejuvenation in every sip.

    Tata Consumer Products president packaged beverages (India, Bangladesh and middle east) Sushant Dash said, "We are enhancing wellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand- Tata Tea Gold Care and Tata Tea Tulsi Green and the re-launch of Tetley Green Tea Immune. The pandemic has seen consumers showing a significant preference for trusted health and wellness products. Tata Tea and Tetley are reputed brands in the tea segment and our new offerings will give consumers great quality teas along with the added benefits of these natural ingredients and Vitamin C. Consumers can also buy these variants from the convenience of their homes, through e-commerce platforms. We will continue to invest in our brands and innovate to create quality and distinctive products for our consumers.”

  • Group M research reveals consumers affinity for latest tech

    Group M research reveals consumers affinity for latest tech

    NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the latest technology.

    Conducted by GroupM’s Live Panel in December 2020, this original research looks at the importance of new technology in consumers’ lives. The agency surveyed 1000 US consumers on their attitudes toward technology across six general categories: attitudes toward technology, information sharing and privacy, virtual reality-based devices and services, smart appliances, mobile devices and digital services, such as visual search, streaming audio and streaming video.

    The key highlights of the research are –

    · Attitudes toward technology:

    54.3 per cent respondents agree with this statement: “It’s important my household is equipped with the latest technology.” Males, younger people and higher-income households all “completely agree” with a much higher propensity than other groups.

    · 5G connected devices:

    More than half (51.5 per cent) respondents said they have a 5G device such as a mobile phone that can connect to a 5G network. Among the half of the population without a 5G connected device, 59.6 per cent of 35-54 year-olds said they expect to buy one in the next year, while 45.2 per cent of 18-34 year-olds said the same.

    · Digital services:

    Voice assistance/Visual search: 96.1 per cent respondents use an Amazon or Apple connected product to help with their shopping.

    Streaming audio services: The responses were significantly higher for females than males regarding YouTube Music (49.1 per cent to 42.4 per cent), Pandora (53.4 per cent to 39.7 per cent) and local online radio station (19.6 per cent to 15.4 per cent).

    Streaming video: In order to maintain a lower monthly bill for streaming services, 66 per cent respondents said they would accept having to watch commercials.

    · Virtual or augmented reality: 

    The higher the income, the more likely a consumer would respond “yes” to having a “virtual travel experience” like visiting a museum or a foreign city— eight per cent of the highest quintile, while only 24.7 per cent of the lowest quintile. Overall, males across each age group showed a higher propensity to have accessed a “virtual” trip.

    · Information sharing and privacy for health and fitness trackers: 

    81.7 per cent of respondents believe that either they or a family member should be the only ones with access to this data. On the other hand, only 6.9 per cent of respondents believe the company that made the device or software should have access.

    · Smart appliances: 

    48 per cent agreed that they would like a home appliance to “automatically order replacements when I am running out of related products” (i.e.: a washing machine ordering new detergent or a refrigerator ordering food).

    GroupM global president of business intelligence Brian Wieser said, “New technologies change the ways in which consumers engage with brands and introduce new ways to drive long-term growth. Exploring the contours of new technology adoption laid out in this research is critical for marketers to better understand how to allocate their resources in 2021 and beyond.”

  • Balaji Telefilms approves stock options for employees

    Balaji Telefilms approves stock options for employees

    NEW DELHI: Balaji Telefilms has granted 14 lakh stock options under ESOP to its eligible employees. Each stock option is convertible into an equivalent number of shares of face value of Rs 2 each with an exercise price of Rs 52.01 per option per share.

    Employees will be able to exercise this option within three years from the vesting date.

    Amid such uncertain times, Balaji Telefilms has taken a step forward to reward its employees.

