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Tag: brand

  • Walkaroo launches ‘Walk More. Restless.’ campaign with Aamir Khan

    Walkaroo launches ‘Walk More. Restless.’ campaign with Aamir Khan

    Mumbai: Homegrown fashion footwear brand Walkaroo has launched an integrated marketing campaign called ‘Walk More. Restless.’ to reinforce its consumer connect this festive season. Starting 12 October the brand will release six films, featuring Bollywood actor Aamir Khan, in which he will be seen in six different quirky avatars.

    Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films showcasing Khan playing different characters of a private detective, career counsellor, principal, CBI, a doctor, and a grandfather in each version of the film. The idea was to exhibit the variety of choices that Walkaroo offers to its consumers, using fun and humour.

    “The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories,” stated Walkaroo International Pvt Ltd managing director VKC Noushad.

    Through engaging storytelling, the brand weaves its brand ambassador into the narrative in different fun personas. The films aim to create brand awareness amongst consumers and encourage people to explore the modern range of footwear designed for young consumers, who seek comfort and style at an affordable price. 

    “Today’s generation is always on their toes, forever moving, restless and edgy. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments,” said Havas Group India chairman & chief creative officer Bobby Pawar.

    He further added, “The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of Be Restless literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”

    The integrated campaign will be rolled out across television and social media channels.

  • Ikea’s latest campaign unlocks home spaces with smart solutions

    Ikea’s latest campaign unlocks home spaces with smart solutions

    Mumbai: Swedish home furnishing brand Ikea has launched a new integrated campaign in India, the third in the series of the creative platform – ‘Home Is Where It All Begins,’ across television, OOH and digital channels. Its latest commercial and four mini-ad series give a glimpse of how to make the most of our homes by unlocking spaces with smart solutions.

    The campaign will run on TV in both Telangana and Mumbai markets on regional channels. It is a 360-degree campaign that will be live on TV, OOH and on YouTube, FB, Instagram digital channels, said the brand.

    “We all have a lot of emotions linked to our homes, we would also like our homes to be functional to support us with the big and small changes in our life. Our needs from our home are growing and changing every day,” said Ikea India country commercial manager Kavitha Rao. “Often, we need to be able to do all the things we want to do, within the limited space. When we live with people with different needs, tastes and expectations, it’s no wonder we find ourselves looking for new solutions.”

    Commenting on the new campaign, Rao stated, “The third campaign in the series ‘Home Is Where It All Begins,’ talks about the most important changes in the living situation of a family by making space for growing needs of a teenager or addition of a furry friend, thereby making space for the family as a whole. The four mini ad series talk about a slice of life storytelling- positive take on work/study from home, a staycation in the current reality of life, progressive values showcased with a young boy evolving into a teenager, and emotional storytelling with a child displaying care and affection. At Ikea, through our wide range of functional and affordable home furnishing solutions, we want to help you unlock space so that when your life at home evolves, your home can evolve with you.”

    The first television commercial focuses on the changing needs of home as a child grows and becomes a teenager. With him, the needs of the other members of the family change too. The TVC focuses on bedroom storage solutions that help make space while telling a beautiful sibling’s story.

    The second television commercial focuses on the changing needs from home when a new furry friend gets added to the family. The family and the home also need to evolve to meet the requirements of this new member. The film depicts how Ikea’s living room storage solutions help the family make space at home, in the process unlocking space for them in their home, as well as their hearts and completing the family picture.

    The brand’s second campaign under ‘Home Is Where It All Begins’ was released early this year. It highlighted being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestones that happen in a family’s life.

  • Mohey’s new ad film takes a relook at wedding rituals

    Mohey’s new ad film takes a relook at wedding rituals

    Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most of us follow them blindly, usually without even knowing the significance behind them and without giving it a thought whether some of these rituals may have become outdated.

    The recent digital video campaign of Mohey from the house of Manyavar, featuring Alia Bhatt, throws light at some of our wedding rituals and the conventional thought behind it, while promoting a conversation for a more inclusive space for women in marriage and in life.

    The film attempts to take a progressive stance on ‘Kanyadaan’- one of the central rituals during a wedding- and strike a balance between tradition and gender equality. In the ad film, Alia dons the role of a bride who questions certain conventional stereotypes associated with the girl child and her marriage in society. “I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in society,” said Bhatt.

    Through the film, the women’s wedding wear brand calls for a rethink to the mindset that considers a girl child to be a liability. The film ends with a small but significant gesture that redefines Kanyadaan to ‘Kanyamaan’.

    On the making of the ad, Shreyansh Innovations director Shreyansh Baid said, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture and take it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia on board we have been able to create a communication that strikes a chord and invokes a positive change.”

    Vedant Fashions Limited CMO Vedant Modi said Mohey has always symbolised the progressive women of our society. “Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” he added.

  • Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo win

    Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo win

    Mumbai: Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra as its brand ambassador on Wednesday. This association marks the very first brand partnership to be signed with the champion javelin thrower post his historic Olympic win.

    Chopra closely embodies Tata AIA’s vision of enabling dreams and inspiring healthier and happier lives and its core value of passion for excellence, said the company in a statement. Over the next few years, he will support Tata AIA’s efforts in offering life protection and health & wellness solutions to its consumers across the country, it added.

    The ongoing Covid-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever. With a premium-to-GDP penetration of less than 3.5 per cent in India (as per Swiss Re Sigma report on World Insurance, 2021), there is a clear and urgent need to fast-track the insurance journey in the country.

