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  • OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental health and wellbeing.

    The experiment is an attempt to highlight the popular misconceptions plaguing men’s health that often go untended. According to the survey conducted by the brand, at least 51 per cent of men equate being healthy to ‘just feeling’ fit while 27 per cent of them feel embarrassed to openly speak about mental and physical health. The global statistics also show that on average, men are dying five years earlier than women and men account for a whopping 69 per cent of the total number of suicides, said the brand in a statement.

    OZiva co-founder Aarti Gill said, “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”

    According to the brand, the social experiment film will help by working on multiple levels to permeate the idea that it is essential for men to take care of their physical and mental wellbeing. It plunges deep into the intricacies of men’s psyche and attempts to understand their various mental and physical concerns. The film uses a simple insight that men rarely shy away from boasting about their scars- whether it’s a childhood scar from a cool mischief story or the one they got as teenagers while playing. In fact, they wear these stories like a badge of honor! But when it comes to sharing or talking about scars that are not really visible, their mental and physical health, there is a lot of hesitation, fear, and embarrassment as well.

    The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them it’s okay to speak up about health and get help when needed.

  • FreshToHome kicks off Christmas celebrations with special feast

    FreshToHome kicks off Christmas celebrations with special feast

    Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers.

    The brand has introduced specially re-created traditional Christmas dishes from noted chefs for its discerning consumers. The resultant spread uses the freshest meat and seafood with real spices and ingredients to give authentic Christmas dishes.

    The newly launched range includes herb roast chicken – a fragrantly spiced whole chicken, prawn gambas – a Spanish styled juicy prawns in a melange of olives, sun-dried tomatoes, and roasted garlic, lamb meatballs – the traditional Swedish meatballs in a tangy gravy, smoked chicken breast – the traditional Christmas meal must have, in addition to other dishes, said the brand in a statement.

    Conceptualised and executed by the Creative Agency Action & Co, the films aim to make consumers reach out and order these sumptuous dishes online.

    The films showcase the beauty of products in action, filmed in slow motion as they leisurely get cooked. The crackle and swell of a sumptuous whole chicken getting roasted, the flip of the stuffed chicken onto the pan, the glorious curl of the prawns as they cook, the melting butter on the reef cod as it sizzles- all make for glorious visuals which wow and warm the heart and belly.

    “During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special ‘Merry Featmas’ range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their heart’s content,” said FreshToHome co-founder Shan Kadavil. “We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source.”

    The campaign has multi-pronged execution which includes digital films, social activation, and contests. 

  • Hercules Cycles rides with ‘Dabang Delhi Kabaddi Club’ in PKL Season 8

    Hercules Cycles rides with ‘Dabang Delhi Kabaddi Club’ in PKL Season 8

    Mumbai: Hercules, the bicycle brand from the stable of TI Cycles of India has announced its partnership up with Dabang Delhi Kabaddi Club for the Pro Kabaddi League Season 8 as an associate sponsor. The domestic league returned to the field on 22 December after two years.

    “As a sport, Kabaddi involves working as a team, coming together, challenging together, fighting together and winning together, all of which fits into the brand vision of Hercules, that of helping India’s youth explore the power of togetherness,” said the brand in a statement.

    Through this association, Hercules Cycles aim to reach out to the fans of The Eagles, as the members of the club are fondly addressed, as well as the larger game to encourage the tireless pursuit of dreams.

    TI Cycles of India president KK Paul said, “Hercules has always been the bicycle of choice for young boys who wish to discover their spirit of adventure and exploring together with their friends through cycling. In a similar manner, the sport of Kabaddi emphasises team spirit, agility, and focuses on making one’s physique healthier and stronger. With this association, we are on a journey to support that inspiration to pursue their dreams with determination, passion, and swag, relentlessly.”

    According to the head of operations and team manager Omkar Prabhu, Dabang Delhi embodies strength, agility, teamwork, and determination, and in a similar manner, TI Cycles are targeted towards adventurous youngsters who choose to explore and embrace the spirit of adventure. With this association, we seek to embark on a journey that inspires the young generation to pursue their dreams and achieve goals with relentless enthusiasm, he added.

  • Vim paves way for a new perspective in its latest campaign

    Vim paves way for a new perspective in its latest campaign

    Mumbai: Women are successful thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, artists, or as CEOs. Caregiving and household chores are only a part of their responsibilities, but societal limitations of defining them only through chores, obstruct them. Vim’s latest ad campaign – ‘Nazariya Badlo, Dekho Bartano Se Aage’ is a nudge to society to see women beyond archaic roles.