    Ekta Kapoor-led Balaji Telefilms is one of the largest content production houses across India, South Asia, southeast Asia and the Middle East, delivering Hindi and regional content. It has created several iconic serials such as Mano Ya Na Mano, Hum Paanch, Itihaas, Koshish… Ek Aasha, Koi AaneKoHai , Kkusum … EkAamLadki Ki Kahani, Kyunkii… SaasBhiKabhiBahuThi, KahaaniGharGharKii and KasautiiZindagii Kay, to name a few.

    It has produced over 17,000 hours of television content and has state of the art infrastructure including production sets, resources, manpower and editing machines, allowing it to continuously produce high quality shows.

    Promoted by Jeetendra Kapoor, Shobha Kapoor, Ekta Kapoor and Tusshar Kapoor, the company has further diversified into Balaji Motion Pictures, Alt Entertainment, Alt Digital Media, Chhayabani Balaji Entertainment, Marinating Films, Brand Ek.

  • Dettol & Treebo Hotels team up to ensure safe stays for guests

    Dettol & Treebo Hotels team up to ensure safe stays for guests

    NEW DELHI: With the outbreak of the novel Coronavirus, Indians were beset with a zeal for personal and home hygiene products. Hand sanitisers and anti-germ wipes, besides face masks, became mandatory carry-on items for anyone venturing outdoors to combat the deadly pathogen. But like all things, fear, too, passes. People resumed activities that had been put on hold at the height of the pandemic – such as traveling. But Covid is still very much present and poses a threat. A research by Global Monitor indicates that consumers have heightened concerns regarding hygiene on their journey, and trust in cleanliness standards is an extremely critical element when it comes to travel. Clearly, it has become essential for the hospitality sector to implement an effective system to ensure standardised hygiene practices. To this end, Dettol has partnered with Treebo Hotels to facilitate safety and hygiene in domestic travel and create awareness about out of home disinfection and safety.

    The partnership program will ensure the use of Dettol products proven effective against the Covid2019 virus to elevate the disinfection and hygiene levels of the hotel premise, and drive regular training of the hotel staff among various other initiatives to ensure that guests enjoy an even cleaner and safer stay at Treebo Hotels.

    Dettol will also introduce its recently launched suite of innovative cleanliness products at select Treebo Hotels that will be conferred with the ‘Platinum Hygiene Shield’ for maintaining the highest standards of cleanliness and hygiene.

    A Reckitt Benckiser spokesperson said, “As India’s #1 trusted hygiene brand, we aim to partner with our consumers to ensure a healthier environment not just inside, but outside of home as we are at crossroads with the ‘new normal’. We are thrilled to announce our partnership with Treebo hotels in India, as our ethos and priority seamlessly align with one another; providing the safest environment to the Indian population. Through this partnership program we will aim to create a safe, hygienic, and enjoyable experience for its customers with the use of Dettol range of products which are effective against the Covid2019 virus. With this promise, Dettol will continue to drive the organisational purpose and fight in action – to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.”

    The Treebo Hygiene Shield covers all aspects of safety. Disinfection and safety checks at arrival to contactless check-in, fully disinfected rooms, hand-sanitisers accessible across the property, in-room dining / dining with limited seating in the restaurants, social distancing at the lobby and reception, etc are just some of the aspects of providing guests with completely secured and safe stays. All of these safety and hygiene checks are audited regularly and rigorously by internal and third party experts to arrive at a score of the Treebo Hygiene Shield with Dettol Protection. Based on these scores, the properties are awarded bronze, gold and platinum badges.

    Treebo Hotels has also launched the web check-in feature which will further minimise the need for any human interaction at the time of checking-in at a Treebo Hotel. The web check-in feature allows guests to upload ID cards, furnish arrival details, select rooms, and place any other special request up to 48-hours prior to the check-in. Upon arrival at the hotel, guests who have already done a web check-in can just verify their ID cards and collect the keys to their rooms at the reception desk.

    Treebo Hotels co-founder Sidharth Gupta said “Dettol is India’s leading hygiene brand. Their partnership with our Covid safety program – Treebo Hygiene Shield – is a great validation of the quality assurance processes we follow, and our obsession about guest experience and safety. Despite the reducing numbers of new cases in India and the hope of mass vaccination on the horizon, we are not taking our eyes off the road and continuing to follow strict hygiene standards at our hotels.”