    Chopra’s association with Tata AIA stems from his own experience and understanding of the need for adequate life and health cover and timely planning for one’s key life milestones, stated the brand. 

    Welcoming Chopra on board, Tata AIA Life Insurance, executive vice president and chief distribution officer, Venky Iyer said, “As a VSM awardee in the Army and a National icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, passion for excellence, and an obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA.”

    Speaking on the association, Chopra said, “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realize the key need to pursue physical and emotional wellbeing in our day-to-day life.”

  • Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Byju’s appoints Vineet Singh as VP, brand & creative strategy

    Mumbai: Edtech company Byju’s on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy.

    In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country, said the company in a statement.

    From market research and insight analysis to defining the brand elements and tone, he will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth and oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for the company, it added.

    “Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers,” said Byju’s, chief people officer, Pravin Prakash.

    Singh commands over 15 years of industry experience. In his most recent role, he was WeWork India group chief marketing officer of Embassy Group. Previously, during his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies. 
    Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.

    Talking about his new role, Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Byju’s strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”

  • Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand

    Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand

    Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president – marketing & brand.

    In her new role at BVO, Singhal will collaborate with verticals across the organisation to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.

    Singhal has been part of the digital marketing industry for over 15 years on both the brand and agency sides. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms. Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media, and AkkiDokie Digital.

    Commenting on the appointment, BVO founder & CEO, Aakash Anand said, “Singhal’s deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand.”

    Singhal has a diverse range of skills having delivered campaigns for Indian brands that span mass media, SEO, social, content, and data analytics. During her career journey, she has been presented with “Most Talented Social Media Professional in India Year 2013” by CMO Asia & ABP News. Another set of awards in her bag are “Social Media Entrepreneur of the Year 2016” by Youth Marketing Summit; “Woman Entrepreneur of the Year 2016” by Digital Marketing by Skilled India Entrepreneurs, “Woman Super Achiever Award for the Year 2017” by Femina World Women Leadership Congress & “Woman Leadership Award for the Year 2018” by ET NOW and MODI Awards.

    Speaking about her new role, Singhal said, “I believe digital has become the new normal and my objective here at BVO will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household.”

  • Vandini Gupta named 1441 Pizzeria brand and business head

    Vandini Gupta named 1441 Pizzeria brand and business head

    Mumbai: 1441 Pizzeria has announced the appointment of Vandini Gupta as brand and business head.

    As the brand expands into new domains, this appointment comes as a crucial and strategic decision to lead the brand as a QSR available in every part of the country and give it a fresh and unique direction in the hospitality industry, the brand said in a statement.

    Founder Krisha Gupta said that this announcement works as a great start for the brand’s newly launched ‘vegan pizza’ which was a “brilliant” initiative suggested by Vandini herself. “In the past two years, Vandini has been an active part of 1441 Pizzeria. Her instincts and passion for food are tremendous and we are thrilled to see our brand reach a much higher standard with her expertise. We are extremely excited for this new journey and looking forward to elevating the brand as a leader in the QSR in India,” Gupta added.

    Vandini has experience in finance and has worked with luxury brands in India. She was previously associated with Morgan Stanley in London and Tano Capital in India. In addition, she also manages the French beauty brand – Mary Cohr and has also worked with the luxury brand – Truefitt & Hill.

    Speaking on her new role, Vandini said, “Hospitality is largely intangible and the key to success in the F&B industry translates far deeper than just the transactional sense of filling in the tables and serving food. It is important to connect the brand with audiences and 1441 has achieved this with many successful collaborations and initiatives. Looking forward, one of the important aspects for us is to revolutionise the concept of pizzerias in India by reaching in every part of the country as a leader in QSR and introducing the audiences to truly authentic Italian pizzas in both dine-in and delivery formats.”

  • Equinox Films partner with Great Guns International for Lux’s new campaign

    Equinox Films partner with Great Guns International for Lux’s new campaign

    Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux – ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.

    Equinox is remembered for hand-crafting some of India’s most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising.

    The new ad film ‘Chand Sa Roshan Chehra’ shows Virat Kohli breaking into a song, Chand Sa Roshan Chehra the moment he sees his wife, and then the couple begin to dance.

    Equinox Films executive producer Manoj Shroff said, “It’s been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”

    The video has garnered over 2,00,000 views so far. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands like Tresemme, L’oreal and Garnier in the past.

  • BYJU’S latest ad is a tribute to all parents

    BYJU’S latest ad is a tribute to all parents

    Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children.

    The new campaign – #HonorTheSacrifices went live on the brand’s social media handles on the occasion of Parents’ Day on 25 July.

    Conceptualised by the in-house team and created in partnership with Mumbai-based Dora Digs, the film includes four beautiful stories showing how our parents have always had their children’s backs and never shied away from providing them with any necessary support to achieve our goals.

    The first ad shows how a mother prioritises her child’s needs over hers, even for smaller things, like purchasing a better uniform, over a new saree. And, how a father keeps postponing his plan to buy a new scooter to save money for his son’s dream of becoming a cricketer.

    The campaign attempts to bind the audience with the love and warmth of a beautiful parent-child relationship, while invoking the brand’s philosophy- ‘Proud partner to parents’. It aims to celebrate parents for the selfless commitment and lifelong sacrifice towards nurturing the relationship with their children and always encouraging them to follow their passion.