    The TVC is a story of a prospective matrimonial arrangement, where the ‘independent guy’ under the implicit assumption that it is the wife’s job to cook and clean, tries to impress the girl by offering to ‘help’ her with cooking. The girl immediately offers to ‘help’ him with dishes, gently nudging him to be independent in household chores as well, as she could get late from work. The boy’s initial shock and eventual change of perspective drives home the campaign message of ‘Nazariya Badlo, Dekho Bartano Se Aage’. The girl in the ad is not only ‘more than her chores’ but also a change-maker who calls for equal partnership.

    Home Care South Asia – executive director and VP Prabha Narasimhan said, “Vim has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’.

    Lowe Lintas chief creative officer Prateek Bhardwaj said, “This campaign speaks to the mindset that when a man does the dishes, he’s ‘helping’ the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign. “

  • Recovery on track: Print ad volumes surges by 93% in Q3 shows TAM AdEx

    Recovery on track: Print ad volumes surges by 93% in Q3 shows TAM AdEx

    Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter. The surge in ad volume was led by the services and education sector, according to AdEx India, a division of TAM Media Research, a TV audience measurement agency.

    Print media was hit hardest during the pandemic, with ad volumes dropping 47 per cent during the second Covid wave. The overall advertising spends had dropped 43 per cent to Rs 10,350 crore last year from Rs 18,164 crore in 2019. The recent growth in ad volume has come as good news for the newspapers and magazines after a tumultuous period, which had to face shut downs, and mass lay-offs last year.

    The analysis also showed that the print ad volume recorded a 37 per cent growth over the same period last year. At least 20 out of the 27 sectors in print media saw positive growth during the three months, compared to the same period a year back.

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    Among the top growing categories, ‘Ecom –Food/Grocery’ showed the maximum rise in Ad Volumes with twelve times the growth in Jul-Sep’21 over Jul-Sep’20. From the retail sector, clothing/fashion and consumer durables/home appliances entered the top-ten list with a positive shift in their ranks. Four out of the top-10 growing categories were from the retail sector which saw 4.6-fold growth in the one year under review.

    The research firm monitors over 700 newspapers and more than 180 magazines, and found that LIC emerged as the top brand in Jul-Sep’21 followed by Maruti Car Range. Aakash Byjus and Winzo Games were the new entrants in the Top 10 list of Advertisers. Two among the Top 10 brands were from ‘Auto’, ‘Education’ and ‘Personal Healthcare’ sector. The Top 100 brands accounted for nearly 29 per cent share of Print Ad Volumes.

    ‘Jacket-Full Page’ ads had 31 per cent share in the total ad Volumes followed by ‘Full Page’ ads with 24 per cent share during Jul-Sep’2, according to the report.

    Sales Promotions covered 29 per cent of Print Ad Volumes during Jul-Sep’21. Among the various sales promotions used in Print, ‘Multiple Promotion’ grabbed 47 per cent share followed by ‘Discount Promotion’ with 34 per cent share, said the report.

  • PT Usha doubles up as high-speed chef in KFC’s new campaign

    PT Usha doubles up as high-speed chef in KFC’s new campaign

    Mumbai: KFC India has announced the launch of their new ‘Express Pick-up’ service endorsed by none other than the Queen of Speed – PT Usha herself.

    “Place a pick-up or takeaway order on the KFC App or website or walk into the restaurant to place a takeaway order and we will ready that order for pick-up in seven minutes,” the brand promises in its campaign film which shows the legendary sprinter doubling up as a high-speed chef in the KFC kitchen. The campaign film promises ‘Taste Amaze, Mile Tez’ as orders are readied for pick-up in seven minutes, else customers are offered a piece of Hot & Crispy chicken free.

    The film opens with two customers walking into a KFC restaurant and reading about the seven-minute Express Pick-up promise. Not quite believing it, they joke about how the order must be prepared by PT Usha, because how else would it ever be ready in seven minutes. Next, they see the Colonel blowing a whistle to mark the start of time and the chicken gets prepared in the kitchen, going through different stages to finally being packed, ready to be picked-up by the customers. The customers can’t believe what they are seeing – PT Usha serving the order, but more so that their order is actually ready within seven-minutes.

     

     

    KFC India chief marketing officer Moksh Chopra said, “The legend PT Usha epitomises all things speed and who better to convey our new Express Pick-up service than her. So if you are out and need to pick up some KFC on the go, or have a group of friends visiting and need to pick-up KFC favs for all, simply go for KFC’s Express Pick-up. Our seven-minute promise is a key differentiator, ensuring minimal waiting time for the order. So, get set to give in to your KFC-ravings in just seven minutes, kyuki haan, PT Usha bana rahi hai!”

