ITV

Tag: brand

  • Virat Kohli continues association with Audi India

    Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand’s marketing and social campaigns.

    “Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency, and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Kohli.

    The Indian skipper has featured extensively in campaigns like #TogetherWithAudi, #MovingForward, and a few product launch campaigns. His continued alliance with the Audi brand includes advertisement campaigns, social media engagement, and event collaborations, said the company.

    “Kohli perfectly embodies the progressive premium image of the brand Audi,” said Audi India head, Balbir Singh Dhillon. “He has been a part of the Audi India family for more than half a decade and is clearly a great fit, as both exemplify brilliant innovation in their performance. We look forward to an even more exciting journey going forward.”

  • Nestlé India buoys consumer confidence with new print campaign

    Nestlé India buoys consumer confidence with new print campaign

    Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to reassure and retain its customers.

    In the print advertisement released on Sunday, the company asked consumers to share their concerns. The ad displays the entire portfolio of Nestlé India products emphasising the fact that the products are made with “over a 100 years of trust.”

    The multinational company said that it is releasing a series of print advertisements over the next few days, “to reassure consumers that it genuinely cares about what matters to them, what concerns them, and that we are there for them 24×7 if they have any questions or suggestions.” The ads also include contact details which consumers can use to reach out to the company.

    The global food major came under fire last week, after Financial Times reported, that an internal document of the company has described a large portion of its food and drinks as ‘unhealthy. According to the report, more than 60 percent of Nestlé’s mainstream food and drinks portfolio did not meet the recognised definition of health. This excludes products like pet food, baby food, and specialised medical nutrition.

    “Recent reports have questioned the healthfulness of Nestlé products, because of a global internal working document that was reported out of context. The portfolio analysis only covers about half the global sales, since several prominent categories were not included,” said a spokesperson for Nestlé India, as quoted by The Hindu.

    According to the company, the portfolio analysis only covers about half the global sales, since several prominent categories were not included. “In fact, looking at the global portfolio as a whole, less than 30 per cent would not meet stringent external “healthfulness” standards, mostly representing indulgent products, which are acceptable in moderation as part of a healthy, balanced and enjoyable diet,” the spokesperson added.

    The parent company of household names like Maggi, Milkmaid, Kitkat, Nescafé said its approach as “a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a humble and transparent tone and manner.

    In its defence, Nestlé had also said that efforts were ongoing over decades to improve the nutritional footprint of its products, adding that it has reduced sugar and sodium in the last two decades, about 14-15 per cent in the past seven years alone.

    As far as Nestle India’s portfolio is concerned, it is somewhat different from its parent company with only nine out of Nestle’s 35 billionaire brands having a presence in India.

    This is not the first time that Nestle has found itself in such controversy. Its instant noodles Maggi came under scrutiny after samples were reported to have higher than permissible levels of monosodium glutamate. Following legal challenges, negative consumer sentiment, it had to launch a fresh set of products.

  • Covid takes its toll on 65-year-old iconic luggage brand

    Mumbai: The pandemic has taken its deathly hold not just on people’s lives but also their livelihoods. Business organisations across different sectors are struggling to wade through the detrimental impact of Covid-19, and many others are facing closure. One such casualty has been the Chennai-based luggage retailer, Witco.

    After running for nearly 65 years, the iconic luggage retail chain has announced its decision to shut shop after it could not recover from the severe downturn caused by the ongoing pandemic. “We regret to inform you that we have closed down our business. The decision to close down this business was not an easy one, but unfortunately due to COVID-19 and the restrictions on international travel it was not sustainable for us,” the company wrote on its website.

    The company’s mainstay was international travel which contributed a significant portion to revenue. “While domestic travel resumed to some level towards the end of last year, International travel did not pick up and this impacted our sales,” the company’s MD VP Harris told Moneycontrol.

    The initial three months of the last financial year were a complete washout because of the lockdown, and the company could recover only 25-30 per cent of business after the economy reopened. “Given our rentals, employee salaries, and other expenses, we would have not been able to survive even if we had done 50 percent of our pre-Covid business,” he added.

    According to Harris, Witco’s downward spiral began with demonetisation, announced by the government in November 2016, which worsened further, after GST impacted its sales. The pandemic and lockdown proved to be the final nail in the coffin for the retail chain. The brand also tried to take the e-commerce route to survive and registered on Amazon and Flipkart but that too did not yield returns, shared Harris.

    Travel & tourism has been one of the worst affected sectors due to the pandemic. The market share for travel-related accessories and equipment has also taken a huge hit. While most sectors are still hopeful of recovery by the end of this financial year, the travel sector remains apprehensive and could take a long time to revive, according to industry experts. Consequently, the outlook for related segments such as luggage, too, remains grim.