    Treebo hotel partners are optimistic and welcoming of Dettol’s partnership with Treebo Hygiene Shield. Sanket Wetal, who owns and operates three hotels under the Treebo brand across Maharashtra, said, “Dettol usage at Treebo gives the reassurance that our hotel premises are safe and hygienic for guests, visitors and even our own staff. The Dettol protection will become one more reason and a strong validation for guests to pick our hotel.”

  • Saloni Arora Nanda moves on from Forever21

    Saloni Arora Nanda moves on from Forever21

    NEW DELHI: Forever21 general manager and head of marketing Saloni Arora Nanda has moved on from the organisation. She announced the development on her social handle.

    Nanda was leading marketing activities on the Indian front, including digital and social media strategy, store launches, strategy execution, and CRM programme. She spent over three-and-a-half years with the high street brand.

    With over 15 years of industry experience, Nanda has worked in the marketing function of several brands such as Landmark Group, Fossil, GroupM, Radio City, and Weber Shandwick.

  • Mahindra hikes prices of personal & commercial vehicles

    Mahindra hikes prices of personal & commercial vehicles

    MUMBAI: Mahindra & Mahindra (M&M), part of the Mahindra Group, has increased the prices of its personal and commercial range of vehicles by around 1.9 per cent, resulting in an increase of Rs 4,500 to Rs 40,000, depending on the model and variant.

    The new prices will be effective 8 January 2021.

    For instance, in the case of All New Thar, the current price increase will be effective for all bookings done between 1 December 2020 and 7 January 2021. All fresh bookings for All New Thar, effective 8 January 2021, will have prices as applicable on the date of delivery.

    M&M CEO – automotive division Veejay Nakra said the price hike was necessitated due to unprecedented increase in commodity prices and various other input costs over the past many months. “We have made all efforts to reduce our costs and deferred price increase for a significant duration, but due to the quantum of input cost increase, consequently we are taking this price increase effective 8 January 2021,” he added.

    Mahindra is the latest automaker to raise prices to offset input costs. Last month, Tata Motors announced an increase in retail price across its commercial vehicle range, effective 1 January 2021. Maruti Suzuki, Ford India, Honda Motors have also raised their prices with the onset of the new year. 

  • Reverse Thought creates a user-friendly website for Allcargo Logistics

    Reverse Thought creates a user-friendly website for Allcargo Logistics

    Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated logistics company. Envisioned to be a business-enabler, the new website displays their full suite of offerings and showcases capabilities to their vast customer base. Visitors now have quick and easy access to a one-stop-shop for their logistics needs. Reverse Thought is a complete digital creative agency specializing in digital marketing, content creation, still photography, web & app development, motion graphics, video creation.

    For Allcargo Logistics, the agency has designed a carefully planned, easy-to-use website which presents relevant information, allows users to access services and complete logistics-related transactions, and also helps them get quick responses to a range of queries. Reverse Thought has also integrated Allcargo’s proprietary digital platform ECU360 as well as other digital logistics tools with the website.

    “We are happy with our experience of working with the Reverse Thought team and appreciate their proficiency”, said Allcargo Logistics senior VP marketing and corporate communication Alok Roy.

    “The opportunity to work on this project for Allcargo Logistics has added a feather to our cap. Not only did we get to work with a major corporate and logistics brand name, but also had the opportunity to get an idea about the array of services the logistics sector provides”, says Reverse Thought Creative Studios creative director Tushar Garg.

    Reverse Thought caters to clients like Amalgamated Plantations Pvt Ltd, Goodricke Tea, ICICI Prudential Pension Funds Management Co. Ltd, Aditya Birla Group & Sun Pharma to name a few. They specialize in digital & social media marketing, content creation, still photography, web & app development, motion graphics, video creation and all it takes to build, promote and market a brand.