    “While ‘speed’ is certainly thrilling for me, this even takes it a notch higher with express. The concept itself was so exciting that I jumped at the opportunity of featuring in the campaign, alongside the beloved Colonel,” PT Usha said.

    Ogilvy North chief creative officer Ritu Sharda said, “Since we’ve been kids, speed has had only one name: PT Usha. The fact is, even now, PT Usha is the icon for speed in India. So, for KFC’s super-fast take away service, there could be no better endorser to say ‘seven minute matlab seven minute’.”

  • P&G Health raises awareness on Anaemia with a Guinness World Record

    P&G Health raises awareness on Anaemia with a Guinness World Record

    Mumbai:  Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest number of videos of people saying the same sentence uploaded to Facebook in one hour.

    The campaign was planned to raise awareness on Iron Deficiency Anaemia. Over 2000 people participated in this video series and uploaded their version of the video on social media, said the company.

    Guinness World Records official adjudicator Rishi Nath shared that the record for Most videos of people saying the same sentence uploaded to Facebook in one hour was never attempted before.  

    P&G is raising awareness about iron deficiency in India, which is carrying the largest burden of anaemia globally, contributing to an estimated 80 per cent of maternal deaths with almost 53 per cent of pregnant women being anemic, according to National Family Health Survey-4 (NFHS-4).

    Iron deficiency is a leading cause of anaemia, especially among women and adolescent girls, leading to stunted growth, irregular menstrual cycles, fatigue, and loss of energy among other issues.  Further, seven out of every 10 children aged 6-59 months in India are anaemic.

    Procter & Gamble Health managing director Milind Thatte said, “By doing this we aim to raise awareness on iron deficiency anaemia, help people identify early symptoms, and take measures to overcome them. We are committed to continued efforts towards the day when we, as a country, will be free from Anaemia.”

    FOGSI president Dr Shantha Kumari said it was an important milestone, wherein people and medical practitioners from across the country have come together to contribute towards creating awareness on Iron Deficiency Anaemia and its associated problems.

  • magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.

    The new TV commercial created by Songfest India provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

    The TVC features the inimitable Vijay Raaz as the common man who talks straight, and brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

    magicpin head of content Karanjeet Kaur said, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”

    The TV campaign has already registered responses from over 54 lakh views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel, said the brand.

  • Kriti Sanon brings focus on desi Ingredients in Joy Personal Care’s new campaign

    Kriti Sanon brings focus on desi Ingredients in Joy Personal Care’s new campaign

    Mumbai: Joy Personal Care, an Indian skincare brand from the aegis of RSH Global has announced a new campaign for its winter-care product Honey & Almonds body lotion. The newly launched TVC featuring Kriti Sanon emphasises the importance of the two main desi ingredients, honey, and almonds in skincare products.

    Bengali actor Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market.

    With this campaign, Joy Personal Care highlights the need for embracing desi ingredients and not looking at the West for answers to personal care needs. It aims to break the stereotype that products with ingredients from the west are of superior quality. Indians have a specific skin type that is accustomed to Indian weather conditions. Hence, relying on ingredients sourced from our own country is not only best suited for the Indian skin but is also highly nourishing in nature.

    RSH Global chief marketing officer Poulomi Roy said, “Honey and Almonds hold a special place in Indian culture and households due to their immediate relation with ‘nourishment.’ Through this campaign, we break another stereotype that exists in beauty and personal care – ‘not everything exotic and westernised is superior for the skin’. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea.”

    “With the winter season just around the corner, our skincare routine and product with nourishing components becomes an important consideration. Two such ultimate desi ingredients that stand for purity, nourishment and are intrinsic to every Indian are honey and almonds,” said Sanon.

    RSH Global chairman Sunil Agarwal said, “Honey & Almonds body lotion is our flagship product and is loved by our customers as well. Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning back to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”

  • Sportswear giant adidas partners with Deepika Padukone

    Sportswear giant adidas partners with Deepika Padukone

    New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment towards fitness, both physical and emotional.

    “Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together we will create a powerful synergy as the two share similar values,” said the brand on Thursday.

    Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’, and the partnership will aim to work towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

    “Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, Adidas,” said Deepika Padukone.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by adidas India (@adidasindia)

     

    With Padukone joining adidas’ powerful roster of women athletes and partners around the globe, adidas also strengthens its focus on democratising and diversifying sport for women through inspiring personalities.

    “As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Brand adidas (India) senior director Sunil Gupta.