    The brand with a strong presence in Chennai also had stores in Trichy, Kozhikode, Bengaluru and Kochi. Witco offered not only travel bags, but also laptop bags, backpacks, school bags, as well as handbags, from renowned brands like Samsonite, Delsey, American Tourister, Nike, Puma, VIP, Skybags, Baggit, Hidesign, Wildcraft and more.

    The sudden closure of the brand has left its decades-old customers dismayed. Several of them reminisced on social media, and shared childhood memories of shopping at the stores before starting the academic year of school and college or for their first trip abroad.

    “This is super sad. Witco was that one stop that you always window shopped and ogled in Forum Mall. It was also the place where we bought the first two large samsonite boxes that every graduate student buys before he goes to the US (and that was 18 years ago!),” shared one of the customers.

    Another tweeted, “This is terrible news. the 65-year-old brand shuts down. I fondly remember trips to Anna Nagar Witco ahead of school reopening to purchase school bags. One such backpack bought in 2002 is still in use.”

  • Sebamed’s Konark Gaur joins Marico

    Sebamed’s Konark Gaur joins Marico

    Mumbai: Healthcare brand Sebamed’s head of marketing for India, Konark Gaur, has joined FMCG company Marico. He has been appointed as business head – New Foods. 

    Gaur announced his latest move in a LinkedIn update.

    An industry veteran, Gaur carries an experience of over 16 years. He started his brand marketing career with Nestle in 2004 and was also associated General Mills. He joined the healthcare brand Sebamed in May, 2019.

    Gaur is also founder and CEO of hijinny.com, and co-founded beauty salon Jazz Up Salon.

  • Outlook Group appoints Pallaw Kumar as AVP -brand and marketing

    Outlook Group appoints Pallaw Kumar as AVP -brand and marketing

    New Delhi : Outlook Group has appointed Pallaw Kumar as the assistant vice president – brand & marketing. Conceiving and developing brand & marketing campaigns, and strategic partnerships will be some of his multi-format high value responsibilities.

    Graduated in International Business & Marketing, Pallaw brings with him ten years of experience in brand & marketing management of leading print & electronic media brands.

    Commenting on Pallaw’s appointment, Outlook Group brand director Shrutika Dewan said, “We are thrilled to welcome Pallaw to the Outlook Group. We are doing some exciting work here, and we are hopeful that his talent, enthusiasm, and fresh ideas will be invaluable for us!”

    Kumar is known for his detailed analysis and planning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF etc.

    He was an integral part of the ZEE Media brand team during launches of several national and regional channels. In his numerous brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya ?’ and ‘ZEE News Ab Desh Ke Har Kone Mein’ are particularly noteworthy.

  • Dettol launches anthem to spread the message of hope

    Dettol launches anthem to spread the message of hope

    New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.

    The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.

    Reckitt, South Asia- Health and Nutrition, regional marketing director, Dilen Gandhi said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message through them of hope, positivity and protection.”

    Elaborating on the concept, McCann, executive director and India head of creative, Ashish Chakravarty said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”  

    Dettol has been focused on addressing the rising need of health, hygiene and sanitation in India. With Dettol’s Banega Swasth India initiative, Dettol has impacted more than 20 million children across India.

  • Zee Bangla salutes the spirit of motherhood

    Zee Bangla salutes the spirit of motherhood

    New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.

    In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which does not distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.

    The channel has developed a digital video in conceptualization with L & K Saatchi & Saatchi to celebrate the inherent motherly affection in all of us.

    Sharing his views on the campaign, Zee, cluster head, east, Samrat Ghosh said: “Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. This campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all. We believe this campaign will manifest our brand belief ‘Notun Chande Likhbo Jibon (orchestrating life in a new rhythm) and strengthen it further.”

  • Gozoop wins digital mandate for Villain Lifestyle

    Gozoop wins digital mandate for Villain Lifestyle

    MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company will craft a social media strategy to strengthen brand recall and build a strong social media community.

    Villain is a men’s fashion and lifestyle brand that celebrates the antagonist’s story through products that are trend-making, masculine and strong. The brand is founded by ex-bad boys Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. It is perfect for all men who believe in styling and keeping the vibe of their style alive, the brand said. 

    Gozoop CEO  & co-founder Ahmed Aftab Naqvi said, “It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo – from its early stages into a category leader. We are honoured and humbled to be chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand”

    Villain Lifestyle co-founder & director Ashutosh Valani said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

  • Fire-Boltt announces Vicky Kaushal as brand ambassador

    Fire-Boltt announces Vicky Kaushal as brand ambassador

    New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market.

    The new smartwatch and the brand ambassador resonate Fire-Boltt’s identity of energy, action, dynamism and fashion as a brand, said the company on Tuesday.

    “Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” said Kaushal post the announcement.

    Elaborating on the selection of the actor to promote the brand, co-founders, Aayushi Kishore and Arnav Kishore said, “He is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”