    With the vision to be seen amongst the top 10 boutique digital agencies in India, Reverse Thought is on a mission to keep delivering excellent results to businesses, with the help of existing and emerging digital opportunities.

  • BharatPe appoints Sumeet Singh as general counsel & head – corporate strategy

    BharatPe appoints Sumeet Singh as general counsel & head – corporate strategy

    MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which currently is a mix of renowned professionals across industries.

    Singh is a seasoned legal professional with 10+ years of experience across leading law firms including AZB& Partners, DSK Legal and Amarchand Mangaldas. He brings deep understanding of legal, compliance, regulatory and structuring aspects of multiple sectors including non-banking financial, retail, e-commerce, FMCG, digital media and technology.

    Singh, who is expected to join BharatPe soon, is currently a partner at Shardul Amarchand Mangaldas, New Delhi, having joined the erstwhile Amarchand Mangaldas Suresh A. Shroff in 2013 from AZB. He has actively represented some of India’s biggest e-commerce, retail entities, financial companies and start-ups. Recently, he was part of the core team advising Reliance Retail Ventures in its acquisition of the entire retail, wholesale, logistics and warehousing business of Kishore Biyani's Future Group. He has also been advising Norwest Venture Partners (a US$ 9 billion investment fund) in all their recent investments in India including in Xpressbess, OFB Tech, Ess Kay Fin Corp, Veritas Finance etc. He has been an advisor to Grofers since its early days leading their fundraising work.

    Additionally, Singh represented Indiamart on its pre-IPO fund raising. His other marquee representations include clients like Nestle, IFC, Inshorts, IDFC Alternatives Ltd (now Global Infrastructure Partners), Qatar based Q Invest, Raine Group and NewsCorp.

    BharatPe co-founder and CEO Ashneer Grover said, “2020 has been an exciting and solid growth year for BharatPe. As we get ready to welcome 2021, I would like to welcome Sumeet to the team. Sumeet will be the first partner at a major law firm to join a start-up. I’ve known Sumeet professionally and personally for five years and there is no one better to steer BharatPe on its goal to be India’s first true digital bank. He will be responsible for corporate strategy, compliance, licensing, equity and debt deals, ESOP schemes, cap table management and preparation for eventual listing.”

    Singh added, “I am excited to join Ashneer and his solid team of CXOs as they build out a truly differentiated and capital efficient fintech at BharatPe. The way BharatPe has broken away from the fintech crowd to create a solid business, bodes well for the future and I am honoured to contribute to this amazing growth.”

  • The big marketing challenge for Ikea in India

    The big marketing challenge for Ikea in India

    NEW DELHI: Lagom. A single word that succinctly sums up the Swedish ethos of moderation in everything. But when it comes to home furnishings retailer Ikea’s India operations, they have been anything but lagom.

    Ikea recently inaugurated its second store in India in Navi Mumbai on 18 December with an aim to create a better everyday life for those with big dreams and slim wallets. Unlike the mega launch marked by much fanfare in Hyderabad in 2018, where people flocked to the store in huge numbers, Ikea had to maintain an in-store limit this time in keeping with Covid2019 protocols. Despite restrictions, the opening of 5.3 lakh+ sq ft store was still a huge hit, as the in-store visit slots were pre-booked heavily. Even though it was challenging, the brand managed all the preparations for the store at the height of the pandemic.

    “One of the biggest challenges was how do we create the buzz and excitement of a new store and manage to control the crowds and ensure they enjoy a safe shopping experience. We are really happy to say that we managed to achieve this well and our store is off to a good start,” said Ikea India marketing head Amitabh Pande.

    Despite being a global brand, India has not been an easy ride for Ikea. It reported net loss of Rs 720 crore in the financial year ended March 2020. On the positive side, its net sales grew 64.68 per cent to Rs 566 crore in FY 2019-20, up from Rs 343.7 crore in the previous fiscal. The furniture retailer needs to create trust, and accessibility for the brand in the Indian market. Unless people are convinced that they are buying a superior product at Ikea at an affordable price in comparison to the traditional store from where they used to purchase furnishing products, they will never adopt the brand. One of the major tasks for the brand is to get consumers to sample its store and catalogues. So, the big marketing challenge in India is ‘How do you build an iconic brand in a new market?’

    Pande said, “Ikea is an extremely well known and iconic brand in the rest of the world, whereas in India it started from the ground up. India is a new market, where we get to explore understanding people’s life at home and then based on that connecting deeply and meaningfully with our customers.”

    Call it Swedish stoicism, but Ikea’s plans for the Indian market remain undeterred even in the wake of the pandemic. The management continues to believe in the long term vision it has. “We continue to believe in building the brand in India and spending in marketing is a big part of that. We have no plans in altering the existing marketing budget for 2021,” affirmed Pande.

    The brand has a long term vision for the Indian market. It has already invested Rs 7,000 crore in India, across its two stores and several fulfilment centres. It is now working towards opening outlets in cities like Bengaluru and New Delhi along with smaller stores in other cities. Ikea continues to focus on opportunities to grow the business in existing channels and through opening new channels and units.

    The brand has also ramped up its marketing activities in the last two years, releasing several campaigns across multiple mediums to focus on what role Ikea plays in a consumer’s home. These creatives mostly talk about how consumers can purchase multiple products from Ikea at an extremely nominal price.

    Pande shared that the core focus on Ikea’s marketing strategy has always been to create a better everyday life for ‘the many’ and not just the few. The products signal that there is something for everyone, no matter their age, lifestyle or size of wallet.  “In India we have translated the global Ikea vision into a local positioning that we refer to as ‘make every day brighter’. At the heart of it, it is about delivering well designed, functional and affordable products that speaks to the existing and changing needs from the life at home of the many people in India. It involves delivering a satisfying customer experience at our store and online. It involves our ‘people and planet positive’ sustainability agenda and what we do for our communities.”

    Ikea is constantly optimising its media mix based on the needs of the campaign and is closely working with its partners to get the best ROI for each media.

    “Our ATL strategies are driven by two main aspects. The first is based on building the long-term positioning of our brand as a unique, trusted and meaningful brand. Secondly, it is about activating our existing customers with new reasons to come to our meeting points repeatedly through the year- both online and offline. We have an annual calendar that we follow based on the overall marketing plan for the year,” explained Pande.

    Social media is a big part of the brand’s overall communication and media strategy. It is present across all platforms – Facebook, Instagram, YouTube, Twitter, and LinkedIn and is also working with social influencers.

    “Our approach is that of sharing unique Ikea communication and content, specially curated and created for social media, with a high frequency engagement with our customers. Our content is driving inspiration around life at home ideas and solutions to make a better everyday life. As well as showing our entire range of affordable home furnishing solutions for people to choose from for their needs at home,” he added.

    Ikea will continue to evaluate each media and medium before betting big on it. The brand claims to have built a strong, loyal base in a very short time that comes back to it repeatedly through the year, in stores as well as on its e-commerce website ikea.in. The company has also commenced e-commerce operations in Hyderabad, Mumbai and Pune.

    Pande concluded by sharing his learnings from 2020 and pointed that humans are finally realising that they cannot get away with everything. “We are being forced to re-evaluate our ways of living on this planet, expanding our presence at the cost of nature, consuming the limited resources, creating a society that is unequal and even irresponsible. I would like to believe that we have been set on a more humble, reflective and conscientious path, in terms of how we live.

    One of the learnings that industries have had is about moving from ‘consumption-led growth’ to ‘purpose-led growth’. What this means is being clear on the purpose of our brands, he added.

    “As I see it, consumption has been the fundamental building block for all modern economies. To the extent that so many of us believe that consumption = happiness. Brands and businesses are built on growing consumption year after year. But once we start questioning this fundamental growth driver, then how do we move forward. This is a key question we all need to answer,” Pande signed off.